According to the findings of a study examining the state of influencer marketing on Instagram, **** percent of influencers on the platform were focused on romantic relationships, making it the most popular category among global Instagram influencers in 2024. Entertainment was the second most popular category covered by Instagram influencers that year, with a share of *** percent. A candidate for the ultimate social network: Instagram Launched in 2010, Instagram ranked third among the most popular social networks worldwide as of February 2025, with roughly *********** monthly active users. Only Facebook, YouTube had more users than Instagram. As of April 2024, after Instagram's own account, the account with the most followers on Instagram was that of world-famous football star Cristiano Ronaldo, who had roughly *** million followers. He was followed by superstar Lionel Messi, who led the Argentina national team at the World Cup in 2022, with *** million followers. A major competitor: TikTok TikTok's short-form video hack has gained massive traction in recent years. Its rapidly growing influencer base has put social media celebrities on a pedestal. Unlike the starry top five on Instagram, the most followed person on TikTok was Khaby Lame - a lifestyle influencer with nearly *** million followers as of January 2025. A former competitive dancer, Charli D'Amelio, and influencer, MrBeast, followed with ***** million and ***** million followers, respectively.

Companies of all sizes seek out influencer collaborations that can provide a lasting ROI. Check out some of the brands that use our platform to manage the full life cycle of their influencer marketing campaigns.

We know that contact records are at the heart of every influencer database. That's why we introduced custom properties to reflect the unique needs of your influencer data.

• 10M+ Influencers • Get the Look Your Brand Is After • Increase Audience Size and Demographics • Gain Insights for a Stronger Campaign • Effectively track and measure the impact of your campaigns

In 2024, Instagram influencers with 1,000 to 10,000 followers accounted for **** percent of influencer accounts worldwide. The second most popular group was that of micro-influencers with 10,000 to ****** subscribers, accounting for **** percent of all influencers. Mid-tier influencers with ****** to ******* followers represented *** percent of the total, while mega-influencers and celebrities with more than *********** subscribers accounted for *** percent.

Introduction

Instagram Demographics Statistics: Instagram is a popular platform known for its eye-catching visuals and user-generated content. With over 2 billion monthly active users, it offers a lively and engaged community for brands and businesses of all sizes.

This includes important user demographics, trends in usage, advertising insights, and the rise of video content. Understanding this information can help you improve your brand’s social media strategy and connect better with Instagram’s diverse audience.

In 2023, roughly 45.36 thousand of Instagram influencers in Indonesia were micro-influencers with around 10 thousand to 50 thousand followers. As of January 2023, Indonesia was one of the countries with the largest Instagram audience worldwide.

Introduction

Influencer Marketing Statistics: Influencer marketing is a strategy where different brands work with people who have a lot of followers on social media to promote their products or services. These people, called influencers, use platforms like Instagram, TikTok, YouTube, and Facebook to create content that their followers like.

The effective benefit of influencer marketing is that it helps brands reach a specific audience in a real and engaging way, which builds more trust between the brand and its customers. Social media has made influencer marketing one of the best ways for brands to connect with consumers, making it a strong tool in today's digital marketing world.

Explore the short-form video landscape on Instagram with this specialized dataset featuring Reels content. This collection includes millions of Reels posts from global creators, influencers, and brands, providing a focused view into one of Instagram’s fastest-growing content formats.

Key Features:

🎥 Reel-Specific Posts: Every entry in the dataset is confirmed to be an Instagram Reel, with associated metadata.

📊 Content & Engagement Metrics: Includes video captions, hashtags, view counts, like counts, comment counts, share counts, and timestamp data.

👤 Creator Information: Features public account data such as usernames, follower counts, bio snippets, and account category where available.

📈 Trend Discovery & Analysis: Perfect for analyzing video content performance, audio trends, visual themes, and influencer strategies on Reels.

🎯 Ready for Analysis: Delivered in clean CSV format, API, or custom formats, optimized for direct use in analytics, dashboards, machine learning models, or campaign planning.

This dataset is ideal for marketers, social strategists, and researchers looking to understand what drives engagement in short-form video content across the Instagram ecosystem.

This dataset supports research on how Instagram Influencers impact female consumer behaviour to purchase products and the role of factors such as envy, scepticism towards advertising, satisfaction with life, social comparison and maternalism on consumer behaviour. There are two different files. The SPSS and CVS spreadsheet files include the same dataset but in a different format.

Real-time statistics about Instagram influencers in UpGrow's database

In the first half of 2024, nano-influencers (with between one thousand and 10 thousand followers) on Instagram in Sweden had an average engagement rate of 3.41 percent. Creators with the largest following of over one million had rates of 1.4. The regional average was just below that of nono-influencers, with 3.16 percent.

Gain valuable insights with our comprehensive Social Media Dataset, designed to help businesses, marketers, and analysts track trends, monitor engagement, and optimize strategies. This dataset provides structured and reliable social media data from multiple platforms.

Dataset Features

User Profiles: Access public social media profiles, including usernames, bios, follower counts, engagement metrics, and more. Ideal for audience analysis, influencer marketing, and competitive research. Posts & Content: Extract posts, captions, hashtags, media (images/videos), timestamps, and engagement metrics such as likes, shares, and comments. Useful for trend analysis, sentiment tracking, and content strategy optimization. Comments & Interactions: Analyze user interactions, including replies, mentions, and discussions. This data helps brands understand audience sentiment and engagement patterns. Hashtag & Trend Tracking: Monitor trending hashtags, topics, and viral content across platforms to stay ahead of industry trends and consumer interests.

Customizable Subsets for Specific Needs Our Social Media Dataset is fully customizable, allowing you to filter data based on platform, region, keywords, engagement levels, or specific user profiles. Whether you need a broad dataset for market research or a focused subset for brand monitoring, we tailor the dataset to your needs.

Popular Use Cases

Brand Monitoring & Reputation Management: Track brand mentions, customer feedback, and sentiment analysis to manage online reputation effectively. Influencer Marketing & Audience Analysis: Identify key influencers, analyze engagement metrics, and optimize influencer partnerships. Competitive Intelligence: Monitor competitor activity, content performance, and audience engagement to refine marketing strategies. Market Research & Consumer Insights: Analyze social media trends, customer preferences, and emerging topics to inform business decisions. AI & Predictive Analytics: Leverage structured social media data for AI-driven trend forecasting, sentiment analysis, and automated content recommendations.

Whether you're tracking brand sentiment, analyzing audience engagement, or monitoring industry trends, our Social Media Dataset provides the structured data you need. Get started today and customize your dataset to fit your business objectives.

During a survey conducted among marketers in the United States and released in July 2023, **** percent of respondents said they were planning to use Instagram Reels for influencer marketing purposes in 2024, while ** percent said they planned to use TikTok.

Instagram Influencer and Brand Dataset

  Deskripsi

Dataset ini berisi data influencer Instagram, brand, caption, komentar, dan label terkait untuk keperluan analisis data, klasifikasi, dan riset data science di bidang pemasaran digital dan media sosial.

  Struktur Dataset





  Penjelasan Struktur File

instagram_influencers.csv: Berisi data profil influencer Instagram. Kolom utama: username, followers_tier, demografi (misal: usia, gender, lokasi), psikografi… See the full description on the dataset page: https://huggingface.co/datasets/AzrilFahmiardi/instagram_influencer_and_brand.

The global influencer marketing market size has more than tripled since 2020. In 2025, the market was estimated to reach a record of approximately 33 billion U.S. dollars. What is influencer marketing? Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2024, influencer marketing spending in the United States was forecast to reach an all-time high of 7.1 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future. Top influencer marketing platforms Marketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing in the United States, and in 2025, the global Instagram influencer market size was estimated to surpass 22 billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok have become popular among brands and marketers. In the first half of 2024, the most successful brands earned over half a billion U.S. dollars in earned media value (EMV) with their TikTok influencer marketing campaigns.

A recent study was conducted on Instagram influencer marketing. It revealed that in the first quarter of 2020, influencer marketing spending reached 400 million U.S. dollars. In comparison, in March of 2019, influencer marketing spending was higher by 16 million U.S. dollars. The differences were even larger when looking at February spending in both years, indicating that influencer marketing started bouncing back quite quickly after the coronavirus hit initially.

During a study of engagement rates on Instagram influencer accounts in the United States, it was found that influencers with a profile size of between *** and **** thousand followers were projected to have the highest engagement rate throughout 2022, at *** percent. This marked a slight decrease from the average 2021 nano-influencer engagement rate of *** percent.

In 2023, Instagram influencers with between 1,000 and 10,000 followers had the highest engagement rates, amounting to **** percent. The rate was lowest for mid-tier influencers with 50,000 to 500,000 followers. Lifestyle, beauty, and music were the most popular topics for Instagram influencers that year.

In 2023, winter sports was the Instagram influencer category with the highest engagement rate in Latin America at *** percent. Furthermore, three categories tied for second place: Comics and sketches, extreme sports and outdoor activity, and sports with a ball each had an average of *** percent. According to the same source, *** percent of Latin American Instagram influencers had over one million followers on that social media platform.

In the first half of 2024, the share of influencer accounts was highest among the lifestyle category in Finland, with ***** percent belonging to this category. Photography was the second-most influencer-heavy category, followed by music.

This statistic presents information on the leading brands in Instagram influencer marketing worldwide in 2018, by earned media value. The data shows, that Fashion Nova generated close to *** million U.S dollars in earned media from Instagram in 2018.