According to the findings of a study examining the state of influencer marketing on Instagram, **** percent of influencers on the platform were focused on romantic relationships, making it the most popular category among global Instagram influencers in 2024. Entertainment was the second most popular category covered by Instagram influencers that year, with a share of *** percent. A candidate for the ultimate social network: Instagram Launched in 2010, Instagram ranked third among the most popular social networks worldwide as of February 2025, with roughly *********** monthly active users. Only Facebook, YouTube had more users than Instagram. As of April 2024, after Instagram's own account, the account with the most followers on Instagram was that of world-famous football star Cristiano Ronaldo, who had roughly *** million followers. He was followed by superstar Lionel Messi, who led the Argentina national team at the World Cup in 2022, with *** million followers. A major competitor: TikTok TikTok's short-form video hack has gained massive traction in recent years. Its rapidly growing influencer base has put social media celebrities on a pedestal. Unlike the starry top five on Instagram, the most followed person on TikTok was Khaby Lame - a lifestyle influencer with nearly *** million followers as of January 2025. A former competitive dancer, Charli D'Amelio, and influencer, MrBeast, followed with ***** million and ***** million followers, respectively.

Instagram is an American photo and video sharing social networking service founded in 2010 by Kevin Systrom and Mike Krieger, and later acquired by American company Facebook Inc., now known as Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tag and location, view trending content, like photos, and follow other users to add their content to a personal feed.

Instagram network is very much used to influence people (the users followers) in a particular way for a specific issue - which can impact the order in some ways.

Data Dictionary

As a data analyst, I conducted an in-depth analysis of top influencers on Instagram. Through rigorous data cleaning processes and the use of advanced analysis matrices, I was able to study their strategies and present my findings in a comprehensive dashboard. This project showcases my expertise in data analysis and my ability to derive valuable insights from complex data sets

Dataset Description: Top 100 Influencers

The dataset provides structured information about the top 100 influencers from various countries globally. Each entry represents an influencer and includes the following attributes:

• Rank: The ranking of the influencer in the top 100 list.
• Name: The name or pseudonym of the influencer.
• Follower Count: The total number of followers or subscribers the influencer has on their primary - platform(s).
• Engagement Rate: The level of interaction that the influencer's content receives from users on social media platforms, expressed as a percentage.
• Country: The geographical location or country where the influencer is based or primarily operates.
• Topic Of Influence: The niche or category in which the influencer specializes or creates content, such as fashion, beauty, technology, fitness, etc.
• Reach: The primary social media platform(s) where the influencer is active, such as Instagram, YouTube, TikTok, Twitter, etc.

Discover high-performing influencers with our comprehensive Instagram Influencers dataset. Access critical metrics including follower counts, engagement rates, verified status, business categories, and bio information. Analyze top posts, profile details, related accounts, and contact information to identify the perfect influencers for your brand partnerships and marketing campaigns. Millions of influencer records available Price starts at $250/100K records Data formats are available in JSON, NDJSON, CSV, XLSX and Parquet. 100% ethical and compliant data collection Included datapoints:

Account Fbid Id Followers Posts Count Is Business Account Is Professional Account Is Verified Avg Engagement External Url Biography Business Category Name Category Name Following Posts (Top Posts Data) Profile Image Link Profile URL Profile Name Highlights Count Full Name Is Private Bio Hashtags URL Is Joined Recently Has Channel Partner ID Business Address Related Accounts Email Address And much more

Important : its a 3 month gap data Starting from March 2022 to Dec 2022

Influencers are categorized by the number of followers they have on social media. They include celebrities with large followings to niche content creators with a loyal following on social-media platforms such as YouTube, Instagram, Facebook, and Twitter.Their followers range in number from hundreds of millions to 1,000. Influencers may be categorized in tiers (mega-, macro-, micro-, and nano-influencers), based on their number of followers.

Businesses pursue people who aim to lessen their consumption of advertisements, and are willing to pay their influencers more. Targeting influencers is seen as increasing marketing's reach, counteracting a growing tendency by prospective customers to ignore marketing.

Marketing researchers Kapitan and Silvera find that influencer selection extends into product personality. This product and benefit matching is key. For a shampoo, it should use an influencer with good hair. Likewise, a flashy product may use bold colors to convey its brand. If an influencer is not flashy, they will clash with the brand. Matching an influencer with the product's purpose and mood is important.

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In 2023, roughly ***** thousand of Instagram influencers in Indonesia were micro-influencers with around ** thousand to ** thousand followers. As of January 2023, Indonesia was one of the countries with the largest Instagram audience worldwide.

During a survey conducted among marketers in the United States and released in July 2023, **** percent of respondents said they were planning to use Instagram Reels for influencer marketing purposes in 2024, while ** percent said they planned to use TikTok.

The annual expenditure of businesses on Instagram influencer marketing in Japan was projected to amount to ** billion Japanese yen in 2024. It was expected that the market would grow further in the coming years and reach a value of ** billion yen by 2029.

This dataset supports research on how Instagram Influencers impact female consumer behaviour to purchase products and the role of factors such as envy, scepticism towards advertising, satisfaction with life, social comparison and maternalism on consumer behaviour. There are two different files. The SPSS and CVS spreadsheet files include the same dataset but in a different format.

As of June 2023, the primary audience of Instagram influencers in UAE were users between 26 and 32 years old, accounting for ***** percent. This was followed by users aged between 19 and 25 years old, with a share of ***** percent.

Real-time statistics about Instagram influencers in UpGrow's database

Context

Discover 1000 Top Ranked Influencers by Type and Category of Influence in United States.

Acknowledgements

Data source: https://starngage.com/app/global/influencer/ranking/united-states

Gain valuable insights with our comprehensive Social Media Dataset, designed to help businesses, marketers, and analysts track trends, monitor engagement, and optimize strategies. This dataset provides structured and reliable social media data from multiple platforms.

Dataset Features

User Profiles: Access public social media profiles, including usernames, bios, follower counts, engagement metrics, and more. Ideal for audience analysis, influencer marketing, and competitive research. Posts & Content: Extract posts, captions, hashtags, media (images/videos), timestamps, and engagement metrics such as likes, shares, and comments. Useful for trend analysis, sentiment tracking, and content strategy optimization. Comments & Interactions: Analyze user interactions, including replies, mentions, and discussions. This data helps brands understand audience sentiment and engagement patterns. Hashtag & Trend Tracking: Monitor trending hashtags, topics, and viral content across platforms to stay ahead of industry trends and consumer interests.

Customizable Subsets for Specific Needs Our Social Media Dataset is fully customizable, allowing you to filter data based on platform, region, keywords, engagement levels, or specific user profiles. Whether you need a broad dataset for market research or a focused subset for brand monitoring, we tailor the dataset to your needs.

Popular Use Cases

Brand Monitoring & Reputation Management: Track brand mentions, customer feedback, and sentiment analysis to manage online reputation effectively. Influencer Marketing & Audience Analysis: Identify key influencers, analyze engagement metrics, and optimize influencer partnerships. Competitive Intelligence: Monitor competitor activity, content performance, and audience engagement to refine marketing strategies. Market Research & Consumer Insights: Analyze social media trends, customer preferences, and emerging topics to inform business decisions. AI & Predictive Analytics: Leverage structured social media data for AI-driven trend forecasting, sentiment analysis, and automated content recommendations.

Whether you're tracking brand sentiment, analyzing audience engagement, or monitoring industry trends, our Social Media Dataset provides the structured data you need. Get started today and customize your dataset to fit your business objectives.

Impact of Paid Partnership Posts’ Characteristics on User Engagement; With Reference to Global Sports Instagram Influencers

In 2024, Instagram influencers with 1,000 to 10,000 followers accounted for **** percent of influencer accounts worldwide. The second most popular group was that of micro-influencers with 10,000 to ****** subscribers, accounting for **** percent of all influencers. Mid-tier influencers with ****** to ******* followers represented *** percent of the total, while mega-influencers and celebrities with more than *********** subscribers accounted for *** percent.

As a data analyst, I have created a comprehensive and visually stunning Power BI presentation that delves into the top 200 influencers on Instagram. This project utilizes advanced data analysis techniques to provide valuable insights into the social media landscape and the impact of these influencers.

Through this project, we can explore the reach and engagement of these top influencers, as well as their content strategies. The presentation also includes detailed metrics and visualizations that allow us to better understand the trends and patterns within this influential group.

Overall, this project represents a powerful tool for anyone looking to gain a deeper understanding of the role of influencers on Instagram and the broader social media landscape. Whether you are a marketer, researcher, or simply curious about the world of social media, this presentation is sure to provide valuable insights and information

According to a study of Instagram (IG) influencer engagement rates (ER) worldwide, nano influencers have been seeing the highest popularity compared to other tier profiles. Influencers who had between *** and *** thousand followers had an engagement rate of **** percent in 2024. On average, the ER for all studied IG influencers stood at **** percent in the same year.

This dataset captures the pulse of viral social media trends across TikTok, Instagram, Twitter, and YouTube. It provides insights into the most popular hashtags, content types, and user engagement levels, offering a comprehensive view of how trends unfold across platforms. With regional data and influencer-driven content, this dataset is perfect for:

• Trend analysis 🔍
• Sentiment modeling 💭
• Understanding influencer marketing 📈

Dive in to explore what makes content go viral, the behaviors that drive engagement, and how trends evolve on a global scale! 🌍

During a global 2024 survey among fashion, lifestyle and beauty professionals, around 75 percent of respondents indicated their main objective with influencer collaborations was to increase sales. Moreover, 70 percent had a similar objective with celebrity collaborations. Roughly 50 percent stated their aim was to build their following with influencer or celebrity collaborations.