In 2024, the brand value of Instagram amounted to 70.4 billion U.S. dollars. A year earlier, the value stood at 47.4 billion dollars, while Instagram was the sixth most valuable media brand worldwide.

The global influencer marketing market size has more than tripled since 2020. In 2025, the market was estimated to reach a record of approximately 33 billion U.S. dollars. What is influencer marketing? Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2024, influencer marketing spending in the United States was forecast to reach an all-time high of 7.1 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future. Top influencer marketing platforms Marketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing in the United States, and in 2025, the global Instagram influencer market size was estimated to surpass 22 billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok have become popular among brands and marketers. In the first half of 2024, the most successful brands earned over half a billion U.S. dollars in earned media value (EMV) with their TikTok influencer marketing campaigns.

IG Group Holdings reported 3.54B in Market Capitalization this March of 2025, considering the latest stock price and the number of outstanding shares.Data for IG Group Holdings | IGG - Market Capitalization including historical, tables and charts were last updated by Trading Economics this last March in 2025.

As of October 2024, the social media market share of Instagram stood at about 27.4 percent. In the period from January 2020 to October 2024, the market share of Instagram showed fluctuating values in Turkey. In April 2021, the social media platform reached the highest market share, with 35 percent.

In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.

How popular is Instagram?

Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.

India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.

Gen Z and Instagram

As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.

Most followed accounts on Instagram

As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.

The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.

This statistic presents information on the leading brands in Instagram influencer marketing worldwide in 2018, by earned media value. The data shows, that Fashion Nova generated close to 588 million U.S dollars in earned media from Instagram in 2018.

Islamic higher education (IHE) and non-religious/general higher education (GHE) are the largest forms of higher education institution in Indonesia. IHE has utilized social media as a primary marketing channel in inter-university competitions. This study aims to (1)investigate the performance of Facebook (FB) and Instagram (IG) marketing and (2) understand FB and IG content from the point of view of marketing mix strategy. This study employs content analysis to comprehensively investigate the content disseminated across the Facebook pages and Instagram accounts of all state-IHE within Kalimantan Island, Indonesia, from January 2020 to June 2023. The engagement rate indicates the performance level of FB and IG marketing. The engagement rates on Facebook are audited utilizing https://app.sproutsocial.com, while the Instagram accounts are assessed through https://phlanx.com/engagement-calculator. FB and IG content is coded and analysed descriptively quantitatively to answer research questions. The findings revealed that engagement on FB and IG must still meet engagement rate standards. IHE has implemented the marketing mix elements, including product, price, place, promotion, people, physical evidence, and process. There was an imbalance in the percentage distribution of these elements. The people/personnel element dominated the Instagram posts, while the process element was prominent in the Facebook pages posts. The theoretical contribution of this study is IHE social media marketing theory. The study recommends to IHE to manage social media systematically by posting content that includes marketing mix elements in a balanced manner. Therefore, future studies can focus on the effect of SMM on IHE enrolment in the Indonesia context.

In the first half of 2023, the media impact value (MIV) of fashion brands on Instagram stood at 8.7 billion U.S. dollars. This was the highest value among the fashion, lifestyle, and beauty (FLB) subsectors presented. Beauty followed with 3.8 billion U.S. dollars in MIV.

Russia Interbank Rate (MIACR-IG): Moscow Market Avg: Actual: Investment Grade Borrowers: 3 to 6 Months data was reported at 8.260 % pa in Oct 2018. This records an increase from the previous number of 6.600 % pa for Mar 2018. Russia Interbank Rate (MIACR-IG): Moscow Market Avg: Actual: Investment Grade Borrowers: 3 to 6 Months data is updated monthly, averaging 7.110 % pa from Mar 2010 (Median) to Oct 2018, with 58 observations. The data reached an all-time high of 24.900 % pa in Dec 2014 and a record low of 3.900 % pa in May 2011. Russia Interbank Rate (MIACR-IG): Moscow Market Avg: Actual: Investment Grade Borrowers: 3 to 6 Months data remains active status in CEIC and is reported by The Central Bank of the Russian Federation. The data is categorized under Global Database’s Russian Federation – Table RU.MC001: Interbank Rate.

Italgas stock price, live market quote, shares value, historical data, intraday chart, earnings per share and news.

As of December 2019, the highest Instagram media value per post in Italy was recorded for the influencer Chiara Ferragni and amounted to more than 89 thousand euros. According to data released by InfluencerDB, Gianluca Vacchi was ranked second, as one of his Instagram posts had an average value of 70,591 euros. The Italian singer Fedez followed, with a value of almost 44 thousand euros for one post, on average.

Russia Interbank Rate (MIACR-IG): Moscow Market Avg: Actual: Investment Grade Borrowers: 1 Day data was reported at 7.590 % pa in Jan 2019. This records an increase from the previous number of 7.420 % pa for Dec 2018. Russia Interbank Rate (MIACR-IG): Moscow Market Avg: Actual: Investment Grade Borrowers: 1 Day data is updated monthly, averaging 7.070 % pa from Jan 2010 (Median) to Jan 2019, with 109 observations. The data reached an all-time high of 16.940 % pa in Jan 2015 and a record low of 2.420 % pa in Jun 2010. Russia Interbank Rate (MIACR-IG): Moscow Market Avg: Actual: Investment Grade Borrowers: 1 Day data remains active status in CEIC and is reported by The Central Bank of the Russian Federation. The data is categorized under Global Database’s Russian Federation – Table RU.MC001: Interbank Rate.

In December 2019, an Instagram post of Samantha Vallejo-Nájera had a value of approximately 2.3 thousand euros. According to the data provided by Influencer DB, the Instagram account specializing in desserts Postres Saludables ranked second, as each of his Instagram posts had a value of over two thousand euros.

Global Glass IG Components market size 2025 was XX Million. Glass IG Components Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

As of February 2025, Australia had the highest potential Instagram ad reach rate in the Asia-Pacific region among the reported markets, at about 65.4 percent of the adult population. In comparison, Instagram advertising in China had a potential reach of about 0.3 percent among the population aged 18 years and over. The rise of social media advertising Digital advertising had the highest ad spending in the Asia-Pacific region, with brands increasingly prioritizing online presence and engagement. Social media advertising has become a major focus, as platforms like Instagram, Facebook, TikTok, and WeChat offer access to a wide audience. Among APAC markets, China and Japan lead in social media ad revenue, reflecting large user bases. Next to paid advertising, social media influencers and bloggers have emerged as key players in shaping consumer preferences. Their recommendations are often perceived as trustworthy, in contrast to traditional brand ads, making them an essential part of modern digital marketing strategies. Influencer marketing: Driving purchases in Asia Influencer marketing plays a crucial role in the shopping behavior of consumers. In Southeast Asia specifically, the top product categories purchased due to influencer recommendations include beauty and fashion, with influencers often setting trends and creating demand for new products through their content. Consumers in Southeast Asia engage with influencer content primarily for entertainment, but many also seek purchase inspiration. As influencer marketing continues to evolve, brands are increasingly investing in partnerships with content creators to enhance their reach, credibility, and connection with consumers.

The global photosharing platforms market is experiencing robust growth, driven by the increasing adoption of smartphones, rising internet penetration, and the ever-growing need for convenient and efficient ways to share visual content. The market size in 2025 is estimated at $15 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 15% during the forecast period (2025-2033). This significant growth is fueled by several key trends, including the proliferation of social media platforms incorporating robust photo-sharing features, the increasing demand for cloud-based storage solutions for photos, and the emergence of advanced photo editing and enhancement tools integrated directly within these platforms. The market is segmented by service type (free vs. paid memberships) and application (mobile devices vs. personal computers), with the mobile segment dominating due to the ubiquitous nature of smartphones. Key players like Google Photos, Facebook, Instagram, and Flickr are shaping the market landscape through continuous innovation and feature enhancements, fostering competition and driving market expansion. While the market faces constraints like data privacy concerns and the potential for copyright infringement, these challenges are being addressed through improved security measures and user-friendly content management tools. The continued growth of the photosharing platforms market is projected to be driven by several factors. Firstly, the rising adoption of high-resolution cameras in smartphones continues to fuel the generation and sharing of high-quality visual content. Secondly, the increasing popularity of visual storytelling across various platforms, including social media and professional networking sites, significantly contributes to market expansion. Thirdly, businesses are increasingly leveraging photosharing platforms for marketing and branding purposes, expanding the market beyond individual consumers. Finally, ongoing technological advancements, such as AI-powered photo editing and organization features, are enhancing user experience and driving further adoption. The forecast period anticipates sustained growth, with the market poised to reach substantial proportions by 2033, driven by these powerful and persistent market dynamics.

Usecase/Applications possible with the data:

Customer feedback analysis: Analyzing customer feedback can be helpful for businesses to keep customers happy, stay loyal to the brand, and identify any areas to improve.

Social media monitoring: With sentiment analysis, companies can monitor what's being said about them on social media and use that to figure out how people feel about their products and services and track any new trends.

Market research: Sentiment analysis can be used to analyze market trends and consumer preferences, which can help companies make informed business decisions and develop effective marketing strategies.

Financial analysis: You can use sentiment analysis to determine what people say about the stock market through news and social media, which can help you make investing decisions.

For e-commerce (amazon/Bestbuy/home depot and much more) following data fields can be included: Title Price Vendor Name Ratings Reviews Brand ASIN URL Sentiment analysis for each review And other fields, as per request

In the first half of 2024, nano-influencers (with between one thousand and 10 thousand followers) on Instagram in Sweden had an average engagement rate of 3.41 percent. Creators with the largest following of over one million had rates of 1.4. The regional average was just below that of nono-influencers, with 3.16 percent.

As of January 2024, India had a total of 362 million Instagram users, the largest Instagram audience in the world. The United States had 169 million users, and Brazil had 134 million. Indonesia, Turkey, and Japan ranked in fourth, fifth and sixth position, respectively. Brunei is the leading country for Instagram audience reach, with 92 percent of the population using the social media service. Guam came in second, with a penetration rate of 79.2 percent and the Cayman Islands ranked third, with 78.8 percent, followed closely by Kazakhstan, Iceland and Montenegro. It took Instagram 11.2 years to reach the milestone of 2 billion monthly active users worldwide. WhatsApp, also owned by Meta, took 11 years, whilst Facebook took 13.3 years and YouTube took just over 14 years. Instagram’s demographics in the United States As of May 2021, Instagram was the fourth most visited social media service in the United States, after Facebook, Pinterest and Twitter. Out of TikTok, Instagram and Snapchat, TikTok was the most used of all three platforms by Generation Z. Overall, 57 percent of Gen Z social media users used Instagram, down from 61 percent in 2020 and 64 percent in 2019. Instagram finds most popularity with those in the 25 to 34 year age group, and as of December 2021, roughly a third of all users in the United States belonged to this age group. The social media app was also more likely to be used by women. Most followed accounts on Instagram Instagram’s official account had the most followers as of February 2022 with over 470 million followers. Manchester United forward Cristiano Ronaldo (@cristiano) had over 401 million followers on the platform and media personality and makeup mogul Kylie Jenner (@kyliejenner) had over 309 million followers. National Geographic (@natgeo) had over 206.9 million followers, sharing educational content through its renowned photojournalism.