Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

Introduction

Social Media Marketing Statistics: Social media marketing has become a vital tool for businesses seeking to connect with their audience and accelerate brand growth. With platforms such as Instagram, TikTok, and LinkedIn taking the lead, companies are harnessing the potential of social media to build meaningful relationships with their customers.

By using a mix of organic content and paid advertising, brands can effectively target specific audiences, strengthen connections, and boost brand awareness. Beyond just promoting messages, social media marketing also enables businesses to track campaign performance and make real-time adjustments.

As digital advertising continues to evolve, understanding key trends and statistics is crucial for businesses looking to stay ahead of the competition. This introduction delves into the influence of social media marketing, focusing on the strategies that drive success in today’s digital landscape.

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents.

              The global social media marketing segment

              According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide.

              Social media for B2B marketing

              Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

On a foggy morning in early January 2025, a small fitness brand in Austin, Texas, posted a short behind-the-scenes clip on TikTok. Within 48 hours, that video had over 2.3 million views, tripled their followers, and caused their website to crash from unexpected traffic. It wasn’t a stroke of luck,...

Instagram’s most popular post

              As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
              After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

              Instagram’s most popular accounts

              As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

              Instagram influencers

              In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

              Instagram around the globe

              Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.

Instagram data serves as the perfect tool for finding your target audience and enhancing your marketing strategy. First, you are working with the wealth of data provided by social media platforms. Businesses can don a detective cap with insights into consumer trends by data analysis on Instagram. Measure the success of influencer marketing campaigns. It also helps businesses engage their audience, know what type of content people are engaging with, and understand which demographics respond well to their messages so they can be specific with their marketing messages. In addition, data from Instagram helps businesses keep an eye on the activities of their competitors, keep track of brand mentions, and measure the impact of their social media campaigns. Utilizing this rich resource allows businesses to enhance customer interaction, foster increased brand loyalty, and ultimately stimulate commercial success. It is available on List To Data. Instagram number databases are a game-changer for marketers aiming to reach their audience effectively. They offer essential insights such as user profiles and engagement metrics. With more than 2 billion active users on Instagram globally, there’s a treasure trove of data to tap into. By utilizing this information, you can craft focused campaigns that make an impact. An Instagram number database gives you access to a comprehensive list of active users, enabling you to tailor your messages and boost engagement. Plus, these databases are frequently updated, providing you with fresh contacts for your marketing initiatives. Dive into an Instagram number database today and take your marketing strategy from List To Data.

Introduction

Social media marketing statistics: You are trying to find where your customers are spending their attention, and the answer isn't a billboard on the highway or a primetime TV spot. It’s right here, in their pocket, on a vibrant screen, where the content changes every second.

This year, social media marketing is the single largest theatre for customer discovery, communication, and, most critically, conversion. For every serious marketer, brand manager, or business owner, understanding the latest social media marketing statistics isn't just about knowledge; it’s about having the technical, data-driven roadmap to an estimated $276.7 billion in global ad spend.

The landscape is a high-stakes, high-speed game. Algorithms are constantly being optimized by artificial intelligence, consumer trust is being changed by authenticity, and a massive shift to in-app purchasing is changing the very concept of a store.

This is the time of precision marketing, where success is measured in basis points, not broad strokes. I’d like to deliver the most detailed, information-based article on the current state of social media marketing, providing the benchmarks that set the standard for the industry. So, let's dive deep into the numbers that are making the marketing playbook in 2025. Let’s get started,

During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.

Introduction

Influencer Marketing Statistics: Influencer marketing is a strategy where different brands work with people who have a lot of followers on social media to promote their products or services. These people, called influencers, use platforms like Instagram, TikTok, YouTube, and Facebook to create content that their followers like.

The effective benefit of influencer marketing is that it helps brands reach a specific audience in a real and engaging way, which builds more trust between the brand and its customers. Social media has made influencer marketing one of the best ways for brands to connect with consumers, making it a strong tool in today's digital marketing world.

The Instagram Reach Forecasting dataset contains data on the reach of Instagram posts for a period of 100 days. The data includes the following features:

Post ID: The unique identifier for each post. Date: The date the post was published. Reach: The number of people who saw the post. Engagement: The number of likes, comments, and shares the post received. Hashtags: The hashtags used in the post. User Count: The number of users who follow the account that published the post. Category: The category of the post (e.g., food, travel, fashion). This dataset can be used to train machine learning models to forecast the reach of Instagram posts. This information can be used by businesses and individuals to optimize their Instagram marketing campaigns.

Here are some of the ways this dataset can be used:

Businesses: Businesses can use this dataset to forecast the reach of their Instagram posts and optimize their marketing campaigns. For example, a business could use this data to determine which hashtags are most effective at reaching their target audience. Individuals: Individuals can use this dataset to track their own Instagram reach and improve their social media strategy. For example, an individual could use this data to determine which times of day they should post to get the most reach.

Gain valuable insights with our comprehensive Social Media Dataset, designed to help businesses, marketers, and analysts track trends, monitor engagement, and optimize strategies. This dataset provides structured and reliable social media data from multiple platforms.

Dataset Features

User Profiles: Access public social media profiles, including usernames, bios, follower counts, engagement metrics, and more. Ideal for audience analysis, influencer marketing, and competitive research. Posts & Content: Extract posts, captions, hashtags, media (images/videos), timestamps, and engagement metrics such as likes, shares, and comments. Useful for trend analysis, sentiment tracking, and content strategy optimization. Comments & Interactions: Analyze user interactions, including replies, mentions, and discussions. This data helps brands understand audience sentiment and engagement patterns. Hashtag & Trend Tracking: Monitor trending hashtags, topics, and viral content across platforms to stay ahead of industry trends and consumer interests.

Customizable Subsets for Specific Needs Our Social Media Dataset is fully customizable, allowing you to filter data based on platform, region, keywords, engagement levels, or specific user profiles. Whether you need a broad dataset for market research or a focused subset for brand monitoring, we tailor the dataset to your needs.

Popular Use Cases

Brand Monitoring & Reputation Management: Track brand mentions, customer feedback, and sentiment analysis to manage online reputation effectively. Influencer Marketing & Audience Analysis: Identify key influencers, analyze engagement metrics, and optimize influencer partnerships. Competitive Intelligence: Monitor competitor activity, content performance, and audience engagement to refine marketing strategies. Market Research & Consumer Insights: Analyze social media trends, customer preferences, and emerging topics to inform business decisions. AI & Predictive Analytics: Leverage structured social media data for AI-driven trend forecasting, sentiment analysis, and automated content recommendations.

Whether you're tracking brand sentiment, analyzing audience engagement, or monitoring industry trends, our Social Media Dataset provides the structured data you need. Get started today and customize your dataset to fit your business objectives.

Salutary Data is a boutique, B2B contact and company data provider that's committed to delivering high quality data for sales intelligence, lead generation, marketing, recruiting / HR, identity resolution, and ML / AI. Our database currently consists of 148MM+ highly curated B2B Contacts ( US only), along with over 4M+ companies, and is updated regularly to ensure we have the most up-to-date information.

We can enrich your in-house data ( CRM Enrichment, Lead Enrichment, etc.) and provide you with a custom dataset ( such as a lead list) tailored to your target audience specifications and data use-case. We also support large-scale data licensing to software providers and agencies that intend to redistribute our data to their customers and end-users.

What makes Salutary unique? - We offer our clients a truly unique, one-stop aggregation of the best-of-breed quality data sources. Our supplier network consists of numerous, established high quality suppliers that are rigorously vetted. - We leverage third party verification vendors to ensure phone numbers and emails are accurate and connect to the right person. Additionally, we deploy automated and manual verification techniques to ensure we have the latest job information for contacts. - We're reasonably priced and easy to work with.

Products: API Suite Web UI Full and Custom Data Feeds

Services: Data Enrichment - We assess the fill rate gaps and profile your customer file for the purpose of appending fields, updating information, and/or rendering net new “look alike” prospects for your campaigns. ABM Match & Append - Send us your domain or other company related files, and we’ll match your Account Based Marketing targets and provide you with B2B contacts to campaign. Optionally throw in your suppression file to avoid any redundant records. Verification (“Cleaning/Hygiene”) Services - Address the 2% per month aging issue on contact records! We will identify duplicate records, contacts no longer at the company, rid your email hard bounces, and update/replace titles or phones. This is right up our alley and levers our existing internal and external processes and systems.

1) Data Introduction • The Instagram Data provides social media activity data, including various indicators such as categories, participation, and reach of posts generated on Instagram.

2) Data Utilization (1) Instagram Data has characteristics that: • This dataset contains various characteristic information related to the performance of Instagram content, including the type of post, number of likes, number of comments, and reach. (2) Instagram Data can be used to: • Popular Content Analysis: By analyzing participation and reach by category of posts, you can use them to establish effective content strategies. • influencer Marketing Strategy: Use influencer Post Performance Data for Brand Collaboration and Marketing Campaign Planning.

Discover the booming social advertising & social media marketing market! This in-depth analysis reveals a $450B (2025 est.) market with a 15% CAGR, exploring key trends, influential companies (Facebook, Google, etc.), and regional breakdowns. Learn about growth drivers, restraints, and future projections until 2033.

This dataset captures the pulse of viral social media trends across TikTok, Instagram, Twitter, and YouTube. It provides insights into the most popular hashtags, content types, and user engagement levels, offering a comprehensive view of how trends unfold across platforms. With regional data and influencer-driven content, this dataset is perfect for:

• Trend analysis 🔍
• Sentiment modeling 💭
• Understanding influencer marketing 📈

Dive in to explore what makes content go viral, the behaviors that drive engagement, and how trends evolve on a global scale! 🌍

Introduction

Social Media Statistics: Over the last twenty years, social media has evolved from specialized online communities into a worldwide network comprising over 5.3 billion users. The growth of social media has been remarkable in recent times. Our methods of interaction have undergone a significant transformation following the emergence of social media. As an inescapable force, social media must occupy a central role in your marketing strategy.

Platforms such as Instagram, Facebook, YouTube, and WhatsApp are instrumental in the distribution of news and information. Given the extensive audience available, it is unthinkable for a business in 2025 to disregard the influence of social media. Social media can improve your engagement with your audience while expanding your market reach and inspiring brand awareness.

Zomato Social Media Engagement Dataset – 30 Days (Synthetic)

This dataset contains 30 days of synthetic social media performance data for a fictional version of Zomato’s Instagram content. It is created purely for academic, analytical, and practice purposes. It includes key engagement metrics such as likes, comments, shares, reel views, and metadata like post type, format, and date.

⚠️ Disclaimer: This dataset is fully synthetic and does not represent real Zomato data. It is artificially generated to help students and analysts practice social media analytics, data visualization, content performance evaluation, and engagement modeling.

Introduction In 2010, a small coffee shop in Portland decided to run its first Facebook ad. The owner spent just $20, targeting locals within a 5-mile radius. The result? A weekend rush that nearly tripled their regular traffic. Fast forward to 2025, and stories like this are no longer the...

A curated dataset of 2025 social media statistics including global user identities, adoption rates, daily time spent, reasons for use, platforms per month, and platform ad reach.

Over the five years through 2025-26, industry revenue is forecast to expand at a compound annual rate of 20.3% to reach £12.5 billion. Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the past five years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform has over 30 million monthly users in the UK in 2025. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. In 2025, more social media platforms are using AI to boost user engagement. This improves click-through rates and drives higher advertising revenue. Industry revenue is expected to grow by 6.3% in 2025-26. Over the five years through 2030-31, social media platforms' revenue is projected to climb at an estimated 9.2% to reach £19.4 billion. Regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The tightening of regulations will raise industry compliance costs, weighing on profit margin. Older age groups present a new revenue opportunity for social media platforms if they can bridge the gap between passive TV consumption and interactive digital engagement. Augmented Reality (AR) technology will move beyond filters to become standard for immersive product trials, interactive ads, and virtual meetups