In 2024, the brand value of Instagram amounted to 70.4 billion U.S. dollars. A year earlier, the value stood at 47.4 billion dollars, while Instagram was the sixth most valuable media brand worldwide.

The impressive growth of social media companies in the early 2010s made many founders extremely wealthy. Facebook founder Mark Zuckerberg is the world’s richest social media entrepreneur with a personal net worth of *** billion U.S. dollars. Zhang Yiming, the creator of TikTok, is worth **** billion U.S. dollars. Social media companies going public and being acquired The years between 2010 and 2019 saw a flurry of social media companies filing for an initial public offering (IPO) or being acquired by bigger, public companies, generating significant amounts of wealth for their founders and early employees in the process. Facebook, which went public in May 2012, had the biggest IPO in tech and internet history until online shopping giant Alibaba went public in 2014. Many of the richest social media entrepreneurs are connected to Facebook and most of their net worth is derived from their early investment and subsequent ownership stake in the social network. Many early Facebook investors and co-founders have used their earnings from the company to increase their wealth derived from tech. Some, such as Dustin Moskovitz, have gone on to found other companies, whereas others, like Eduardo Saverin, have become venture capitalists. The social media era Other social media company IPOs which created major online buzz include Twitter’s in 2013, Snap’s initial public offering four years later and more recently, Pinterest’s, which made headlines in early 2019. TikTok's founder Zhang Yiming saw an unprecedented success in 2020 and ranked second on the social media billionaires' list. The coronavirus social restrictions and lockdowns led to people resorting to TikTok as a means of entertainment and socializing. Instagram founders Kevin Systrom and Mike Krieger netted a huge payday in 2012 when Facebook bought their then up-and-coming social network Instagram for * billion U.S. dollars – a sum which at that time was unheard of for such a transaction. However, this is nothing compared to the payout enjoyed by Jan Koum and Brian Acton two years later, whose chat service WhatsApp was acquired by Facebook for a staggering ** billion U.S. dollars – although the Facebook-Instagram deal arguably made bigger waves across the industry. In hindsight, Facebook’s acquisition of Instagram has come to represent a turning point in tech venture capitalism, helping to define the concept of tech “unicorns” and positioning an acquisition-enabled exit as a viable and lucrative target for start-ups.

IG Group Holdings reported 188M in Net Income for its fiscal semester ending in November of 2024. Data for IG Group Holdings | IGG - Net Income including historical, tables and charts were last updated by Trading Economics this last June in 2025.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger. Teens and social media As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious. Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.

As of March 2025, Elon Musk, the CEO of SpaceX, Tesla, and X (previously known as Twitter), was the richest person in the global tech industry with an estimated net worth of 312 billion U.S. dollars. Jeff Bezos, the founder of Amazon, followed with a net worth of 217 billion U.S. dollars. Elon Musk and Twitter/X On October 27th, 2022, Elon Musk bought the social network Twitter for around 44 billion U.S. dollars and became its CEO. Since Musk’s acquisition, the company has experienced some adjustments, including a name change to X and the option for users of becoming verified members for eight U.S. dollars per month. Moreover, there has been reports of increasing hate speech and the platform after Musk's takeover. Other tech billionaires and their companies Bill Gates, founder of Microsoft ranked 5th. Today, Microsoft develops consumer and enterprise software, services, and consumer electronics. In its 2023 financial year, Microsoft generated revenues of just under 212 billion U.S. dollars. By contrast, Mark Zuckerberg, the founder of Meta, ranked third. The company, previously known as Facebook, was rebranded in 2021 and its products include Facebook, Messenger, Instagram, and WhatsApp. Despite their wealth, these companies are not immune to the layoffs that have plagued the tech industry, which are affecting Meta and Amazon employees the most.

In the second quarter of 2022, X/Twitter's revenue amounted to over 1.17 billion U.S. dollars. The platform's majority of the social network’s revenues are generated via advertising, followed by data licensing and other revenues.

X/Twitter company information X/Twitter ranks among the biggest social networks worldwide. As of the second quarter of 2021, the company reported 206 million monetizable daily active users worldwide. In 2020, Twitter’s annual revenue came to 3.72 billion U.S. dollars. However, the company has only been able to report a positive net income in 2018 and 2019, revealing a struggle to monetize users.

X/Twitter marketing and advertising Social media advertising spending in the United States is constantly growing. In 2019, the social media ad spend per U.S. internet user amounted to 129.1 U.S. dollars and this figure is projected to sharply increase to over 174 U.S. dollars by 2024. Along with Instagram, X/Twitter is a popular marketing channel and some brands and companies have made a name for themselves for being entertaining on Twitter.