In 2024, Instagram reels from accounts with over 50,001 followers reached over 67,000 Instagram users, down from approximately 73,000 users in 2023. Reels from accounts with between 10,001 and 50,000 followers reached around 9,650 people in 2024.

In 2024, the average post on Instagram received ***** comments, ****** likes, and ***** saves. In 2023, the average post on the platform amassed ***** comments, ****** likes, and ***** saves.

As of July 2025, almost 33.3 percent of global Instagram audiences were aged between 25 and 34 years, and 29.7 percent of users were aged between 18 and 24 years. Overall, 17.4 percent of users belonged to the 35 to 44-year-old age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo-sharing app is especially popular in India and in the United States, which have about 480 million and 181 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream, and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo-sharing app that initially became famous due to its “vanishing photos” feature. As of the third quarter of 2025, Snapchat had 477 million daily active users.

On a rainy afternoon in 2010, a humble photo of a dog became the first image ever uploaded to what would soon become a global phenomenon, Instagram. Fast forward to 2025, and what began as a simple photo-sharing app is now a digital ecosystem fueling businesses, trends, and social movements...

During a survey conducted among marketers in the United States and released in July 2023, **** percent of respondents said they were planning to use Instagram Reels for influencer marketing purposes in 2024, while ** percent said they planned to use TikTok.

Back in 2018, a teenager in Ohio posted a short dance clip on TikTok. Within hours, her video was stitched, duetted, and remixed by thousands worldwide. A year later, a fashion influencer in LA racked up millions of views from a single Instagram Reel on sustainable style tips. What began...

In 2024, the average Reel on Instagram generated over ****** views and *** likes. Overall, in 2024, the average Instagram Reel received ***** comments and ***** saves.

Comprehensive YouTube channel statistics for Telugu Insta Reels, featuring 404,000 subscribers and 249,366,367 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Lifestyle category. Track 6,920 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

In 2024, Instagram accounts with more than ****** followers posted an average of **** Reels per week, up from **** per week in 2023. In addition, Big accounts, which are accounts with between 10,000 and ****** followers, increased their posting frequency of Reels from **** times weekly in 2023, to **** in 2024.

During the first quarter of 2024, Huge Instagram accounts, which had over ****** followers, reported to post approximately short-form videos, or Reel, every two days, and almost **** Reels per day. In comparison, Big accounts, which counted between ****** and ****** followers, posted *** Reels daily on average. Tiny accounts, which had a following of less than *** users, posted their Reels on Instagram approximately every five days, or **** Reels per day.

data Source - https://statso.io/instagram-reach-analysis-case-study/

Certainly! Let's conduct a case study on Instagram reach analysis. To make the case study more specific, let's imagine a scenario where a fashion brand called "Fashionista" wants to analyze the reach of their Instagram account over the past six months.

Objective: Analyze the reach of Fashionista's Instagram account and identify trends, patterns, and insights that can help improve their reach and engagement.

Steps for the Instagram Reach Analysis:

1. Data Collection:

   • Gather data from Fashionista's Instagram account for the past six months.
   • Collect metrics such as follower count, post reach, impressions, likes, comments, and engagement rate.
   • Use Instagram's built-in analytics or third-party tools like Iconosquare or Sprout Social to retrieve the necessary data.

2. Define Key Metrics:

   • Identify the key metrics that will help assess the reach of Fashionista's Instagram account.
   • Key metrics may include follower growth rate, average reach per post, total impressions, engagement rate, and engagement per post.

3. Analyze Follower Growth:

   • Plot the follower count over the past six months to observe any trends.
   • Calculate the follower growth rate to understand the rate at which the account is gaining or losing followers.
   • Look for any significant changes in follower count and investigate potential reasons behind those changes.

4. Evaluate Post Reach and Impressions:

   • Analyze the average reach per post and total impressions to understand the reach of Fashionista's content.
   • Identify posts with the highest and lowest reach and compare their characteristics.
   • Look for patterns or themes that resonate well with the audience and those that underperform.

5. Assess Engagement:

   • Calculate the average engagement rate and compare it across different types of content (e.g., images, videos, stories, reels).
   • Identify posts with the highest engagement rate and analyze their content, captions, and hashtags.
   • Look for patterns or elements that encourage higher engagement from the audience.

6. Identify Optimal Posting Times:

   • Analyze the data to identify the days and times when Fashionista's posts receive the highest reach and engagement.
   • Experiment with posting at different times and measure the impact on reach and engagement.

7. Monitor Competitors:

   • Analyze the reach and engagement of Fashionista's competitors' Instagram accounts.
   • Identify strategies or content types that work well for competitors and consider adopting similar approaches if relevant.

8. Generate Insights and Recommendations:

   • Summarize the findings from the analysis and identify key insights and trends.
   • Recommend strategies to improve Fashionista's Instagram reach based on the insights obtained.
   • Provide actionable recommendations such as optimizing content, using relevant hashtags, collaborating with influencers, or running Instagram ads.

By conducting a thorough analysis of Fashionista's Instagram reach, you'll gain valuable insights into their audience's behavior, content performance, and engagement patterns. These insights can help guide future content strategies and optimize reach and engagement on Instagram.

During the first quarter of 2024, Huge Instagram accounts, which had over ****** followers, reported an engagement rate of approximately *** percent on their Reels. In comparison, Tiny Instagram accounts, which had a following of *****************r, reported the highest engagement rates for their Reels: over *** percent, as of the examined period. Medium Instagram accounts, which had a following between ***** and ****** users, reported Reels engagement ratings of **** percent.

It starts with a familiar flick of the thumb. A notification pops up during breakfast, a reel plays in the background while brushing teeth, and before we know it, half the morning has disappeared into a scroll. This isn’t just anecdotal, it’s a digital behavior woven into the daily routine...

As of October 2025, India had the largest Instagram audience worldwide, with 480.55 million users. The United States ranked second with 181.75 million users, followed by Brazil with 147 million. However, Turkey recorded the highest audience reach, with 92.1 percent of its population using the platform. It took Instagram 11.2 years to reach the milestone of 2 billion monthly active users worldwide. Instagram’s demographics in the United States As of March 2025, Instagram was the fourth most visited social media service in the United States, after Facebook, Pinterest and X. Out of TikTok, Instagram and Snapchat, TikTok was the most used of all three platforms by Generation Z. Overall, 57 percent of Gen Z social media users used Instagram in 2021, down from 61 percent in 2020 and 64 percent in 2019. Instagram finds most popularity with those in the 25 to 34 year age group, and as of January 2025, roughly 28.3 of all users in the United States belonged to this age group. The social media app was also more likely to be used by women. Most followed accounts on Instagram Instagram’s official account had the most followers as of April 2024 with over 672 million followers. Manchester United forward Cristiano Ronaldo (@cristiano) had over 628 million followers on the platform, while the Argentinian footballer Lionel Messi (@leomessi) had over 502 million followers. The Instagram accounts of the American singer and actress Selena Gomez (@selenagomez) and the media personality and makeup mogul Kylie Jenner (@kyliejenner) had over 400 million followers each.

In 2008, the average human attention span was 12 seconds. Fast forward to 2025, and many studies suggest it's now hovering around 8 seconds, shorter than that of a goldfish. It’s no coincidence that during this same period, social media platforms surged to dominate how we consume content. Whether you're...

In 2024, Instagram Reels saw more engagement than in 2023. However, ***** accounts, which are accounts with *** to ***** followers, saw less engagement in 2024 than in the year previous. Overall, Reel engagement ********* by ***** percent.

Reach and Frequency: Target candidates should see your message enough times to remember without overserving Engagement Rate: Measured by saves, replies, shares, profile taps Click-through Rate (CTR): From asset to job page or talent network Apply Start and Completion Rate: Measure drop-off by device Qualified Applications and Quality-of-hire: Tag Instagram as source/medium for attribution

According to a 2024 study of Reels hosted on Meta platforms Facebook and Instagram, the highest average video views on either platform were in the *********************, especially at ********. Instagram Reels that were published at *********generated approximately ****** views on average, while Facebook Reels published at the same time received approximately half of the views, or ****** on average during the first quarter of 2024. However, the most popular posting time for content creators was *** in the afternoon, with ******* Reels published on Instagram and ****** Reels published on Facebook at that time, respectively.

Comprehensive YouTube channel statistics for Telugu Insta Reels, featuring 404,000 subscribers and 249,948,398 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Entertainment category. Track 6,933 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

The global market for one-stop short video generation platforms is experiencing robust growth, driven by the explosive popularity of short-form video content across social media and the increasing demand for user-friendly, all-in-one video creation tools. This market, estimated at $15 billion in 2025, is projected to achieve a Compound Annual Growth Rate (CAGR) of 20% from 2025 to 2033, reaching approximately $60 billion by 2033. Key drivers include the rise of mobile-first video consumption, the proliferation of influencer marketing, and the increasing adoption of short-form video by businesses for advertising and engagement. Trends such as the integration of AI-powered editing tools, advanced filters and effects, and seamless social media integration are further fueling market expansion. While competition from established tech giants like ByteDance, Kuaishou, Meta, and Google is significant, the market presents opportunities for specialized platforms focusing on niche features or user demographics. Challenges include maintaining user engagement in a highly competitive landscape, ensuring data privacy and security, and adapting to evolving user preferences and technological advancements. The success of leading players like ByteDance (TikTok) and Kuaishou underscores the market's immense potential. These platforms have successfully integrated all aspects of short-video creation and distribution, attracting billions of users globally. However, emerging players, particularly those specializing in features such as professional-grade editing or specific vertical markets (like education or e-commerce), are poised to capture significant market share. The future of this market will likely be defined by continuous innovation in AI-powered features, personalized content recommendations, and immersive augmented reality (AR) and virtual reality (VR) integrations. Companies will need to invest heavily in research and development to stay ahead of the curve and adapt to the dynamic needs of the short video generation landscape.