In 2024, Instagram reels from accounts with over 50,001 followers reached over 67,000 Instagram users, down from approximately 73,000 users in 2023. Reels from accounts with between 10,001 and 50,000 followers reached around 9,650 people in 2024.

During a survey conducted among marketers in the United States and released in July 2023, **** percent of respondents said they were planning to use Instagram Reels for influencer marketing purposes in 2024, while ** percent said they planned to use TikTok.

In 2024, the average Reel on Instagram generated over ****** views and *** likes. Overall, in 2024, the average Instagram Reel received ***** comments and ***** saves.

On a rainy afternoon in 2010, a humble photo of a dog became the first image ever uploaded to what would soon become a global phenomenon, Instagram. Fast forward to 2025, and what began as a simple photo-sharing app is now a digital ecosystem fueling businesses, trends, and social movements...

In 2024, the average post on Instagram received ***** comments, ****** likes, and ***** saves. In 2023, the average post on the platform amassed ***** comments, ****** likes, and ***** saves.

Back in 2018, a teenager in Ohio posted a short dance clip on TikTok. Within hours, her video was stitched, duetted, and remixed by thousands worldwide. A year later, a fashion influencer in LA racked up millions of views from a single Instagram Reel on sustainable style tips. What began...

In 2024, Instagram accounts with more than ****** followers posted an average of **** Reels per week, up from **** per week in 2023. In addition, Big accounts, which are accounts with between 10,000 and ****** followers, increased their posting frequency of Reels from **** times weekly in 2023, to **** in 2024.

Comprehensive YouTube channel statistics for Telugu Insta Reels, featuring 404,000 subscribers and 249,366,367 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Lifestyle category. Track 6,920 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

Access detailed insights with our Instagram datasets, featuring follower counts, verified status, account types, and engagement scores. Explore post information including URLs, descriptions, hashtags, comments, likes, media, posting dates, locations, and reel URLs. Perfect for understanding user engagement and content trends to drive informed decisions and optimize your social media strategies. Over 750M records available Price starts at $250/100K records Data formats are available in JSON, NDJSON, CSV, XLSX and Parquet. 100% ethical and compliant data collection Included datapoints:

Account Fbid Id Followers Posts Count Is Business Account Is Professional Account Is Verified Avg Engagement External Url Biography Business Category Name Category Name Post Hashtags Following Posts Profile Image Link Profile URL Profile Name Highlights Count Highlights Full Name Is Private Bio Hashtags URL Is Joined Recently And much more

During the first quarter of 2024, Huge Instagram accounts, which had over ****** followers, reported to post approximately short-form videos, or Reel, every two days, and almost **** Reels per day. In comparison, Big accounts, which counted between ****** and ****** followers, posted *** Reels daily on average. Tiny accounts, which had a following of less than *** users, posted their Reels on Instagram approximately every five days, or **** Reels per day.

data Source - https://statso.io/instagram-reach-analysis-case-study/

Certainly! Let's conduct a case study on Instagram reach analysis. To make the case study more specific, let's imagine a scenario where a fashion brand called "Fashionista" wants to analyze the reach of their Instagram account over the past six months.

Objective: Analyze the reach of Fashionista's Instagram account and identify trends, patterns, and insights that can help improve their reach and engagement.

Steps for the Instagram Reach Analysis:

1. Data Collection:

   • Gather data from Fashionista's Instagram account for the past six months.
   • Collect metrics such as follower count, post reach, impressions, likes, comments, and engagement rate.
   • Use Instagram's built-in analytics or third-party tools like Iconosquare or Sprout Social to retrieve the necessary data.

2. Define Key Metrics:

   • Identify the key metrics that will help assess the reach of Fashionista's Instagram account.
   • Key metrics may include follower growth rate, average reach per post, total impressions, engagement rate, and engagement per post.

3. Analyze Follower Growth:

   • Plot the follower count over the past six months to observe any trends.
   • Calculate the follower growth rate to understand the rate at which the account is gaining or losing followers.
   • Look for any significant changes in follower count and investigate potential reasons behind those changes.

4. Evaluate Post Reach and Impressions:

   • Analyze the average reach per post and total impressions to understand the reach of Fashionista's content.
   • Identify posts with the highest and lowest reach and compare their characteristics.
   • Look for patterns or themes that resonate well with the audience and those that underperform.

5. Assess Engagement:

   • Calculate the average engagement rate and compare it across different types of content (e.g., images, videos, stories, reels).
   • Identify posts with the highest engagement rate and analyze their content, captions, and hashtags.
   • Look for patterns or elements that encourage higher engagement from the audience.

6. Identify Optimal Posting Times:

   • Analyze the data to identify the days and times when Fashionista's posts receive the highest reach and engagement.
   • Experiment with posting at different times and measure the impact on reach and engagement.

7. Monitor Competitors:

   • Analyze the reach and engagement of Fashionista's competitors' Instagram accounts.
   • Identify strategies or content types that work well for competitors and consider adopting similar approaches if relevant.

8. Generate Insights and Recommendations:

   • Summarize the findings from the analysis and identify key insights and trends.
   • Recommend strategies to improve Fashionista's Instagram reach based on the insights obtained.
   • Provide actionable recommendations such as optimizing content, using relevant hashtags, collaborating with influencers, or running Instagram ads.

By conducting a thorough analysis of Fashionista's Instagram reach, you'll gain valuable insights into their audience's behavior, content performance, and engagement patterns. These insights can help guide future content strategies and optimize reach and engagement on Instagram.

With the rise of short-form video platforms such as TikTok, Instagram Reels, YouTube Shorts, and Snapchat, the music industry is yet again adapting to changing consumer consumption trends.

Here's the data for music used in trending videos in the second half of 2022.

This dataset contains 30,000 Instagram posts with detailed analytics generated to mimic real Instagram Insights behavior from the past 12 months. It includes media performance indicators such as likes, comments, shares, saves, reach, impressions, and engagement rate. The data reflects realistic patterns of Instagram’s algorithm and content performance trends, including Reels, Photos, Videos, and Carousels.

This dataset is ideal for: Social media analytics Trend prediction Engagement modeling Machine learning Influencer performance analysis Dashboard creation Growth forecasting Reels vs. Posts comparisons

All upload dates are within the previous 365 days, making the dataset time-relevant and aligned with current Instagram usage behavior.

COLUMN DESCRIPTIONS

Post_ID A unique ID for each Instagram post. Useful as a primary key.

Upload_Date The date the post was uploaded, within the last 1 year.

Media_Type Type of content: Photo, Video, Reel, or Carousel. Important for performance comparisons.

Likes Number of likes received by the post.

Comments Total comments the post received.

Shares How many times users shared the post.

Saves Number of users who saved the content. A major Instagram ranking factor.

Reach Unique accounts who saw the post.

Impressions Total views from all sources (may exceed reach).

Caption_Length Number of characters in the post caption.

Hashtags_Count Total hashtags used.

Followers_Gained How many followers were gained directly from this post.

Traffic_Source Where viewers discovered the post: Explore, Home Feed, Hashtags, Profile, Reels Feed, or External.

Engagement_Rate Percentage of engagement relative to impressions. Useful for performance scoring.

WHY THIS DATASET IS USEFUL

Instagram’s algorithm rewards: High saves Strong engagement rates Reels performance Discoverability through Explore Good content retention This dataset allows analysis of: High-performing media types Which traffic sources bring the most reach Ideal hashtag usage Relationship between caption length and engagement Factors influencing followers gained Predicting engagement rate trends

During the first quarter of 2024, Huge Instagram accounts, which had over ****** followers, reported an engagement rate of approximately *** percent on their Reels. In comparison, Tiny Instagram accounts, which had a following of *****************r, reported the highest engagement rates for their Reels: over *** percent, as of the examined period. Medium Instagram accounts, which had a following between ***** and ****** users, reported Reels engagement ratings of **** percent.

The dataset provides a detailed statistical overview of hashtags, topics, and their frequency distributions. It includes columns for original and lemmatized hashtags, the number of tags, topics, and encoded topics. Frequency distributions are presented in bins, showing the number of instances within specific ranges, such as 336 counts in the 0.00 - 335.50 range and 335 counts in the 335.50 - 671.00 range. Additionally, 7% of the data is missing (null), 1% is unknown (unk), and 92% falls into an "Other" category. Specific ranges, such as 0.00 - 4.00 with 909 counts and 4.00 - 8.00 with 1,059 counts, illustrate the frequency of occurrences within these intervals. The data also categorizes themes, with Fitness and Education each comprising 7%, while 86% is labeled as Other. Further detailed frequency analysis for narrower ranges shows the distribution and prevalence of topics and tags in the dataset.

• hashtags: Original hashtags used in social media posts or content.
• lemmatized_tags: Hashtags that have been lemmatized (reduced to their base or root form).
• number_of_tags: The count of hashtags in a piece of content.
• topic: The subject matter or theme of the content.
• encoded_topic: A numerical or categorical encoding of the topic for analysis purposes.

It starts with a familiar flick of the thumb. A notification pops up during breakfast, a reel plays in the background while brushing teeth, and before we know it, half the morning has disappeared into a scroll. This isn’t just anecdotal, it’s a digital behavior woven into the daily routine...

As of March 2024, Instagram posts from accounts with between 2,001 to 10,000 followers reached an average of ****** users. Overall, medium accounts' stories reached ****** users, while reels reached ***** Instagram users.

Reach and Frequency: Target candidates should see your message enough times to remember without overserving Engagement Rate: Measured by saves, replies, shares, profile taps Click-through Rate (CTR): From asset to job page or talent network Apply Start and Completion Rate: Measure drop-off by device Qualified Applications and Quality-of-hire: Tag Instagram as source/medium for attribution

News media organisations have turned to social media platforms to engage with younger audiences who mainly consume news through these channels. This article focuses on news production on Instagram and explores visuality as a necessity and an affordance in producing journalistic content to the platform. Our data comprises of thematic interviews with social media professionals as well as Instagram Posts and video Reels from news media accounts from Finland. Through qualitative content analysis we have recognised three thematic categories that are connected to visuality guiding the professional decision making: 1) adaptation (strategic adaptation to the platform), 2) condensing (simplifying and shortening the news content) and 3) attention gaining (a strong selectivity targeting specific audiences). Finally, the identification of image-dominated news suggests that visual social media news stories possess characteristics of a new journalistic genre.

In 2024, Instagram Reels saw more engagement than in 2023. However, ***** accounts, which are accounts with *** to ***** followers, saw less engagement in 2024 than in the year previous. Overall, Reel engagement ********* by ***** percent.