In 2024, Instagram reels from accounts with over 50,001 followers reached over 67,000 Instagram users, down from approximately 73,000 users in 2023. Reels from accounts with between 10,001 and 50,000 followers reached around 9,650 people in 2024.

Introduction

TikTok vs Instagram Reels Statistics: In 2024, TikTok and Instagram Reels firmly dominated the short‑form video landscape through impressive user reach and engagement. As of April 2024, TikTok had amassed approximately 1.582 billion monthly active users, while Instagram reported around 2.00 billion monthly users (who all engage with Reels). TikTok users watched an average of 78 videos per day in 2023, rising to 92 per day by 2025. Engagement rates also revealed platform differences: Instagram Reels averaged about 1.48 percent in 2024, significantly higher than Instagram’s photo (0.70 percent) and carousel (0.99 percent) formats.

TikTok’s engagement for accounts with 100,000–500,000 followers reached 9.74 percent, compared to Reels’ 6.59 percent, and for accounts with over 10 million followers, the figures were 10.52 percent on TikTok and 8.77 percent on Reels. These metrics highlight TikTok’s broader audience and higher engagement potential, while Reels remain a highly competitive format within Instagram’s vast user base.

This article digs into the latest TikTok vs Instagram Reels statistics on the fronts of reach, user behaviour, demographics, engagement, and monetisation. All the numbers have been duly cited from industry sources and have been presented simply and well for easy readability.

During the first quarter of 2024, Huge Instagram accounts, which had over ****** followers, reported to post approximately short-form videos, or Reel, every two days, and almost **** Reels per day. In comparison, Big accounts, which counted between ****** and ****** followers, posted *** Reels daily on average. Tiny accounts, which had a following of less than *** users, posted their Reels on Instagram approximately every five days, or **** Reels per day.

In 2024, the average Reel on Instagram generated over ****** views and *** likes. Overall, in 2024, the average Instagram Reel received ***** comments and ***** saves.

In 2024, Instagram accounts with more than ****** followers posted an average of **** Reels per week, up from **** per week in 2023. In addition, Big accounts, which are accounts with between 10,000 and ****** followers, increased their posting frequency of Reels from **** times weekly in 2023, to **** in 2024.

Explore the short-form video landscape on Instagram with this specialized dataset featuring Reels content. This collection includes millions of Reels posts from global creators, influencers, and brands, providing a focused view into one of Instagram’s fastest-growing content formats.

Key Features:

🎥 Reel-Specific Posts: Every entry in the dataset is confirmed to be an Instagram Reel, with associated metadata.

📊 Content & Engagement Metrics: Includes video captions, hashtags, view counts, like counts, comment counts, share counts, and timestamp data.

👤 Creator Information: Features public account data such as usernames, follower counts, bio snippets, and account category where available.

📈 Trend Discovery & Analysis: Perfect for analyzing video content performance, audio trends, visual themes, and influencer strategies on Reels.

🎯 Ready for Analysis: Delivered in clean CSV format, API, or custom formats, optimized for direct use in analytics, dashboards, machine learning models, or campaign planning.

This dataset is ideal for marketers, social strategists, and researchers looking to understand what drives engagement in short-form video content across the Instagram ecosystem.

In 2024, the average post on Instagram received ***** comments, ****** likes, and ***** saves. In 2023, the average post on the platform amassed ***** comments, ****** likes, and ***** saves.

During a survey conducted among marketers in the United States and released in July 2023, **** percent of respondents said they were planning to use Instagram Reels for influencer marketing purposes in 2024, while ** percent said they planned to use TikTok.

Introduction

Instagram Statistics: Instagram has been a major part of social media culture since 2010 and now has over 2 billion monthly active users globally, ranking it among the top five platforms in the world. Instagram’s short-form video format, Reels, hit a massive milestone of over 150 billion daily viewers coming late 2024, which is reflective of the staggering user engagement growth within the platform.

By January 2025, 5.24 billion of the world’s population, almost 64%, were using social media in some way, with Instagram a major player in that space. Unique to Instagram is the combination of visual storytelling, hashtags, discoverability features, and in-app commerce that keeps users engaged for a staggering average of almost 2 hours daily.

Instagram has shifted from a photo-sharing app to an entertainment and shopping center, all with an audience of 1.8 billion Reels users. If brands and audiences are your thing, Instagram is still a top-tier platform, a canvas and a window for a dynamic, immersive experience with limitless marketing potential.

Introduction

Instagram Marketing Statistics: Instagram’s marketing dominance can no longer be dismissed. With a jaw dropping 2 billion monthly active users, and with 500 million people engaging with stories daily, while 61% look at Instagram to discover new products, business are spreading real ad dollars now, over 1 million businesses are running ads on Instagram and ad spend is expected to grow to $276.7 billion on social platforms in just 2 years.

The shift to short-form content is strong. Reels are now responsible for 45% of the time spent engaging with content on Instagram, and video posts platform's better than static images by 49%. With 90% of users following at least one business, and 70% of users engaging with Instagram stories daily, Instagram will continue to play a central role in consumer connection.

As video content and shopping functionality drive deeper and broader engagement, marketers who lean into Reels, shoppable posts, and authenticity can see real ROI and audience growth.

Introduction

Instagram Engagement Statistics: According to the most recent statistics on Instagram engagement, the average engagement rate for all categories of posts made by business accounts stands at 0.56%. This figure evaluates the total likes and comments a post garners and contrasts it with the follower count of the account at the time of posting.

In simpler terms, this average engagement rate indicates that for every 10,000 followers an Instagram business account possesses, approximately 56 of them engage by either commenting on a post, liking it, or doing both. The majority of Instagram marketing professionals concur that a favorable engagement rate falls between 1% and 5%; however, as the follower count increases, achieving this rate becomes more challenging.

In 2025, the environment has changed considerably, with new formats, content styles, and tiers of creators shaping the definition of success. Micro and nano influencers are surpassing celebrities in terms of interaction metrics, while Reels continue to excel beyond static posts.

Access detailed insights with our Instagram datasets, featuring follower counts, verified status, account types, and engagement scores. Explore post information including URLs, descriptions, hashtags, comments, likes, media, posting dates, locations, and reel URLs. Perfect for understanding user engagement and content trends to drive informed decisions and optimize your social media strategies. Over 750M records available Price starts at $250/100K records Data formats are available in JSON, NDJSON, CSV, XLSX and Parquet. 100% ethical and compliant data collection Included datapoints:

Account Fbid Id Followers Posts Count Is Business Account Is Professional Account Is Verified Avg Engagement External Url Biography Business Category Name Category Name Post Hashtags Following Posts Profile Image Link Profile URL Profile Name Highlights Count Highlights Full Name Is Private Bio Hashtags URL Is Joined Recently And much more

Introduction

Surprising Instagram Marketing Statistics: Instagram has solidified its position as a pivotal platform for digital marketing, boasting over 2.4 billion monthly active users globally as of 2024. India leads with approximately 362.9 million users, followed by the United States with around 158.4 million. The platform's visual-centric features, including Stories and Reels, have significantly contributed to its widespread adoption. Notably, over 400 million users engage with Instagram Stories daily

In terms of advertising, Instagram's influence is substantial. Brands are projected to invest over USD 10 billion in Instagram ads in 2024. This surge is attributed to the platform's high engagement rates and its ability to connect businesses with a diverse audience. Furthermore, Instagram is anticipated to generate more than half of Meta Platforms' advertising revenue in the U.S. by 2025, driven by improved monetization strategies and the growing popularity of short-form videos like Reels.

User engagement on Instagram remains robust. U.S. adults spend an average of 33.1 minutes per day on the platform, reflecting its integral role in daily digital consumption. Additionally, 60% of users discover new products through Instagram, underscoring its effectiveness as a tool for brand discovery and consumer influence.

Given these Instagram Marketing statistics, Instagram continues to be an essential platform for businesses aiming to enhance their online presence and engage with a global audience.

In 2023, the average engagement rate on Instagram Reels for accounts with between 100 thousand and *** thousand followers stood at **** percent. Reels engagement dropped off slightly for accounts with between *********** and ************ followers, but for accounts that had over ************ followers the average Reels engagement rose to **** percent.

Instagram stands as one of the most influential social platforms. Globally, it now reaches about 2 billion monthly active users, showing a remarkable uptick from previous years. Both content creators, from micro-influencers to brands, and advertisers benefit from this scale: creators monetize Reels and Stories, while businesses tap into finely segmented...

Back in 2018, a teenager in Ohio posted a short dance clip on TikTok. Within hours, her video was stitched, duetted, and remixed by thousands worldwide. A year later, a fashion influencer in LA racked up millions of views from a single Instagram Reel on sustainable style tips. What began...

According to a 2024 study of Reels hosted on Meta platforms Facebook and Instagram, the highest average video views on either platform were in the *********************, especially at ********. Instagram Reels that were published at *********generated approximately ****** views on average, while Facebook Reels published at the same time received approximately half of the views, or ****** on average during the first quarter of 2024. However, the most popular posting time for content creators was *** in the afternoon, with ******* Reels published on Instagram and ****** Reels published on Facebook at that time, respectively.

Introduction

Instagram started in 2010 and has become one of the most used social media apps in the world, as the platform is mainly used for sharing photos and videos. Today, over 2 billion people use Instagram every month. People use it for many reasons, for sharing personal moments, while others use it for business and promotions.

Its users include all age groups, influencers, content creators, small businesses, and big brands. With new features like Reels, Stories, and shopping options, Instagram keeps changing to stay interesting and popular in the digital world.

Introduction

Instagram is an American free social media app and is now owned by Meta Platforms, where people share photos, videos, and stories. Users can follow friends, celebrities, or brands, like, comment on posts, and send direct messages. It also has features like Reels (short videos), Stories (disappearing content), and Live videos. Instagram started in 2010, created by Kevin Systrom and Mike Krieger. Since then, it has become very popular, especially with younger people. On Instagram, anyone can make a personal or business account. They can follow others, like posts, leave comments, and send messages.

One big reason for Instagram’s popularity is the many ways to post content. People can share a single photo, a group of photos (called a carousel), short videos known as Reels, or temporary updates through Stories. Instagram also allows users to go live and share longer videos using Instagram Video. These features help people be creative, stay connected, and build their online presence easily.

Unlock high-performing content insights with this dataset of Instagram posts that each received 75,000+ plays. Focused on highly engaging media—primarily Reels and videos—it offers a clear window into what captures attention and drives reach on the platform.

Key Features:

🎯 High-Engagement Content: Each post included has 75K+ views, ideal for identifying top-performing formats and creators.

📱 Post-Level Detail: Includes captions, hashtags, play counts, likes, comments, post type (e.g., Reel or Video), and timestamps.

👤 Creator Insights: Where available, includes public data such as usernames, follower counts, bios, and account types.

📈 Trend Spotting & Benchmarking: Use this data to analyze viral content trends, track creator growth, or benchmark campaign performance.

🏷️ Clean & Structured: Delivered in CSV format, API, or customized formats, ready for ingestion into analytics platforms, dashboards, or ML workflows.

Ideal for social media analysts, marketers, and platforms seeking insight into what drives scale on Instagram.