In 2024, Instagram reels from accounts with over 50,001 followers reached over 67,000 Instagram users, down from approximately 73,000 users in 2023. Reels from accounts with between 10,001 and 50,000 followers reached around 9,650 people in 2024.

In 2024, the average Reel on Instagram generated over ****** views and *** likes. Overall, in 2024, the average Instagram Reel received ***** comments and ***** saves.

During the first quarter of 2024, Huge Instagram accounts, which had over ****** followers, reported an engagement rate of approximately *** percent on their Reels. In comparison, Tiny Instagram accounts, which had a following of *****************r, reported the highest engagement rates for their Reels: over *** percent, as of the examined period. Medium Instagram accounts, which had a following between ***** and ****** users, reported Reels engagement ratings of **** percent.

In 2024, Instagram accounts with more than ****** followers posted an average of **** Reels per week, up from **** per week in 2023. In addition, Big accounts, which are accounts with between 10,000 and ****** followers, increased their posting frequency of Reels from **** times weekly in 2023, to **** in 2024.

In 2024, the average post on Instagram received ***** comments, ****** likes, and ***** saves. In 2023, the average post on the platform amassed ***** comments, ****** likes, and ***** saves.

During the first quarter of 2024, Huge Instagram accounts, which had over ****** followers, reported to post approximately short-form videos, or Reel, every two days, and almost **** Reels per day. In comparison, Big accounts, which counted between ****** and ****** followers, posted *** Reels daily on average. Tiny accounts, which had a following of less than *** users, posted their Reels on Instagram approximately every five days, or **** Reels per day.

In 2024, Instagram Reels saw more engagement than in 2023. However, ***** accounts, which are accounts with *** to ***** followers, saw less engagement in 2024 than in the year previous. Overall, Reel engagement ********* by ***** percent.

Between 2023 and 2024, Carousels and single image posts on Instagram experienced a slight ******** in engagement. Overall, engagement on Reels from feed* stood at **** percent in 2024, up from *** percent in 2023. Additionally, average user reach on Instagram decresed from 2023 to 2024.

As of March 2024, Instagram posts from accounts with between 2,001 to 10,000 followers reached an average of ****** users. Overall, medium accounts' stories reached ****** users, while reels reached ***** Instagram users.

According to a 2024 study of Reels hosted on Meta platforms Facebook and Instagram, the highest average video views on either platform were in the *********************, especially at ********. Instagram Reels that were published at *********generated approximately ****** views on average, while Facebook Reels published at the same time received approximately half of the views, or ****** on average during the first quarter of 2024. However, the most popular posting time for content creators was *** in the afternoon, with ******* Reels published on Instagram and ****** Reels published on Facebook at that time, respectively.

According to a study conducted between 2023 and 2024, Instagram posts from accounts with between ****** and ****** followers reached an average of ***** Instagram users. Overall, stories reached *** Instagram users, and reels reached ***** users.

In 2024, ********* on Instagram generated more engagement from users than single images, Reels, and Reels from the feed. Overall, the engagement rate of Carousels stood at ***** percent in 2024, compared to **** percent for images.

As of March 2024, small accounts on Instagram, accounts with between 501 and 2,000 followers, reached *** people per post. Additionally, stories from small accounts reached *** people on average, and reels reached approximately *** Instagram users.

In 2024, image posts on Instagram reached 5,200 users, down from 14,800 users in 2023, a decrease of around 64 percent year over year. Carousels, Reels, and Stories on Instagram all saw reach decline between 2023 and 2024. Overall, Reels achieved the highest reach on the social media platform in the most recently reported period. Although all formats saw decreases in reach, engagement increased, so whilst there might not be as many users seeing content, people are interacting more with the content they see on Instagram.

During a survey conducted among marketers in the United States and released in July 2023, **** percent of respondents said they were planning to use Instagram Reels for influencer marketing purposes in 2024, while ** percent said they planned to use TikTok.

During a global 2024 survey among fashion, lifestyle and beauty professionals, around 75 percent of respondents indicated their main objective with influencer collaborations was to increase sales. Moreover, 70 percent had a similar objective with celebrity collaborations. Roughly 50 percent stated their aim was to build their following with influencer or celebrity collaborations.

In 2024, *************** reached the most users on Instagram, with brand content published in this format accounting for ***** percent of reach. Carousels made up just over ********* of all reach on the platform, and images accounted for ***** percent.

In 2024, the average Instagram post from an account with under *** followers reached around ***** Instagram users, up from ***** in 2023. Huge accounts, with over ****** followers reach an average of ****** thousand users in 2024, down from ****** users in 2023.

Between 2023 and 2024, impressions on Instagram posts increased by 5.5 percent, while interactions on posts increased by 0.86 percent. Overall engagement rose by 4.3 percent between 2023 and 2024. For Instagram reels, engagement grew by 0.84 percent, year-over-year.

As of March 2024, huge Instagram accounts, accounts which had over ****** followers, saw posts reach over ****** Instagram users. Additionally, stories and reels of huge accounts reached ***** and ****** people, respectively.