In 2024, Instagram reels from accounts with over 50,001 followers reached over 67,000 Instagram users, down from approximately 73,000 users in 2023. Reels from accounts with between 10,001 and 50,000 followers reached around 9,650 people in 2024.

In 2024, Instagram accounts with more than ****** followers posted an average of **** Reels per week, up from **** per week in 2023. In addition, Big accounts, which are accounts with between 10,000 and ****** followers, increased their posting frequency of Reels from **** times weekly in 2023, to **** in 2024.

Introduction

TikTok vs Instagram Reels Statistics: In 2024, TikTok and Instagram Reels firmly dominated the short‑form video landscape through impressive user reach and engagement. As of April 2024, TikTok had amassed approximately 1.582 billion monthly active users, while Instagram reported around 2.00 billion monthly users (who all engage with Reels). TikTok users watched an average of 78 videos per day in 2023, rising to 92 per day by 2025. Engagement rates also revealed platform differences: Instagram Reels averaged about 1.48 percent in 2024, significantly higher than Instagram’s photo (0.70 percent) and carousel (0.99 percent) formats.

TikTok’s engagement for accounts with 100,000–500,000 followers reached 9.74 percent, compared to Reels’ 6.59 percent, and for accounts with over 10 million followers, the figures were 10.52 percent on TikTok and 8.77 percent on Reels. These metrics highlight TikTok’s broader audience and higher engagement potential, while Reels remain a highly competitive format within Instagram’s vast user base.

This article digs into the latest TikTok vs Instagram Reels statistics on the fronts of reach, user behaviour, demographics, engagement, and monetisation. All the numbers have been duly cited from industry sources and have been presented simply and well for easy readability.

During a survey conducted among marketers in the United States and released in July 2023, **** percent of respondents said they were planning to use Instagram Reels for influencer marketing purposes in 2024, while ** percent said they planned to use TikTok.

During the first quarter of 2024, Huge Instagram accounts, which had over ****** followers, reported to post approximately short-form videos, or Reel, every two days, and almost **** Reels per day. In comparison, Big accounts, which counted between ****** and ****** followers, posted *** Reels daily on average. Tiny accounts, which had a following of less than *** users, posted their Reels on Instagram approximately every five days, or **** Reels per day.

In 2024, the average Reel on Instagram generated over ****** views and *** likes. Overall, in 2024, the average Instagram Reel received ***** comments and ***** saves.

Introduction

Instagram Statistics: Instagram has been a major part of social media culture since 2010 and now has over 2 billion monthly active users globally, ranking it among the top five platforms in the world. Instagram’s short-form video format, Reels, hit a massive milestone of over 150 billion daily viewers coming late 2024, which is reflective of the staggering user engagement growth within the platform.

By January 2025, 5.24 billion of the world’s population, almost 64%, were using social media in some way, with Instagram a major player in that space. Unique to Instagram is the combination of visual storytelling, hashtags, discoverability features, and in-app commerce that keeps users engaged for a staggering average of almost 2 hours daily.

Instagram has shifted from a photo-sharing app to an entertainment and shopping center, all with an audience of 1.8 billion Reels users. If brands and audiences are your thing, Instagram is still a top-tier platform, a canvas and a window for a dynamic, immersive experience with limitless marketing potential.

Introduction

Surprising Instagram Marketing Statistics: Instagram has solidified its position as a pivotal platform for digital marketing, boasting over 2.4 billion monthly active users globally as of 2024. India leads with approximately 362.9 million users, followed by the United States with around 158.4 million. The platform's visual-centric features, including Stories and Reels, have significantly contributed to its widespread adoption. Notably, over 400 million users engage with Instagram Stories daily

In terms of advertising, Instagram's influence is substantial. Brands are projected to invest over USD 10 billion in Instagram ads in 2024. This surge is attributed to the platform's high engagement rates and its ability to connect businesses with a diverse audience. Furthermore, Instagram is anticipated to generate more than half of Meta Platforms' advertising revenue in the U.S. by 2025, driven by improved monetization strategies and the growing popularity of short-form videos like Reels.

User engagement on Instagram remains robust. U.S. adults spend an average of 33.1 minutes per day on the platform, reflecting its integral role in daily digital consumption. Additionally, 60% of users discover new products through Instagram, underscoring its effectiveness as a tool for brand discovery and consumer influence.

Given these Instagram Marketing statistics, Instagram continues to be an essential platform for businesses aiming to enhance their online presence and engage with a global audience.

In 2024, Instagram Reels saw more engagement than in 2023. However, ***** accounts, which are accounts with *** to ***** followers, saw less engagement in 2024 than in the year previous. Overall, Reel engagement ********* by ***** percent.

According to a 2024 study of Reels hosted on Meta platforms Facebook and Instagram, the highest average video views on either platform were in the *********************, especially at ********. Instagram Reels that were published at *********generated approximately ****** views on average, while Facebook Reels published at the same time received approximately half of the views, or ****** on average during the first quarter of 2024. However, the most popular posting time for content creators was *** in the afternoon, with ******* Reels published on Instagram and ****** Reels published on Facebook at that time, respectively.

During the first quarter of 2024, Huge Instagram accounts, which had over ****** followers, reported an engagement rate of approximately *** percent on their Reels. In comparison, Tiny Instagram accounts, which had a following of *****************r, reported the highest engagement rates for their Reels: over *** percent, as of the examined period. Medium Instagram accounts, which had a following between ***** and ****** users, reported Reels engagement ratings of **** percent.

The Short Video Software market has emerged as a powerful and vital sector in the digital landscape, driven by the meteoric rise of platforms like TikTok, Instagram Reels, and YouTube Shorts. This market encompasses a range of software solutions designed to create, edit, and share short-form video content, which has

The Short Video Sharing Platform market has rapidly evolved into a dynamic arena that caters to the growing consumer demand for engaging visual content. With platforms like TikTok, Instagram Reels, and Snapchat Spotlight leading the charge, the market has witnessed an unprecedented surge both in participation and co

The Short Video Applications market has rapidly evolved into a dynamic segment of the digital landscape, driven by the increasing popularity of platforms such as TikTok, Instagram Reels, and YouTube Shorts. These applications have transformed how users consume content, enabling individuals and brands alike to create

In 2023, ***************** were by far the most common type of content posted on the social media platform. Overall, accounts with ** thousand to ** million followers posted an average of *** Instagram Stories per week, as well as ** posts, and ** Reels.

Between ********* and *********, Instagram Reels videos presented a higher view rate than general videos on the platform, with an average of **** percent view rate. By comparison, videos on Instagram presented an average view rate of **** percent in the examined period. Instagram introduced Reels in *********** in order to compete with the short-video video trend popularized by TikTok.

As of April 2025, almost 32 percent of global Instagram audiences were aged between 25 and 34 years, and 29.5 percent of users were aged between 25 and 34 years. Overall, 16.3 percent of users belonged to the 35 to 44 year age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 413.85 million and 171.7 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the first quarter of 2025, Snapchat had 460 million daily active users.

As of March 2024, huge Instagram accounts, accounts which had over ****** followers, saw posts reach over ****** Instagram users. Additionally, stories and reels of huge accounts reached ***** and ****** people, respectively.

In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.

How popular is Instagram?

Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.

India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.

Gen Z and Instagram

As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.

Most followed accounts on Instagram

As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.

The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.

During the first quarter of 2024, Facebook Huge accounts, which had over ****** followers, reported to post approximately short-form videos, or Reel, every 2.6 days, and almost **** Reels per day. In comparison, Big accounts, which counted between ****** and ****** followers, posted **** Reels daily on average. Tiny accounts, which had a following of less than *** users, posted their Reels on Instagram approximately every five days, or **** Reels per day.