According to the forecast, Instagram's advertising revenue would reach around ** billion U.S. dollars by the end of 2024. In 2022, the ad spend of the social media platform stood at **** billion U.S. dollars.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

In 2022, ******* was observed to have a monthly revenue of approximately *** million U.S. dollars, while reaching approximately *********** users with its presence on Instagram. OnlyFans saw over *** million U.S. dollars in revenues on a monthly basis, reaching approximately *********** users on the popular social and photo-sharing platform Instagram. Online learning platform Skillshare was estimated to generate *** million U.S. dollars in revenues monthly, reaching approximately *** thousand Instagram users.

Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users, although there is rapid uptake among older age groups. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the last few years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform reported that it averaged revenue growth of over 450% between 2019 and 2022. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers have pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. Revenue is expected to grow by 14.3% in 2024-25, constrained by a slowdown in user growth for most major social media platforms. Over the five years through 2024-25, revenue is forecast to expand at a compound annual rate of 32.8% to reach £9.8 billion. Looking forward, regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The rising prominence of AI will require the introduction of adequate regulations. The Online Safety Bill sets out new guidelines for social media platforms to abide by, with hefty fines in store for those who do not. Operating costs will swell as platforms look to meet consumers’ expectations, weighing on profit. Over the five years through 2029-30, social media platforms' revenue is projected to climb at an estimated 9.4% to reach £15.4 billion.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

Between May 9 and July 14, 2024, cost-per-mille (CPM) on Facebook and Instagram in the United Kingdom (UK) oscilated between **** U.S. dollars and **** U.S. dollars. UK to emerge as third largest market As of 2022, the UK was the third largest market globally - behind the United States and China - for social media advertising. By the end of 2023, the industry is expected to generate approximately ** billion U.S. dollars. Furthermore, the United Kingdom and Germany were two European markets to be featured in the top five within the industry globally. Mobile advertising takes the lead Annual revenue growth has also been forecast for the industry until 2027. The average revenue generated per internet user for social media ads in the UK was recorded at nearly *** U.S. dollars in 2022. By 2027, this is expected to reach approximately *** U.S. dollars. Most of this will be generated through mobile advertising, which is forecast to make up a significantly larger share of advertising each year over desktop.

Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.

Macau SAR (China) Govt Finance: Revenue: Tax: Income, Profits and Capital Gains (IG) data was reported at 10,374,832.000 MOP th in 2023. This records an increase from the previous number of 9,932,102.000 MOP th for 2022. Macau SAR (China) Govt Finance: Revenue: Tax: Income, Profits and Capital Gains (IG) data is updated yearly, averaging 4,687,547.500 MOP th from Dec 2002 (Median) to 2023, with 22 observations. The data reached an all-time high of 10,374,832.000 MOP th in 2023 and a record low of 780,847.000 MOP th in 2003. Macau SAR (China) Govt Finance: Revenue: Tax: Income, Profits and Capital Gains (IG) data remains active status in CEIC and is reported by Statistics and Census Service. The data is categorized under Global Database’s Macau SAR (China) – Table MO.F002: Government Finance: Revenue and Expenditure (Annual).

The revenue of Ig Design Group with headquarters in the United Kingdom amounted to ****** million U.S. dollars in 2022. The reported fiscal year ends on March 31.Compared to the earliest depicted value from 2020 this is a total increase by approximately ***** million U.S. dollars. The trend from 2020 to 2022 shows, furthermore, that this increase happened continuously.

Slovenia General Govt Expenditure: Cons: EUR: Capital Transfers: IG: Non Profit data was reported at 37,481,363.730 EUR in 2022. This records a decrease from the previous number of 40,420,462.080 EUR for 2021. Slovenia General Govt Expenditure: Cons: EUR: Capital Transfers: IG: Non Profit data is updated yearly, averaging 18,993,637.910 EUR from Dec 1992 (Median) to 2022, with 31 observations. The data reached an all-time high of 40,420,462.080 EUR in 2021 and a record low of 0.000 EUR in 1992. Slovenia General Govt Expenditure: Cons: EUR: Capital Transfers: IG: Non Profit data remains active status in CEIC and is reported by Ministry of Finance. The data is categorized under Global Database’s Slovenia – Table SI.F004: General Government Expenditure: Consolidated: Annual.

The digital advertising industry across India grew to a market size of just under *** billion Indian rupees in the year 2024, a considerable leap from the market size in 2016. Owing to the progressive growth of the digital media market in India, digital advertising was projected to expand to well over *** billion Indian rupees by 2026, reflecting the rising trend that developed over the past years. Social media advertising As internet accessibility in India continues to expand, content consumption has seen a significant shift toward online platforms. Notably, India boasts the highest number of YouTube users worldwide. Given the potential of social media to reach a wider audience, it is expected to remain a prevailing trend in India’s digital advertising landscape. In March 2023, YouTube emerged as a frontrunner, with an advertising reach of around *** million users across the country. Meta platforms such as Facebook and Instagram also demonstrated substantial reach. Digital advertising revenue In 2022, the revenue from digital advertising in India surged to almost half a trillion Indian rupees and is expected to continue growing in the future. This can be attributed to businesses' increasing dependence on digital advertising to connect with their target audiences and capitalize on technology and data-driven strategies. Some of the leading industries that invest heavily in digital advertising include the FMCG and e-commerce sectors.

The revenue of Ig Group Holdings with headquarters in the United Kingdom amounted to * billion British pounds in 2022. The reported fiscal year ends on May 31.Compared to the earliest depicted value from 2021 this is a total increase by approximately **** million British pounds. The trend from 2021 to 2022 shows, furthermore, that this increase happened continuously.

According to a survey conducted among Instagram marketers worldwide and released in **********, ** percent of respondents said their leading Instagram marketing goal for 2022 was to increase brand awareness and reach new audiences. This was followed by ** percent of respondents saying their main Instagram marketing goal was to advertise their products and services, while ** percent cited the increase of their revenue and sales.

As of September 2022, the mobile app of social media giant ******** saw the highest average revenue per user (ARPU) worldwide, with users generating approximately **** U.S. dollars on the platform. ******* ranked second, with users generating approximately **** U.S. dollars on average, while ********* ranked third with an ARPU of around ***** U.S. dollars as of the examined period.

The net income of Ig Group Holdings with headquarters in the United Kingdom amounted to *** million British pounds in 2022. The reported fiscal year ends on May 31.Compared to the earliest depicted value from 2021 this is a total decrease by approximately ***** million British pounds. The trend from 2021 to 2022 shows, furthermore, that this decrease happened continuously.

The statistics shows the share of Americans who used Instagram regularly in 2022. The results were sorted by income tier. In 2022, ** percent of respondents with a high income said they used Instagram regularly.

The net income of Ig Design Group with headquarters in the United Kingdom amounted to ****** million U.S. dollars in 2022. The reported fiscal year ends on March 31.Compared to the earliest depicted value from 2020 this is a total decrease by approximately **** million U.S. dollars. The trend from 2020 to 2022 shows ,furthermore, that this decrease happened continuously.

In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.

The global influencer marketing market size has more than tripled since 2020. In 2025, the market was estimated to reach a record of approximately 33 billion U.S. dollars. What is influencer marketing? Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2024, influencer marketing spending in the United States was forecast to reach an all-time high of 7.1 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future. Top influencer marketing platforms Marketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing in the United States, and in 2025, the global Instagram influencer market size was estimated to surpass 22 billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok have become popular among brands and marketers. In the first half of 2024, the most successful brands earned over half a billion U.S. dollars in earned media value (EMV) with their TikTok influencer marketing campaigns.

In 2022, the geographical region with the highest share of revenue from the fertilizers segment of Industries Qatar Group (IG) was Asia at ** percent, compared to ** percent in 2018. Industries Qatar Group (IQ) was established as a Qatari joint stock company on **************. It operates in three different segments: petrochemicals, steel, and fertilizers.