In 2023, Instagram was projected to generate an estimated 23 billion U.S. dollars in revenue in the United States. The photo sharing app’s revenue is set increase to 29 billion U.S. dollars in 2025. Instagram as Facebook revenue driver Initially released in 2010 and quickly acquired by Facebook in 2012 for one billion U.S. dollars, Instagram has been in the public eye since its early days. Instagram’s monthly active users grew from a mere 90 million in January 2013 to over two billion MAU in December 2021 and the platform not showing any signs of slowing down. Apart from ongoing user growth, Instagram is also one of the most popular social media platforms used by marketers worldwide, second only to Facebook. Despite the rapid growth of Instagram under Facebook’s ownership and cross-platform promotion, not everything has been smooth sailing under the blue flag. In September 2018, founders Kevin Systrom and Mike Krieger announced their resignation amidst reports of culture and product clashes between Instagram and its parent company. Facebook was quick to appoint a new CEO, and under former Facebook News Feed product manager Adam Mosseri the social network has been trying to make the most of Instagram’s ad potential. In late June 2019, Instagram launched ads in its Explore section. The platform already allowed ads in the regular feed and Stories.

The annual advertising revenue of Instagram is steadily increasing. In 2020, Instagram accumulated **** billion U.S. dollars in ad revenues in the United States. The social media platform, owned by Facebook, is projected to reach roughly ** billion U.S. dollars in annual ad sales in 2023.

According to the forecast, Instagram's advertising revenue would reach around ** billion U.S. dollars by the end of 2024. In 2022, the ad spend of the social media platform stood at **** billion U.S. dollars.

This horizontal bar chart displays revenues ($) by Instagram link using the aggregation sum in Portland. The data is about companies.

In early 2025, Emily, a small business owner from Denver, ran her first Instagram ad to promote her sustainable skincare line. Within 48 hours, she saw a 34% jump in profile visits and a 12% boost in website clicks. She wasn’t alone. From local brands to global corporations, businesses across...

The net advertising revenue of Instagram Stories worldwide was expected to amount to ***** billion U.S. dollars in 2021, marking an increase from the previous year's value of *** billion. Instagram Stories ad revenue was expected to further increase over the following two years, reaching a projected ***** billion dollars in 2023.

This bar chart displays revenues ($) by Instagram link using the aggregation sum in New Boston. The data is about companies.

This bar chart displays revenues ($) by Instagram link using the aggregation sum in Brown Deer. The data is about companies.

This bar chart displays revenues ($) by Instagram link using the aggregation sum in Joplin. The data is about companies.

This dataset is about companies in Wiesbaden. It has 264 rows. It features 3 columns: revenues, and Instagram link.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

In 2023, Instagram app in Malaysia recorded the highest revenue in the month of December with around ****** U.S. dollars. By comparison, the app had the lowest revenue in January 2023 with around **** U.S. dollars. During the whole year, the Instagram app had a revenue of approximately ******* U.S. dollars in Malaysia.

This dataset is about companies in Deventer. It has 321 rows. It features 3 columns: revenues, and Instagram link.

This dataset is about companies in Ceuta. It has 5 rows. It features 3 columns: revenues, and Instagram link.

Over the five years through 2025-26, industry revenue is forecast to expand at a compound annual rate of 20.3% to reach £12.5 billion. Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the past five years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform has over 30 million monthly users in the UK in 2025. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. In 2025, more social media platforms are using AI to boost user engagement. This improves click-through rates and drives higher advertising revenue. Industry revenue is expected to grow by 6.3% in 2025-26. Over the five years through 2030-31, social media platforms' revenue is projected to climb at an estimated 9.2% to reach £19.4 billion. Regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The tightening of regulations will raise industry compliance costs, weighing on profit margin. Older age groups present a new revenue opportunity for social media platforms if they can bridge the gap between passive TV consumption and interactive digital engagement. Augmented Reality (AR) technology will move beyond filters to become standard for immersive product trials, interactive ads, and virtual meetups

This horizontal bar chart displays revenues ($) by Instagram link using the aggregation sum in New Gloucester. The data is about companies.

Between 2025 and 2029, the Instagram segment of the e-commerce market was forecast to increase by ******million U.S. dollars in Brazil. After the eleventh consecutive increasing year, the revenue per social media platform is estimated to reach ****billion U.S. dollars and therefore a new peak in 2029.

Discover the booming photo-sharing market! Explore key trends, growth drivers, and challenges shaping this multi-billion dollar industry, including major players like Facebook and Instagram. Our analysis projects future growth and offers valuable insights for businesses and investors.

This horizontal bar chart displays revenues ($) by Instagram link using the aggregation sum in Deerfield. The data is about companies.

The booming photo-sharing market is projected to reach $50B by 2033, driven by smartphone usage and social media. Learn about market trends, key players (Facebook, Instagram, etc.), and the challenges impacting growth in our comprehensive analysis.