In 2023, Instagram was projected to generate an estimated 23 billion U.S. dollars in revenue in the United States. The photo sharing app’s revenue is set increase to 29 billion U.S. dollars in 2025. Instagram as Facebook revenue driver Initially released in 2010 and quickly acquired by Facebook in 2012 for one billion U.S. dollars, Instagram has been in the public eye since its early days. Instagram’s monthly active users grew from a mere 90 million in January 2013 to over two billion MAU in December 2021 and the platform not showing any signs of slowing down. Apart from ongoing user growth, Instagram is also one of the most popular social media platforms used by marketers worldwide, second only to Facebook. Despite the rapid growth of Instagram under Facebook’s ownership and cross-platform promotion, not everything has been smooth sailing under the blue flag. In September 2018, founders Kevin Systrom and Mike Krieger announced their resignation amidst reports of culture and product clashes between Instagram and its parent company. Facebook was quick to appoint a new CEO, and under former Facebook News Feed product manager Adam Mosseri the social network has been trying to make the most of Instagram’s ad potential. In late June 2019, Instagram launched ads in its Explore section. The platform already allowed ads in the regular feed and Stories.

The annual advertising revenue of Instagram is steadily increasing. In 2020, Instagram accumulated 17.4 billion U.S. dollars in ad revenues in the United States. The social media platform, owned by Facebook, is projected to reach roughly 40 billion U.S. dollars in annual ad sales in 2023.

According to the forecast, Instagram's advertising revenue would reach around 71 billion U.S. dollars by the end of 2024. In 2022, the ad spend of the social media platform stood at 51.1 billion U.S. dollars.

The net advertising revenue of Instagram Stories worldwide was expected to amount to 11.43 billion U.S. dollars in 2021, marking an increase from the previous year's value of 6.9 billion. Instagram Stories ad revenue was expected to further increase over the following two years, reaching a projected 20.03 billion dollars in 2023.

This dataset is about companies in the United Kingdom and has 244,925 rows. It features 3 columns: company, revenues, and Instagram link. The preview is ordered by revenues (descending).

This dataset is about companies in Malawi. It has 81 rows. It features 3 columns: revenues, and Instagram link.

In 2023, Instagram app in Malaysia recorded the highest revenue in the month of December with around 83,000 U.S. dollars. By comparison, the app had the lowest revenue in January 2023 with around 2,00 U.S. dollars. During the whole year, the Instagram app had a revenue of approximately 341,000 U.S. dollars in Malaysia.

This dataset is about companies in Ceuta and has 5 rows. It features 3 columns: company, revenues, and Instagram link. The preview is ordered by revenues (descending).

This bar chart displays revenues ($) by Instagram link using the aggregation sum in Japan. The data is about companies.

This horizontal bar chart displays revenues ($) by Instagram link using the aggregation sum. The data is filtered where the industry is Insurance. The data is about companies.

Explore Instagram. Недвижимость through data • Key facts: country, employees, revenues, company type, ESG score • Real-time news, visualizations and datasets

In 2024, the advertising revenue of social video platform TikTok in the United States was estimated to be of approximately nine billion U.S. dollars. Instagram, which positions itself as a video-first platform, was estimated to have generated 30 billion U.S. dollars in advertising revenues in 2024. In comparison, Snapchat saw no estimated growth in ad revenue from 2021, maintaining its projected revenues of two billion U.S. dollars in 2024.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

Introduction

Surprising Instagram Marketing Statistics: Instagram has solidified its position as a pivotal platform for digital marketing, boasting over 2.4 billion monthly active users globally as of 2024. India leads with approximately 362.9 million users, followed by the United States with around 158.4 million. The platform's visual-centric features, including Stories and Reels, have significantly contributed to its widespread adoption. Notably, over 400 million users engage with Instagram Stories daily

In terms of advertising, Instagram's influence is substantial. Brands are projected to invest over USD 10 billion in Instagram ads in 2024. This surge is attributed to the platform's high engagement rates and its ability to connect businesses with a diverse audience. Furthermore, Instagram is anticipated to generate more than half of Meta Platforms' advertising revenue in the U.S. by 2025, driven by improved monetization strategies and the growing popularity of short-form videos like Reels.

User engagement on Instagram remains robust. U.S. adults spend an average of 33.1 minutes per day on the platform, reflecting its integral role in daily digital consumption. Additionally, 60% of users discover new products through Instagram, underscoring its effectiveness as a tool for brand discovery and consumer influence.

Given these Instagram Marketing statistics, Instagram continues to be an essential platform for businesses aiming to enhance their online presence and engage with a global audience.

In 2025, Alphabet was expected to be the company with the highest digital advertising revenue worldwide, at 209 billion U.S. dollars. Alphabet owns Google and YouTube, whose digital ad revenues were projected to amount to 190 and 19 billion dollars, respectively. Meta - the owner of Facebook and Instagram - ranked second, with revenues of 184 billion dollars.

This bar chart displays revenues ($) by Instagram link using the aggregation sum in Afghanistan. The data is about companies.

This bar chart displays revenues ($) by Instagram link using the aggregation sum in Mauritania. The data is about companies.

This bar chart displays revenues ($) by Instagram link using the aggregation sum and is filtered where the city is Ceuta. The data is about companies.

This horizontal bar chart displays revenues ($) by Instagram link using the aggregation sum in Solomon Islands. The data is about companies.

The volume of influencer marketing revenue on Instagram in Russia has increased by nearly 2.5 times between 2018 and 2020. As of the latest year observed, Instagram influencers generated a revenue of seven billion Russian rubles.