In January 2019, photo sharing platform Instagram reported 500 million daily active Stories users worldwide, up from 400 million global DAU in June 2018. Stories is a feature of the app allowing users post photo and video sequences that disappear 24 hours after being posted. Instagram usage Instagram has over one billion monthly active users and is one of the most popular social networks worldwide. The app allows users to edit and share photos with other users, either publicly or with pre-approved followers. In 2018, the number of Instagram users in the United States was almost 105 million users, with U.S. Instagram audiences set to grow to 131 million users by 2022. As of April 2019, it was found that the United States, Brazil and India had the largest Instagram audiences with the United States heading the ranking by a wide margin. Users between the ages of 25 and 34 years constituted the biggest demographic group, followed by users aged 18 to 24 years. Overall, over two thirds of global Instagram audiences were aged 34 and younger. Advertising and marketing on Instagram Due to the visual nature of the platform, Instagram is a perfect opportunity for brands and retailers to display their products in a flattering way. Many celebrities and influencers generate a sizable income by posting ads in the form of sponsored posts on Instagram. In 2018, there were approximately 3.7 million sponsored influencer posts on the platform. The most popular content type of Instagram posts by influencers worldwide were photos – videos accounted for just 13.56 percent of influencer posts.

As of July 2025, almost 33.3 percent of global Instagram audiences were aged between 25 and 34 years, and 29.7 percent of users were aged between 18 and 24 years. Overall, 17.4 percent of users belonged to the 35 to 44-year-old age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo-sharing app is especially popular in India and in the United States, which have about 480 million and 181 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream, and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo-sharing app that initially became famous due to its “vanishing photos” feature. As of the third quarter of 2025, Snapchat had 477 million daily active users.

In 2019, the top 25 percent of brands on Instagram had a tap back rate of *** percent on their stories, up from *** percent in the previous year. Additionally, brands in the bottom ** percent had a tap back rate of *** percent in 2019, up from *** percent in 2018. A tap backward on an Instagram stories post indicates that the viewer wanted to return to the previous image for another look.

The net advertising revenue of Instagram Stories worldwide was expected to amount to ***** billion U.S. dollars in 2021, marking an increase from the previous year's value of *** billion. Instagram Stories ad revenue was expected to further increase over the following two years, reaching a projected ***** billion dollars in 2023.

data Source - https://statso.io/instagram-reach-analysis-case-study/

Certainly! Let's conduct a case study on Instagram reach analysis. To make the case study more specific, let's imagine a scenario where a fashion brand called "Fashionista" wants to analyze the reach of their Instagram account over the past six months.

Objective: Analyze the reach of Fashionista's Instagram account and identify trends, patterns, and insights that can help improve their reach and engagement.

Steps for the Instagram Reach Analysis:

1. Data Collection:

   • Gather data from Fashionista's Instagram account for the past six months.
   • Collect metrics such as follower count, post reach, impressions, likes, comments, and engagement rate.
   • Use Instagram's built-in analytics or third-party tools like Iconosquare or Sprout Social to retrieve the necessary data.

2. Define Key Metrics:

   • Identify the key metrics that will help assess the reach of Fashionista's Instagram account.
   • Key metrics may include follower growth rate, average reach per post, total impressions, engagement rate, and engagement per post.

3. Analyze Follower Growth:

   • Plot the follower count over the past six months to observe any trends.
   • Calculate the follower growth rate to understand the rate at which the account is gaining or losing followers.
   • Look for any significant changes in follower count and investigate potential reasons behind those changes.

4. Evaluate Post Reach and Impressions:

   • Analyze the average reach per post and total impressions to understand the reach of Fashionista's content.
   • Identify posts with the highest and lowest reach and compare their characteristics.
   • Look for patterns or themes that resonate well with the audience and those that underperform.

5. Assess Engagement:

   • Calculate the average engagement rate and compare it across different types of content (e.g., images, videos, stories, reels).
   • Identify posts with the highest engagement rate and analyze their content, captions, and hashtags.
   • Look for patterns or elements that encourage higher engagement from the audience.

6. Identify Optimal Posting Times:

   • Analyze the data to identify the days and times when Fashionista's posts receive the highest reach and engagement.
   • Experiment with posting at different times and measure the impact on reach and engagement.

7. Monitor Competitors:

   • Analyze the reach and engagement of Fashionista's competitors' Instagram accounts.
   • Identify strategies or content types that work well for competitors and consider adopting similar approaches if relevant.

8. Generate Insights and Recommendations:

   • Summarize the findings from the analysis and identify key insights and trends.
   • Recommend strategies to improve Fashionista's Instagram reach based on the insights obtained.
   • Provide actionable recommendations such as optimizing content, using relevant hashtags, collaborating with influencers, or running Instagram ads.

By conducting a thorough analysis of Fashionista's Instagram reach, you'll gain valuable insights into their audience's behavior, content performance, and engagement patterns. These insights can help guide future content strategies and optimize reach and engagement on Instagram.

Analyzing user behavior on Instagram📱🤳🙎‍♂️ can provide valuable insights into user engagement, preferences, and overall user experience. As a social media platform, Instagram offers various opportunities to study user behavior. Here are some aspects to consider when analyzing user behavior on Instagram:

User Engagement Metrics:

Likes: Analyze the number of likes on posts to understand which content resonates well with users. Comments: Study the comments on posts to gauge the level of interaction and engagement. Shares: Examine the number of times users share posts to understand content virality. Content Analysis:

Content Types: Identify the types of content (photos, videos, stories, etc.) that receive the highest engagement. Hashtags: Study the effectiveness of different hashtags in driving user interactions. Captions: Analyze the impact of captions on engagement and user response. User Demographics:

Age, Gender, and Location: Understand the demographics of the user base and how it affects behavior. Active Hours: Determine when users are most active to optimize content posting times. Follower Growth and Churn:

Follower Growth: Track the growth rate of followers over time. Follower Churn: Investigate the reasons for follower losses or unfollows. Influencers and Brand Advocacy:

Identify influential users who drive engagement and contribute to brand advocacy. Measure the impact of influencer collaborations on engagement and brand reach. Story Engagement:

Analyze user interactions with Instagram Stories, such as taps, swipes, and exits. Assess the performance of Stories compared to regular posts. Explore Page and Discoverability:

Study the factors that influence content appearing on users' Explore pages. Analyze the impact of Instagram's algorithms on content discoverability. User Journey Analysis:

Track user interactions from initial discovery to conversion (e.g., website visits or product purchases). Understand the user journey and potential drop-off points. User Sentiment Analysis:

Conduct sentiment analysis on comments and captions to gauge user feelings towards content or products. Ad Engagement:

Analyze user interactions with sponsored posts and advertisements. Measure the effectiveness of ad campaigns in driving engagement and conversions. User Activity Patterns:

Study the frequency and duration of user interactions on the platform. Identify peak activity times and user behavior during different days of the week. Privacy and Data Ethics:

Ensure compliance with user privacy regulations and data protection policies. Respect user data and privacy while conducting the analysis. Remember, Instagram's API access and data usage policies might limit the depth of analysis. As such, ensure compliance with Instagram's terms of service and privacy guidelines while performing user behavior analysis on the platform.

In 2024, Instagram Stories were the most used format on the social media platform. Huge accounts, those with over ****** followers, posted an average of ** Stories per week. Big and Medium accounts posted an average of **** and **** Stories every week on Instagram, respectively.

Watching other people's Instagram Stories was the most popular Instagram activity among Instagram users in the United States. During the March 2020 survey, 42 percent of respondents stated that they had watched other people's Instagram Stories in the past month. A further 39 percent of respondents indicated that they had browsed their feeds for posts from Instagram friends or accounts they were following.

The purpose of this study was to explore to social implications of Instagram, and the interaction between the online and offline worlds. I investigated gender displays on Instagram among men and women in two comparative groups: Greek Life affiliated and non-affiliated. The research included a content analysis of Instagram pictures of the Colgate class of 2016, as well as survey data from a questionnaire. The time frame was the month of October during the years 2013, 2014 and 2015. The major variables at play were gender, Greek life and self-presentation online. The central research questions were: 1) Does Instagram act as a free place of individual expression and boundary crossing or as a place where offline gender norms are reinforced? 2) How do college students, who live in an environment where substantial overlap between the offline and virtual communities exist, perform gender? 3) Does membership in a monogender sub-community in the real world shape those gender presentations on Instagram?

Instagram[a] is a photo and video sharing social networking service founded in 2010 by Kevin Systrom and Mike Krieger, and later acquired by American company Facebook Inc. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tag and location, view trending content, like photos, and follow other users to add their content to a personal feed.

Instagram was originally distinguished by allowing content to be framed only in a square (1:1) aspect ratio of 640 pixels to match the display width of the iPhone at the time. In 2015, this restrictions was eased with an increase to 1080 pixels. It also added messaging features, the ability to include multiple images or videos in a single post, and a Stories feature—similar to its main competitor Snapchat—which allowed users to post their content to a sequential feed, with each post accessible to others for 24 hours. As of January 2019, Stories is used by 500 million people daily.

This dataset comprises of the details of top 1000 influencers in instagram

According to a study conducted between 2023 and 2024, Instagram posts from accounts with between ****** and ****** followers reached an average of ***** Instagram users. Overall, stories reached *** Instagram users, and reels reached ***** users.

Auto-generated structured data of Instagram Field Reference from table Fields

In 2019, brands with over 200 thousand followers on Instagram had an Instagram story reach rate of 2.3 percent, down from 4.2 percent in the previous year. Additionally, Instagram accounts with under 10 thousand followers had a reach rate of 8.4 percent in 2019, a decline from 11.3 percent in 2018.

Reach and Frequency: Target candidates should see your message enough times to remember without overserving Engagement Rate: Measured by saves, replies, shares, profile taps Click-through Rate (CTR): From asset to job page or talent network Apply Start and Completion Rate: Measure drop-off by device Qualified Applications and Quality-of-hire: Tag Instagram as source/medium for attribution

According to a survey carried out in Chile in April 2022, ** percent of Instagram users in the country claimed to upload Stories on the platform at least once a week. Altogether, **** percent of the respondents claimed to upload this type of content more frequently or on a daily basis. Additionally, **** percent of the interviewees claimed that photos were their preferred content to post on the platform.

Background/objectivesAntimicrobial resistance (AMR) is a major worldwide concern with severe implications for public health, contributing to almost 5 million deaths in 2019. One of the main causes of AMR is overuse and misuse of antibiotics, which can be addressed by increasing awareness and educating the public on this issue. Studies have demonstrated the potential of social media to educate the public and influence behaviour. Instagram's unique features, such as its visual nature and user-friendly interface, make it well-suited for exploring health behaviours and disseminating information on various health topics. Research shows 65.4% of young adults (18–36 years old) use Instagram as their main source of information.MethodsThis study examined AMR posts from Instagram from January 1, 2017 to July 15, 2023. In total, 4,606 images and videos were initially extracted which corresponded to 3,261 Instagram posts. After data cleaning, a final dataset of 574 posts were categorised into 6 message categories which were humour, shock/disgust/fear, personal stories/statements, educational/informative, opportunistic and advocacy.ResultsThe most common post category was educational/informative (78%) and humour was the least common (2%). We also looked at the average engagement (likes) with these posts, the educational/informative category received the most likes per post (mean of 30). The fear/shock/disgust category received 25 likes per post, humour and personal stories/statements 18 and 21 respectively.ConclusionsOur study shows Instagram has hardly been used for AMR interventions. An important population group of young adults who use Instagram as their main source of information, is missed in public health messaging on AMR.

From April 2019 to September 2020, brands with over 100 thousand followers on Instagram posted an average 14.46 stories per month. Additionally, brands fewer than 5k followers posted only posted approximately three stories per month.

Survey of 250 businesses on how much they spend on Instagram advertising and their Instagram advertising costs

Over the five years through 2025-26, industry revenue is forecast to expand at a compound annual rate of 20.3% to reach £12.5 billion. Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the past five years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform has over 30 million monthly users in the UK in 2025. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. In 2025, more social media platforms are using AI to boost user engagement. This improves click-through rates and drives higher advertising revenue. Industry revenue is expected to grow by 6.3% in 2025-26. Over the five years through 2030-31, social media platforms' revenue is projected to climb at an estimated 9.2% to reach £19.4 billion. Regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The tightening of regulations will raise industry compliance costs, weighing on profit margin. Older age groups present a new revenue opportunity for social media platforms if they can bridge the gap between passive TV consumption and interactive digital engagement. Augmented Reality (AR) technology will move beyond filters to become standard for immersive product trials, interactive ads, and virtual meetups

In 2008, the average human attention span was 12 seconds. Fast forward to 2025, and many studies suggest it's now hovering around 8 seconds, shorter than that of a goldfish. It’s no coincidence that during this same period, social media platforms surged to dominate how we consume content. Whether you're...