As of July 2025, almost 33.3 percent of global Instagram audiences were aged between 25 and 34 years, and 29.7 percent of users were aged between 18 and 24 years. Overall, 17.4 percent of users belonged to the 35 to 44-year-old age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo-sharing app is especially popular in India and in the United States, which have about 480 million and 181 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream, and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo-sharing app that initially became famous due to its “vanishing photos” feature. As of the third quarter of 2025, Snapchat had 477 million daily active users.

As of July 2025, around *****percent of global active Instagram users were men between the ages of 25 and 34 years. More than half of the global Instagram population worldwide was aged 34 years or younger. Teens and social media As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2023, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, following TikTok and Snapchat. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens reported feeling more confident, popular, and better about themselves when using social media and less lonely, depressed, and anxious. However, social media can also have negative effects on teens, which can be much more pronounced on those with low emotional well-being. It was found that ** percent of teenagers with low social-emotional well-being reported having experienced cyberbullying when using social media, while in comparison only **** percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

Instagram data serves as the perfect tool for finding your target audience and enhancing your marketing strategy. First, you are working with the wealth of data provided by social media platforms. Businesses can don a detective cap with insights into consumer trends by data analysis on Instagram. Measure the success of influencer marketing campaigns. It also helps businesses engage their audience, know what type of content people are engaging with, and understand which demographics respond well to their messages so they can be specific with their marketing messages. In addition, data from Instagram helps businesses keep an eye on the activities of their competitors, keep track of brand mentions, and measure the impact of their social media campaigns. Utilizing this rich resource allows businesses to enhance customer interaction, foster increased brand loyalty, and ultimately stimulate commercial success. It is available on List To Data. Instagram number databases are a game-changer for marketers aiming to reach their audience effectively. They offer essential insights such as user profiles and engagement metrics. With more than 2 billion active users on Instagram globally, there’s a treasure trove of data to tap into. By utilizing this information, you can craft focused campaigns that make an impact. An Instagram number database gives you access to a comprehensive list of active users, enabling you to tailor your messages and boost engagement. Plus, these databases are frequently updated, providing you with fresh contacts for your marketing initiatives. Dive into an Instagram number database today and take your marketing strategy from List To Data.

During a global 2024 survey among fashion, lifestyle and beauty professionals, around 75 percent of respondents indicated their main objective with influencer collaborations was to increase sales. Moreover, 70 percent had a similar objective with celebrity collaborations. Roughly 50 percent stated their aim was to build their following with influencer or celebrity collaborations.

The Instagram Reach Forecasting dataset contains data on the reach of Instagram posts for a period of 100 days. The data includes the following features:

Post ID: The unique identifier for each post. Date: The date the post was published. Reach: The number of people who saw the post. Engagement: The number of likes, comments, and shares the post received. Hashtags: The hashtags used in the post. User Count: The number of users who follow the account that published the post. Category: The category of the post (e.g., food, travel, fashion). This dataset can be used to train machine learning models to forecast the reach of Instagram posts. This information can be used by businesses and individuals to optimize their Instagram marketing campaigns.

Here are some of the ways this dataset can be used:

Businesses: Businesses can use this dataset to forecast the reach of their Instagram posts and optimize their marketing campaigns. For example, a business could use this data to determine which hashtags are most effective at reaching their target audience. Individuals: Individuals can use this dataset to track their own Instagram reach and improve their social media strategy. For example, an individual could use this data to determine which times of day they should post to get the most reach.

In August 2025, Instagram had over ** million users in the United Kingdom (UK). The largest share of Instagram users were individuals aged between 25 and 34 years old, at *****percent. This was followed by the category of users aged 18 to 24 years. Individuals over 65 years old, were less likely to use the social media platform, making up the smallest share of Instagram users during this period. Leading social media in the UK According to figures based on approximately ******* billion hits online per month, Facebook was the leading social media website in the UK as of November 2024, holding over ***** percent of the social media market share. This was followed by Instagram and X (formerly known as Twitter). The Pinterest website ranked fourth during that period, with a market share of **** percent. Facebook: Leader in the UK The number of social network users in the UK experienced an increase of roughly *** million users between 2018 and 2023. The share of female Facebook users is slightly higher than the number of male users. At ********* of respondents, individuals aged between 25 and 34 years old made up the largest share of Facebook users in the UK. This was followed by roughly **** percent of users within the 35 to 44 years old category. Facebook usage appeared to be the lowest among those aged 65 and older.

Social-Media Tips to Enhance Your Marketing

Are social media marketing and content marketing two disparate entities, or could they perhaps be a marriage made in heaven? Unfortunately, many brands approach both as if one has nothing to do with the other. The simple fact is that social media marketing buy instagram followers and likes package cannot function without content. If you have no content, you have nothing to share, tweet or post. Without valuable content, you cannot drive engagement on social media. Therefore, it only stands to reason that content serve as the heart of any successful social media marketing campaign.With that said, unlike traditional content marketing, content within the sphere of social media marketing must serve specific purposes. To be effective, content for social media marketing must be designed to fit the parameters of specific platforms and, furthermore, must be developed to either generate discussion or provide an open dialogue for current customers. The tips below will guide you through the process of bringing social media and content marketing together. Buy Instagram Likes Start with Content First

Social media is without a doubt vital to any successful marketing campaign. With that said, in order to develop a successful social media campaign, you need good content. Your prospective customers will not follow you on Twitter, Facebook or any other channel if you do not provide relevant, interesting and valuable content. This means that before you can even begin to think about launching a social media campaign, you must first have a solid content marketing plan that includes quality material. The key with a successful content marketing campaign is to make sure it does not come off as too promotional. You will not see much success if all of your content is about your company, your deals, and offers. The best course of action you can take is to position your company so that you are buy instagram likes cheap and fast recognized as an expert in your respective field. One way to do this is by producing content that includes helpful resources, tips, guides, etc. Many firms are hesitant to provide this type of information for free because they believe their customers will not want to pay for their services. The goal here is for your target customers to be so impressed by what you have to say that they will begin to follow you regularly and contact you. Additionally, it is important to remember that it is possible to give away some information but not everything. Test content for effectiveness with your audience.

Simply publishing content on social media and hoping it sticks is not an effective plan. Testing a variety of content and messages across different networks can help you to determine which type of content resonates best with your audience. If you only publish one piece where to buy instagram likes of content and you do not receive the response you expected, you may never know exactly what was wrong with it. A/B testing can give you the insight you need to determine how to best connect with specific audiences.

Editor’s Choice

• Influencer marketing is expected to become a $16.4 billion industry by 2022.
• 92% of consumers trust recommendations from influencers more than traditional advertisements or celebrity endorsements.
• Instagram is the most popular platform for influencer marketing, with 89% of marketers using it for their campaigns.
• The average return on investment (ROI) for influencer marketing is $5.78 for every $1 spent.
• Micro-influencers, who have between 1,000 and 100,000 followers, have the highest engagement rates, with an average engagement rate of 7.2% compared to 2.4% for macro-influencers.
• 57% of marketers plan to increase their influencer marketing budgets in the next year.
• Authenticity is a crucial factor for successful influencer marketing campaigns, with 92% of consumers saying they would consider following a brand that the influencer they follow recommends.

Influencer Market was valued at USD 16.44 Billion in 2024 and is projected to reach USD 122.66 Billion by 2031, growing at a CAGR of 31.50% during the forecast period 2024-2031.Influencer Marketing refers to a form of social media marketing involving endorsements and product mentions from influencers – individuals who have a dedicated social following and are viewed as experts within their niche. This marketing strategy leverages the trust and relationship between influencers and their followers to promote brands and products effectively. Influencer marketing has become an integral part of digital marketing strategies due to its ability to reach targeted audiences and generate authentic engagement.

Instagram Shop Fashion Market Outlook

According to our latest research, the Instagram Shop Fashion market size reached USD 15.2 billion globally in 2024, driven by the exponential adoption of social commerce and the increasing influence of digital platforms on consumer shopping habits. The market is expected to expand at a robust CAGR of 17.5% during the forecast period, projecting a market value of USD 50.2 billion by 2033. This remarkable growth is attributed to the seamless integration of shopping experiences on Instagram, which leverages visual storytelling and influencer endorsements to drive fashion sales across diverse demographics and regions.

One of the primary growth factors propelling the Instagram Shop Fashion market is the platform’s unique ability to blend social interaction with commerce. Instagram’s visual-first approach, combined with advanced AI-driven product recommendations and shoppable posts, has revolutionized the way consumers discover and purchase fashion products. The rise of micro-influencers and user-generated content has further amplified brand reach and authenticity, enabling brands to engage directly with highly targeted audiences. The convenience of in-app shopping, coupled with secure payment gateways and streamlined checkout processes, has significantly reduced friction in the buyer’s journey, fostering higher conversion rates and customer loyalty.

Another significant driver is the increasing penetration of smartphones and high-speed internet, particularly in emerging markets. As mobile devices become the primary gateway to digital experiences, Instagram’s mobile-centric design offers unparalleled accessibility and engagement. Fashion brands and retailers are capitalizing on this trend by optimizing their product catalogs for Instagram Shops, launching exclusive collections, and deploying real-time promotions to capture impulse purchases. The integration of augmented reality (AR) features, such as virtual try-ons, has further enhanced the online shopping experience, enabling consumers to make more informed purchase decisions and reducing return rates.

The evolving preferences of Gen Z and millennial consumers, who prioritize personalization, sustainability, and brand transparency, have also contributed to the market’s upward trajectory. Instagram’s robust analytics and targeting tools empower brands to deliver tailored content and product recommendations based on user behavior, preferences, and purchase history. Collaborations with eco-friendly and socially responsible brands have gained traction, resonating with socially conscious consumers and driving incremental sales. Additionally, the proliferation of direct-to-consumer (D2C) brands leveraging Instagram as their primary sales channel has democratized access to fashion markets, enabling smaller players to compete with established brands on a global scale.

From a regional perspective, North America continues to dominate the Instagram Shop Fashion market, accounting for the largest revenue share in 2024, followed closely by Europe and the Asia Pacific. The United States, in particular, has witnessed rapid adoption of Instagram Shops by both established fashion houses and emerging D2C brands, driven by high digital literacy and a mature e-commerce ecosystem. Meanwhile, Asia Pacific is poised for the fastest growth, fueled by a burgeoning middle class, rising disposable incomes, and a vibrant influencer culture. Latin America and the Middle East & Africa are also witnessing increased traction as brands localize content and payment solutions to cater to diverse consumer segments. This regional diversification highlights the global appeal and scalability of Instagram Shop Fashion as a transformative force in the digital retail landscape.

Product Type Analysis

The Product Type segment within the Instagram Shop Fashion market encompasses apparel, footwear, accessories, beauty products, and other fashion-related items, eac

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

Over the five years through 2025-26, industry revenue is forecast to expand at a compound annual rate of 20.3% to reach £12.5 billion. Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the past five years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform has over 30 million monthly users in the UK in 2025. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. In 2025, more social media platforms are using AI to boost user engagement. This improves click-through rates and drives higher advertising revenue. Industry revenue is expected to grow by 6.3% in 2025-26. Over the five years through 2030-31, social media platforms' revenue is projected to climb at an estimated 9.2% to reach £19.4 billion. Regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The tightening of regulations will raise industry compliance costs, weighing on profit margin. Older age groups present a new revenue opportunity for social media platforms if they can bridge the gap between passive TV consumption and interactive digital engagement. Augmented Reality (AR) technology will move beyond filters to become standard for immersive product trials, interactive ads, and virtual meetups

Abstract In this study, we describe a method for reaching a target population (i.e., dentists practicing in Brazil) to engage in survey research using traditional e-mail invites and recruitment campaigns created on Instagram. This study addresses methodological aspects and compares respondents reached by different methods. A pre-tested questionnaire was used and participants were recruited for 10 days via a source list of email addresses and two discrete Instagram organic open campaigns. A total of 3,122 responses were collected: 509 participants were recruited by email (2.1% response rate) and 2,613 by the two Instagram campaigns (20.7% and 11.7% conversion rates), respectively. Response/min collection rates in the first 24 h ranged between 0.23 (email) and 1.09 (first campaign). In total, 98.8% of all responses were received in the first 48 h for the different recruitment strategies. There were significant differences for all demographic variables (p< 0.001) between email and Instagram respondents, except for sex (p=0.37). Instagram respondents were slightly older, had more professional experience (years in practice), and a higher graduate education level than email respondents. Moreover, most email and Instagram respondents worked in the public sector and private practice, respectively. Although both strategies could collect responses from all Brazilian regions, email responses were slightly better distributed across the five territorial areas compared to Instagram. This study provides evidence that survey recruitment of a diverse, large population sample using Instagram is feasible. However, combination of email and Instagram recruitment led to a more diverse population and improved response rates.

Introduction

Social Media Marketing Statistics: Social media marketing has become a vital tool for businesses seeking to connect with their audience and accelerate brand growth. With platforms such as Instagram, TikTok, and LinkedIn taking the lead, companies are harnessing the potential of social media to build meaningful relationships with their customers.

By using a mix of organic content and paid advertising, brands can effectively target specific audiences, strengthen connections, and boost brand awareness. Beyond just promoting messages, social media marketing also enables businesses to track campaign performance and make real-time adjustments.

As digital advertising continues to evolve, understanding key trends and statistics is crucial for businesses looking to stay ahead of the competition. This introduction delves into the influence of social media marketing, focusing on the strategies that drive success in today’s digital landscape.

The influencers market has rapidly evolved into a cornerstone of digital marketing, revolutionizing the way brands engage with their target audiences. With the rise of social media platforms such as Instagram, TikTok, and YouTube, influencers have become powerful advocates and storytellers, driving consumer behavior

Report Overview

Based on data from Market.us, The Global Influencer Marketing Platform Market is on track for impressive growth. By 2033, the market is projected to reach a staggering USD 306.9 Billion, up from USD 16.2 Billion in 2023, CAGR of 34.2% over the next decade. In terms of regional market share, North America is leading the way. In 2023, this region captured 31.7% of the global market, translating to revenues of approximately USD 5.14 Billion.

An influencer marketing platform is a specialized software designed to help businesses effectively connect with social media influencers to promote their products and services. These platforms streamline the process of identifying and engaging influencers whose audience aligns with the business's target market. They offer tools for managing campaigns, tracking engagement, and analyzing the performance of influencer partnerships. Such platforms typically include features like influencer discovery, campaign management, analytics, and communication tools to facilitate easy and effective collaboration between brands and influencers.

The influencer marketing platform market has seen substantial growth, reflecting the increasing value placed on influencer marketing as a key component of modern digital marketing strategies. As businesses invest more in influencer marketing, the demand for robust platforms to manage these relationships has escalated. The market's expansion is driven by the effectiveness of influencer marketing in reaching specific audiences, particularly on platforms like TikTok and Instagram, where influencers have significant sway over consumer decisions.

The major driving factors for the growth of the influencer marketing platform market include the shift towards digital advertising, the rising influence of social media personalities in consumer behavior, and the growing need for niche-targeted marketing strategies. Influencer marketing provides a high return on investment, with brands turning to influencers to create authentic and engaging content that resonates with their audience. Additionally, the ability of these platforms to provide measurable results on campaign performance makes them indispensable for modern marketers/

There is a significant demand for influencer marketing platforms as companies continue to allocate substantial portions of their marketing budgets to influencer collaborations. Nearly a quarter of businesses surveyed intend to spend more than 40% of their entire marketing budget on influencer campaigns. This demand is further fueled by the effectiveness of influencers in creating user-generated content that enhances brand visibility and drives sales​.

Market opportunities within the influencer marketing platform sector include the integration of advanced analytics and artificial intelligence to refine influencer matching and optimize campaign outcomes. As the market matures, there is also an increasing opportunity for platforms that cater specifically to small and medium-sized enterprises (SMEs), providing them with affordable and scalable solutions. The continued expansion of social media globally offers ongoing opportunities for growth in various international markets.

Technological advancements are continually shaping the influencer marketing platform market. The integration of AI for influencer discovery and campaign analytics has become more prevalent, enhancing the efficiency and effectiveness of campaigns. Innovations such as predictive analytics and machine learning help brands to match with the right influencers, predict campaign performance, and optimize marketing spend. As technology evolves, platforms are also beginning to offer more robust tools for content ...