Here is a breakdown of how quickly people signed up for Threads...

Meta Platforms released a new social media platform called Threads on 5th July 2023, which is available in over 100 countries, excluding the European Union. Within two hours of its release, two million users had signed up for Threads, and within 24 hours, 30 million people were on the new online network. As of July 10th, the number of sign-ups reached 100 million. Users can post up to 500 characters on Threads, and the service offers numerous features that are comparable to those on Twitter and is verified via users' Instagram accounts.

Time spent on Threads has dropped sharply since launch

Introduction

Threads App Statistics: Meta (formerly known as Facebook) launched the Threads app in 2023 as a new social network aimed at rivalling X (previously known as Twitter). It covers microblogging, fast updates, and interaction in a simpler manner. The application gained momentum very quickly, particularly because of its connection to Instagram, which Meta also owns.

On July 6th, 2023, Threads–a messaging platform with a Twitter-like interface–was released, giving rise to rivalry between Elon Musk and Mark Zuckerberg along with their supporters. Although Twitter enacted tough new regulations, Threads was introduced with fewer limitations, attracting millions of users within one hour after its launch. As Threads matured in 2024, questions about its revenue model and growth have become significant issues within the technology industry.

Hence, it’s important to understand how the app earns money due to the never-ending competition on social media. This article aims to look into the Threads App statistics for 2025, focusing on key figures, trends, and comparisons with other social networks.

In this post, we will break down all of the latest Threads statistics and give you some insight into what the future looks like with Twitter vs Threads.

On 5th July 2023, Meta Platforms released Threads, a text-focused social media platform. Joining Meta's Family of Apps, Threads focuses on real-time conversations, giving users a similar experience to Twitter. Threads offers users 500 characters per post, in comparison to Twitter's 280 characters. However, for Twitter Blue subscribers, posts can be substantially longer. Threads users can also take advantage of longer video posts, and free verification through their Instagram accounts.

A bolt out of the (Twitter) blue

As the tech elite attempt to fill the Twitter-shaped hole that social media users are feeling since the platform’s recent changes, the company is offering users the chance to verify themselves on the platform. The famous blue check mark, once reserved for journalists, celebrities, and public figures, can be purchased for a monthly fee. As of April 2023, there 640 thousand people were subscribing to Twitter Blue, up from 290 thousand in February 2023.

Threads is off to a strong start

Creating a profile on Threads is easy for Meta product users who already have an Instagram account as the new and free-to-use platform is integrated into the widely used app. With around two billion monthly active users on Instagram, it is no surprise that Threads gained 30 million sign-ups within 24 hours of being launched. Although signing up for Threads is easy, quitting the platform is not so straightforward, as deleting a Threads account results in the deactivation of the linked Instagram account.

Between July 3 and 10, 2023, the Threads social media app was mentioned over 410.8 thousand times across online platforms and internet spaces. Launched on the 6 of July 2023, Threads was developed by Instagram and is operated by Meta Platforms. The newly launched app collected around 73 thousand positive mentions and almost 20 thousand negative mentions. The larger number of mentions generated on global online platforms and social media was neutral.

As of the fourth quarter of 2024, Meta's Threads had approximately 275 million monthly active users (MAU), up from 200 million MAU in the third quarter of 2024. Just 24 hours after the release of Threads in July 2023, 30 million people were using the new network from Meta Platforms.

Text-based app Threads was developed by Instagram and is powered by Meta Platforms. The app launched on July 6, 2023 and has been deemed as a possible direct competitor to microblogging platform Twitter. As of July 12, 2023, 33 percent of the app download were generated in India, while 22 percent were generated in Brazil. The United States generated approximately 16 percent of all app downloads as of the examined period. Threads is not available in the European Union due to possible privacy regulation issues.

As of February 2025, over 57 percent of Meta's Threads users were men. Threads was released in the summer of 2023 and is the fastest mobile app to reach 150 million downloads.

According to the 2024 survey, ** percent of Finns used Instagram several times a day, while ** percent did not use Instagram at all. Instagram Threads was used by around **** percent of respondents daily. Instagram is a social media platform enabling users to post photos for their followers to see. Instagram offers a range of filters to be applied on photos to enhance their look. The platform also allows users to post video-based stories and real-life videos.

In the first quarter of 2025, the number of ad impressions delivered across Meta's Family of Apps (FoA) (Facebook, Messenger, Instagram, Threads, and WhatsApp) increased by * percent compared to the number reported in the final quarter of 2024.

The relevance of social media in today’s society is unprecedented, with user penetration reaching high values globally, but especially in Europe. Portugal is no exception, and, in 2024, WhatsApp was the most used social media platform, chosen by over 90 percent of internet users. Close behind was Instagram, selected by a rate of 82.4 percent of respondents. Social media platforms such as TikTok and Pinterest were used by a similar ratio of respondents, between 49 and 40 percent. Threads, on the other hand, was the platform with the lowest usage rate, as it was used by only 11 percent of the online population. In Portugal, social media is mostly for young people and women Social media use is common to all age groups, which exemplifies the democratization of these online platforms. Nevertheless, it is especially between the ages of 25 and 34 that social network penetration is the highest, followed by the age range between 18 and 24 years. Instagram, in particular, is very much used by the youngest generations, and it is women that record the highest usage shares, among all age groups. The Portuguese spend hours on social media daily, especially exchanging messages In Portugal, using social media is among the most time-consuming media activities performed daily. In 2024, the Portuguese spent on average 2 hours and 18 minutes using these social platforms, more than listening to music or reading news online. They mostly dedicated their time on social media sending private messages, and liking and commenting on posts by other users. Posting pictures or videos was performed by less than a half of the population in Portugal, which demonstrates that social platforms are mostly used to communicate with acquaintances.

According to a study completed in early 2024, the microblogging platform X, formerly known as Twitter, was by far the most used social network by news influencers in the United States, as up to 85 percent of them regularly posted on the platform. Meta-owned Instagram, Facebook, and Threads were also popular among news influencers, and they ranked second, fourth, and fifth, in terms of usage by this demographic. Social networks such as Gab and BitChute were less popular, attracting only four percent and less than one percent of news influencers, respectively.

Research from AppMagic suggested that Meta continued to dominate the Australian social media landscape by owning two most downloaded social media apps as of May 2025. The number of Facebook downloads amounted to around ***** thousand, followed by Threads, Telegram, and Snapchat. Facebook: The industry giant With over ***** billion monthly active users worldwide as of January 2024, Facebook leads the industry as the most popular social network platform. Besides its core product under the same name, Facebook also owns several major social network services, namely WhatsApp, Instagram, and its standalone instant messaging service, Messenger, each with more than *** billion active users. The number of Australia-based Facebook users is estimated to decrease to around ** million over the next few years, but still accounting for approximately ********** of Australia’s total population. More than just social networking While its business focus lies on private messaging, Facebook seems to have more to offer. Facebook, including Messenger, and Instagram have remained the most widely used platforms for social commerce among Australian online shoppers. Facebook has also been by far the most popular social media channel among small and medium-sized businesses in Australia. In times of the COVID-19 pandemic, apart from television and online newspaper, many Australians have turned to Facebook as their daily source of news.