As of July 2025, almost 33.3 percent of global Instagram audiences were aged between 25 and 34 years, and 29.7 percent of users were aged between 18 and 24 years. Overall, 17.4 percent of users belonged to the 35 to 44-year-old age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo-sharing app is especially popular in India and in the United States, which have about 480 million and 181 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream, and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo-sharing app that initially became famous due to its “vanishing photos” feature. As of the third quarter of 2025, Snapchat had 477 million daily active users.

In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.

How popular is Instagram?

Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.

India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.

Gen Z and Instagram

As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.

Most followed accounts on Instagram

As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.

The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.

Instagram is a photo and short video sharing social network. It was founded in 2010 by software engineer Michel Krieger and computer programmer and former Google-employee Kevin Systrom. The iOS...

Social Media User Behavior & Lifestyle – 1 Million Synthetic Users (Instagram 2025–2026 based)

This dataset contains 1,000,000+ fully synthetic user profiles that realistically simulate Instagram usage patterns combined with detailed demographic, lifestyle, health, and behavioral attributes.

All data is 100% synthetic — generated using statistical distributions and realistic correlations.
No real user data was used or collected. Perfectly safe for research, education, prototyping, and Kaggle competitions.

Dataset Overview

• Rows: 1,000,000 users
• Columns: 57
• File: instagram_usage_lifestyle_1million.csv (~250–350 MB uncompressed)
• License: CC0: Public Domain (use, modify, share freely)

Key Themes & Columns

Demographics & Background (19 columns)
age, gender, country, urban_rural, income_level, employment_status, education_level, relationship_status, has_children

Lifestyle & Health (10 columns)
exercise_hours_per_week, sleep_hours_per_night, diet_quality, smoking, alcohol_frequency, perceived_stress_score, self_reported_happiness, body_mass_index, blood_pressure_systolic, blood_pressure_diastolic, daily_steps_count

Daily/Weekly Habits (8 columns)
weekly_work_hours, hobbies_count, social_events_per_month, books_read_per_year, volunteer_hours_per_month, travel_frequency_per_year

Instagram Usage & Engagement (17 columns)
daily_active_minutes_instagram, sessions_per_day, posts_created_per_week, reels_watched_per_day, stories_viewed_per_day, likes_given_per_day, comments_written_per_day, dms_sent_per_week, dms_received_per_week, ads_viewed_per_day, ads_clicked_per_day, time_on_feed_per_day, time_on_explore_per_day, time_on_messages_per_day, time_on_reels_per_day, followers_count, following_count, notification_response_rate, average_session_length_minutes, content_type_preference, preferred_content_theme, privacy_setting_level, two_factor_auth_enabled, biometric_login_used, linked_accounts_count, subscription_status, user_engagement_score, account_creation_year, last_login_date, uses_premium_features

Built-in Realistic Correlations

• Higher perceived stress → increased daily active minutes & more reels/stories consumption
• Lower self-reported happiness → longer sessions & higher feed/reels time
• Younger age → significantly higher reels watched, posts created, follower growth
• More exercise & better sleep → slightly higher happiness & lower compulsive usage
• Higher income → increased likelihood of premium features & business accounts

Use Cases

• Exploratory Data Analysis (EDA) – discover links between screen time & well-being
• Predictive modeling – predict happiness/stress/sleep from usage patterns
• Clustering – identify user personas (doom-scroller, casual poster, aspiring influencer, etc.)
• A/B testing simulation – study behavioral effects
• Education & tutorials – great for teaching correlation, regression, feature engineering, large dataset handling
• Benchmarking – compare synthetic patterns vs real-world social media studies
• 100% synthetic – no real user data was accessed or used

Feedback, notebooks, or extensions welcome in the discussion tab.

As of October 2025, India had the largest Instagram audience worldwide, with 480.55 million users. The United States ranked second with 181.75 million users, followed by Brazil with 147 million. However, Turkey recorded the highest audience reach, with 92.1 percent of its population using the platform. It took Instagram 11.2 years to reach the milestone of 2 billion monthly active users worldwide. Instagram’s demographics in the United States As of March 2025, Instagram was the fourth most visited social media service in the United States, after Facebook, Pinterest and X. Out of TikTok, Instagram and Snapchat, TikTok was the most used of all three platforms by Generation Z. Overall, 57 percent of Gen Z social media users used Instagram in 2021, down from 61 percent in 2020 and 64 percent in 2019. Instagram finds most popularity with those in the 25 to 34 year age group, and as of January 2025, roughly 28.3 of all users in the United States belonged to this age group. The social media app was also more likely to be used by women. Most followed accounts on Instagram Instagram’s official account had the most followers as of April 2024 with over 672 million followers. Manchester United forward Cristiano Ronaldo (@cristiano) had over 628 million followers on the platform, while the Argentinian footballer Lionel Messi (@leomessi) had over 502 million followers. The Instagram accounts of the American singer and actress Selena Gomez (@selenagomez) and the media personality and makeup mogul Kylie Jenner (@kyliejenner) had over 400 million followers each.

Context: This dataset offers insights into the usage patterns of social media apps for 1,000 users across seven popular platforms: Facebook, Instagram, Twitter, Snapchat, TikTok, LinkedIn, and Pinterest. It tracks various metrics such as daily time spent on the app, number of posts made, likes received, and new followers gained.

Dataset Features:

User_ID: Unique identifier for each user. App: The social media platform being used. Daily_Minutes_Spent: Total time a user spends on the app each day, ranging from 5 to 500 minutes. Posts_Per_Day: Number of posts a user creates per day, ranging from 0 to 20. Likes_Per_Day: Total number of likes a user receives on their posts each day, ranging from 0 to 200. Follows_Per_Day: The number of new followers a user gains daily, ranging from 0 to 50. Context & Use Cases: This dataset could be particularly useful for social media analysts, digital marketers, or researchers interested in understanding user engagement trends across different platforms. It provides insights into how much time users spend, how actively they post, and the level of engagement they receive (in terms of likes and followers).

Conclusion & Outcome: Analyzing this dataset could yield several outcomes:

Engagement Patterns: Identifying which platforms have higher engagement in terms of time spent or likes received. Active Users: Determining which users are the most active across various platforms based on the number of posts and followers gained. User Retention: Studying the correlation between time spent and follower growth, providing insight into user retention strategies for different platforms. Overall, the dataset allows for exploration of social media usage trends and helps drive decision-making for marketing strategies, content creation, and platform engagement.

Discover key Instagram statistics, including user growth, engagement rates, content trends, influencer impact, and ad performance!

59% of adults in the united states are using Instagram daily.

As of December 2025, the United Kingdom had **** million Instagram users. This figure marks a *** percent increase compared with the same month in the previous year. Influencers in the UK As of 2020, the most followed Instagram influencer in the UK was David Beckham. The former England international footballer and current president of Inter Miami FC had over ** million followers. DuaLipa was the top female influencer on Instagram in the UK.   Instagram demographics As of May 2025, Instagram's largest demographic in the UK is women between the ages of 25 and 34 years, which accounts for **** percent of the social platform's users in the country. In contrast, men and women belonging to the 65 years or older age group account for less than **** percent of the network's users in the UK. Instagram is most popular with the younger generation, much like another social media app which has recently been making waves; TikTok.  

There are approximatly 3 billion registered users on Instagram.

In August 2025, Instagram had over ** million users in the United Kingdom (UK). The largest share of Instagram users were individuals aged between 25 and 34 years old, at *****percent. This was followed by the category of users aged 18 to 24 years. Individuals over 65 years old, were less likely to use the social media platform, making up the smallest share of Instagram users during this period. Leading social media in the UK According to figures based on approximately ******* billion hits online per month, Facebook was the leading social media website in the UK as of November 2024, holding over ***** percent of the social media market share. This was followed by Instagram and X (formerly known as Twitter). The Pinterest website ranked fourth during that period, with a market share of **** percent. Facebook: Leader in the UK The number of social network users in the UK experienced an increase of roughly *** million users between 2018 and 2023. The share of female Facebook users is slightly higher than the number of male users. At ********* of respondents, individuals aged between 25 and 34 years old made up the largest share of Facebook users in the UK. This was followed by roughly **** percent of users within the 35 to 44 years old category. Facebook usage appeared to be the lowest among those aged 65 and older.

As of July 2025, around *****percent of global active Instagram users were men between the ages of 25 and 34 years. More than half of the global Instagram population worldwide was aged 34 years or younger. Teens and social media As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2023, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, following TikTok and Snapchat. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens reported feeling more confident, popular, and better about themselves when using social media and less lonely, depressed, and anxious. However, social media can also have negative effects on teens, which can be much more pronounced on those with low emotional well-being. It was found that ** percent of teenagers with low social-emotional well-being reported having experienced cyberbullying when using social media, while in comparison only **** percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

This dataset contains 29,999 Instagram posts with key performance metrics commonly used for content analytics and growth modeling. It includes engagement counts (likes, comments, shares, saves), exposure metrics (reach, impressions), content metadata (media type, category, caption length, hashtags), account features (account type, follower count), traffic source, posting time features, and a performance label.

The dataset is ideal for:

Engagement prediction Performance classification (low/medium/high/viral) Best posting time analysis Traffic source impact Content strategy & optimization EDA / dashboards

What’s included Post identifiers and timestamp features Engagement metrics: likes, comments, shares, saves Reach & impressions Engagement rate (continuous) Content category & media type Traffic source CTA indicator Performance bucket label

Dataset size Rows: 29,999 Columns: 23 Time span: Nov 2024 – Nov 2025

Notes Some engagement fields contain missing values (NaNs). This reflects realistic analytics exports where certain post types or tracking conditions may omit metrics. Users can either impute missing values or remove incomplete rows depending on their modeling goals.

The most significant cohorts of users on Instagram are aged 18 – 24.

As of December 2025, the United States had ***** million Instagram users, ** percent of whom were women. By age group, users aged 25 to 34 represented the largest share of the platform’s audience. Popular social media platforms in the United States Instagram was the fourth most visited social media platform in the United States as of March 2025 across desktop, mobile, and tablet devices combined, accounting for *** percent of all social media visits in the country. Despite Instagram’s popularity, Facebook remained the leading social media platform by far in the U.S., accounting for more than ** percent of all social media visits. Pinterest and X (formerly Twitter) ranked second and third in terms of visits, with ***** percent and ***** percent of visits, respectively. Instagram’s global audience Instagram’s global popularity continues to surge, with no signs of slowing down. As of January 2025, the country with the largest Instagram audience was India, with over*****million users, while the United States had the second-highest market with over**** million users, followed by Brazil, Indonesia, and Turkey, respectively. As of February 2025, Instagram was the third most popular social network globally, reaching ***** billion monthly active users.

As of December 2025, the United Kingdom had **** million Instagram users. Adults aged 25 to 34 made up the largest audience segment, accounting for **** percent of the platform’s user base. Instagram in the United Kingdom During the same month, the number of Instagram users increased by around *** percent compared with December of the previous year. Instagram is the fourth most used social media platform in the UK, with **** percent of internet users accessing it in the second quarter of 2025. Women accounted for nearly ** percent of the platform’s audience. Usage habits Around **** percent of internet users in the UK identify Instagram as their favorite app. On average, users spend ** minutes per day on it, making it the third most used app on a daily basis in the country. As with other social media platforms, Instagram is primarily used for entertainment and social interaction; however, * percent of users report that the Meta-owned platform is also their main source of news.

There were 172 300 000 Instagram users in United States of America in February 2023, which accounted for 50.8% of its entire population. The majority of them were women - 56.5%. People aged 25 to 34 were the largest user group (47 600 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 20 600 000.

Which countries spent the most and least time on social media?

There were 51 533 300 Instagram users in Mexico in January 2025, which accounted for 36.1% of its entire population. The majority of them were women - 54%. People aged 25 to 34 were the largest user group (18 000 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 7 800 000.

Survey data collected in Canada, 2019. n = 1539. Using, Age, Facebook use and meme understanding to determine differences between demographics in relation to Instagram use