As of April 2025, almost 32 percent of global Instagram audiences were aged between 25 and 34 years, and 29.5 percent of users were aged between 25 and 34 years. Overall, 16.3 percent of users belonged to the 35 to 44 year age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 413.85 million and 171.7 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the first quarter of 2025, Snapchat had 460 million daily active users.

As of May 2025, **** percent of Instagram users in the United States were aged between 25 and 34 years, making up the platform’s largest audience in the country. Overall, the group with the second-highest usage was those aged 18 to 24 years, with **** percent of users, followed by **** percent that were aged 35 to 44 years. The age group that used Instagram the least was those older than 65 years, making up *** percent of users, respectively. Popular social media platforms in the United States Instagram was the fourth most visited social media platform in the United States as of March 2025 across desktop, mobile, and tablet devices combined, accounting for ** percent of all social media visits in the country. Despite Instagram’s popularity, Facebook remained the leading social media platform by far in the U.S., accounting for more than ** percent of all social media visits. Pinterest and X (formerly Twitter) ranked second and third in terms of visits, with ***** percent and ***** percent of visits, respectively. Instagram’s global audience Instagram’s global popularity continues to surge, with no signs of slowing down. As of January 2024, the country with the largest Instagram audience was India with ****** million users, while the United States had the second-highest market with ***** million users, followed by Brazil, Indonesia, and Turkey, respectively. As of February 2025, Instagram was the third most popular social network globally, reaching *** billion monthly active users.

As of April 2025, around 17.6 percent of global active Instagram users were men between the ages of 25 and 34 years. More than half of the global Instagram population worldwide was aged 34 years or younger. Teens and social media As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2023, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, following TikTok and Snapchat. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens reported feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious. However, social media can also have negative effects on teens, which can be much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

Introduction

Instagram Demographics Statistics: Instagram is a popular platform known for its eye-catching visuals and user-generated content. With over 2 billion monthly active users, it offers a lively and engaged community for brands and businesses of all sizes.

This includes important user demographics, trends in usage, advertising insights, and the rise of video content. Understanding this information can help you improve your brand’s social media strategy and connect better with Instagram’s diverse audience.

In May 2025, Instagram had almost ***** million users in the United Kingdom (UK). The largest share of Instagram users were individuals aged between 25 and 34 years old, at **** percent. This was followed by the category of users aged 18 to 24 years. Individuals over 65 years old, were less likely to use the social media platform, making up the smallest share of Instagram users during this period. Leading social media in the UK According to figures based on approximately ******* billion hits online per month, Facebook was the leading social media website in the UK as of November 2024, holding over ***** percent of the social media market share. This was followed by Instagram and X (formerly known as Twitter). The Pinterest website ranked fourth during that period, with a market share of **** percent. Facebook: Leader in the UK The number of social network users in the UK experienced an increase of roughly *** million users between 2018 and 2023. The share of female Facebook users is slightly higher than the number of male users. At ********* of respondents, individuals aged between 25 and 34 years old made up the largest share of Facebook users in the UK. This was followed by roughly **** percent of users within the 35 to 44 years old category. Facebook usage appeared to be the lowest among those aged 65 and older.

There were 172 606 200 Instagram users in United States of America in November 2024, which accounted for 50.1% of its entire population. The majority of them were women - 55.4%. People aged 25 to 34 were the largest user group (48 800 000). The highest difference between men and women occurs within people aged 35 to 44, where women lead by 14 900 000.

There were 34 709 300 Instagram users in United Kingdom in January 2025, which accounted for 50.2% of its entire population. The majority of them were women - 55%. People aged 25 to 34 were the largest user group (10 300 000). The highest difference between men and women occurs within people aged 35 to 44, where women lead by 3 100 000.

There were 90 183 200 Instagram users in Indonesia in February 2025, which accounted for 31.7% of its entire population. The majority of them were women - 54.2%. People aged 25 to 34 were the largest user group (36 000 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 12 600 000.

There were 32 435 200 Instagram users in Germany in March 2024, which accounted for 39.7% of its entire population. The majority of them were women - 53.2%. People aged 25 to 34 were the largest user group (9 600 000). The highest difference between men and women occurs within people aged 45 to 54, where women lead by 1 800 000.

In January 2025, there were over 19.7 million Instagram users in Canada, accounting for 50.3 percent of the country's population. The social media platform found its largest user base with 25 to 34-year-olds, accounting for 30.9 percent of all users. Users aged 18 to 24 years made up 23.8 percent of the country's Instagram audience, whilst 35 to 44-year-old users made up 19.8 percent of the platform's user base in Canada.

There were 3 755 800 Instagram users in Hong Kong in January 2025, which accounted for 49.1% of its entire population. The majority of them were women - 59.4%. People aged 25 to 34 were the largest user group (1 324 200). The highest difference between men and women occurs within people aged 25 to 34, where women lead by 533 200.

There are over 2 billion registered users on Instagram in 2025.

In May 2025, the number of Instagram users in Germany stood at around **** million individuals. The largest share of Instagram users in Germany were women aged between 25 and 34 years old, with Instagram’s popularity decreasing among older respondents. Those over 65 years of age made up *** percent of users. Additionally, Instagram had slightly more female users in Germany than male users. Instagram’s popularity worldwide Instagram is one of the most popular social networks worldwide, with *** billion active users. With audiences of ****** million users and ***** million users respectively, India and the United States led the list of the countries with the most Instagram users. In February 2025, Brazil and Indonesia ranked third and fourth, while Germany was ninth in the list. Instagram user demographics worldwide As of April 2025, **************** of Instagram's global audience was made up of individuals aged between 25 and 34 years old. The second-largest share of Instagram users is individuals within the 18 to 24 years old age group. Older generations constituted a far smaller share of Instagram's user base.

There were 392 465 000 Instagram users in India in June 2024, which accounted for 26.7% of its entire population. The majority of them were men - 66.9%. People aged 18 to 24 were the largest user group (172 600 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 99 300 000.

In January 2025 in Italy, almost *********** of all Instagram users were aged ******** years, making the app most popular with this age group. Overall, **** percent of users in Italy were aged 18 to 24 years. Additionally, Instagram was not so popular among social media users aged 65 years and older.

36.6% of Twitter users are aged 25-34 and make up the biggest age group on the platform. Only 2.4% of Twitter users are aged 13-17.

There were 19 043 900 Instagram users in Iraq in February 2024, which accounted for 40.8% of its entire population. The majority of them were men - 60.2%. People aged 18 to 24 were the largest user group (7 800 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 4 300 000.

As of January 2025, Instagram was the most popular among users aged 25 to 34 years in Spain, accounting for over a quarter of Spanish Instagram users. Next in line were ages 18 to 24, which made up 24.4 percent of Instagram users in Spain.

There were 243 672 000 Instagram users in India in January 2023, which accounted for 16.6% of its entire population. The majority of them were men - 73%. People aged 18 to 24 were the largest user group (97 400 000). The highest difference between men and women occurs within people aged 18 to 24, where men lead by 71 700 000.

There were 8 820 000 Instagram users in Netherlands in April 2024, which accounted for 50.3% of its entire population. The majority of them were women - 55.7%. People aged 25 to 34 were the largest user group (2 400 000). The highest difference between men and women occurs within people aged 35 to 44, where women lead by 673 800.