As of April 2025, almost 32 percent of global Instagram audiences were aged between 25 and 34 years, and 29.5 percent of users were aged between 25 and 34 years. Overall, 16.3 percent of users belonged to the 35 to 44 year age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 413.85 million and 171.7 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the first quarter of 2025, Snapchat had 460 million daily active users.

As of June 2025, **** percent of Instagram users in the United States were aged between 25 and 34 years, making up the platform’s largest audience in the country. Overall, the group with the second-highest usage was those aged 18 to 24 years, with **** percent of users, followed by **** percent that were aged 35 to 44 years. The age group that used Instagram the least was those older than 65 years, making up *** percent of users, respectively. Popular social media platforms in the United States Instagram was the fourth most visited social media platform in the United States as of March 2025 across desktop, mobile, and tablet devices combined, accounting for *** percent of all social media visits in the country. Despite Instagram’s popularity, Facebook remained the leading social media platform by far in the U.S., accounting for more than ** percent of all social media visits. Pinterest and X (formerly Twitter) ranked second and third in terms of visits, with ***** percent and ***** percent of visits, respectively. Instagram’s global audience Instagram’s global popularity continues to surge, with no signs of slowing down. As of January 2025, the country with the largest Instagram audience was India with ****** million users, while the United States had the second-highest market with ***** million users, followed by Brazil, Indonesia, and Turkey, respectively. As of February 2025, Instagram was the third most popular social network globally, reaching *** billion monthly active users.

As of April 2025, around 17.6 percent of global active Instagram users were men between the ages of 25 and 34 years. More than half of the global Instagram population worldwide was aged 34 years or younger. Teens and social media As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2023, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, following TikTok and Snapchat. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens reported feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious. However, social media can also have negative effects on teens, which can be much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

In May 2025, Instagram had almost ***** million users in the United Kingdom (UK). The largest share of Instagram users were individuals aged between 25 and 34 years old, at **** percent. This was followed by the category of users aged 18 to 24 years. Individuals over 65 years old, were less likely to use the social media platform, making up the smallest share of Instagram users during this period. Leading social media in the UK According to figures based on approximately ******* billion hits online per month, Facebook was the leading social media website in the UK as of November 2024, holding over ***** percent of the social media market share. This was followed by Instagram and X (formerly known as Twitter). The Pinterest website ranked fourth during that period, with a market share of **** percent. Facebook: Leader in the UK The number of social network users in the UK experienced an increase of roughly *** million users between 2018 and 2023. The share of female Facebook users is slightly higher than the number of male users. At ********* of respondents, individuals aged between 25 and 34 years old made up the largest share of Facebook users in the UK. This was followed by roughly **** percent of users within the 35 to 44 years old category. Facebook usage appeared to be the lowest among those aged 65 and older.

In January 2025, there were over **** million Instagram users in Canada, accounting for **** percent of the country's population. The social media platform found its largest user base with ******************, accounting for **** percent of all users. Users aged 18 to 24 years made up **** percent of the country's Instagram audience, whilst 35 to 44-year-old users made up **** percent of the platform's user base in Canada.

In Hong Kong, as of January 2025, the largest group of Instagram users were aged 25 to 34, making up **** percent of the platform's user base. Female users outnumbered males across all age groups.

According to information from NapoleonCat, the highest share of male Instagram users in Indonesia, **** percent, were between the ages of 25 and 34 years as of December 2024. As of this date, there were approximately **** million Instagram users in Indonesia, of which **** percent were male.

In May 2025, the number of Instagram users in Germany stood at around **** million individuals. The largest share of Instagram users in Germany were women aged between 25 and 34 years old, with Instagram’s popularity decreasing among older respondents. Those over 65 years of age made up *** percent of users. Additionally, Instagram had slightly more female users in Germany than male users. Instagram’s popularity worldwide Instagram is one of the most popular social networks worldwide, with *** billion active users. With audiences of ****** million users and ***** million users respectively, India and the United States led the list of the countries with the most Instagram users. In February 2025, Brazil and Indonesia ranked third and fourth, while Germany was ninth in the list. Instagram user demographics worldwide As of April 2025, **************** of Instagram's global audience was made up of individuals aged between 25 and 34 years old. The second-largest share of Instagram users is individuals within the 18 to 24 years old age group. Older generations constituted a far smaller share of Instagram's user base.

In January 2025, almost 30 percent of Instagram users in France were aged between 25 and 34 years, making up the platform's largest audience in the country. Users aged 18 to 24 years made up 28.8 percent of users, and 4.5 percent of Instagram users in France belonged to the group aged 65 years and older.

In January 2025 in Italy, almost *********** of all Instagram users were aged ******** years, making the app most popular with this age group. Overall, **** percent of users in Italy were aged 18 to 24 years. Additionally, Instagram was not so popular among social media users aged 65 years and older.

As of January 2025, there were a total of **** million users of Meta's Instagram in Germany. Overall, **** percent of these users were *** between the ages of 25 and 34 years, and a further **** percent were ***** of the same age range, making these demographics the largest audiences of the app in Germany. Those over 65 years of age made up *** percent of Instagram's German audience.

Instagram’s appeal in the United Kingdom was the strongest among women between 25 and 34 years, with **** percent of the popular photo and video platform's demographic being women in this age group as of July 2025. Overall, ** percent of Instagram's audience in the UK were women, while men engaging with Instagram were ** percent of the total. Instagram in the United Kingdom In May 2025, Instagram counted over **** million users in the United Kingdom. This represents a decrease of around one million from the corresponding month in 2023, when Instagram users in the country were approximately ***** million. Audiences of millions The leading British influencers have fan bases with millions of followers, a dream scenario for advertisers looking to direct brand messages quickly to massive audiences for less than advertising in traditional media. As of 2020, ************* was the United Kingdom’s most popular celebrity influencer with over ** million followers, followed by singer ******** with a following of ** million.

As of December 2024, there were over **** million Instagram users in Nigeria. This figure accounted for *** percent of the country's entire population. About ** percent of users were aged between 25 and 34 years, and **** percent were aged from 18 to 24 years. Only *** percent of the users belonged to the ** to ** age group. Overall, **** percent of users in the country were women.

As of January 2025, users aged 25 to 34 years old made up the largest audience of Instagram in Denmark, making up **** percent of its audience. Additionally, users aged 18 to 24 made up **** percent of Instagram's audience. The app was the least popular with those aged 65 years and older.

As of January 2025, there were around **** million Instagram users in the Netherlands. Overall, the social media platform owned by Meta was most popular with women, accounting for **** percent of the app's user base. Additionally, **** percent of users were women aged between ***************, making this demographic the largest user group of Instagram in the Netherlands.

As of January 2025, users aged 25 to 34 constituted the largest share of Instagram's user base in Sweden, making up **** percent of its audience. Additionally, users aged 18 to 24 made up **** percent of Instagram's audience. The app was the least popular with those aged 65 years and older.

As of April 2025, almost ** percent of Instagram users in Singapore fell within the age group of 25 to 34 years. This segment comprised almost ** percent of females and ** percent of males. Notably, approximately ** percent of Instagram users within the age group of 18 to 24 years were females. Instagram in generalThe Facebook-owned social network counts about **** billion active users worldwide. In Singapore, Instagram ranks third among the leading social media platforms . Compared to Facebook, Instagram is a more visual-based platform, originally designed as an online showroom for brands. Nowadays it provides the perfect environment for users to easily display their life to a larger audience and follow people/brands all over the world. Social media in SingaporeInstagram has thus emerged as an important promotional platform for brands. In Singapore, brands could reach a target audience of up to *** million people or about ** percent of the population. Unlike traditional advertising channels such as in print media or television, social media advertising, especially Instagram, can be tailored to reach the intended audience. The private information that users share on the platform helps companies to address the right target group for their branding and advertising campaigns, therefore further enhancing their impact.

In January 2025, there were more than ** million users of Meta's Instagram in Spain. Overall, almost ** percent of these users were women between the ages of 18 and 34 years, and a further **** percent were men in the same age groups, making these demographics the largest audiences of the app in the country.

Instagram in Belgium Instagram, launched in 2010, is a popular social media app that focuses on photo and video sharing, which continues to grow in popularity around the globe. There were approximately *** million Instagram users in Belgium in January 2025, which is ** percent of the country’s total population. Furthermore, Belgian ***** were more likely to use Instagram than their ****************** accounting for **** percent of users. As for age and gender, the majority of users of the social media app were ***** in the ******** years age group, followed by women aged between 18 and 24 years. From December 2018 to January 2025, the penetration rate of Instagram increased in Belgium by a total of ** percent. In comparison, neighboring country Luxembourg’s penetration rate increased by over ** percent during this same time frame. Social media in Belgium There were an estimated **** million social networking users in Belgium in 2023 and this is expected to increase to ***** million users by 2026. In 2024, the penetration rate of active social media users in Belgium was **** percent, compared to 46.6 percent in Luxembourg and nearly ** percent in the Netherlands. Although Instagram had *** million users in Belgium in 2024, Facebook remained the app with the largest audience, as Facebook ended 2023 with *** million users in Belgium. Twitter's user base in 2023 amounted to approximately **** million users in Belgium, and LinkedIn had just over *** million users.

As of August 2024, almost ** percent of Instagram users in Brazil were between 25 and 34 years old. The majority of users on this photo and video sharing social media platform in Brazil were women.