As of February 2025, the number of Instagram users in Singapore reached **** million. This marked a steady increase from around *** million Instagram users in 2018.

There were 3 283 100 Instagram users in Singapore in January 2024, which accounted for 50% of its entire population. The majority of them were women - 55.1%. People aged 25 to 34 were the largest user group (1 155 700). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 306 100.

As of June 2023, the Gen Z or those between the ages of 19 to 25 years old, made up the majority of Instagram user base in Singapore, with ***** percent. This was followed by the Millennials between the ages of 26 to 32 years, comprising around ***** percent of Instagram users.

As of April 2025, almost ** percent of Instagram users in Singapore fell within the age group of 25 to 34 years. This segment comprised almost ** percent of females and ** percent of males. Notably, approximately ** percent of Instagram users within the age group of 18 to 24 years were females. Instagram in generalThe Facebook-owned social network counts about **** billion active users worldwide. In Singapore, Instagram ranks third among the leading social media platforms . Compared to Facebook, Instagram is a more visual-based platform, originally designed as an online showroom for brands. Nowadays it provides the perfect environment for users to easily display their life to a larger audience and follow people/brands all over the world. Social media in SingaporeInstagram has thus emerged as an important promotional platform for brands. In Singapore, brands could reach a target audience of up to *** million people or about ** percent of the population. Unlike traditional advertising channels such as in print media or television, social media advertising, especially Instagram, can be tailored to reach the intended audience. The private information that users share on the platform helps companies to address the right target group for their branding and advertising campaigns, therefore further enhancing their impact.

According to information from NapoleonCat, about **** percent of Instagram users in Singapore were female. In total, there were approximately ************* Instagram users in Singapore.

The number of Instagram users in Singapore was forecast to continuously decrease between 2024 and 2028 by in total 0.5 million users (-15.82 percent). According to this forecast, in 2028, the Instagram user base will have decreased for the eighth consecutive year to 2.64 million users. User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Vietnam and Malaysia.

It comes as no surprise that the largest social network in Singapore is the messenger app WhatsApp and the social media giant Facebook. With Singapore home to one of the fastest internet connection speed in the world, the convenience of using these social networks on a daily basis has driven the growth of online content. There are over *** million social media users in Singapore As of 2024, Singapore’s population has reached over *********** people. These are, however, on an island with an area of only ***** square kilometers. The high technological standard has led to the internet penetration being extraordinarily high compared to other Southeast Asian countries. A high Internet penetration rate is usually a first indication that social media has great importance for the country too. In this case the general number of social media users amounted to **** million people, reaching **** percent of the population. While WhatsApp is still the most popular social media channel in Singapore, it seems like Facebook is currently losing their younger users. Young Singaporean social media users would instead be flocking to Instagram, Snapchat or TikTok.

As of June 2023, Gen Z, or those between the ages of 19 and 25 years old, made up the majority of the TikTok user base in Singapore, with ***** percent. This was followed by Millennials between the ages of 26 and 32 years, comprising around ***** percent of TikTok users. TikTok usage in Singapore Introduced in 2018 in Singapore, TikTok has rapidly grown to become one of the country's most widely used social media platforms. As of June 2023, it was the most downloaded app in the city-state, recording ****** thousand downloads. This rise was also reflected in user engagement, as Singaporean users spent a monthly average of ***** hours on TikTok in 2022. It enabled TikTok to reach a monthly revenue of **** million U.S. dollars in December 2022. The platform's rapid development has made it a major hub for the younger generation and is shaping digital trends in the country. The rise of TikTok Shop TikTok is no longer just a video-sharing platform; it has expanded its functionality to become a social commerce hub. TikTok Shop was launched in Singapore in August 2022. The marketplace is integrated into the TikTok platform, enabling consumers and creators to connect and engage directly with brands and sellers. In the city-state, where e-commerce holds a major position, this new feature is in line with the trend towards social commerce. Indeed, in February 2023, ** percent of people surveyed in the country replied that they regularly made purchases on social media. Among them, ** percent used TikTok for their purchases.

In 2022, users worldwide spent approximately ***** percent more hours per month using the Instagram mobile app compared to the previous year. India was the market that registered the highest growth in Instagram users' engagement on the app, with users in the country spending ** percent more time on the app between 2021 and 2022. Turkey and Argentina followed, with users spending approximately *** percent more hours per month on the app when compared to 2021. By comparison, Instagram app usage in Singapore and Indonesia reported a decrease of around **** percent year-over-year, respectively.

According to a survey conducted in Singapore in April 2024, the leading social media platform on which users encountered harmful content was Facebook. It was followed by Instagram, with ** percent of respondents.

As of February 2025, South Korea had the highest social media penetration rate in the Asia-Pacific region, at around ** percent. This was followed closely by Singapore with about ** percent. In comparison, Afghanistan had a social media penetration rate of around *** percent that year. Social media in APAC While Taiwan, Singapore, and Malaysia have relatively high social media penetration rates, the number of active social media users in the Asia-Pacific region paints a very different picture. China dominates the Asia-Pacific (APAC) region in terms of the number of active social media users, surpassing the *********** mark. This far exceeds the number of users in second-placed India. In comparison, during the same period, South Korea had about **** million social media users, while Singapore had only around *** million.  What are the most popular social networks? Facebook boasted an enormous number of monthly active users in the Asia-Pacific region, cementing itself as a firm favorite among Asia-Pacific social media users. While global platforms like Facebook, Instagram, X (Twitter), and YouTube enjoy widespread popularity across the region, many markets have their own preferences for local social media platforms due to cultural relevance, government censorship, and tailored features. For instance, in China, WeChat dominates as an all-in-one app for messaging, payments, and social networking, while Douyin, the Chinese version of TikTok, has the highest monthly active users among short-form video apps in China. In South Korea, KakaoTalk is widely used for messaging, as well as integrated services like mobile payments, gaming, and even ride-hailing. KakaoTalk’s monthly active users in South Korea has consistently increased in the past years.

The number of Twitter users in Indonesia was forecast to continuously increase between 2024 and 2028 by in total 1.4 million users (+6.14 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 24.25 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Malaysia and Singapore.

The revenue in the 'Social Commerce' segment of the e-commerce market in Singapore was forecast to continuously increase between 2024 and 2029 by in total 404.9 million U.S. dollars (+72.19 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 965.75 million U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the 'Social Commerce' segment of the e-commerce market was continuously increasing over the past years.Find further information concerning the share in total e-commerce in the 'Social Commerce' segment of the e-commerce market in Singapore and the number of users in the 'Social Commerce' segment of the e-commerce market in Thailand.The Statista Market Insights cover a broad range of additional markets.

As of November 2017, the Indonesian pop singer, actress, and soap opera star Laudya Cynthia Bella was the most-followed influencer with her account laudyacynthiabella. Starting as a model and being a Kawanku magazine finalist in 2002, she climbed all the way up to be one of the most popular persons on Instagram in Asia. Her fame not only points out a possible career on Instagram and beyond but also shows the rapid rise of Instagram in Indonesia in general. According to survey conducted in 2017, about ** percent of merchants taking part in the survey were selling goods and services on Instagram.

Instagram in Asia

Instagram seems to be the preferred social network of the present and the future. Especially in Southeast Asia, namely Malaysia, Hong Kong, Singapore and Indonesia all have Instagram penetration rates higher than ** percent. It should nevertheless be noted that only the youth is responsible for the high penetration rates. In Singapore, for example, the proportion of 18- to 34-year-olds is almost ** percent of all Instagram users.