In 2024, the brand value of Instagram amounted to **** billion U.S. dollars. A year earlier, the value stood at **** billion dollars, while Instagram was the sixth most valuable media brand worldwide.

In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.

How popular is Instagram?

Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.

India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.

Gen Z and Instagram

As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.

Most followed accounts on Instagram

As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.

The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

The global influencer marketing market size has more than tripled since 2020. In 2025, the market was estimated to reach a record of approximately 33 billion U.S. dollars. What is influencer marketing? Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2024, influencer marketing spending in the United States was forecast to reach an all-time high of 7.1 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future. Top influencer marketing platforms Marketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing in the United States, and in 2025, the global Instagram influencer market size was estimated to surpass 22 billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok have become popular among brands and marketers. In the first half of 2024, the most successful brands earned over half a billion U.S. dollars in earned media value (EMV) with their TikTok influencer marketing campaigns.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

Kindly refer to my paper for more information. Please cite my work if you use my dataset in any work : K. R. Purba, D. Asirvatham and R. K. Murugesan, "Classification of instagram fake users using supervised machine learning algorithms," International Journal of Electrical and Computer Engineering (IJECE), vol. 10, no. 3, pp. 2763-2772, 2020.

The dataset was collected using web scraping from third-party Instagram websites, to capture their metadata and up to 12 latest media posts from each user. The collection process was executed from September 1st, 2019, until September 20th, 2019. The dataset contains authentic users and fake users, which were filtered using human annotators. The authentic users were taken from followers of 24 private university pages (8 Indonesian, 8 Malaysian, 8 Australian) on Instagram. To reduce the number of users, they are picked using proportional random sampling based on their source university. All private users were removed, which is a total of 31,335 out of 63,795 users (49.11%). The final number of public users used in this research was 32,460 users.

Var name | Feature name | Description pos | Num posts | Number of total posts that the user has ever posted. flg | Num following | Number of following flr | Num followers | Number of followers bl | Biography length | Length (number of characters) of the user's biography pic | Picture availability | Value 0 if the user has no profile picture, or 1 if has lin | Link availability | Value 0 if the user has no external URL, or 1 if has cl | Average caption length | The average number of character of captions in media cz | Caption zero | Percentage (0.0 to 1.0) of captions that has almost zero (<=3) length ni | Non image percentage | Percentage (0.0 to 1.0) of non-image media. There are three types of media on an Instagram post, i.e. image, video, carousel erl | Engagement rate (Like) | Engagement rate (ER) is commonly defined as (num likes) divide by (num media) divide by (num followers) erc | Engagement rate (Comm.) | Similar to ER like, but it is for comments lt | Location tag percentage | Percentage (0.0 to 1.0) of posts tagged with location hc | Average hashtag count | Average number of hashtags used in a post pr | Promotional keywords | Average use of promotional keywords in hashtag, i.e. {regrann, contest, repost, giveaway, mention, share, give away, quiz} fo | Followers keywords | Average use of followers hunter keywords in hashtag, i.e. {follow, like, folback, follback, f4f} cs | Cosine similarity | Average cosine similarity of between all pair of two posts a user has pi | Post interval | Average interval between posts (in hours)

Output : 2-class User classes : r (real/authentic user), f (fake user / bought followers) 4-class User classes : r (authentic/real user), a (active fake user), i (inactive fake user), s (spammer fake user) Note that the 3 fake user classes (a, i, s) were judged by human annotators.

The popularity of social media platforms, such as Instagram, has given rise to a surge in photo editing and filtering practices among users. Understanding the underlying psychological factors that drive individuals to employ filters is crucial in comprehending the impact of such behavior on self-perception and online interactions. This study aims to investigate the influence of self-esteem on the importance attributed to the use of Instagram filters, with a particular focus on the mediating role played by the fear of negative evaluation. A sample of participants (N = 2,657) from diverse demographic backgrounds has been recruited to complete a series of questionnaires measuring self-esteem, fear of negative evaluation, and Instagram filter usage patterns. Mediation analysis has been employed to assess the extent to which the fear of negative evaluation mediates the relationship between self-esteem and filter usage importance. In line with the hypotheses, the results revealed that participants self-esteem negatively predicted fear of negative evaluation, which in turn had a positive effect on use of filters. Furthermore, fear of negative evaluation fully mediated the relationship between self-esteem and use of filters. Overall, the implications of this research extend to both theoretical and practical domains. The findings can contribute to the existing literature on self-esteem, social media behavior, and body image by shedding light on the factors influencing digital self-presentation.

Iran Exports: IG: Others data was reported at 5.142 USD bn in 2017. This records an increase from the previous number of 4.740 USD bn for 2016. Iran Exports: IG: Others data is updated yearly, averaging 1.948 USD bn from Mar 1997 (Median) to 2017, with 21 observations. The data reached an all-time high of 5.668 USD bn in 2013 and a record low of 465.400 USD mn in 2001. Iran Exports: IG: Others data remains active status in CEIC and is reported by Islamic Republic of Iran Customs Administration. The data is categorized under Global Database’s Iran – Table IR.JA001: Exports: by Commodity: Value.

Iran Exports: IG: Footwear data was reported at 101.000 USD mn in 2017. This records an increase from the previous number of 100.000 USD mn for 2016. Iran Exports: IG: Footwear data is updated yearly, averaging 92.000 USD mn from Mar 1997 (Median) to 2017, with 21 observations. The data reached an all-time high of 150.000 USD mn in 2012 and a record low of 42.700 USD mn in 2000. Iran Exports: IG: Footwear data remains active status in CEIC and is reported by Islamic Republic of Iran Customs Administration. The data is categorized under Global Database’s Iran – Table IR.JA001: Exports: by Commodity: Value.

Iran Exports: IG: Organic Chemicals (OC) data was reported at 3.688 USD bn in 2017. This records a decrease from the previous number of 3.693 USD bn for 2016. Iran Exports: IG: Organic Chemicals (OC) data is updated yearly, averaging 2.627 USD bn from Mar 2002 (Median) to 2017, with 16 observations. The data reached an all-time high of 4.398 USD bn in 2015 and a record low of 196.000 USD mn in 2003. Iran Exports: IG: Organic Chemicals (OC) data remains active status in CEIC and is reported by Islamic Republic of Iran Customs Administration. The data is categorized under Global Database’s Iran – Table IR.JA001: Exports: by Commodity: Value.

Iran Exports: IG: Ornaments and Jewellery data was reported at 1.000 USD mn in 2017. This stayed constant from the previous number of 1.000 USD mn for 2016. Iran Exports: IG: Ornaments and Jewellery data is updated yearly, averaging 58.500 USD mn from Mar 2002 (Median) to 2017, with 16 observations. The data reached an all-time high of 708.000 USD mn in 2012 and a record low of 1.000 USD mn in 2017. Iran Exports: IG: Ornaments and Jewellery data remains active status in CEIC and is reported by Islamic Republic of Iran Customs Administration. The data is categorized under Global Database’s Iran – Table IR.JA001: Exports: by Commodity: Value.

Iran Exports: IG: OC: ow Cyclic Hydrocarbons data was reported at 1.331 USD bn in 2017. This records a decrease from the previous number of 1.434 USD bn for 2016. Iran Exports: IG: OC: ow Cyclic Hydrocarbons data is updated yearly, averaging 358.000 USD mn from Mar 1997 (Median) to 2017, with 21 observations. The data reached an all-time high of 1.676 USD bn in 2015 and a record low of 108.000 USD mn in 2002. Iran Exports: IG: OC: ow Cyclic Hydrocarbons data remains active status in CEIC and is reported by Islamic Republic of Iran Customs Administration. The data is categorized under Global Database’s Iran – Table IR.JA001: Exports: by Commodity: Value.

Iran Exports: IG: Ready Made Clothes, Tricot and Fabric data was reported at 168.000 USD mn in 2017. This records a decrease from the previous number of 179.000 USD mn for 2016. Iran Exports: IG: Ready Made Clothes, Tricot and Fabric data is updated yearly, averaging 179.500 USD mn from Mar 2002 (Median) to 2017, with 16 observations. The data reached an all-time high of 268.000 USD mn in 2004 and a record low of 157.000 USD mn in 2011. Iran Exports: IG: Ready Made Clothes, Tricot and Fabric data remains active status in CEIC and is reported by Islamic Republic of Iran Customs Administration. The data is categorized under Global Database’s Iran – Table IR.JA001: Exports: by Commodity: Value.

Iran Exports: IG: OC: ow Methanol and Ethylene Glycol data was reported at 1.417 USD bn in 2017. This records an increase from the previous number of 1.265 USD bn for 2016. Iran Exports: IG: OC: ow Methanol and Ethylene Glycol data is updated yearly, averaging 934.500 USD mn from Mar 2002 (Median) to 2017, with 16 observations. The data reached an all-time high of 1.739 USD bn in 2015 and a record low of 4.000 USD mn in 2004. Iran Exports: IG: OC: ow Methanol and Ethylene Glycol data remains active status in CEIC and is reported by Islamic Republic of Iran Customs Administration. The data is categorized under Global Database’s Iran – Table IR.JA001: Exports: by Commodity: Value.

Mongolia Imports: Year to Date: Value: IG: Others data was reported at 260.000 USD mn in Sep 2018. This records an increase from the previous number of 231.000 USD mn for Aug 2018. Mongolia Imports: Year to Date: Value: IG: Others data is updated monthly, averaging 45.725 USD mn from Jan 2000 (Median) to Sep 2018, with 225 observations. The data reached an all-time high of 341.000 USD mn in Dec 2013 and a record low of 1.757 USD mn in Jan 2000. Mongolia Imports: Year to Date: Value: IG: Others data remains active status in CEIC and is reported by Bank of Mongolia. The data is categorized under Global Database’s Mongolia – Table MN.JA009: Imports: by Selected Commodity: Value.

Mongolia Imports: Year to Date: Value: IG: Food Ingredients data was reported at 67.000 USD mn in Jun 2018. This records an increase from the previous number of 62.000 USD mn for May 2018. Mongolia Imports: Year to Date: Value: IG: Food Ingredients data is updated monthly, averaging 12.029 USD mn from Jan 2000 (Median) to Jun 2018, with 222 observations. The data reached an all-time high of 67.000 USD mn in Jun 2018 and a record low of 0.353 USD mn in Jan 2006. Mongolia Imports: Year to Date: Value: IG: Food Ingredients data remains active status in CEIC and is reported by Bank of Mongolia. The data is categorized under Global Database’s Mongolia – Table MN.JA009: Imports: by Selected Commodity: Value.

Iran Exports: Industrial Goods (IG) data was reported at 48.153 USD bn in 2023. This records an increase from the previous number of 42.828 USD bn for 2022. Iran Exports: Industrial Goods (IG) data is updated yearly, averaging 2.259 USD bn from Mar 1979 (Median) to 2023, with 45 observations. The data reached an all-time high of 48.153 USD bn in 2023 and a record low of 13.200 USD mn in 1982. Iran Exports: Industrial Goods (IG) data remains active status in CEIC and is reported by Islamic Republic of Iran Customs Administration. The data is categorized under Global Database’s Iran – Table IR.JA002: Exports: by Commodity: Value.

Iran Exports: IG: Soil and Stone, Cement, Plaster, Stone and Ceramic Products data was reported at 1.376 USD bn in 2017. This records a decrease from the previous number of 1.737 USD bn for 2016. Iran Exports: IG: Soil and Stone, Cement, Plaster, Stone and Ceramic Products data is updated yearly, averaging 901.000 USD mn from Mar 2002 (Median) to 2017, with 16 observations. The data reached an all-time high of 2.115 USD bn in 2014 and a record low of 172.000 USD mn in 2003. Iran Exports: IG: Soil and Stone, Cement, Plaster, Stone and Ceramic Products data remains active status in CEIC and is reported by Islamic Republic of Iran Customs Administration. The data is categorized under Global Database’s Iran – Table IR.JA001: Exports: by Commodity: Value.

Mongolia Imports: Value: IG: Others data was reported at 28.620 USD mn in Apr 2023. This records a decrease from the previous number of 33.790 USD mn for Mar 2023. Mongolia Imports: Value: IG: Others data is updated monthly, averaging 16.620 USD mn from Jan 2000 (Median) to Apr 2023, with 280 observations. The data reached an all-time high of 45.290 USD mn in May 2022 and a record low of 1.110 USD mn in Feb 2000. Mongolia Imports: Value: IG: Others data remains active status in CEIC and is reported by Bank of Mongolia. The data is categorized under Global Database’s Mongolia – Table MN.JA009: Imports: by Selected Commodity: Value.

Mongolia Imports: Value: IG: Food Ingredients data was reported at 4.230 USD mn in Apr 2023. This records an increase from the previous number of 2.130 USD mn for Mar 2023. Mongolia Imports: Value: IG: Food Ingredients data is updated monthly, averaging 1.925 USD mn from Jan 2000 (Median) to Apr 2023, with 280 observations. The data reached an all-time high of 35.710 USD mn in Dec 2008 and a record low of 0.130 USD mn in Sep 2004. Mongolia Imports: Value: IG: Food Ingredients data remains active status in CEIC and is reported by Bank of Mongolia. The data is categorized under Global Database’s Mongolia – Table MN.JA009: Imports: by Selected Commodity: Value.