The Global Instant Coffee Market Report is Segmented by Flavoring (Flavored and Unflavored Instant Coffee), Packaging Type (Sachets, Pouches, and Jars), Production Technology (Freeze-Dried Instant Coffee and Spray-Dried Instant Coffee), Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Specialist Retailers, Online Channels, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers the Market Size in Value Terms in USD for all the Above-Mentioned Segments.

The global instant coffee market size reached USD 14.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 21.9 Billion by 2033, exhibiting a growth rate (CAGR) of 4.5% during 2025-2033. There are various factors that are driving the market, which include the increasing demand for enhanced convenience among people with busy lifestyles, rising focus on health and wellness, and the wide availability of products via several distribution channels.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and regional levels for 2025-2033. Our report has categorized the market based on packaging, product type, and distribution channel.

The market size of instant coffee was 28 billion U.S. dollars worldwide in 2016. By 2020 the global instant coffee market is expected to be worth around 36.3 billion U.S. dollars.

Leading U.S. Coffee Brands

The leading regular ground coffee brands in the United States in 2018 were Folgers, Maxwell House, and Starbucks. Sales of Folgers coffee amounted to over one billion U.S. dollars in that year. Private label was also among the leading brands of coffee, with about 437.5 million U.S. dollars in sales. Another popular new coffee segment is ready-to-drink coffee, which is led by the brands Starbucks and International Delight.

Coffee Drinkers in the U.S>

On average, Americans drink just over two cups of coffee per day. Coffee consumption varies slightly depending on the region of the United States. In the Northeast, the average consumer drinks about 2.3 cups of coffee per day, a higher amount than any other part of the United States. The South consumes the least amount of coffee per capita, at just under 1.9 cups per day.

The GCC instant coffee market size reached USD 3.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.7 Billion by 2033, exhibiting a growth rate (CAGR) of 5.56% during 2025-2033.

IMARC Group provides an analysis of the key trends in each sub-segment of the GCC instant coffee market report, along with forecasts at the regional and country level from 2025-2033. Our report has categorized the market based on product type, packaging, flavored/unflavored, distribution channel and end-user.

Forecast: Instant Coffee Market Size Volume in Germany 2022 - 2026 Discover more data with ReportLinker!

Instant Coffee Market size was valued at USD 30.47 Billion in 2024 and is projected to reach USD 40.89 Billion by 2031, growing at a CAGR of 4.13% from 2024 to 2031.

Global Instant Coffee Market Drivers

Convenience and Time-Saving Busy Lives: Customers who require a quick, handy solution are drawn to instant coffee. It is a popular option for those seeking a quicker caffeine hit because of its simplicity of preparation, which fits nicely with hectic schedules.
Travel & Portability: People who want a hassle-free coffee experience, such as commuters, campers, and travelers, love instant coffee because of its portability.
2. Growing Urbanization
Increased Consumption in Urban regions: As more individuals lead hectic, on-the-go lives, instant coffee consumption has increased in urban regions.
Growth in Emerging Markets: Sales of instant coffee are rising in emerging economies with fast urbanizing populations, including Brazil, India, and numerous Southeast Asian nations.

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Instant Coffee Market Size 2025-2029

The instant coffee market size is forecast to increase by USD 16.3 billion at a CAGR of 6.9% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity of instant coffee among millennials and the rising trend of preparing instant espresso coffee at homes. This demographic shift, coupled with the convenience and affordability of instant coffee, is fueling market expansion. However, the market faces challenges from substitute products, including traditional coffee and tea, which continue to compete for consumer preferences. To capitalize on market opportunities, companies must focus on product innovation, such as improving taste and texture, and expanding their reach through strategic partnerships and distribution channels. Additionally, addressing consumer concerns regarding sustainability and ethical sourcing will be crucial for long-term success. Overall, the market presents a compelling opportunity for companies to meet the evolving needs of modern consumers while navigating the competitive landscape.

What will be the Size of the Market during the forecast period?

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The market experiences continuous growth, driven by evolving consumer preferences and busy lifestyles. This market encompasses various segments, including single-serve formats, home consumption, and specialty offerings. Freeze-drying technology plays a crucial role in enhancing the taste and quality of instant coffee, making it a viable alternative to traditional brewed coffee. Packaging innovations, such as stand-up pouches and single-serve sachets, cater to the convenience-oriented consumers. Multinational players and local craft brands alike capitalize on the market's potential, offering unique flavors and functional properties.
Single-origin coffee and premium blends cater to the increasing demand for high-quality instant coffee. Consumer preferences for coffee consumption patterns continue to shift, with online retailing gaining popularity. The working population's reliance on instant coffee as a quick and convenient solution fuels the market's expansion. Overall, the market is poised for significant growth, with various trends shaping its future.

How is this Instant Coffee Industry segmented?

The instant coffee industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Spray-dried
  Freeze-dried


Distribution Channel

  Offline
  Online


Flavor

  Flavored
  Non-flavored


Packaging

  Jars
  Pouches
  Sachets
  Bulk packaging


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    France
    Germany
    UK


  North America

    US
    Canada


  South America

    Brazil


  Middle East and Africa

By Product Insights

The spray-dried segment is estimated to witness significant growth during the forecast period. The market is driven by the increasing preference for convenience among busy consumers and the growing popularity of single-serve formats. Spray drying is the dominant method used in instant coffee production, accounting for a significant market share. This process involves spraying coffee extract into hot air, which transforms it into fine powder that is later agglomerated into granules. The affordability and time-saving benefits of spray-dried instant coffee make it a preferred choice for many consumers. Additionally, packaging innovations, such as single-serve packets and coffee pods, have contributed to the market's growth. Consumer preferences for unique flavors, functional properties, and premium blends have also influenced the market.

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The spray-dried segment was valued at USD 22.30 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 29% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia Pacific (APAC) region, including China, Japan, South Korea, Australia, Malaysia, the Philippines, Vietnam, India, Taiwan, Thailand, Singapore, and Indonesia, presents significant growth opportunities for instant coffee companies. Major players in the APAC market in 2024 included Nestle, Unilever, Starbucks, Tata Global Beverages, and LUIGI LAVAZZA. Single-serve packets, such as those offered by Nestle, have gained popularity due to their affordability and convenience. Consumers appreciate the ability to sample new flavors wi

In 2022, the market size of China's instant coffee industry reached almost 42 billion yuan, increasing significantly from the previous year. Overall, the industry was predicted to grow constantly in the coming years and reach around 110 billion yuan by 2026.

The India instant coffee market size was valued at USD 468.25 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 771.18 Million by 2033, exhibiting a CAGR of 5.42% from 2025-2033. South India dominates the market, driven by abundant coffee cultivation, strong domestic consumption, export-oriented production, rising café culture, increasing urbanization, and the presence of major coffee processors in the region.

Forecast: Instant Coffee Market Size Volume in Denmark 2022 - 2026 Discover more data with ReportLinker!

The size and share of the market is categorized based on Type (Bagging, Canned) and Application (Online, Offline) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Freeze-Dried Instant Coffee: This premium segment offers an unparalleled sensory experience, delivering exceptional aroma and taste. Freeze-dried instant coffee commands a significant market share due to its superior quality. Spray-Dried Instant Coffee: This affordable segment caters to value-conscious consumers. It accounts for the largest market share due to its cost-effectiveness and accessibility. Traditional Instant Coffee: This traditional segment has witnessed a decline in market share as consumers shift towards premium and flavored variants. Recent developments include: In March 2020, Cusa Tea announced the development of Cusa Coffee, which uses the same evaporative dehydration process as Cusa Tea. Each box contains all seven instant packets, each preparing an 8-ounce cup of expertly brewed Coffee in less than three seconds., In January 2017, Nestle S.A. agreed to acquire Caravan Marketing Co., an Egyptian instant coffee firm that offers products under the Bonjorno brand. The acquisition will capitalize on the complementary qualities of the Nescafe and Bonjorno brands, accelerating the development of Egypt’s soluble coffee industry.. Key drivers for this market are: Instant coffee's ease of preparation and portability appeal to consumers with busy lifestyles. Instant coffee is a cost-effective alternative to brewed coffee, making it accessible to a wider consumer base.. Potential restraints include: Some consumers perceive instant coffee as inferior in taste and quality compared to brewed coffee. Tea and ready-to-drink coffee pose competitive threats to instant coffee.. Notable trends are: Companies are experimenting with instant coffee machines that allow consumers to customize their coffee experience. Instant coffee companies are focusing on sustainable practices in coffee production and packaging..

The India Instant Coffee Market Size Was Worth USD 2,600 Million in 2023 and Is Expected To Reach USD 4,500 Million by 2032, CAGR of 6.5%.

The U.S. Instant Coffee Marketsize was valued at USD 5.78 USD billion in 2023 and is projected to reach USD 7.75 USD billion by 2032, exhibiting a CAGR of 4.28 % during the forecast period. Instant coffee is a coffee produced from coffee beans that have been brewed and processed with spray drying technology to create a dry product in powdered or granular forms that can be easily soluble in hot water. It has a long shelf life, and it is characterized by light packing; it easily dissolves in water. These characteristics render it appropriate, given that it is convenient and can be used by travellers, people with hectic schedules, and anyone with poor access to a well-equipped kitchen. One of the main selling points of instant coffee is how quickly it is prepared; it provides a hit of caffeine as quickly as in minutes without the bother of brewing. factors such as population growth, changing consumer preferences, and economic conditions in major coffee-consuming countries play a significant role in creating demand for U.S. markets. Recent developments include: August 2023 – Tim Hortons announced the launch of its new seasonal instant coffee products with all unique seasonal flavors, such as maple pumpkin cold brew soluble coffee, to increase its product portfolio and cater to the growing demand., December 2022 – Dunkin Donuts LLC announced its plans to launch its new liquid concentrate range in the retail market to expand its market presence further and cater to the rising demand in the country for specialty coffee., October 2022 – Blue Bottle Coffee, Inc. announced the launch of its all-new espresso instant coffee in the U.S. market. As per the company, the new product launch is owing to the country's higher demand for espresso-based beverages., August 2022 – Pop & Bottle announced the launch of its all-new instant coffee product exclusively at Walmart, owing to the higher penetration of the supermarket chain in the country., June 2022 – Jacobs Douwe Egberts, one of the major players in specialty instant coffee products, announced its plans to launch its all-new L’OR ranges across multiple product categories globally. The new products are available across all retail distribution channels in innovative packaging to cater to the rapid demand growth for specialty coffee., January 2021 –Boomi Coffee, an India-based company, announced the launch of its Araku Boomi instant coffee in the U.S. retail market. The product is said to be produced without artificial ingredients, flavors, or additives. Thus, the product is marketed as 100% pure. With this launch, the company aims to expand its U.S. market presence and cater to consumers' increasing demand for additive-free products.. Key drivers for this market are: Increased Canned Seafood Adoption due to Its Higher Shelf Life to Drive Market Growth. Potential restraints include: Availability of Variety of Coffee May Hamper Market Growth of Instant Coffee. Notable trends are: Rising Technological Advancements in Aquaculture Industry to Fuel Market Growth.

This statistic depicts leading vendors of instant coffee in the United States in 2010, based on sales. In that year, Nestlé USA was the leading instant coffee vendor in the United States based on sales of about USD 147.9 million.Instant coffee Instant coffee is a subcategory of coffee. It is defined as dried coffee extract and available as soluble powder or granules. The term originated in English-speaking countries as the preparation requires the pouring of boiling water over the dry mixture in order that the drink may be enjoyed ‘instantly’. Instant coffee is known additionally under terms such as coffee powder or soluble coffee. The beverage contains caffeine or can be decaffeinated. Easy and convenient preparation, as well as a long shelf life are only two characteristics which made instant coffee a popular beverage among many age groups.Coffee is consumed around the globe. The latest analysis of the coffee market showed an increased ‘on-the-go’ demand and more convenient ways of enjoying a cup of coffee.The retail environment offers top instant coffee brands such as Folgers, Nescafé Taster’s Choice, Nescafé Clasico or Maxwell House. Folgers is a core brand of the J. M. Smucker Company, which is based in Orrville, OH. The food company’s further product portfolio includes various categories such as peanut butter, fruit spreads and ice cream toppings. The Folgers coffee brand was sold by Procter & Gamble in 2008. J. M. Smucker was also listed among the leading single cup coffee vendors in 2012. Further top ranked instant coffee vendors include Nestlé USA and the Kraft Food Group. A similar picture emerges for the instant decaffeinated coffee supply, whereas the same instant decaf coffee vendors dominate the market. Nestlé USA is a division of Swiss-based Nestlé S.A. In the coffee category, the global player is broadly known for its top selling brands Nescafé and Nespresso.

European Instant Coffee Market Size Value by Country, 2023 Discover more data with ReportLinker!

The market size of the Instant Coffee Market is categorized based on Type (Freeze-dried instant coffee, Spray-dried instant coffee, Agglomerated instant coffee, Soluble coffee extract) and Application (Household consumption, Offices & workplaces, Cafes & restaurants, Hotels) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

This report provides insights into the market size and forecasts the value of the market, expressed in USD million, across these defined segments.

This statistic displays the market share of instant coffee in Indonesia in 2016, sorted by brand. That year, approximately 33 percent of the instant coffee sold in Indonesia was produced by Pt. Javaprima Abadi.

In 2018, the instant coffee market in China was highly concentrated. Instant coffee products by Nestlé, the world's largest food and beverage company, accounted for 28.5 percent of the market in China that year. The leading seven instant coffee brands covered around 51 percent of the market.

The size and share of the market is categorized based on Type (Spray-drying, Freeze-drying) and Application (Supermarket, Online Sales, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).