The Mobile Business Intelligence Market Report is Segmented by Solution (Software and Services), Organization Size (Large Enterprises and Small and Medium Enterprises (SMEs)), Application (Sales and Marketing Analytics, Finance and Risk Analytics, and More), End-User Vertical (BFSI, IT and Telecommunications, Healthcare and Life Sciences, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

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Sales Intelligence Market Size 2025-2029

The sales intelligence market size is forecast to increase by USD 4.86 billion at a CAGR of 17.6% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing demand for custom-made solutions that cater to the unique needs of businesses. This trend is fueled by the rapid advancements in cloud technology, enabling real-time access to comprehensive and accurate sales data from anywhere. However, the high initial cost of implementing sales intelligence solutions can act as a barrier to entry for smaller organizations. Furthermore, regulatory hurdles impact adoption in certain industries, requiring strict compliance with data privacy regulations. With the advent of cloud computing and SaaS customer relationship management (CRM) systems, businesses are able to store and access customer information more efficiently. Moreover, the exponential growth of marketing intelligence, driven by big data and natural language processing (NLP) technologies, enables organizations to gain valuable insights from customer interactions.
Despite these challenges, the market's potential is vast, with opportunities for growth in sectors such as healthcare, finance, and retail. Companies seeking to capitalize on these opportunities must navigate these challenges effectively, investing in cost-effective solutions and ensuring regulatory compliance. By doing so, they can gain a competitive edge through improved lead generation, enhanced customer insights, and streamlined sales processes.

What will be the Size of the Sales Intelligence Market during the forecast period?

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In today's business landscape, sales intelligence has become a critical driver of revenue growth. The go-to-market strategy of companies relies heavily on predictive lead scoring and sales pipeline analysis to prioritize opportunities and optimize resource allocation. Sales operations teams leverage revenue intelligence to gain insights into sales performance and identify trends. Data quality is paramount in sales analytics dashboards, ensuring accurate sales negotiation and closing. Sales teams collaborate using sales enablement platforms, which integrate CRM systems and provide sales performance reporting. Sales process mapping and sales engagement tools enable effective communication and productivity. Conversational AI and sales automation software streamline sales outreach and prospecting efforts. Messaging and alerting features help sales teams engage with potential customers effectively, while chatbots facilitate efficient communication.
Sales forecasting models and intent data inform sales management decisions, while salesforce automation and data governance ensure data security and compliance. Sales effectiveness is enhanced through sales negotiation training and sales enablement training. The sales market is dynamic, with trends shifting towards advanced analytics and AI-driven solutions. Companies must adapt to stay competitive, focusing on data-driven strategies and continuous improvement.

How is this Sales Intelligence Industry segmented?

The sales intelligence industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  Cloud-based
  On-premises


Component

  Software
  Services


Application

  Data management
  Lead management


End-user

  IT and Telecom
  Healthcare and life sciences
  BFSI
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Deployment Insights

The cloud-based segment is estimated to witness significant growth during the forecast period. In today's business landscape, sales intelligence platforms have become indispensable tools for organizations seeking to optimize their sales processes and gain a competitive edge. These solutions offer various features, including deal tracking, win-loss analysis, data mining, sales efficiency, customer journey mapping, sales process optimization, pipeline management, sales cycle analysis, revenue optimization, market research, data integration, customer segmentation, sales engagement, sales coaching, sales playbook, sales process automation, business intelligence (BI), predictive analytics, target account identification, lead generation, account-based marketing (ABM), sales strategy, sales velocity, real-time data, artificial intelligence (AI), sales insights, sales enablement content, sales enablement, sales funnel optimization, sales performance metrics, competitive intelligence, sales methodology, customer churn, and machine learning (ML) for sales forecasting and buyer person

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Gain in-depth insights into Artificial Intelligence Market Report from Market Research Intellect, valued at USD 150 billion in 2024, and projected to grow to USD 500 billion by 2033 with a CAGR of 17.5% from 2026 to 2033.

The report covers Asia Pacific Operation Intelligence Market Growth and it is segmented by deployment (cloud and on-premise) and by end-user (retail, manufacturing, BFSI, government, IT and telecommunications, military and defense, transportation and logistics, healthcare, and energy and power). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

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The operational intelligence market size has the potential to grow by USD 1.25 billion during 2020-2024, and the market’s growth momentum will accelerate during the forecast period.

This report provides a detailed analysis of the market by deployment (on-premise and cloud-based) and geography (North America, Europe, APAC, South America, and MEA). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Axway Software SA, General Electric Co., Hewlett Packard Enterprise Co., Infor Inc., International Business Machines Corp., Open Text Corp., SAP SE, Splunk Inc., Turnberry Solutions Inc., and Vitria technology inc.

Market Overview

Browse TOC and LoE with selected illustrations and example pages of Operational Intelligence Market

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Market Competitive Analysis

The market is fragmented. The global OI market is witnessing increased consolidation among vendors through a number of mergers and acquisitions. Established players are acquiring smaller vendors to expand their product portfolios and boost their market share. To gain a competitive advantage over their counterparts, leading application providers are acquiring advanced analytic capabilities which are resulting in increased consolidation in the market. Furthermore, owing to the complex demands from customers, many top-tier vendors include vertical-specific applications in their portfolios by developing industry-specific applications or by acquiring application-specific vendors. The competition in the market is expected to intensify as vendors are trying to withstand themselves by enhancing their existing products with advanced technology. Axway Software SA, General Electric Co., and Hewlett Packard Enterprise Co. are some of the major market participants. Although the increasing need for real-time decision-making will offer immense growth opportunities, the lack of skilled professionals will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this operational intelligence market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this operational intelligence market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading companies, including:

Axway Software SA General Electric Co. Hewlett Packard Enterprise Co. Infor Inc. International Business Machines Corp. Open Text Corp. SAP SE Splunk Inc. Turnberry Solutions Inc. Vitria technology inc.

Operational Intelligence Market: Segmentation by Geography

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North America was the largest operational intelligence market in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. The market in the US has witnessed an increase in the emergence of mobile and cloud-based OI solution providers over the past few years. End-user enterprises are deploying this technology to perform analysis and improve their efficiency. With the industry 4.0 revolution, several industry verticals have adopted advanced IT solutions, such as internet of things (IoT), big data, and advanced analytics, and cloud computing solutions, leading to the generation of a massive amount of real-time data. This high volume of real-time data generation will significantly drive operational intelligence market growth in this region over the forecast period.

43% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for operational intelligence in North America. Market growth in this region will be slower than the growth of the market in APAC.

Operational Intelligence Market: Segmentation by Deployment

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In an on-premises deployment model, the software is purchased and installed on the user's server, and skilled IT professionals maintain it in the organization. As the rising number of enterprises have started adopting cloud-based OI solutions for their cost-effectiveness, agility, and flexibility, the market share for on-premise deployment is expecte

Japan Artificial Intelligence Market was valued at USD 7.56 Billion in 2024 and is expected to reach USD 26.80 Billion by 2030 with a CAGR of 23.30% during the forecast period.

The Healthcare Business Intelligence Market size is expected to reach a valuation of USD 24.8 billion in 2033 growing at a CAGR of 14.2%. The Healthcare Business Intelligence Market research report classifies Market by share, trend, demand, forecast and based on segmentation.

Artificial Intelligence (AI) Market witnessed USD 105.8 billion in 2022 and projected to hit USD 1174.0 billion in 2030, Expanding at a higher CAGR of 35.1% till 2030.

Sales Intelligence Market size was valued at USD 2.64 Billion in 2024 and is projected to reach USD 5.67 Billion by 2032, growing at a CAGR of 11.10% during the forecast period 2026-2032.

Global Sales Intelligence Market Drivers

Increasing Focus on Data-Driven Decision Making: Organizations in a variety of industries are realizing the value of data-driven decision-making procedures. Sales intelligence solutions help businesses make wise decisions to maximize sales tactics and boost performance by offering insightful data analysis.

Growing Adoption of AI and ML Technologies: The capabilities of sales intelligence platforms have been greatly expanded by developments in artificial intelligence (AI) and ML technologies. Predictive analytics, customer segmentation, and personalized suggestions are made possible by these technologies, which encourage businesses looking to gain a competitive edge to employ sales intelligence solutions. Growing Competition and the Need for Competitive Insights: Businesses work hard to acquire a better grasp of the tactics, market positioning, and consumer behavior of their rivals in today's fiercely competitive business environment. By examining industry trends, competitor activity, and consumer preferences, sales intelligence systems offer useful competitive insights that help organizations improve their sales strategies and maintain an advantage over their rivals.

Growing Need for Customer Relationship Management (CRM) Integration: Sales intelligence solutions are growing more and more dependent on integration with CRM systems. Consolidating client information, sales activity, and insights into a single platform through seamless integration streamlines the sales process, fosters better teamwork, and increases overall productivity.

Growing Volume and Variety of Data Sources: Businesses now have access to a vast array of data sources, such as social media, web analytics, and consumer interactions, as a result of the spread of digital channels and the rising amount of data generated. Sales intelligence solutions make use of this abundance of data to offer thorough insights into the behavior, tastes, and purchasing patterns of their customers. This allows businesses to successfully customize their marketing and sales campaigns.

Emphasis on Sales Productivity and Efficiency: By automating tedious tasks, ranking prospects, and giving sales people relevant insights, sales intelligence solutions seek to improve sales productivity and efficiency. The market for sales intelligence solutions that accelerate workflows and provide outcomes is always growing as businesses look for methods to improve their sales operations and maximize return on investment.

GMI Research analysis indicates that the Canada Artificial Intelligence (AI) market is estimated to increase at a CAGR of 26% during the forecast period 2021-2028

The Mobile Artificial Intelligence Market size was valued at USD 16.03 billion in 2023 and is projected to reach USD 84.95 billion by 2032, exhibiting a CAGR of 26.9 % during the forecasts period. The Mobile AI Market is defined as the use of AI technologies in mobile platforms, throughout their circuit and applications, for superior processing and improved or intelligent applications. It applies machine learning, computer vision, natural language processing in carrying out activities like voice recognition, image classification, analysis of real-time data and many more. Some uses include, but are not limited to virtual personal assistants, AR/VR, and content suggestions in mobile apps. The recent trends that have emerged include; the increase in use of AI especially in the smartphones, progress in edge computing that enhances the capabilities, and more emphasis on the aspect of privacy and security. With the continuously increasing processing power of mobile devices, there is an expected growth in the Mobile AI Market, and this leads to development of new products and services in different particular fields. Recent developments include: In May 2023, IBM Watson technology was embedded into SAP® solutions to provide new AI-driven insights. This was planned to accelerate innovation and create more efficient and effective user experiences across the SAP solution portfolio. , In February 2023, Telefónica, Ericsson, and Qualcomm launched the first commercial mobile 5G mmWave network in Spain. The utilization of the 5GmmWAve spectrum is ideal for achieving fast speeds & large capacity, and providing the greatest 5G experience in busy regions, which thereby opens new growth avenues in the mobile AI market. , In February 2023, Qualcomm launched an AI-powered video conferencing solution. AI-powered video conferencing solutionsoffer more engaging and immersive hybrid video conferencing experiences. .

The Global Mobile Artificial Intelligence Market size is expected to reach $102.37 billion by 2031, rising at a market growth of 26.2% CAGR during the forecast period. Incorporating AI in AR/VR applications enhances immersive experiences by improving spatial awareness, motion tracking, and virtual o

The Decision Intelligence Market size was valued at USD 14.66 USD Billion in 2023 and is projected to reach USD 44.53 USD Billion by 2032, exhibiting a CAGR of 17.2 % during the forecast period. Decision intelligence is the application of AI and machine learning technologies, along with data fusion, data visualization and collaboration tools, to augment and improve decision making. The goal is not to replace humans, but rather to empower them to make faster and more accurate decisions. Decision intelligence platforms provide users a holistic, accessible view of all their organization’s data, and delivers actionable insights that would be virtually impossible to obtain through manual analysis. Decision intelligence supports nuanced decision-making at every level – strategic, operational, and tactical – to provide confidence in tools such as artificial intelligence that help automate businesses and enable faster, more accurate decisions. Recent developments include: February 2024: USEReady collaborated with CRG Solutions to expand its business in India. The alliance aimed at meeting the growing demand for advanced data analytics capabilities, business intelligence, and data intelligence., January 2024: FICO launched more than 20 innovations in its FICO Platform to enable businesses make better informed business decisions. The platform is an AI decision making platform aiding organizations in integrating data and analytics for data-driven insights., January 2024: Qintess, a Brazil-based technology company, and Rainbird Technologies, a decision intelligence provider, partnered to offer AI capabilities to global businesses. The partnership combined Qintess’ strategic consulting and implementation capabilities with Rainbird’s powerful decision intelligence technology providing clients with automation, AI-driven insights, and decision-making capabilities., June 2023: Oracle partnered with Cohere to offer powerful integrated AI services. These services would help organizations automate comprehensive business processes, improve decision-making, and enhance the customer experience., June 2023: Moody's and Microsoft announced a partnership to deliver next-generation data, analytics, research, collaboration, and risk management solutions to global financial services and knowledge workers. This collaboration includes data delivery through Microsoft Fabric for comprehensive data management.. Key drivers for this market are: Introduction of AI and ML Techniques helping Several Industries to Maximize the Potential of Decision Intelligence to Fuel the Market Growth. Potential restraints include: Security Related Data Concerns May Hinder Market Growth. Notable trends are: Surge in the Development of Big Data Analytics for Actionable Business Intelligence to Boost the Market Demand.

According to Cognitive Market Research, the global Decision Intelligence Market will be USD 12.1 billion in 2024 and expand at a compound annual growth rate (CAGR) of 21.4 % from 2024 to 2031.

Market Dynamics of Decision Intelligence Market

Key Drivers for Decision Intelligence Market

Advanced Analytics - The developing decision intelligence market is expanding rapidly, owing in great part to advanced analytics' crucial position. These cutting-edge analytical approaches, augmented by the capabilities of artificial intelligence, machine learning, and predictive modeling, serve as a driving force in transforming decision-making processes across a variety of industries. First and foremost, advanced analytics encourages firms to explore deeper into their data reservoirs, revealing detailed patterns, developing trends, and hidden correlations that standard methodologies may ignore. This enhanced clarity enables businesses to make more precise and forward-thinking judgments. Furthermore, modern analytics can anticipate future events with astonishing accuracy, transforming strategy planning. Decision intelligence systems, bolstered by advanced analytics, can predict market dynamics, customer behaviors, and prospective dangers, allowing for proactive strategy modifications and risk reduction. Real-time data analysis, enabled by sophisticated analytics, gives firms a competitive advantage in responding quickly to changing conditions. This agility is especially beneficial for effective crisis management and the timely grabbing of emerging possibilities.

Operational efficiency

Key Restraints for Decision Intelligence Market

Complex implementation

Security related data concerns may hinder market growth Introduction of Decision Intelligence Market

The decision intelligence market is a thriving industry dedicated to harnessing cutting-edge technology such as artificial intelligence, machine learning, and data analytics to improve the art of decision-making across multiple industries. It entails the creation of sophisticated tools and platforms that enable organizations to collect, analyze, and decode data, allowing them to make informed decisions, optimize their operational processes, and forecast future results. Decision Intelligence solutions are useful in a variety of industries, including finance, healthcare, supply chain management, and marketing, as they help firms achieve a competitive advantage by translating data into actionable and strategic insights. This market's expansion is being driven by the growing importance of data-centric decision-making in today's complex and competitive corporate environment.

Open source Intelligence Market size was valued at USD 7,715.2 million in 2021 and is poised to grow from USD 9,991.63 million in 2022 to USD 55,848.3 million by 2030, growing at a CAGR of 24% in the forecast period (2023-2030).

Business Intelligence Software Market size was valued at USD 23.44 Billion in 2024 and is projected to reach USD 46.77 Billion by 2032, growing at a CAGR of 9.02% during the forecast period 2026-2032.

Key Market Drivers

Growing Demand for Data-Driven Decision Making: The business intelligence software market is significantly driven by enterprises' growing reliance on data-driven strategies. Businesses that use data-driven decision-making are 19 times more likely to be successful, 6 times more likely to retain consumers, and 23 times more likely to attract new ones, per a McKinsey Global Institute analysis. The demand for sophisticated business intelligence solutions that deliver actionable insights is being driven by this shift toward analytics-based decision-making.

The Sales Intelligence Market size was valued at USD 3.26 billion in 2023 and is projected to reach USD 6.68 billion by 2032, exhibiting a CAGR of 10.8 % during the forecasts period. The Sale Intelligence Market is described as technologies and solutions that give client and market insight for sales and marketing effectiveness. They use data analysis, artificial intelligence, and machine language to capture large data from multiple sources such as CRM, social networking sites, and market databases. Some of the benefits of sales intelligence are; the generation of leads, segmenting customers, business sales predictions, and even the identification of competition. It is applied in business areas that include retail health, finance, and technology making it easier for the sales team to make proper decisions as well as increasing the sales performance. The trend in the market has extended to include the incorporation of behaviors or prog behaviors that rely on the feature of sales forecasts, the use of real-time data analysis for decision-making, and the use of effective customer engagement based on the analysis of data collected from the customers. With the evolution of the corporate culture promoting the utilization of business analytics, there is a clear need for integrated and advanced sales tools. Recent developments include: In June 2023, Vidyard Rooms announced the launch of its new Digital Sales Rooms (DSR). The company aims to transform how sellers and buyers engage in the digital-first era., In May 2023, Gong.io Inc. introduced Gong Insights, a new product that automatically transfers insights obtained from the Gong revenue intelligence platform to a company's current business intelligence (BI) platform. The solution is created in collaboration with the U.S.-based data cloud company, Snowflake. , In March 2023, 6sense announced the launch of revenue AI for sales. By making it simpler to locate prospects and accounts in-market for products, prioritize a seller's day with high-impact activities, and identify deeper data about buyers and marketing tools, this new platform was developed to improve sellers' daily lives. , In March 2023, DemandScience US, a top B2B demand generation company, announced the general release of Klarity, its next-generation self-service sales intelligence tool for creating, sharing, and saving contact lists. 'One-click prospecting' is now a reality for sales professionals because of Klarity's Chrome extension, user-friendly UI, and email accuracy. , In February 2023, FlashInfo introduced a new "Job Posting" filter. It enables sales teams to recognize key indicators that point to a prospective buying opportunity, enabling them to target clients and close deals more successfully. By offering access to real time information about job postings and company growth, the "Job Posting" filter is intended to aid sales teams in staying one step ahead of the competition. .

By 2032, Global Ambient Intelligence Market estimated size and share is predicted to surpass USD 114.22 billion, with a forecasted CAGR of 20.23% during the projection period.