In 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections indicate a 39 percent growth in this figure over the coming years, with expectations to surpass eight trillion dollars by 2027.
World players Among the key players on the world stage, the Chinese retail giant Alibaba holds the title of the largest e-commerce retailer globally, accounting for a 23 percent market share. Nevertheless, forecasts suggest that by 2027, Seattle-based e-commerce powerhouse Amazon will surpass Alibaba in estimated sales, reaching a staggering 1.2 trillion U.S. dollars in online sales.
Leading e-tailing countries The Chinese e-commerce market was the biggest worldwide in 2023, as internet sales constituted almost half of the country's retail transactions. Indonesia ranked second with the highest share of retail sales online (32 percent), closely trailed by the United Kingdom and South Korea, exceeding the 30 percent mark. That year, the up-and-coming e-commerce markets centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing 20 percent.
In 2022, global e-commerce sales grew by 6.5 percent compared to the previous year. In that period, e-commerce accounted for approximately 19 percent of all retail sales worldwide.
Asian countries lead the way
According to a forecast, China and South Korea ranked first and third respectively on the list of countries with the greatest share of retail sales projected to take place online in 2022. Following the same trend, estimates also revealed that the four fastest-growing retail e-commerce countries in the world are all in Asia.
Amazon on top
When looking at the leading e-commerce companies worldwide, as opposed to the leading e-commerce countries, Amazon is the clear market leader with a market cap of over one trillion U.S. dollars as of June 2022. Not only that, but the Seattle-based multinational company is also by far the most visited online marketplace in the world, with approximately 5.7 billion monthly visits.
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The Report Covers Global E-Commerce Industry Overview and Share. The Market is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), B2B E-Commerce, and Geography.
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E-Commerce Market size was valued at USD 15.93 Trillion in 2024 and is projected to reach USD 88.63 Trillion by 2031, growing at a CAGR of 26.40% from 2024 to 2031.
The e-commerce market is driven by the growing penetration of the internet and smartphones, enabling greater access to online platforms. Shifting consumer preferences towards convenient and contactless shopping experiences have accelerated digital adoption, particularly following the COVID-19 pandemic.
Technological advancements such as secure payment gateways, artificial intelligence, and personalized shopping experiences are enhancing user engagement. The expansion of logistics and last-mile delivery services ensures faster and more reliable product delivery. Additionally, the proliferation of social media and influencer marketing has amplified consumer reach and brand visibility, while increasing cross-border trade and globalization are further fueling market growth.
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According to Cognitive Market Research, the global international e-commerce market size will be USD XX million in 2024. It will expand at a compound annual growth rate (CAGR) of 16.0% from 2024 to 2031.
North America held the major market share for more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD XX million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.7% from 2024 to 2031.
The digital wallets held the highest international e-commerce market revenue share in 2024.
Market Dynamics of International E-Commerce Market
Key Drivers for International E-Commerce Market
Development of Encryption Technology and Safe Payment Gateways to Increase the Demand Globally
The development of encryption technology and safe payment gateways has significantly bolstered the international e-commerce market. Enhanced encryption ensures secure data transmission, protecting customer information from cyber threats and boosting consumer trust. Safe payment gateways offer reliable and seamless transactions, mitigating fraud risks and accommodating various currencies and payment methods. These advancements address critical security concerns, facilitating smoother cross-border transactions and encouraging more consumers to engage in international online shopping. As a result, the e-commerce market experiences increased growth and expansion, overcoming some of its primary operational challenges.
Rising Internet Penetration and Smartphone Use to Propel Market Growth
Rising internet penetration and increased smartphone use significantly drive the growth of the international e-commerce market. As more people gain access to the internet, especially in developing regions, the potential customer base for online retailers expands. Smartphones facilitate convenient, on-the-go shopping experiences, boosting online purchase frequency. Enhanced internet connectivity and mobile technology enable easier access to e-commerce platforms, leading to increased consumer engagement and sales. Consequently, businesses can reach a broader audience, driving international expansion and market growth, while consumers benefit from greater accessibility to a wide range of products and services globally.
Restraint Factor for the International E-Commerce Market
High Costs and Delays in International Shipping to Limit the Sales
High costs and delays in international shipping significantly impact the international e-commerce market. Shipping internationally involves complex logistics, including customs clearance, handling fees, and transportation across multiple borders, which can be costly and time-consuming. These expenses often lead to higher product prices and longer delivery times, discouraging potential customers. Additionally, logistical challenges such as port congestion, limited shipping options, and geopolitical issues can cause further delays. These factors collectively restrain market growth by reducing customer satisfaction and increasing operational costs for e-commerce businesses.
Impact of Covid-19 on the International E-Commerce Market
The COVID-19 pandemic significantly accelerated the growth of the international e-commerce market. Lockdowns and social distancing measures led to a surge in online shopping as consumers avoided physical stores. Businesses rapidly adapted by enhancing their online presence and logistics capabilities. Despite initial disruptions in the supply chain and delivery services, the demand for e-commerce solutions skyrocketed, driving innovation in digital payment methods and contactless delivery. This shift has permanently changed consumer behavior, with many continuing to prefer online shopping for convenience and safety, even post-pande...
Asia leads globally in e-commerce, exceeding 3.7 trillion U.S. dollars in volume in 2024. The United States ranked second with over one trillion U.S. dollars in market volume, and Europe came next, with a market volume of 682 billion U.S. dollars in the same year. U.S. e-commerce: A growing slice of the retail pie While the United States maintains a strong position in the global e-retail market, there's still considerable room for expansion. E-commerce sales in the U.S. reached a record high of over 291 billion dollars in the second quarter of 2024, accounting for 16 percent of total retail sales. This represents a steady increase from previous years, yet indicates that traditional brick-and-mortar retail still dominates the American market. Latin America: An emerging e-commerce frontier Latin America is rapidly emerging as a key player in the global e-retail landscape, with a projected market volume of 319 billion U.S. dollars by 2024. Brazil and Mexico lead the region, accounting for 29 percent and 26 percent of the Latin American e-commerce market, respectively. The region is also seeing a gradual increase in cross-border online sales, expected to reach 17 percent of total e-commerce by 2025. Mobile commerce is proving to be a game-changer in Latin America, with m-commerce sales tripling since 2019 to reach approximately 97 billion U.S. dollars by the end of 2024.
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According to Cognitive Market Research, the global cross-border e-commerce market size is USD 791542.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 30.50% from 2024 to 2031.
North America held the major market of more than 40%of the global revenue with a market size of USD 316616.88million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.7%from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 237462.66million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 182054.71million in 2024 and will grow at a compound annual growth rate (CAGR) of 32.5%from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 39577.11million in 2024 and will grow at a compound annual growth rate (CAGR) of 29.9%from 2024 to 2031.
Middle East and Africa are the major markets of around 2% of the global revenue with a market size of USD 15830.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.2%from 2024 to 2031.
The Credit/Debit Cards held the highest Cross border E commerce market revenue share in 2024.
Key Drivers of Cross border E commerce Market
Increasing Internet Penetration and Smartphone Adoption to Increase the Demand Globally
One of the key drivers in the cross-border e-commerce market is the increasing internet penetration and smartphone adoption worldwide. As more people gain access to the internet and smartphones, the potential customer base for online shopping expands, leading to a surge in cross-border e-commerce activities. The convenience of shopping online from international retailers, coupled with the availability of a wide range of products and competitive prices, has fueled the growth of cross-border e-commerce. Moreover, the ease of payment through digital wallets and online payment platforms has further facilitated cross-border transactions. This trend is expected to continue as internet infrastructure improves and smartphone technology becomes more affordable, driving the growth of cross-border e-commerce.
Growing Preference for Global Brands and Product Variety to Propel Market Growth
Another key driver in the cross-border e-commerce market is the growing preference among consumers for global brands and a wider variety of products. Cross-border e-commerce allows consumers to access products that may not be available in their local markets, giving them access to a broader selection of goods from around the world. This has led to an increase in demand for international brands and niche products that cater to specific interests and preferences. Additionally, cross-border e-commerce offers consumers the opportunity to compare prices and quality across different markets, empowering them to make informed purchasing decisions. As a result, retailers are increasingly focusing on expanding their product offerings and improving the shopping experience for cross-border shoppers, driving the growth of cross-border e-commerce.
Restraint Factors Of Cross border E commerce Market
Complex Regulatory Environment to Limit the Sales
One of the key restraints in the cross-border e-commerce market is the complex regulatory environment governing international trade and e-commerce. Different countries have varying regulations and policies regarding taxes, customs duties, import/export restrictions, and consumer protection laws, which can create barriers for cross-border e-commerce businesses. Adhering to these regulations can be challenging for e-commerce companies, especially smaller businesses that may not have the resources to navigate the complexities of international trade laws. This can result in delays, additional costs, and legal issues, limiting the growth of cross-border e-commerce.
Impact of Covid-19 on the Cross border E-commerce market
The Covid-19 pandemic has had a significant impact on the cross-border e-commerce market. With lockdowns and restrictions on movement imposed worldwide, consumers increasingly turned to online shopping for their needs. This surge in online shopping resulted in a spike in cross-border e-commerce as consumers sought products not available in their local markets or looked for better deals abroad. However, the pandemic also brought challenges such as disruptions in supply chains, logistics...
The global eCommerce market is predicted to reach US$4,993,027.3m revenue by 2025. The top online retailers in the market are amazon.com, jd.com and walmart.com.
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Explore the Retail E-Commerce Market trends! Covers key players, growth rate 12% CAGR, market size $5780.56 Billion, and forecasts to 2034. Get insights now!
Internet sales have played an increasingly significant role in retailing. In 2024, e-commerce accounted for over 17 percent of retail sales worldwide. Forecasts indicate that by 2029, the online segment will make up close to over 21 percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over seven trillion U.S. dollars, a figure expected to exceed 10.4 trillion U.S. dollars by 2028. Digital development in Latin America boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the region. So much so that Brazil and Argentina appear to lead the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditioe-comernal fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The average order value of online shopping via smartphones and tablets still lags traditional e-commerce via desktop computers. However, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2021, Malaysia was the top digital market based on the percentage of the population that had purchased something by phone, with nearly 45 percent having made a weekly mobile purchase. South Korea, Taiwan, and the Philippines completed the top of the ranking.
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Explore the E-Commerce Market trends! Covers key players, growth rate 11.6% CAGR, market size $7856.66 Billion, and forecasts to 2034. Get insights now!
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Cross-Border E-commerce Market size was valued at USD 1245 Billion in 2024 and is projected to reach USD 4574 Billion by 2031, growing at a CAGR of 18.7% from 2024 to 2031.
The cross-border e-commerce market is driven by the rapid globalization of trade and the increasing adoption of digital payment solutions that facilitate secure and seamless international transactions. Consumer demand for diverse and unique products, often unavailable locally, has propelled the growth of cross-border online shopping. Technological advancements in logistics and shipping, including improved last-mile delivery and real-time tracking, have reduced barriers associated with international trade. Additionally, supportive government policies and trade agreements have simplified customs procedures, while currency conversion tools and multilingual platforms have enhanced user experience. The widespread penetration of smartphones and internet connectivity, especially in emerging markets, has further expanded access to cross-border e-commerce platforms, fueling market growth.
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The Report Covers Global B2B E-Commerce Sales and the Market is Segmented by Channel (Direct Sales and Marketplace Sales) and by Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.
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Global Subscription E-commerce Market to hit USD 3485.51B by 2029 growing at 59.5% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.
Over the forecast period until 2029, the revenue is forecast to exhibit fluctuations among the 13 segments. Overall, the indicator appears to follow a positive trend, as there are more increasing values than decreasing values expected in the individual segments until 2029. Among them, the segment Food achieves the relatively highest value throughout the entire period, reaching 1.23 trillion U.S. dollars.The Statista Market Insights cover a broad range of additional markets.
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E-commerce Market by Business Model, Browsing Medium, Payment Mode (Card Payments, Digital Wallets, Bank Transfer), Operational Channel, Offering (Beauty & Fashion, Food & Beverage, Electronic, Household) - Global Forecast to 2030
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According to Cognitive Market Research, the global ECommerce Platform Market size is USD 9.3 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031. Market Dynamics of ECommerce Platform Market
Key Drivers for ECommerce Platform Market
Rapid growth in online shopping drives the demand for comprehensive e-commerce platform solutions - The rapid growth in online shopping is a significant driver for the e-commerce platform market. As consumers increasingly turn to online retail for convenience, variety, and competitive pricing, businesses are compelled to enhance their digital presence. This surge in online shopping necessitates robust and scalable e-commerce platform solutions that can handle high traffic volumes, offer seamless user experiences, and support various payment methods. Comprehensive e-commerce platforms enable businesses to manage their online stores efficiently, integrate with other digital tools, and provide personalized shopping experiences.
Increasing mobile internet penetration boosts the adoption of mobile-friendly e-commerce platforms globally.
Key Restraints for ECommerce Platform Market
Increasing cybersecurity threats pose risks to consumer data and transactions, impacting trust and adoption.
Complex integrations with existing IT systems and diverse e-commerce platforms can hinder seamless operations and scalability.
Introduction of the ECommerce Platform Market
The Ecommerce Platform serves as a digital framework facilitating online transactions, encompassing both goods and services. Its market continues to surge, driven by factors such as rising internet penetration, mobile device adoption, and evolving consumer preferences towards convenient shopping experiences. With an array of offerings including payment solutions, management platforms, and end-to-end services, the sector caters to diverse e-commerce models like B2B and B2C. Amidst rapid digitization across industries such as Beauty & Personal Care, Fashion, and Consumer Electronics, the Ecommerce Platform's dynamic evolution underscores its pivotal role in shaping modern commerce.
Asia leads the ranking of biggest e-commerce markets worldwide. The total revenue of online retail in Asian countries added up to nearly two trillion U.S. dollars in 2024. This was approximately 500 million U.S. dollars higher than the e-commerce revenue reached in the Americas. Australia, Oceania, and Africa achieved far lower e-commerce revenues in 2024, with values below 50 billion U.S. dollars. Asia’s leading position can mostly be ascribed to China, which achieved a revenue of over 1.4 billion U.S. dollars in 2024. How dominant is Asia in e-commerce? The e-commerce market is highly developed on the Asian continent, and will continue to grow. For instance, India is among the countries with the highest Compound Annual Growth Rate (CAGR) for its e-commerce market. Between 2024 and 2029, the market value is forecast to grow with over 11 percent annually. The Latin-American e-commerce market is also forecast to grow quickly in the coming years. Large Asian e-commerce markets have a strong influence over the rest of the world. A concrete example of an Asian e-commerce channel that is being adopted in the West is the TikTok Shop, connecting social media and e-commerce to form social commerce.
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The Report Covers the Global Battery E-Commerce Market Sizes and Shares. The Market is Segmented by Battery Type (Lead-Acid, Lithium-Ion, and Other Battery Types) and Geography (North America, Asia-Pacific, Europe, The Middle East and Africa, and South America). The Report Offers the Market Sizes and Forecasts in Terms of Value (USD) for all the Above Segments.
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International E-commerce Market size was valued at USD 5.87 Trillion in 2023 and is projected to reach USD 21.19 Trillion by 2030, growing at a CAGR of 16.9% during the forecast period 2024-2030.
Global International E-commerce Market Drivers
The market drivers for the International E-commerce Market can be influenced by various factors. These may include:
Global Internet Penetration: One of the main factors driving international e-commerce is the internet’s growing global penetration. Online retailers should expect to see an increase in their consumer base as more individuals, particularly in emerging nations, acquire access to the internet.
Mobile Adoption: Customers may now more easily access e-commerce platforms at any time and from any location thanks to the widespread use of smartphones and other mobile devices. Reaching customers worldwide has grown dependent on having mobile-friendly websites and apps.
Cross-Border Trade Agreements: International e-commerce can be boosted by trade agreements and laws that ease cross-border transactions. Businesses are encouraged to enter new markets via lower tariffs, reduced rules, and easier customs processes.
Payment Infrastructure: The expansion of global e-commerce depends on the availability of safe and practical payment methods. To help businesses overcome obstacles to international purchasing, payment gateways, digital wallets, and alternative payment methods customised to local preferences are available.
Innovations in Supply Chain and Logistics: International order fulfilment is now simpler and more affordable thanks to developments in supply chain management and logistics. Businesses may deliver items to clients worldwide more swiftly and reliably with the help of order tracking systems, warehouse solutions, and efficient shipping choices
In 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections indicate a 39 percent growth in this figure over the coming years, with expectations to surpass eight trillion dollars by 2027.
World players Among the key players on the world stage, the Chinese retail giant Alibaba holds the title of the largest e-commerce retailer globally, accounting for a 23 percent market share. Nevertheless, forecasts suggest that by 2027, Seattle-based e-commerce powerhouse Amazon will surpass Alibaba in estimated sales, reaching a staggering 1.2 trillion U.S. dollars in online sales.
Leading e-tailing countries The Chinese e-commerce market was the biggest worldwide in 2023, as internet sales constituted almost half of the country's retail transactions. Indonesia ranked second with the highest share of retail sales online (32 percent), closely trailed by the United Kingdom and South Korea, exceeding the 30 percent mark. That year, the up-and-coming e-commerce markets centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing 20 percent.