The average for 2021 based on 165 countries was 129.13 index points. The highest value was in Japan: 304.12 index points and the lowest value was in Pakistan: 37.33 index points. The indicator is available from 2017 to 2021. Below is a chart for all countries where data are available.

The average for 2021 based on 41 countries was 143.25 index points. The highest value was in Norway: 266.47 index points and the lowest value was in Belarus: 61.45 index points. The indicator is available from 2017 to 2021. Below is a chart for all countries where data are available.

Learn about the factors that influence vegetable prices, such as season, location, and demand, and how consumers can make informed choices to access affordable and fresh produce.

After six years of growth, the global vegetable market decreased by -1.9% to $1,373.4B in 2024. The market value increased at an average annual rate of +2.7% from 2012 to 2024; the trend pattern remained consistent, with only minor fluctuations being recorded in certain years. Over the period under review, the global market attained the peak level at $1,400.7B in 2023, and then contracted modestly in the following year.

Vegetable Price in Poland - 2023. Find the latest marketing data on the IndexBox platform.

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US Fruit And Vegetable Market Size 2025-2029

The US fruit and vegetable market size is forecast to increase by USD 38.9 billion at a CAGR of 8.5% between 2024 and 2029.

The Fruit and Vegetable market in the US is experiencing significant growth dynamics, driven by government initiatives to boost agriculture production and the increasing adoption of smart agricultural practices. The former is aimed at ensuring food security and self-sufficiency, while the latter is a response to the growing consumer demand for fresh, high-quality produce. Key fruits and vegetables, such as wasabi, berries, papaya, and apricots, are in high demand due to their nutritional value and association with health and wellness. However, this market is not without challenges. The increased chances of food contamination pose a significant threat, requiring stringent regulations and advanced technologies to mitigate risks.
Companies in this market must navigate these challenges while capitalizing on opportunities presented by the shifting consumer preferences and the government's focus on agriculture. To remain competitive, strategic business decisions and operational planning are essential, with a focus on sustainable farming practices, supply chain optimization, and technological innovation.

What will be the size of the US Fruit And Vegetable Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the dynamic US fruit and vegetable market, precision irrigation and sustainable agriculture practices are gaining traction, prioritizing water conservation and energy efficiency. Pome fruits, such as apples and pears, and stone fruits, including peaches and plums, are popular categories, with consumer behavior influenced by dietary guidelines promoting plant-based diets and health and wellness trends. Tropical fruits, citrus, and leafy greens are also in demand, driven by ethical sourcing and food security concerns. Climate change and food policy shape the market, with an increasing focus on reducing food waste and carbon footprint through improved refrigerated transport and sustainable packaging.
Supply chain disruptions, agricultural subsidies, and food regulations are key factors influencing the market, with organic farming and fair trade initiatives gaining ground. Cruciferous vegetables, root vegetables, and bulb vegetables contribute to soil health and nutritional recommendations, while international trade agreements and food labeling regulations shape global trade dynamics. Automated harvesting and food sovereignty are emerging trends, as the industry adapts to consumer preferences and environmental challenges.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Non-organic fruits and vegetables
  Organic fruits and vegetables


Type

  Fruit
  Vegetable


Geography

  North America

    US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The fruit and vegetable market in the US is characterized by a focus on nutritional value, retail distribution, and agricultural technology to meet the growing demand for healthy and convenient food options. Irrigation systems and quality control measures ensure the production of high-quality fruits and vegetables, while canned and frozen options extend their shelf life. Value-added products, such as Dried Fruits and vegetable juice, cater to various dietary trends. Precision agriculture and data analytics help optimize farming practices and improve food safety. Retail distribution channels, including supermarkets and hypermarkets, dominate the market due to their large shelf spaces and storage areas, enabling consumers to access a wide variety of fresh produce from various companies.

Consumers prefer these channels for their convenience and the ability to compare prices and brands. E-commerce platforms and local sourcing are also gaining popularity, offering consumers the option to purchase produce online or from local farmers. Food safety regulations and labeling requirements are essential considerations for companies, ensuring transparency and consumer trust. Organic produce and hydroponic produce are growing segments, catering to consumers' health and environmental concerns. Marketing strategies and pricing strategies play a crucial role in attracting and retaining customers. Food processing and supply chain management are essential to maintain the quality and freshness of produce throughout the distribution process.

Pest control and col

Russia Avg Consumer Price: Fruit & Vegetable: Grape data was reported at 181.100 RUB/kg in Jan 2019. This records an increase from the previous number of 159.570 RUB/kg for Dec 2018. Russia Avg Consumer Price: Fruit & Vegetable: Grape data is updated monthly, averaging 138.770 RUB/kg from Jan 2007 (Median) to Jan 2019, with 145 observations. The data reached an all-time high of 236.320 RUB/kg in Mar 2015 and a record low of 75.430 RUB/kg in Oct 2007. Russia Avg Consumer Price: Fruit & Vegetable: Grape data remains active status in CEIC and is reported by Federal State Statistics Service. The data is categorized under Russia Premium Database’s Prices – Table RU.PA002: Average Consumer Price: Food.

The FAO Food Price Index (FFPI) averaged 128.8 points in September 2025. This represents an increase of 3.4 percent compared to the same month of the previous year. Food prices worldwide Some food commodities have been hit harder than others in the past years. Global dairy, meat, and vegetable oil prices were on an upward trajectory in the first half of 2025. Regionally, the European Union (EU) and the UK have experienced a particularly high increase in the annual consumer prices for food and non-alcoholic beverages, as compared to other selected countries worldwide. Inflation in Europe The inflation rate for food in the EU grew from 0.2 percent in May 2021 to 19.2 percent in March 2023, as compared to the same month in the previous year. In the following months, the food inflation started decreasing again, yet has picked up again in 2025 in line with the global trend. The overall inflation rate in the Euro area reached its peak in December 2022 at 9.2 percent. The rate has since fallen to 2.4 percent in December 2024. As measured by the Harmonized Index of Consumer Prices (HICP), inflation rates in Europe were highest in Turkey, Romania, and Estonia as of April 2025.

United Kingdom NAWP: Vegetables: Brussels Sprouts data was reported at 1.180 GBP/kg in 11 Apr 2025. This records an increase from the previous number of 1.150 GBP/kg for 28 Mar 2025. United Kingdom NAWP: Vegetables: Brussels Sprouts data is updated weekly, averaging 0.850 GBP/kg from Jan 2015 (Median) to 11 Apr 2025, with 321 observations. The data reached an all-time high of 1.780 GBP/kg in 08 Mar 2024 and a record low of 0.120 GBP/kg in 26 Aug 2022. United Kingdom NAWP: Vegetables: Brussels Sprouts data remains active status in CEIC and is reported by Department for Environment, Food and Rural Affairs. The data is categorized under Global Database’s United Kingdom – Table UK.P001: Wholesale Fruit and Vegetable Prices. [COVID-19-IMPACT]

United Kingdom NAWP: Vegetables: Carrots: Topped Washed data was reported at 0.520 GBP/kg in 25 Apr 2025. This records an increase from the previous number of 0.470 GBP/kg for 11 Apr 2025. United Kingdom NAWP: Vegetables: Carrots: Topped Washed data is updated weekly, averaging 0.472 GBP/kg from Jan 2015 (Median) to 25 Apr 2025, with 499 observations. The data reached an all-time high of 1.070 GBP/kg in 21 Jun 2024 and a record low of 0.245 GBP/kg in 27 May 2016. United Kingdom NAWP: Vegetables: Carrots: Topped Washed data remains active status in CEIC and is reported by Department for Environment, Food and Rural Affairs. The data is categorized under Global Database’s United Kingdom – Table UK.P001: Wholesale Fruit and Vegetable Prices. [COVID-19-IMPACT]

Context

Supermarkets around the world use Price Look Up Codes to encode and catalogue their produce items. Those are the numbers that you find on stickers on bananas or apples. The International Federation for Produce Standards (IFPS) is the global organisation that maintains and assigns those codes in a standardised way.

Content

This dataset contains the currently defined Price Look Up Codes; about 1,500 distinct numbers at the time this dataset was first published on Kaggle. The data has been derived via the PLU search on the IFPS website. I will keep the data updated as new codes are added or items are revised.

Alongside the Price Look Up Codes the data contains the produce item's category, measurements, dates of addition to the database, and others. Features are described below. After downloading the data, I'm adding some light wrangling operations to clean column names, remove empty columns, adjust date formats, and to tidy some strings.

Column Description

Most of the feature names are pretty self-explanatory. I've put together this list with the help of the IFPS website. Note, that some columns contain a significant percentage of NA values.

• plu: Numeric Price Look Up Code. Primary key.

• category: String feature corresponding to a low-cardinaly categorical; e.g. "fruits" or "vegetables".

• commodity: High-cardinality string categorical that is more specific than category; e.g. "apples" vs "oranges" for fruit.

• variety: High-cardinality string categorical that is more specific than commodity; e.g. "Alkmene" vs "Golden Delicious Blush" for apples.

• size: Which sizes does the product come in? Low-cardinality string categorical; e.g. "small" vs "large".

• measurements_north_america: String. "The size (count 100 or 88) refers to the number of fruits/vegetables in a standard box most commonly in use in N. America" (IFPS). Large percentage of NAs.

• measurements_rest_of_world: String. "Average fruit/vegetable weight or diameter is not a minimum weight or diameter, but the average weight or diameter of the items contained in the box irrespective of its size (capacity)" (IFPS). Large percentage of NAs.

• restrictions: String. Mostly specifying restrictions on the geographical usage of the code. Large percentage of NAs.

• botanical: String. Botanical name.

• aka: String. Also known as.

• updated_at: Date. When the information in this row was revised.

• created_at: Date. When the code was added to the database.

Acknowledgements

All credit for creating this dataset goes to the International Federation for Produce Standards.

Banner and vignette photo by Rithika Gopalakrishnan on Unsplash.

This data product provides users with comprehensive statistics on fresh and processed vegetables and pulses in the United States, as well as global production and trade data for these sectors. It harmonizes and integrates data from the ERS market outlook program with data collected by different Federal and international statistical agencies to facilitate analyses of economic performance over time, and across domestic and foreign markets.This record was taken from the USDA Enterprise Data Inventory that feeds into the https://data.gov catalog. Data for this record includes the following resources: Query tool Web page with links to Excel files For complete information, please visit https://data.gov.

United Kingdom NAWP: Vegetables: Lettuce: Little Gem: per Twin data was reported at 0.900 GBP in 25 Apr 2025. This records an increase from the previous number of 0.870 GBP for 11 Apr 2025. United Kingdom NAWP: Vegetables: Lettuce: Little Gem: per Twin data is updated weekly, averaging 0.657 GBP from Jan 2015 (Median) to 25 Apr 2025, with 506 observations. The data reached an all-time high of 1.010 GBP in 22 Apr 2022 and a record low of 0.447 GBP in 30 Oct 2015. United Kingdom NAWP: Vegetables: Lettuce: Little Gem: per Twin data remains active status in CEIC and is reported by Department for Environment, Food and Rural Affairs. The data is categorized under Global Database’s United Kingdom – Table UK.P001: Wholesale Fruit and Vegetable Prices. [COVID-19-IMPACT]

United Kingdom NAWP: Vegetables: Cabbage: Red data was reported at 0.840 GBP/kg in 25 Apr 2025. This records an increase from the previous number of 0.820 GBP/kg for 11 Apr 2025. United Kingdom NAWP: Vegetables: Cabbage: Red data is updated weekly, averaging 0.540 GBP/kg from Jan 2015 (Median) to 25 Apr 2025, with 508 observations. The data reached an all-time high of 1.250 GBP/kg in 23 Jun 2023 and a record low of 0.278 GBP/kg in 13 Mar 2015. United Kingdom NAWP: Vegetables: Cabbage: Red data remains active status in CEIC and is reported by Department for Environment, Food and Rural Affairs. The data is categorized under Global Database’s United Kingdom – Table UK.P001: Wholesale Fruit and Vegetable Prices. [COVID-19-IMPACT]

Japan Average Retail Price: Tomato data was reported at 798.000 JPY/kg in 20 Aug 2018. This records an increase from the previous number of 742.000 JPY/kg for 13 Aug 2018. Japan Average Retail Price: Tomato data is updated weekly, averaging 663.000 JPY/kg from Apr 2010 (Median) to 20 Aug 2018, with 332 observations. The data reached an all-time high of 1,032.000 JPY/kg in 05 Dec 2016 and a record low of 483.000 JPY/kg in 03 Jun 2013. Japan Average Retail Price: Tomato data remains active status in CEIC and is reported by Ministry of Agriculture, Forestry and Fisheries. The data is categorized under Global Database’s Japan – Table JP.P003: Vegetable Price.

Macau Retail Price: Food: Vegetables: Potato data was reported at 15.021 MOP/kg in Sep 2018. This records an increase from the previous number of 14.689 MOP/kg for Aug 2018. Macau Retail Price: Food: Vegetables: Potato data is updated monthly, averaging 9.275 MOP/kg from Oct 2001 (Median) to Sep 2018, with 204 observations. The data reached an all-time high of 15.657 MOP/kg in May 2016 and a record low of 5.390 MOP/kg in Aug 2003. Macau Retail Price: Food: Vegetables: Potato data remains active status in CEIC and is reported by Statistics and Census Service. The data is categorized under Global Database’s Macau SAR – Table MO.P003: Retail Price: Food.

Saudi Arabia Prices of Goods and Services: Avg: Vegetables: Tomatoes: Imported data was reported at 6.430 SAR/kg in Mar 2025. This records an increase from the previous number of 6.250 SAR/kg for Feb 2025. Saudi Arabia Prices of Goods and Services: Avg: Vegetables: Tomatoes: Imported data is updated monthly, averaging 5.470 SAR/kg from Jan 2009 (Median) to Mar 2025, with 195 observations. The data reached an all-time high of 8.320 SAR/kg in Oct 2013 and a record low of 3.400 SAR/kg in Jun 2009. Saudi Arabia Prices of Goods and Services: Avg: Vegetables: Tomatoes: Imported data remains active status in CEIC and is reported by General Authority for Statistics. The data is categorized under Global Database’s Saudi Arabia – Table SA.P001: Average Prices of Goods and Services. [COVID-19-IMPACT]

United Kingdom NAWP: Vegetables: Cauliflower data was reported at 0.820 GBP/kg in 25 Apr 2025. This records a decrease from the previous number of 0.860 GBP/kg for 11 Apr 2025. United Kingdom NAWP: Vegetables: Cauliflower data is updated weekly, averaging 0.780 GBP/kg from Jan 2015 (Median) to 25 Apr 2025, with 492 observations. The data reached an all-time high of 2.880 GBP/kg in 08 Dec 2023 and a record low of 0.235 GBP/kg in 28 Jul 2017. United Kingdom NAWP: Vegetables: Cauliflower data remains active status in CEIC and is reported by Department for Environment, Food and Rural Affairs. The data is categorized under Global Database’s United Kingdom – Table UK.P001: Wholesale Fruit and Vegetable Prices. [COVID-19-IMPACT]

Japan Average Retail Price: Lettuce data was reported at 430.000 JPY/kg in 20 Aug 2018. This records a decrease from the previous number of 470.000 JPY/kg for 13 Aug 2018. Japan Average Retail Price: Lettuce data is updated weekly, averaging 420.500 JPY/kg from Apr 2010 (Median) to 20 Aug 2018, with 362 observations. The data reached an all-time high of 1,426.000 JPY/kg in 10 Oct 2016 and a record low of 267.000 JPY/kg in 16 Jul 2012. Japan Average Retail Price: Lettuce data remains active status in CEIC and is reported by Ministry of Agriculture, Forestry and Fisheries. The data is categorized under Global Database’s Japan – Table JP.P003: Vegetable Price.