In May 2021, around 15.5 percent of internet users in the United Kingdom aged between 25 and 34 years were using online dating services. The reach of online dating services among UK users aged between 35 and 44 years old was more than 14 percent in the examined period. In comparison, approximately 10 percent of users aged 45 and above reported using online dating websites and mobile apps.

The global internet dating market is a dynamic and rapidly evolving sector, experiencing significant growth driven by increasing smartphone penetration, changing societal norms around relationships, and the rising popularity of online social interaction. The market, estimated at $5 billion in 2025, is projected to exhibit a robust Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $15 billion by 2033. This growth is fueled by several key trends, including the increasing adoption of subscription-based models offering premium features, the integration of advanced matching algorithms leveraging AI and machine learning, and the rise of niche dating apps catering to specific demographics and interests (e.g., LGBTQ+, religious, or professional communities). However, restraints such as data privacy concerns, safety issues, and the prevalence of fake profiles continue to pose challenges to market expansion. The market is segmented by age group, with the 25-34 year-old demographic currently representing the largest segment, although significant growth is anticipated across all age groups. The geographic distribution shows North America and Europe as leading markets, reflecting high internet penetration and established online dating cultures. However, rapid growth is expected in Asia-Pacific regions, driven by increasing urbanization and internet access in countries like India and China. The competitive landscape is highly fragmented, with a mix of large established players (Match Group, Bumble) and smaller niche players vying for market share through innovative features, targeted marketing, and strategic acquisitions. The long-term outlook for the internet dating market remains positive, fueled by ongoing technological advancements and shifting social dynamics, though regulatory changes related to data privacy will continue to shape industry practices.

The number of users in the 'Online Dating' segment of the eservices market in the United States was forecast to continuously increase between 2024 and 2028 by in total 5.3 million users (+8.76 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 65.86 million users and therefore a new peak in 2028. Notably, the number of users of the 'Online Dating' segment of the eservices market was continuously increasing over the past years.Find further information concerning revenue in the United States and revenue growth in Indonesia. The Statista Market Insights cover a broad range of additional markets.

The online dating market is experiencing robust growth, driven by increasing smartphone penetration, evolving social norms around online interactions, and a desire for convenience and wider dating pools. While precise figures for market size and CAGR are unavailable from the provided data, a reasonable estimation based on industry reports suggests a 2025 market size in the billions, reflecting a consistently high growth rate. This expansion is fueled by several key trends: the rise of niche dating apps catering to specific demographics (age, interests, lifestyle), the increasing integration of AI-powered matching algorithms to enhance user experience, and a shift towards greater emphasis on safety and verification features within apps. However, challenges remain, including concerns around data privacy, scams, and the potential for superficial interactions. The market's segmentation by age and gender highlights the diverse user base, with significant participation across various age groups. Furthermore, geographic variations exist, with North America and Europe currently holding substantial market share, although the Asia-Pacific region presents significant untapped potential. The competitive landscape is dynamic, featuring both established players like Match Group and emerging niche platforms, driving innovation and competition. Future growth will likely depend on continued technological advancements, effective addressal of user safety concerns, and successful expansion into new markets. The competitive landscape is characterized by a mix of established international players and emerging niche apps. Established players leverage brand recognition and extensive user bases, while niche apps focus on specific demographics or interests. This competition fuels innovation in user experience, matching algorithms, and safety features. Market success will depend on factors such as the effectiveness of matching algorithms, app design, and marketing strategies. The increasing emphasis on safety and verification protocols reflects a response to user concerns and changing regulatory environments. Successful players will be those who prioritize user safety, provide diverse features, and adapt to evolving user preferences and technologies. Continued growth will be driven by factors such as increasing smartphone penetration, particularly in developing regions, and the sustained popularity of online dating as a way to meet potential partners. The evolution of the market will likely be shaped by further technological advancements and a more sophisticated understanding of user needs and preferences.

Comparing the 23 selected regions regarding the penetration rate in the 'Online Dating' segment of the eservices market, the United States is leading the ranking (17.57 percent) and is followed by the United Kingdom with 16.17 percent. At the other end of the spectrum is the Nigeria with 1.14 percent, indicating a difference of 16.43 percentage points to the United States. The Statista Market Insights cover a broad range of additional markets.

This statistic presents the percentage of adult internet users in the United States who have used a dating website or app as of January 2019, by age group. According to the findings, 14 percent of respondents between the ages of 18 to 34 years stated that they were currently using a dating website or app, while in comparison only nine percent of respondents between the ages of 35 to 54 years reported similar responses.

During a July 2022 survey on online dating in the United States, 56 percent of female online dating sites or app users aged 18-49 stated that they had received a sexually explicit message or image they did not ask for. In contrast, only 25 percent of male respondents of the same age group stated the same.

This statistic shows the leading online dating websites in the Netherlands as of January 2017, based on the number of visitors per month. The source mentions that dating websites in the Netherlands do not provide this information and the data comes from intelligence agency Similarweb. As of January 2017, Lexa.nl was the most popular online dating website in the Netherlands, with 426,000 monthly visitors.

During the second half of 2017, roughly 17 percent of the Dutch internet users indicated they visited an online dating website, service or app. Users aged 16 to 24 years did this the most: approximately 22 percent of all users in this age group indicated they did so.

This statistic presents the percentage of adults in the United States who have used online dating sites or apps as of October 2019, sorted by age group. During the survey it was found that 48 percent of adults aged 18 to 29 years had ever used online dating platforms.

This statistic presents information on the awareness of dating websites and apps among internet users in the United States. During an April 2017 survey, it was found that 67 percent of internet users were aware of Match.com.

According to a survey of United States adults who have used online dating services, finding an exclusive romantic partner was the leading reason for joining a dating website or app for more than five in ten respondents. Users reporting they joined to have something fun or interesting to do were 34 percent, while 23 percent joined out of curiosity to see what the app was like. To find someone for one's friend and to boost one's self-esteem were among the least popular reasons to use a dating app or website, with 18 percent of respondents picking each option.

This statistic presents information on the usage of online adult dating sites or apps among internet users in the United States. During an April 2017 survey, it was found that 11 percent of internet users were currently using adult dating websites or apps.

We asked U.S. consumers about "Online dating usage by brand" and found that "Tinder" takes the top spot, while "Happn" is at the other end of the ranking.These results are based on a representative online survey conducted in 2024 among 942 consumers in the United States. Looking to gain valuable insights about users of online dating platforms across the globe? Check out our

This statistic presents the percentage of internet users in the United States who have used online dating sites or apps as of April 2017, by gender. During the survey it was found that among responding female internet users, 11 percent were currently using dating apps.

According to a July 2022 survey on online dating in the United States, more often than men, women stated that they used such services to meet a long-term partner or spouse. Additionally, 43 percent of men and 37 percent of women reported that finding a partner to date casually was a major reason for them to use online dating platforms.

According to a July 2022 survey conducted in the United States, 58 percent of respondents aged 18 to 29 years felt that online dating sites were a safe way to meet people. Overall, 62 percent of those aged 65 years and over thought that meeting people online was not safe.

This statistic presents information on the exposure to online dating site or app advertisements among internet users in the United States. During an April 2017 survey, it was found that 51 percent of respondents had seen ads for eHarmony.com.

According to a May 2021 survey of adults in the United States, 44 percent of respondents who used dating apps or websites searched the social media profile of the person they met online before meeting them in real life. 40 percent of respondents also indicated they searched online the name of the person they were going to meet, while 13 percent did a reverse-image search using their photos.

This statistic presents the percentage of internet users in the United States who have used online dating sites or apps as of April 2017, by relationship status. During the survey it was found that out of the 15 percent of respondents in a relationship were currently using dating apps.

According to April 2020 survey data of online dating app users in the United States, 31 percent of respondents were using online dating apps or services somewhat more than prior to the COVID-19 pandemic. Only 13 percent of responding dating app users were using online dating platforms much less.