As of 2025, approximately 93.1 percent of the United States' population accessed the internet, up from approximately 71 percent in 2013. The United States is one of the biggest online markets worldwide. Additionally, in 2025, over 322 million individuals in the country went online. Furthermore, social media apps were among the most popular category of mobile apps used in the market. Social media usage in the U.S. Social media usage in the United States has seen significant growth in recent years, amassing 310 million as of 2025. By the third quarter of 2024, internet users in the U.S. were spending around two hours on social media out of seven hours of internet usage. The most common activities among U.S. users include sending private messages and liking posts or following people, which highlights widespread engagement with social media platforms among internet users in the United States. TikTok surge in the U.S. TikTok continues to be one of the most popular social media platforms in the United States. As of February 2025, over 135 million individuals or 45 percent of internet users in the country used the social network. This surge in popularity is the result of user’s high engagement with short-form videos and quick entertainment in which TikTok managed to capture users’ attention. Users in the United States spent an average of 45 hours and 37 minutes monthly in 2023.

As of February 2025, around 322 million people in the United States accessed the internet, making it one of the largest online markets worldwide. The country currently ranks third after China and India by the online audience size. Overview of internet usage in the United States The digital population in the United States has constantly increased in recent years. Among the most common reasons is the growing accessibility of broadband internet. A big part of the country's digital audience accesses the web via mobile phones. In 2024, the country saw an estimated 97.1 percent mobile internet user penetration. According to a 2024 survey, over 51 percent of U.S. women and 43 percent of men said it is important to them to have mobile internet access anywhere, at any time. Another 41 percent of respondents could not imagine their everyday life without the internet. Google and YouTube are the most visited websites in the country, while music, food, and drinks were the most discussed online topics. Internet usage demographics in the United States While some users can no longer imagine their life without the internet, others do not use it at all. According to 2021 data, 25 percent of U.S. adults 65 and older reported not using the internet. Despite this, online usage was strong across other age groups, especially young adults aged 18 to 49. This age group also reported the highest percentage of smartphone usage in the country as of 2023. Due to a persistent lack of connectivity in rural areas, more online users were based in urban areas of the U.S. than in the countryside.

As of 2024, Asian adults in the United States were the ethnic group using the internet the most. The survey conducted across different demographic groups, also found that online usage was the lowest among black Americans.

As of June 2024, 99 percent of adults in the United States between 18 and 49 years were internet users, making it the age group with the highest level of internet penetration in the country. A further share of 97 percent of adults using the internet were between 18 and 29 years old. Mobile internet usage Mobile internet usage continues to surge in the United States, with 96.2 percent of internet users accessing the web via phones as of the third quarter of 2023. In April 2024, YouTube's mobile app led with a 74 percent audience reach, while TikTok topped weekly engagement among social apps. Mobile apps and privacy Mobile apps became an essential part of mobile users, this high usage raised new concerns about data privacy. By June 2023, three in four internet users supported data localization to protect their information. Additionally, As of September 2024, 13.5 percent of paid iOS apps stated that they collected user data, with 88 percent of this data used to enhance app functionality.

Graph and download economic data for Internet users for the United States (ITNETUSERP2USA) from 1990 to 2023 about internet, persons, and USA.

Individuals using the Internet (% of population) in United States was reported at 93.1 % in 2023, according to the World Bank collection of development indicators, compiled from officially recognized sources. United States - Individuals using the Internet (% of population) - actual values, historical data, forecasts and projections were sourced from the World Bank on June of 2025.

Information on access to the internet and broadband subscriptions in New York City by select demographic groups, according to data from the American Community Survey.

As of 2024, 98 percent of internet users in the United States were collage graduates or had some college degree. On the contrary, 93 percent of them had a high school or less education.

Information on person and household broadband (high-speed Internet) use, where it is used, by what types of devices, what type of service provider, online actions performed, and other characteristics.

The average for 2023 based on 7 countries was 83.51 percent. The highest value was in Chile: 94.12 percent and the lowest value was in Ecuador: 72.69 percent. The indicator is available from 1960 to 2023. Below is a chart for all countries where data are available.

The population share with internet access in the United States was forecast to continuously increase between 2024 and 2029 by in total *** percentage points. After the ninth consecutive increasing year, the internet penetration is estimated to reach ***** percent and therefore a new peak in 2029. Notably, the population share with internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via any means. The shown figures have been derived from survey data that has been processed to estimate missing demographics. The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).

United States US: Internet Users: Individuals: % of Population data was reported at 76.177 % in 2016. This records an increase from the previous number of 74.554 % for 2015. United States US: Internet Users: Individuals: % of Population data is updated yearly, averaging 61.697 % from Dec 1990 (Median) to 2016, with 27 observations. The data reached an all-time high of 76.177 % in 2016 and a record low of 0.785 % in 1990. United States US: Internet Users: Individuals: % of Population data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s USA – Table US.World Bank: Telecommunication. Internet users are individuals who have used the Internet (from any location) in the last 3 months. The Internet can be used via a computer, mobile phone, personal digital assistant, games machine, digital TV etc.; ; International Telecommunication Union, World Telecommunication/ICT Development Report and database.; Weighted average; Please cite the International Telecommunication Union for third-party use of these data.

United States Internet Usage: Browser Market Share: All Platforms: Whale Browser data was reported at 0.010 % in 02 Jan 2025. This stayed constant from the previous number of 0.010 % for 01 Jan 2025. United States Internet Usage: Browser Market Share: All Platforms: Whale Browser data is updated daily, averaging 0.010 % from Dec 2024 (Median) to 02 Jan 2025, with 7 observations. The data reached an all-time high of 0.010 % in 02 Jan 2025 and a record low of 0.010 % in 02 Jan 2025. United States Internet Usage: Browser Market Share: All Platforms: Whale Browser data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Browser Market Share.

United States Internet Usage: Browser Market Share: Desktop: Whale Browser data was reported at 0.000 % in 08 Jan 2025. This records a decrease from the previous number of 0.010 % for 07 Jan 2025. United States Internet Usage: Browser Market Share: Desktop: Whale Browser data is updated daily, averaging 0.010 % from Sep 2023 (Median) to 08 Jan 2025, with 70 observations. The data reached an all-time high of 0.020 % in 05 Jan 2025 and a record low of 0.000 % in 08 Jan 2025. United States Internet Usage: Browser Market Share: Desktop: Whale Browser data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Browser Market Share.

Number of Businesses statistics on the Internet Service Providers industry in the US

This graph shows the percentage of American household with access to or internet subscription in 2017, sorted by region. During the survey period, 81.9 percent of households in the South had an internet subscription.

Broadband adoption rates among demographic subgroups in New York City

PDF item for use in the 2022 BBTN on Internet Access. This is a report released in 2018 that goes over ACS data on the rise and trends of computer and internet use over time in America.

United States Internet Usage: Search Engine Market Share: All Platforms: Sogou data was reported at 0.000 % in 04 Oct 2024. This stayed constant from the previous number of 0.000 % for 03 Oct 2024. United States Internet Usage: Search Engine Market Share: All Platforms: Sogou data is updated daily, averaging 0.020 % from Sep 2024 (Median) to 04 Oct 2024, with 29 observations. The data reached an all-time high of 0.030 % in 08 Sep 2024 and a record low of 0.000 % in 04 Oct 2024. United States Internet Usage: Search Engine Market Share: All Platforms: Sogou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Search Engine Market Share.

As of 2024, it was found that 91 percent of the U.S. population with a household income of less than 30,000 U.S. dollars per year were internet users. A further 98 percent of internet users belonged to households earning between 70,000 and 99,999 U.S. dollars per year.