In a 2024 survey, it was found that the form of gambling with the highest share of participants in the United States was the lottery. Overall, 46 percent of men in the U.S. played the lottery, while 40 percent of women took part. Meanwhile, the gambling form with the largest disparity between men and women was online sports betting, with 15 percent of men saying they took part. In comparison, only six percent of women said they did so.

The global market size of the casino and online gambling sector totaled 292.1 billion U.S. dollars in 2023. This marked the first time since the beginning of the coronavirus (COVID-19) pandemic in 2020 that the market size reached pre-pandemic levels.

The United States Online Gambling Market Report is Segmented by Game Type (Sports Betting, Casino, and Other Game Types), Gender (Male and Female), Age Group (Below 25 Years, 25-40 Years, and Above 40 Years), and Device (Desktop, Mobile, and Others). The Market Forecasts are Provided in Terms of Value (USD).

When surveyed in August 2024, it was found that ** percent of adults in the United States participated in online sports betting. Meanwhile, ***** percent said they played online casino games and slot machines. Online gambling landscape in the U.S. The legal status of online gambling varies from state to state in the U.S., with only a handful of states having fully legalized iGaming as of December 2023. Among these were *************************************. Meanwhile, state legislators have been more lenient with other forms of gambling, with ** states having legalized sports betting as of September 2024. How big is the online gambling market in the U.S.? Since the legalization of sports betting at a federal level in 2018, the market size of the online gambling industry in the U.S. has grown significantly, reaching nearly ** billion U.S. dollars in 2023. This is also reflected in participation rates, with the share of U.S. adults taking part in iGaming and sports betting increasing between 2021 and 2023.

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US Online Gambling Market Size 2025-2029

The online gambling market in US size is forecast to increase by USD 54.8 billion billion at a CAGR of 11.6% between 2024 and 2029.

The online gambling market is experiencing significant growth due to several key trends. The relaxation of government regulations in various regions is driving market expansion. Virtual reality (VR) technology is revolutionizing online gaming, offering an experience that appeals to a wide audience, including those seeking an alternative to traditional casino games or as a means to curb gambling addiction. Security and credibility concerns are being addressed through advancements in data analytics, multi-factor authentication, and blockchain technology. Sports betting and fantasy sports continue to be popular segments, with the integration of artificial intelligence and chatbots enhancing user experience. The increasing use of smartphones and LED screens for online gambling further boosts market growth. These trends are shaping the future of the online gambling industry, offering new opportunities for innovation and growth. Brand Awareness and Player Behavior are vital areas of focus, with Player Retention strategies employing Machine Learning and Artificial Intelligence to analyze trends and tailor offerings accordingly.

What will be the Size of the market During the Forecast Period?

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In the dynamic online gambling market, mobile apps have become a primary platform for engaging players. Affiliate networks play a crucial role in driving traffic and revenue for operators. Deposit and loss limits are essential player protection measures, while gamification techniques and personalized offers enhance user experience. Evolution Gaming and other game providers offer live casino games, poker rooms, and virtual reality gaming for a more experience. Data analysis and risk assessment are key components of effective player retention strategies. Compliance regulations ensure a responsible gambling environment. Company partnerships provide access to AI-powered recommendations, financial audits, and brand building tools. The market encompasses various forms of internet-based gambling, including casino games such as poker and blackjack, sports betting on soccer, rugby, and other popular events, lotteries, and bingo. Mobile devices dominate the landscape, with desktop usage declining.

Social media strategies and email support offer channels for customer acquisition and engagement. Cybersecurity measures and phone support ensure a secure and seamless experience. User experience optimization, machine learning algorithms, and random number generators contribute to the overall quality of the gaming experience. Online lotteries, bingo halls, and slot machines cater to diverse customer preferences. UI/UX design and content creation are essential for attracting and retaining players. VIP programs and welcome bonuses offer incentives for loyalty. Live chat and responsible gambling tools promote player satisfaction and trust. Match bonuses and free spins reward new and returning players. Brand building and customer segmentation strategies help operators target their audience effectively. Game mechanics, such as poker rooms and slot machines, offer a balance of skill and chance. Overall, the online gambling market continues to evolve, driven by technological advancements and changing player preferences.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Casual gamblers
  Professional gamblers
  High-rollers


Type

  Sports betting
  Casino games
  Poker
  Bingo
  Lottery


Device

  Desktop
  Mobile


Geography

  US

By End-user Insights

The casual gamblers segment is estimated to witness significant growth during the forecast period. In the dynamic online gambling market, entities such as Game Design and User Experience play pivotal roles in catering to the preferences of diverse segments, including casual gamblers. These individuals primarily engage in gambling activities for entertainment and leisure, often favoring platforms with user-friendly interfaces and a wide range of offerings, including slots, poker, and sports betting. To retain and engage this demographic, operators incorporate various strategies. For instance, they offer promotions, bonuses, and free-play options, ensuring a rewarding and enjoyable experience. StartFragment Responsible gaming and anti-money laundering measures are integral to maintaining a secure and trustworthy environment, while software providers and payment gateways facilitate seamless transactions.EndFragment
StartFragment Market penetration and customer acq

The Online Gambling Market Report is Segmented by Game Type (Sports Betting, Casino, Lottery, and Bingo), End User (Desktop and Mobile), and Geography (North America, Europe, and Rest of the World). The Report Offers Market Size and Values in (USD) During the Forecast Period for the Above Segments.

Number of Businesses statistics on the Global Casinos & Online Gambling industry in Global

The global online gambling & betting market size was valued at USD 58 billion in 2021 and will reach USD 182.21 billion by 2030, at a CAGR of 11.8%.

This statistic reflects the growth and change of the U.S. online gaming market volume from 2003 to 2010. In 2006, the online gaming market was valued at 6 billion U.S. dollars.

The Mexico online gambling market, valued at $830 million in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 15.36% from 2025 to 2033. This surge is driven by several key factors. Increasing smartphone penetration and internet access across Mexico are significantly broadening the market's reach, attracting a younger, tech-savvy demographic. Relaxing regulations and a growing acceptance of online gaming, particularly sports betting and casino games, are further fueling this expansion. The popularity of football (soccer) in Mexico creates a strong foundation for the sports betting segment, while the preference for engaging casino games contributes to the overall market vitality. Competitive landscape includes both established international players like Bet365 and local operators like Playdoit, fostering innovation and diverse offerings. However, challenges remain, including concerns about responsible gaming and potential regulatory hurdles, requiring robust measures to mitigate risks and ensure sustainable growth. The market segmentation reveals a strong preference for mobile platforms, reflecting the overall mobile-first trend in Mexico. Sports betting and casino games dominate the game type segment, highlighting the core appeal to Mexican gamblers. The forecast period (2025-2033) anticipates continued growth, though the rate might fluctuate slightly based on evolving regulatory landscapes and economic conditions. Companies are investing heavily in advanced technologies, improving user experience and implementing robust security measures to retain customers and attract new ones. Future growth will be influenced by the effectiveness of responsible gambling initiatives and the government's approach to regulating this burgeoning sector. Successful operators will likely be those that can balance rapid expansion with a commitment to player safety and regulatory compliance. This comprehensive report provides an in-depth analysis of the burgeoning Mexico online gambling market, offering invaluable insights for industry stakeholders. With a study period spanning 2019-2033, a base year of 2025, and a forecast period extending to 2033, this report meticulously examines market size, trends, and future growth potential. The report leverages data from the historical period (2019-2024) to paint a detailed picture of the market's evolution and future trajectory. Recent developments include: October 2024: Novibet, in collaboration with OBBSworks, introduced its iGaming casino games on the Novibet platform, extending its reach across North America, including Mexico.July 2024: Novibet Partnered with 7777gaming company to feature its casino games across Mexico, Canada, Brazil, Chile, Ecuador, and Ireland. iLottery, Jackpot, and other casinos were among the major types of casinos available in the market.April 2024: In a collaboration with its long-time operator partner bet365, Playtech unveiled a bespoke live game show named Super Mega Ultra. This new live game show is accessible to bet365 players in various regions, such as the UK, Mexico, and Ontario. The game boasts an innovative three-tier base system across two wheels, presenting three payout levels: Super, Mega, and Ultra. Each round is designed with maximum multipliers: ×300 for Super, ×500 for Mega, and an impressive ×2500 for Ultra.. Key drivers for this market are: Rising Consumer Interest in Sports and Betting, Increased Internet Penetration and Smartphones. Potential restraints include: Rising Consumer Interest in Sports and Betting, Increased Internet Penetration and Smartphones. Notable trends are: Sports Betting Is The Preferred Game Type Amongst The Majority.

Casinos and online gambling platforms have evolved remarkably in recent years, cementing their status as standout performers in the global leisure and entertainment sector. A surge in tourism has fueled booming attendance at iconic casino destinations, while advances in technology and regulatory reforms have rapidly expanded digital gambling markets to new consumer groups. Despite periodic economic disruptions and ongoing geopolitical uncertainty, the industry’s ability to adapt through enhancing visitor experiences, embracing mobile innovation and pursuing strategic mergers and acquisitions has helped drive consistent profit growth and sharpen its competitive edge internationally. Revenue has grown at a CAGR of 7.4% over the past five years, reaching an estimated $287.8 billion in 2025, when revenue is expected to climb 1.5%. The industry’s resilience has been evident in its swift rebound from the pandemic era’s travel bans and venue closures. With global tourism activity rising, destination casinos in hubs like Las Vegas, Macau and major European cities recorded increased foot traffic and revenues. At the same time, there’s been a decisive shift in consumer preferences toward experiences over goods, allowing casinos that double as entertainment complexes to capture an even bigger share of discretionary spending. Meanwhile, the expansion of online gambling, bolstered by regulatory changes, mass adoption of mobile technology and the growing popularity of live dealer games, has propelled digital platforms to new heights, resulting in notable profit gains globally. Over the next few years, growth will be supported by younger, tech-savvy players who prefer mobile betting and simplified games. This demographic shift pushes traditional casinos and online platforms toward modernized offerings, including skill-based gaming and accessible table games. Regulatory reforms will continue to tighten, especially in areas like responsible gaming, driving compliance costs and improving the sector’s public image. At the same time, AI and data analytics advances promise to boost operational efficiency, personalize experiences and ensure regulatory compliance. As new and existing markets mature, the industry’s profit trajectory seems to remain upward, propelled by a blend of innovation, investment and steady demand for entertainment-driven gambling experiences. Revenue is forecast to climb at a CAGR of 1.3% to $307.0 billion in 2030.

Vietnam online gambling market size is projected to exhibit a growth rate (CAGR) of 10.8% during 2025-2033. The increasing number of faster networks, along with the growing usage of advanced technologies that offer players with an immersive experience, is primarily augmenting the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on game type and device.

India online gambling market size reached USD 2.9 Billion in ​2024​. Looking forward, IMARC Group expects the market to reach USD 5.7 Billion by ​2033​, exhibiting a growth rate (CAGR) of 7.78% during ​2025-2033. The inflating popularity of interactive entertainment, along with the growing demand for a convenient alternative to traditional land-based gambling, is primarily driving the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on game type and device.

Financial overview and grant giving statistics of Coalition To Stop Internet Gambling

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The online gambling market is expected to grow at a CAGR of 11% during the forecast period. Rising popularity of the freemium model, drivers.2, and drivers.3 are some of the significant factors fueling online gambling market growth.

Rising popularity of the freemium model

The research aimed to gather data a newly emerging group, problem internet gamblers, illustrating how and why people move from offline to online gambling. A total of 67 face-to-face interviews were conducted with 26 self-identified gamblers (only 24 of these being interviewed twice as two withdrew) and 17 'significant others' of these participants, e.g. parents, siblings, children and one carer. The interviews aimed to gain information on their internet gambling history and habits, and its impact on their lifestyles and home-life.

The aims of this project are:

to explore whether Internet gambling generates new forms of participation for people who would not consider traditional gambling

to investigate the impact of Internet gambling on the family

In doing so, we will collect new information about what is described as 'self-correcting' problem gambling. This refers to where individuals find pathways out of gambling without recourse to formal public or voluntary sector support. The study involves: a scoping survey about who participates in internet gambling, when and how they participate, and what types of internet gambling they prefer. It will be followed by life history interviews with internet gamblers and their significant others to explore individuals’ pathways in and out of gambling and the role of; ‘families’ in defining problem gambling and developing informal strategies to support the gambler out of this behaviour. By considering types of harm experienced within the family we will investigate the extent to which the home is becoming a new space of risk. The findings will be disseminated to key stakeholders (e.g. GamCare, Relate). In particular, we aim to show how family-based strategies identified in the fieldwork might be 'scaled up' for use within the therapeutic community.

The size of the global online gambling and betting industry amounted to ** billion U.S. dollars in 2024. This has been forecast to rise to *** billion U.S. dollars by 2029. In comparison, the market size of the global sports betting and lottery industry was valued at roughly *** billion U.S. dollars as of March 2025. Overall, the global sports betting industry had more than ******* employees and approximately ****** businesses. What is the most popular type of online gambling in the United States? As of 2024, online sports betting ranked as the form of online gambling with the highest share of participants in the U.S. In total, ** percent of U.S. adults said they made online bets on sports. Meanwhile, the total revenue from sports betting in the U.S. amounted to ***** billion U.S. dollars in 2023, denoting an increase of approximately ** percent from the previous year. Meanwhile, ********** was the most popular sports betting website in the U.S. as of January 2024. What is the United Kingdom’s National Lottery? A lottery is a form of gambling where participants purchase numbered tickets with the aim of matching those numbers with lots, which are drawn randomly at a later date. Established in 1994, the National Lottery is a nationwide version of the activity that is regulated by the Gambling Commission of the United Kingdom. Between April 2023 and March 2024, over ***** billion British pounds worth of National Lottery tickets were sold. Meanwhile, more than *** billion British pounds were available as prize money for potential winners of the National Lottery in the same period.

The global Panama Online Gambling Market is expected to rise US$ 4,886.03 Million by 2032 And is anticipated to grow at a CAGR of 13.3%.

Employment statistics on the Global Casinos & Online Gambling industry in Global

The size of the Online Gambling Marketwas valued at USD 93.26 Million in 2023 and is projected to reach USD 186.89 Million by 2032, with an expected CAGR of 10.44% during the forecast period. Online gambling, also known as iGaming, refers to any form of gambling conducted over the internet. This includes activities such as virtual poker, online casinos, and sports betting. Online gambling involves placing bets or wagers on games or events with uncertain outcomes through internet-based platforms. These platforms offer a variety of games, including traditional casino games like blackjack and roulette, as well as newer forms of gambling like esports betting. The convenience and accessibility of online gambling have contributed to its rapid growth, allowing users to participate from anywhere with an internet connection. Recent developments include: In September 2023, Bet365 partnered with mobile-focused gaming content provider Gaming Realms. Following the agreement, Gaming Realms provides Bet365 with its online gaming content selection. Slingo Rainbow Riches and Slingo Lobstermania are included in the provider's collection., In June 2023, Groupe Partouche and Betsson AB partnered to launch online casino services in Belgium. The collaboration leverages Groupe Partouche's dominance in the market for traditional casinos and Betsson's expertise in the online gaming industry to produce enticing online casino offerings suited explicitly for the Belgian market., In June 2023, Bet365 officially launched in Iowa, a midwestern US state. With the help of a long-term collaboration with Casino Queen Marquette, Bet365 made its debut in the state of Iowa.. Key drivers for this market are: Aggressive Advertisement And Promotional Activities, Advancement In Security, Encryption, And Streaming Technology. Potential restraints include: Regulatory and Legal Challenges. Notable trends are: Various Sponsorships and Convenient Payment Options are Driving the Online Gambling Industry.