The global number of internet users in was forecast to continuously increase between 2024 and 2029 by in total 1.3 billion users (+23.66 percent). After the fifteenth consecutive increasing year, the number of users is estimated to reach 7 billion users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of internet users in countries like the Americas and Asia.

As of 2024, the estimated number of internet users worldwide was 5.5 billion, up from 5.3 billion in the previous year. This share represents 68 percent of the global population. Internet access around the world Easier access to computers, the modernization of countries worldwide, and increased utilization of smartphones have allowed people to use the internet more frequently and conveniently. However, internet penetration often pertains to the current state of development regarding communications networks. As of January 2023, there were approximately 1.05 billion total internet users in China and 692 million total internet users in the United States. Online activities Social networking is one of the most popular online activities worldwide, and Facebook is the most popular online network based on active usage. As of the fourth quarter of 2023, there were over 3.07 billion monthly active Facebook users, accounting for well more than half of the internet users worldwide. Connecting with family and friends, expressing opinions, entertainment, and online shopping are amongst the most popular reasons for internet usage.

When asked about "Attitudes towards the internet", most Mexican respondents pick "It is important to me to have mobile internet access in any place" as an answer. 56 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.

When asked about "Attitudes towards the internet", most Japanese respondents pick "I'm concerned that my data is being misused on the internet" as an answer. 35 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.

When asked about "Attitudes towards the internet", most Chinese respondents pick "It is important to me to have mobile internet access in any place" as an answer. 50 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.

Between 2020 and 2024, the number of new online restrictions worldwide has decreased from 123 to 76. Meanwhile, the number of internet restrictions lasting long and migrating to the next year has increased in the measured period, from 27 in 2020 to 53 in 2024.

As of February 2025, 5.56 billion individuals worldwide were internet users, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 20254. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide – over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

When asked about "Attitudes towards the internet", most Australian respondents pick "It is important to me to have mobile internet access in any place" as an answer. 55 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.

As of July 2025, 68.7 percent of the global population accessed the internet. This figure has increased significantly in recent years, with only 53 percent of the global population using the internet in 2018. As of the measured month, internet users worldwide were around 5.65 billion. Where do people use the internet the most? Northern Europe has the most comprehensive internet coverage in the world. According to January 2025 data, nearly 98 percent of the population of this part of Europe went online. Europe’s western part ranked second among other world regions, with around 95 percent of internet penetration. Southern Asia, as well as Western, Middle, and Eastern Africa ranked lower than the worldwide average of nearly 68 percent. There is a different picture when it comes to the number of internet users in the world. As of January 2025, China had the highest number of online users, amounting to 1.1 billion, followed by India, with 806 million users. What do people do online? The internet nowadays is one of the main sources of information for the average user in 2025. Accordingly, nearly 63 percent of adults worldwide, when asked about the most common reasons to go online, said they did so to find information. Almost the same share of respondents said they stayed in touch with friends and family via the internet. Additionally, 55 percent of them said they received news updates online.

As of February 2025, India was the country with the largest offline population worldwide. The South Asian country had over 651 million people without internet connection. China ranked second, with around 311.9 million people not connected to the internet. Despite these large shares of the disconnected population in these countries, China and India ranked first and second, respectively, as countries with the highest number of internet users worldwide. Internet access in Africa In 2023, Africa lagged behind other global regions regarding internet penetration rate, as only 37 percent of the continent’s population accessed the web. In contrast, around 91 percent of Europe’s population were internet users. This is heavily influenced by the infrastructure development in the region. However, some improvements are forecasted, as by 2028, the internet penetration rate in Africa will be at an estimated 48.15 percent. Global internet access challenges: disruptions and restrictions Government internet shutdowns around the world are another challenge for internet access. Between 2015 and the first half of 2023, 172 local internet connection disruptions occurred due to protests globally. Moreover, according to a 2023report on internet freedom, almost four out of ten global internet users were deprived of essential freedoms on online platforms. In 2023, 76 new restrictions on internet usage were implemented worldwide. Asia led in imposing these restrictions, accounting for approximately 55 cases across various countries in the region.

The number of internet users globally will grow to 5.3 billion by 2023, according to the source. The compound annual growth rate for the whole period from 2018 to 2023 is six percent. The fastest expected growth from this period was in 2019, with 300 million new internet users and a growth rate of 7.7 percent from 2018.

As of 2025, approximately 93.1 percent of the United States' population accessed the internet, up from approximately 71 percent in 2013. The United States is one of the biggest online markets worldwide. Additionally, in 2025, over 322 million individuals in the country went online. Furthermore, social media apps were among the most popular category of mobile apps used in the market. Social media usage in the U.S. Social media usage in the United States has seen significant growth in recent years, amassing 310 million as of 2025. By the third quarter of 2024, internet users in the U.S. were spending around two hours on social media out of seven hours of internet usage. The most common activities among U.S. users include sending private messages and liking posts or following people, which highlights widespread engagement with social media platforms among internet users in the United States. TikTok surge in the U.S. TikTok continues to be one of the most popular social media platforms in the United States. As of February 2025, over 135 million individuals or 45 percent of internet users in the country used the social network. This surge in popularity is the result of user’s high engagement with short-form videos and quick entertainment in which TikTok managed to capture users’ attention. Users in the United States spent an average of 45 hours and 37 minutes monthly in 2023.

As of February 2025, Northern Europe ranked first by the internet penetration rate, with over 97.9 percent of its population using the internet. Western Europe followed, with 95.1 percent. Overall, the global average internet penetration rate was roughly 67.9 percent. Global internet use The ongoing development of telecommunication networks and infrastructure has directly impacted internet penetration on a global scale. Thanks to advancing mobile technology and the continuous modernization of previously less-developed regions, the number of internet users worldwide has been on the rise in recent years, reaching 5.45 billion as of July 2024. In the world-wide-web, Google's Chrome still holds the largest market share for internet browsers, roughly 65.2 percent of the total market as of August 2024, followed by Apple's Safari at nearly 19 percent. Majority of global internet users are in Asia Asia has the most extensive internet user base – more than an estimated 2.9 billion internet users in this region alone – with East Asia accounting for most of this share. Despite this region's large volume of internet users, Asia is far from being a leader regarding online penetration. Eastern Asia, for instance, had an online penetration rate of 75.3 percent as of April 2023.

As of February 2025, China ranked first among the countries with the most internet users worldwide. The world's most populated country had 1.11 billion internet users, more than triple the third-ranked United States, with just around 322 million internet users. Overall, all BRIC markets had over two billion internet users, accounting for four of the ten countries with more than 100 million internet users. Worldwide internet usage As of October 2024, there were more than five billion internet users worldwide. There are, however, stark differences in user distribution according to region. Eastern Asia is home to 1.34 billion internet users, while African and Middle Eastern regions had lower user figures. Moreover, the urban areas showed a higher percentage of internet access than rural areas. Internet use in China China ranks first in the list of countries with the most internet users. Due to its ongoing and fast-paced economic development and a cultural inclination towards technology, more than a billion of the estimated 1.4 billion population in China are online. As of the third quarter of 2023, around 87 percent of Chinese internet users stated using WeChat, the most popular social network in the country. On average, Chinese internet users spent five hours and 33 minutes online daily.

The population share with mobile internet access in North America was forecast to increase between 2024 and 2029 by in total 2.9 percentage points. This overall increase does not happen continuously, notably not in 2028 and 2029. The mobile internet penetration is estimated to amount to 84.21 percent in 2029. Notably, the population share with mobile internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the population share with mobile internet access in countries like Caribbean and Europe.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

As of the third quarter of 2024, approximately 93.9 percent of internet users in the United States went online via any kind of mobile phone, while 93.9 percent reported doing so via smartphones. By comparison, laptop or desktop internet access was reported by around 72.7 percent of respondents. Additionally, 64.3 percent of U.S. internet users reported going online with their laptop or desktop device, while around 27 percent reported doing so with a work laptop. Smartphone usage in the United States During the past years, the number of smartphone users in the United States has increased. According to recent data, 85 percent of the adults in the country own a smartphone. This has led to high competition between the biggest manufacturers in the field. Apple is the leading manufacturer in the U.S., with a market share of 53 percent, followed by Samsung and Motorola/Lenovo. Meanwhile, there is more competition when it comes to operating systems. Apple iOS, which is used on all devices created by Apple, and Google Android, which is used for Samsung devices, have the biggest user share. Usage of other devices in the U.S. Smart home devices have become popular in recent years. It is projected that in 2025 the penetration rate for Smart Home segments like control and connectivity, as well as security, will grow up to 50 and 35 percent respectively. For users in the United States, the most common device for watching shows or movies was a TV set. According to the research, more than 30 percent of the respondents spent more than 20 hours weekly in front of a TV. In comparison, the majority of those who watched shows or movies on a computer, tablet, or smartphone spent less than an hour weekly on such activity.

As of February 2025, Denmark, Netherlands, Norway, Saudi Arabia, Switzerland and the United Arab Emirates ed the ranking of countries with the highest internet penetration rate, all recording ** percent. The worldwide internet penetration rate as of the same research period was **** percent. Most connected regions According to the most recent observations, Northern Europe ranked first among global regions by connectivity rate. The share of the population accessing the internet in this region was nearly ** percent. Western Europe ranked second, followed by Northern America. Overall, the internet reach was higher than ** percent across all European regions, as well as Northern and Southern Americas. Unconnected populations Despite having the biggest online audiences worldwide, India and China are also the markets with the highest number of individuals not connected to the web. Regarding the share of population without internet access in worldwide markets, North Korea ranks first, as the internet in the country remains blocked for most of the general public as of April 2025. Burundi had **** percent of its population unconnected, followed by Chad, with **** percent.

The number of internet users in Africa was forecast to continuously increase between 2024 and 2029 by in total 327.8 million users (+51.52 percent). After the fifteenth consecutive increasing year, the number of users is estimated to reach 964.1 million users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of internet users in countries like Europe and the Americas.

As of the third quarter of 2024, around ** percent of global users accessed the internet via mobile phones, while **** percent reported doing so via smartphones. By comparison, internet access via laptop or desktop computer was reported by almost **** percent of respondents. Additionally, smart wrists were common among ** percent of the respondents. Online video consumption In 2023, texting and watching online videos were among the most popular activities for smartphone users worldwide. By the first quarter of 2024, ** percent of internet users globally were watching online videos monthly. TikTok is a prime example of this trend, as it became the platform where U.S. adults spent more daily time than on any other social media app as of June 2023. Gaming and live-streaming Video game streaming has become a leading trend in watched video content, accounting for ** percent of online reach by the fourth quarter of 2024. This growth is driven mostly by the shift from single player to multiplayer gaming. For example, the multiplayer game Grand Theft Auto V was the most-watched game, with over *** million monthly watch hours across live-streaming platforms in June 2024. On Twitch alone, gamers watched over *** billion hours of live-streamed content in the first quarter of 2024.