In the digital age, every minute counts as billions of users engage with online platforms worldwide. The year 2024 saw an astounding 251.1 million emails sent, 138.9 million Reels played on Facebook and Instagram, and 5.9 million Google searches conducted every 60 seconds. Social media's continued dominance Social media platforms remain at the forefront of online interactions, with Facebook leading the pack at over three billion monthly active users. The broader Meta ecosystem, including Instagram and WhatsApp, further solidifies its position in the digital landscape. TikTok, a relative newcomer, has rapidly gained traction, generating 186 million downloads in the fourth quarter of 2024 alone. Evolving digital consumption patterns While traditional streaming services like Netflix continue to dominate, with 362,962 hours streamed every minute, the digital media landscape is experiencing shifts in user preferences. Netflix recorded over 300 million paid subscribers worldwide as of the fourth quarter of 2024.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

As of the third quarter of 2024, internet users spent six hours and 38 minutes online daily. This is a slight increase in comparison to the previous quarter. Overall, between the third quarter of 2015 and the third quarter of 2024, the average daily internet use has increased by 19 minutes. Most online countries Internet users between 16 and 64 years old in South Africa spent the longest time online daily, nine hours and 27 minutes, followed by Brazil and the Philippines. These figures include the time spent using the internet on any device. In Japan, internet users spent around three hours and 57 minutes online per day. Users in Denmark also spent relatively less time on the internet, reaching about five hours daily. Most common online activities According to a 2024 survey, more than six in 10 people worldwide used the internet to find information. Furthermore, the usage of communication platforms was also a common reason for going online, followed by online content consumption, such as watching videos, TV shows, or movies.

This statistic presents the average daily time spent online by global internet users from 2011 to 2021. According to Zenith Optimedia, the average daily minutes of internet consumption per capita amounted to 170 minutes in 2018. The majority of these daily online minutes were generated via mobile.

This statistic presents the average daily time spent online by internet users worldwide from 2011 to 2021, sorted by device. According to Zenith Optimedia, in 2018, the average daily minutes of desktop internet consumption per capita amounted to 39 minutes and is projected to slowly decline until 2020. However, daily mobile internet consumption is set to increase to 155 minutes in 2021.

This statistic presents the average daily time spent online by internet users in North America from 2011 to 2022, sorted by device. According to Zenith Optimedia, in 2018 the average daily minutes of North American desktop internet consumption per capita amounted to 53 minutes. However, daily mobile internet consumption was already 183 minutes per capita and is set to increase to 249 minutes in 2021.

As of the third quarter of 2024, internet users in Mexico spent three hours and 13 minutes online daily via computers and tablets. Of the total 7 hours and 32 minutes of daily online usage, the time spent on mobile phones was four hours and 20 minutes, representing around 57.5 percent of the total.

As of August 2020, mobile devices accounted for 91 percent of digital minutes in Indonesia. In the United States, mobile minutes accounted for 79 percent of online time. Overall, time spent on mobile increased year-over-year.

This statistic presents the average daily time spent online by internet users in North America from 2011 to 2022. According to Zenith Optimedia, in 2018, the average daily minutes of North American internet consumption per capita amounted to 237 minutes. The majority of these daily online minutes were generated via mobile.

As of June 2022, more than *** hours of video were uploaded to YouTube every minute. This equates to approximately ****** hours of newly uploaded content per hour. The amount of content on YouTube has increased dramatically as consumer’s appetites for online video has grown. In fact, the number of video content hours uploaded every 60 seconds grew by around ** percent between 2014 and 2020. YouTube global users Online video is one of the most popular digital activities worldwide, with ** percent of internet users worldwide watching more than ** hours of online videos on a weekly basis in 2023. It was estimated that in 2023 YouTube would reach approximately *** million users worldwide. In 2022, the video platform was one of the leading media and entertainment brands worldwide, with a value of more than ** billion U.S. dollars. YouTube video content consumption The most viewed YouTube channels of all time have racked up billions of viewers, millions of subscribers and cover a wide variety of topics ranging from music to cosmetics. The YouTube channel owner with the most video views is Indian music label T-Series, which counted ****** billion lifetime views. Other popular YouTubers are gaming personalities such as PewDiePie, DanTDM and Markiplier.

With the introduction of Reliance's Jio network in November 2017, online consumption rose significantly in India. Users spent nearly 930 billion minutes, which was15.5 hours consuming content on the internet in March 2018. This was likely to increase among Indians in the coming years with easy access to mobile phones and mobile internet.

The above statistic gives information on the average duration of daily internet usage worldwide as of the first quarter of 2019, sorted by age group and device. During the survey period, it was found that the average duration of daily mobile internet usage among internet users aged 25 to 34 years amounted to 3 hours and 45 minutes.

This statistic shows the average daily usage of mobile internet worldwide. According to Zenith Optimedia, daily mobile internet usage per capita amounted to 122 minutes per day in 2018, up from 63 minutes in 2014. The average daily minutes of mobile internet consumption per capita is projected to increase to 155 minutes in 2021.

Since 2013, global mobile internet usage has grown significantly, much to the detriment of PC and laptop internet access. As of 2019, internet users worldwide spent a daily average of 3 hours and 23 minutes online via mobile and only 3 hours and 27 minutes via PC/laptop.

This graph shows the results of a survey concerning the average daily internet usage time of adolescents in Germany from 2006 to 2024. According to the assessment, in 2024, teenagers aged between 12 and 19 used the internet for 204 minutes every day on average.

In the third quarter of 2024, the daily number of hours spent using the internet totaled seven hours and 33 minutes in Portugal. Computers and tablets were responsible for the majority of such time, namely 3.55 hours. The use of mobile phones to access the internet reached the timing of 3.38 daily hours.

As of the third quarter of 2024, internet users in Brazil spent three hours and 57 minutes daily online via computers and tablets. Of the total nine hours and nine minutes of daily online usage, the time spent on mobile phones was five hours and 12 minutes, representing around 56.3 percent of the total.

People in Japan on average spent more than 194 minutes per weekday on using the internet in fiscal year 2023. The internet usage time more than doubled since fiscal year 2014.

In the third quarter of 2019, an average internet user in Brazil spent 557 minutes (or nine hours and 17 minutes) on the internet every day, up from 554 minutes (nine hours and 14 minutes) in the last quarter of 2017. It has been forecast that Brazil would be home to nearly 146 million internet users by 2021.

In the third quarter of 2024, internet users in the Philippines spent eight hours and 52 minutes per day using the internet. Contrastingly, internet users in Japan spent four hours and nine minutes on average using the internet per day in the same period.