The internet penetration rate in India rose over 55 percent in 2025, from about 14 percent in 2014. Although these figures seem relatively low, it meant that more than half of the population of 1.4 billion people had internet access that year. This also ranked the country second in the world in terms of active internet users. Internet availability and accessibility By 2021, the number of internet connections across the country tripled with urban areas accounting for a higher density of connections than rural regions. Despite incredibly low internet prices, internet usage in India has yet to reach its full potential. Lack of awareness and a tangible gender gap lie at the heart of the matter, with affordable mobile handsets and mobile internet connections presenting only a partial solution. Reliance Jio was the popular choice among Indian internet subscribers, offering them wider coverage at cheap rates. Digital living Home to one of the largest bases of netizens in the world, India is abuzz with internet activities being carried out every moment of every day. From information and research to shopping and entertainment to living in smart homes, Indians have welcomed digital living with open arms. Among these, social media usage was one of the most common reasons for accessing the internet.

In 2023, India had over 1.2 billion internet users across the country. This figure was projected to grow to over 1.6 billion users by 2050, indicating a big market potential in internet services for the South Asian country. In fact, India was ranked as the second largest online market worldwide in 2022, second only to China. The number of internet users was estimated to increase in both urban as well as rural regions, indicating a dynamic growth in access to internet.

Mobile connectivity

Of the total internet users in the country, a majority of the people access the internet via their mobile phones. There were nearly the same amount of smartphone users as internet users across the country. Cheap availability of mobile data, a growing smartphone user base in the country along with the utility value of smartphones compared to desktops and tablets are some of the factors contributing to the mobile heavy internet access in India.

Growth is on the cards

Despite the large number of internet users in the country, the internet penetration levels took longer to catch up equally. At the same time, the number of women who have access to internet is much lower than men in the country, and the bias is even more evident in rural India. Similarly, internet usage is lower among older adults in the country due to internet literacy and technological know-how. By encouraging internet accessibility among marginalized groups including women, older people and rural inhabitants in the country, India’s digital footprint has significant headroom to grow.

India’s digital adoption has been driven by the rural heartland of the country, registering a high growth of internet users compared to their urban counterparts. In 2024, there were *** million internet users in rural India, accounting for more than half the country's netizens. Bridging the internet gap This jump in rural internet penetration was largely owing to the increased availability of bandwidth, cheap data plans, and various government initiatives under the Digital India campaign. As of 2022, over *** thousand village and small-town councils, called Gram Panchayats, were equipped with internet access across India. Of these, Uttar Pradesh had the maximum connectivity in its rural areas with ** thousand internet-equipped gram panchayats. These factors also led to an overall spike in the internet penetration rates across the country. From just over a ** percent internet penetration rate in 2015, India reached almost ** percent in 2022. A perspective on the numbers Although these figures seem relatively low, it indicated that about *** million would be internet users by January 2023. This ranked India second in terms of active internet users across the world that same year.

[120 Pages Report] India Internet of Things (IoT) Market Size, Share 2022 By Component (Hardware, Software Platform & Services), By Communication Technology, Competition Forecast & Opportunities,

While Indians between 12 and 34 years dominated internet use from 2013 to 2019 with about 65 percent of the total market, this was projected to change by 2025. Between 2019 and 2025, it was estimated that age group 35 years and older would make up ** percent of internet usage in India. Gender and internet Among the total internet users in the country, it was found that only about ** percent were female users. While this was expected to change to ** percent male users and ** percent female users by 2020, it still showed a gender gap in internet accessibility in the south-Asian country. While several factors lead to this digital gender gap, economic and socio-cultural barriers stand out as the most compelling reasons. Older Indians part of digitalization The median age of India’s population was around 27 years in 2015, echoing the range of the country’s majority internet user base. The estimated shift, however, in the years to come would be the successful efforts towards digitalizing India. If done right, this would propel older adults to adopt and master new media technologies in their daily activities beyond social media and communication, including the use of financial services.

As of February 2025, 5.56 billion individuals worldwide were internet users, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 20254. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide – over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

As of February 2025, China ranked first among the countries with the most internet users worldwide. The world's most populated country had 1.11 billion internet users, more than triple the third-ranked United States, with just around 322 million internet users. Overall, all BRIC markets had over two billion internet users, accounting for four of the ten countries with more than 100 million internet users. Worldwide internet usage As of October 2024, there were more than five billion internet users worldwide. There are, however, stark differences in user distribution according to region. Eastern Asia is home to 1.34 billion internet users, while African and Middle Eastern regions had lower user figures. Moreover, the urban areas showed a higher percentage of internet access than rural areas. Internet use in China China ranks first in the list of countries with the most internet users. Due to its ongoing and fast-paced economic development and a cultural inclination towards technology, more than a billion of the estimated 1.4 billion population in China are online. As of the third quarter of 2023, around 87 percent of Chinese internet users stated using WeChat, the most popular social network in the country. On average, Chinese internet users spent five hours and 33 minutes online daily.

The size of the India Smart TV & OTT Market was valued at USD 18.94 Million in 2023 and is projected to reach USD 61.05 Million by 2032, with an expected CAGR of 18.20% during the forecast period. Smart TVs and over-the-top (OTT) services represent a significant evolution in how consumers access and enjoy entertainment. A Smart TV is a television set equipped with internet connectivity and interactive features, allowing users to stream content directly from various online sources without the need for additional devices. These TVs typically come pre-loaded with applications for popular streaming services like Netflix, Amazon Prime Video, and Hulu, enabling viewers to watch their favorite shows and movies with ease. In addition to streaming, Smart TVs often support web browsing, gaming, and social media integration, creating a multifunctional entertainment hub in the living room. On the other hand, OTT refers to the delivery of video, audio, and other media content over the internet, bypassing traditional cable or satellite TV platforms. This model allows consumers to access a vast array of content on demand, often at a lower cost than traditional cable subscriptions. Popular OTT platforms, such as Netflix, Disney+, and HBO Max, offer original programming and a wide library of movies and TV shows, catering to diverse viewer preferences. The rise of OTT services has shifted consumer habits, leading to the decline of traditional TV viewing and prompting many to “cut the cord” in favor of more flexible viewing options. Recent developments include: May 2022: Kerala Government announced to launch of a state-owned over-the-top platform offering an array of movies, short films, and documentaries. The OTT platform's name is CSpace, an initiative of the Kerala State Film Development Corporation., February 2022: T-Series, one of India's leading film studios, is entering into the production of web series for video streaming devices. The company will focus on creating content for all mediums, which shall appeal to all audience sectors, with gripping shows across genres.. Key drivers for this market are: Large Volume of the Indian Households and Relative Less Levels of Penetration, Growing Spending Power and Growth in Smartphone Adoption to boost OTT Demand; Declining Unit Prices Coupled with Entry of Several Regional Players to Drive Bargaining Leverage of Buyers. Potential restraints include: Manufacturers Faced with Taxation Challenges and Relatively Higher Replacement Rate. Notable trends are: Increasing Adoption of Smart Devices Across IoT Ecosystem to Drive the Market Growth.

The India CPaaS market size was valued at USD 1.11 Billion in 2024. The industry is expected to grow at a CAGR of 25.90% during the forecast period of 2025-2034 to reach a valuation of USD 11.11 Billion by 2034.

The rapid digital transformation across several industries, mainly in retail and banking is fostering the India CPaaS market development. Over 40% of all the payments done in India were digital as of 2023, with UPI accounting for a lion's share. Also, the rapid growth of smartphone and internet penetration is significantly boosting the demand for CPaaS solutions for facilitating real-time and mobile-friendly customer interactions. According to industry reports, the internet user base of India is expected to surpass 900 million by 2025.

The increasing adoption of 5G technology for enabling low-latency, high-quality video and voice communications for applications, such as healthcare and finance is boosting the India CPaaS market growth. In October 2022, India rolled out its first 5G network, marking a significantly rapid 5G network deployment nationwide. Operators’ 5G NPS continue to score positively compared to 4G, driven by improved performance. Reliance Jio and Airtel scored positively in their 5G NPS in Q4 2023, with similar NPS of 7.4 and 7.5, respectively.

The major shift to hybrid and remote work environments, prompting companies to seek robust, cloud-based communication tools is driving the India CPaaS market development. According to industry reports, 44% of Indian organisations adopted a hybrid work model as of March 2024. CPaaS platforms enable integration of video conferencing, voice calls, and messaging within enterprise apps for supporting internal communication and collaboration.

With consumers increasingly desiring instant resolutions to queries, CPaaS have grown popular for enabling businesses to embed live chat, click-to-call, and automated support bots directly into their platforms to ensure real-time service. This capability is crucial for sectors like BFSI, healthcare, and retail as response time impacts customer satisfaction. In June 2023, cloud communications platform Infobip introduced CPaaS X to help tackle pain points during onboarding and managing a high volume of clients.

Snapshot img

IoT Analytics Market Size 2024-2028

The iot analytics market size is forecast to increase by USD 153.66 billion, at a CAGR of 46.4% between 2023 and 2028.

The Internet of Things (IoT) analytics market is experiencing significant growth, driven by the increasing need to improve business efficiency and enhance operational productivity. One of the most promising sectors for IoT analytics is healthcare, where real-time data analysis is revolutionizing patient care and diagnosis. However, the market's expansion is not without challenges. The sluggish connectivity for IoT devices poses a significant obstacle, limiting the potential for widespread adoption and integration. To capitalize on the market opportunities and navigate these challenges effectively, companies must focus on developing robust IoT analytics solutions that can seamlessly integrate with various devices and networks. By addressing the connectivity issue and delivering actionable insights, organizations can unlock the full potential of IoT analytics and transform their operations.

What will be the Size of the IoT Analytics Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free SampleThe Internet of Things (IoT) analytics market is characterized by continuous evolution and dynamic market activities. Deep learning and machine learning algorithms are increasingly being integrated into IoT systems for advanced data analysis, enabling real-time decision making and process automation. Edge computing, with its ability to process data closer to the source, enhances operational efficiency and reduces latency in data transfer. Financial services sector is leveraging IoT analytics for fraud detection, risk management, and customer behavior analysis. Wireless networks and low-power wide-area networks facilitate seamless data acquisition from smart devices, ensuring data privacy and security through robust protocols and encryption techniques. Cloud integration and API management enable easy access to data and integration with business intelligence tools, enabling data visualization and data governance. Industrial IoT applications span across various sectors, including supply chain management, fleet management, and smart manufacturing, with a focus on cost optimization and energy management. IoT security is a critical concern, with ongoing efforts towards developing advanced security protocols and firmware updates. Precision agriculture, smart homes, retail analytics, and smart cities are among the emerging applications of IoT analytics, offering significant potential for process automation, environmental monitoring, and public safety. The market dynamics of IoT analytics are shaped by ongoing advancements in artificial intelligence, data analytics, and software defined networking. Integration services and deployment strategies continue to evolve, enabling seamless integration with consumer electronics, healthcare monitoring, and energy management systems. Open standards and real-time monitoring are essential for ensuring interoperability and scalability in IoT ecosystems.

How is this IoT Analytics Industry segmented?

The iot analytics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ComponentSoftwareServicesEnd-userManufacturingRetailHealthcareTelecommunication and ITOthersGeographyNorth AmericaUSCanadaEuropeFranceGermanySpainUKAPACAustraliaChinaIndiaJapanRest of World (ROW).

By Component Insights

The software segment is estimated to witness significant growth during the forecast period.In the dynamic landscape of IoT analytics, software solutions have emerged as a dominant force in 2023, accounting for a significant market share. This trend is driven by the expanding global reach of IT and retail companies, necessitating large-scale data management. The surge in SME growth in emerging economies, such as China, India, Brazil, Indonesia, and Mexico, further fuels the demand for data-driven decision-making tools. companies in the market offer software solutions to various industries, enabling real-time data acquisition and analysis for valuable business insights. Edge computing, machine learning, and artificial intelligence technologies are integrated into these solutions to optimize operational efficiency, enhance process automation, and bolster data security. Furthermore, the integration of wireless networks, cloud services, and APIs facilitates seamless data exchange and analysis. Low-power wide-area networks and sensor networks expand the reach of IoT analytics, enabling precision agriculture, smart homes, and retail analytics, among other applications. The market also prioritizes data privacy, securit

The Indian gaming market is experiencing explosive growth, projected to reach $3.49 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 15.68% from 2025 to 2033. This expansion is fueled by several key drivers. The proliferation of affordable smartphones with high-speed internet access has democratized gaming, significantly expanding the player base, particularly in mobile gaming (Android and iOS). Rising disposable incomes among young adults, coupled with increasing digital literacy, further contribute to this growth. The popularity of esports and the emergence of successful Indian gaming studios are also stimulating market expansion. While the market faces challenges such as internet penetration in rural areas and concerns about gaming addiction, these are outweighed by the powerful growth drivers. The segment breakdown reveals mobile gaming as the dominant force, followed by console and PC gaming, reflecting the widespread adoption of smartphones. Key players like Sony, Nintendo, Electronic Arts, Microsoft, and numerous Indian gaming companies are actively competing in this dynamic landscape, launching new titles and investing in infrastructure to capitalize on the market's potential. The continued growth trajectory of the Indian gaming market hinges on sustained improvements in internet infrastructure, particularly in underserved regions. Further expansion will likely be driven by innovation in gaming technology, such as the adoption of cloud gaming and virtual reality (VR) experiences. The industry’s ability to address concerns about responsible gaming and create engaging, localized content will be crucial in sustaining this impressive growth. The increasing popularity of esports and the rise of successful Indian gaming companies also suggest a strong domestic industry that is capable of competing on a global scale. This combination of factors positions the Indian gaming market for continued expansion over the next decade. Recent developments include: October 2022 - Electronic Arts and Marvel Entertainment announced a multi-title collaboration to create three new action adventure games for consoles and PC. Each game will be their original story set in the Marvel universe. Motive Studios is working on a single-player, third-person action-adventure Iron Man game., July 2022- The Government of India has taken steps to promote indigenous games. The responsibility to promote indigenous sports in the country and conduct special training programs rests primarily with the respective State/Union Territory Governments. The Union Government supplements their efforts. For instance, The Sports Ministry oversees the Khelo India Scheme, a Central Sector Scheme. One of the scheme's components is promoting rural and indigenous/tribal games., January 2022 - Microsoft will purchase Activision. Blizzard wants to make gaming fun and social for everyone on all devices. This purchase will accelerate the expansion of Microsoft's gaming business across mobile, PC, console, and cloud platforms and will serve as a foundation for the metaverse.. Key drivers for this market are: Emergence of Cloud Gaming and Proliferation of Internet Users, Youth Preference for Gaming Benefits Growth. Potential restraints include: Emergence of Cloud Gaming and Proliferation of Internet Users, Youth Preference for Gaming Benefits Growth. Notable trends are: Rapid Increase in Smartphone is expected to drive the market.

Market Overview:

The global device smart communicator market is expected to grow at a CAGR of XX% during the forecast period from 2022 to 2030. The market growth can be attributed to the increasing demand for smart devices in various applications such as transport and automotive, telecommunication and IT, defense and military, industrial, healthcare, and others. Additionally, the growing trend of Bring Your Own Device (BYOD) is also contributing to the growth of this market.

Product Definition:

A device smart communicator is a communication tool that helps people to connect with others in an efficient way. It allows users to communicate with each other through text, voice, and video messages. The importance of a device smart communicator is that it provides a way for people to connect with one another quickly and easily.

Tablet-Based:

A Tablet Based device smart communicator is a mobile device that can be used to communicate with other devices and people. It typically has a larger screen than a phone, making it easier to see and use information. It can be used for a variety of applications, such as communication, entertainment, and work.

PC Based:

A PC-based device smart communicator is a computer system that can be used to communicate with other devices, such as smartphones and tablets. These systems are often used for tasks such as controlling home appliances or monitoring security cameras. They can also be used for tasks such as sending and receiving emails, accessing the internet, or playing games.

Application Insights:

The global device smart communicator market is segmented on the basis of application into transport and automotive, telecommunication and IT, defense and military, industrial, healthcare, and others. The telecommunication sector accounted for over 30% of the overall revenue share in 2014. This can be attributed to growing demand from end-users for enhanced communication services such as video conferencing coupled with a high rate of smartphone adoption across developing countries such as India & China. Furthermore, companies are investing significantly in research & development activities to introduce advanced features including HD Voice functionality in their devices thereby driving growth over the forecast period. The defense sector has also been identified as one of the key sectors that will drive industry growth owing to increasing demand for Tablet PCs by armed forces worldwide which include the U.S., UK, France, Russia, Germany, etc.

Regional Analysis:

The Asia Pacific region dominated the global device smart communicator market in terms of revenue share in 2019. The growth can be attributed to the increasing penetration of smartphones and internet connectivity across various industry verticals, thereby creating a need for real-time communication solutions among users. Additionally, rising investments by governments across countries such as India and China for developing infrastructure are expected to drive demand over the forecast period. For instance, according to an article published by The Economic Times on January 15th, 2020, the Government of India plans to invest USD X trillion towards building 100 smart cities by 2022 with improved infrastructure facilities including better roads and sanitation services. The North American region is projected to witness significant growth from 2022 to 2030 owing to high adoption rates of technology coupled with growing demand for advanced communication devices within enterprises as well as amongst customers/users.

Growth Factors:

• Increasing demand for smart devices.
• The proliferation of wireless technologies.
• Rising demand for cloud-based services.
• The growing popularity of Bring Your Own Device (BYOD) trend.
• The emergence of new applications and platforms.

Report Scope

According to Cognitive Market Research, the global M Commerce Payments market size will be USD 12,524.8 million in 2025. It will expand at a compound annual growth rate (CAGR) of 21.30% from 2025 to 2033.

North America held the major market share for more than 37% of the global revenue with a market size of USD 4634.18 million in 2025 and will grow at a compound annual growth rate (CAGR) of 19.1% from 2025 to 2033.
Europe accounted for a market share of over 29% of the global revenue with a market size of USD 3632.19 million.
APAC held a market share of around 24% of the global revenue with a market size of USD 3005.95 million in 2025 and will grow at a compound annual growth rate (CAGR) of 23.3% from 2025 to 2033.
South America has a market share of more than 3.8% of the global revenue with a market size of USD 475.94 million in 2025 and will grow at a compound annual growth rate (CAGR) of 20.3% from 2025 to 2033.
Middle East had a market share of around 4% of the global revenue and was estimated at a market size of USD 500.99 million in 2025 and will grow at a compound annual growth rate (CAGR) of 20.6% from 2025 to 2033.
Africa had a market share of around 2.2% of the global revenue and was estimated at a market size of USD 275.55 million in 2025 and will grow at a compound annual growth rate (CAGR) of 21.0% from 2025 to 2033.
SMS/Direct Carrier Billing is the fastest growing segment of the M Commerce Payments industry

Market Dynamics of M Commerce Payments Market

Key Drivers for M Commerce Payments Market

Rise in Internet Connectivity and 4G/5G Networks Is Expected To Boost Market Growth

The rise in internet connectivity, particularly through the expansion of 4G and 5G networks, has been a key driver of the growth in the m-commerce payments market. With the widespread availability of high-speed internet, consumers now enjoy faster, more reliable access to mobile payment platforms. The enhanced speed and low latency of 4G and 5G networks enable real-time transactions, reducing delays in payment processing, and improving the overall user experience. This technological advancement has made mobile payments more efficient and secure, allowing businesses and consumers to complete transactions seamlessly. In April 2025, Bharat Sanchar Nigam Limited (BSNL) aimed to launch pan-India 4G services by September 2022, utilizing 700MHz and 2100MHz bands for future 5G upgrades. By December 2024, BSNL had installed over 50,000 4G-enabled, 5G-ready towers.

Shift in Consumer Preferences Toward To Boost Market Growth

The shift in consumer preferences toward digital wallets is a significant factor driving the growth of the m-commerce payments market. Consumers are increasingly seeking convenient, secure, and fast payment methods, and digital wallets offer all of these advantages. Digital wallets, such as Apple Pay, Google Wallet, and PayPal, provide a seamless and efficient way to store payment information, allowing users to make purchases with just a few taps on their mobile devices. This shift is fueled by the growing trust in digital payment systems, as well as the increasing integration of these wallets across various platforms and retailers, making them more accessible to consumers. In January 2025, The Reserve Bank of India (RBI) expanded its digital payment ecosystem by introducing the digital rupee (e-rupee). In January 2025, fintech firm Cred integrated access to the e-rupee, following RBI's pilot launch in December 2022. Other payment platforms like GooglePay and PhonePe have also shown interest in adopting the digital currency.

Restraint Factor for the M Commerce Payments Market

Security Concerns and Fraud Risk, Will Limit Market Growth

Security concerns and fraud risks are significant challenges that hinder the growth of the m-commerce payments market. While digital payments offer convenience and speed, the increasing use of mobile devices for financial transactions has made consumers more vulnerable to cyberattacks and data breaches. Fraudsters can exploit vulnerabilities in mobile payment systems, potentially compromising sensitive user information such as bank account details, personal identification numbers (PINs), and credit card information. These security threats can lead to financial losses and undermine trust in mobile payment platforms, making consumers hesitant to fully embrace these technologies.

Market Trends in M Commerce Payments Market

Integ...

The Fixed LTE market, valued at $37.97 million in 2025, is experiencing robust growth, projected to expand significantly by 2033. A Compound Annual Growth Rate (CAGR) of 24.97% indicates a dynamic market driven by several key factors. The increasing demand for high-speed internet access in both residential and commercial sectors fuels this growth. The rise of smart homes and businesses, coupled with the need for reliable connectivity in remote areas, is creating a strong demand for Fixed LTE solutions. Furthermore, advancements in LTE technology, offering improved bandwidth and latency, are attracting new users and driving adoption. The market is segmented by user type (residential and commercial) and solution type (LTE infrastructure, indoor CPE, and outdoor CPE). While LTE infrastructure forms a significant portion of the market, the increasing demand for reliable indoor and outdoor CPE is also contributing substantially to the overall growth. Competition is intense among major players such as Huawei, Arris, Netgear, and others, leading to continuous innovation and price optimization. The geographic distribution of the Fixed LTE market reflects global digital transformation trends. North America and Europe are currently leading the market, benefiting from advanced infrastructure and higher adoption rates. However, the Asia-Pacific region, particularly China and India, is poised for significant growth due to increasing internet penetration and government initiatives promoting digitalization. While some challenges remain, such as the potential for network congestion in densely populated areas and the need for consistent regulatory frameworks, these are being addressed through technological advancements and industry collaboration. The market's future trajectory indicates strong growth potential, driven by continuous technological improvements, rising demand, and expanding geographical reach. The focus on cost-effective solutions and enhanced user experience will be critical for continued success in this competitive landscape. Recent developments include: December 2022 - South African-based Huge group formed a new business group to offer Fixed LTE services to SMEs (Small and Small-Medium Enterprises). The company has designed smaller internet packages suitable for work-from-home scenarios and large packages to serve big organizations. The group already has a combined customer base of 19000 19 000 businesses and SMEs and plans to expand this further., November 2022 - Chile's San Antonio Terminal Internacional (STI) could have Nokia's industrial-grade LTE network. This would be based on Nokia Digital Automation Cloud (DAC) platform to provide widespread high-bandwidth, low-latency connectivity, and better network predictability. Covering an area of 31 hectares, it would connect workers, sensors, equipment, and vehicles through this network. STI is the most important port in South America, and this high-performance industrial network would allow data transmission five times faster and with more reach., October 2022 - Nxtdigital launched a broadband-over-satellite (BOS) solution called NXTSkyFi. The service is expected to be available in Twang town of Arunachal Pradesh, and slowly it will be rolled out to other parts of the Indian subcontinent. This satellite-based AI would help provide readily accessible, mission-critical data to address crop management challenges.. Key drivers for this market are: Increased Adoption of Public Safety LTE., Growing Demand For High Speed BroadBand In Rural Areas; Positive Outlook of Fixed LTE Compared to DSL, Fiber and Cable. Potential restraints include: Increased Adoption of Public Safety LTE., Growing Demand For High Speed BroadBand In Rural Areas; Positive Outlook of Fixed LTE Compared to DSL, Fiber and Cable. Notable trends are: Residential Type of User Expected to Account for Significant Share.

A survey conducted in 2022 revealed that a majority of children aged between 9 and 13 years in urban India spent more than ***** hours per day on social media, videos, and games on the Internet, as reported by about ** percent of parents. Contrariwise, parents who were unsure of how long their children spent on online media accounted for about ** percent of respondents during the survey period.

As of 2025, the number of households in India that owned connected TV sets amounted to ** million. This was a remarkable growth over the past three years. Connected TV or CTV refers to a television or device directly connected to the internet and can stream content, such as smart TVs, streaming media player devices, gaming consoles, and internet-enabled set-top-boxes. What is Connected TV? A connected TV refers to any television set that can connect to the internet, enabling users to stream content from various online platforms and services. There are two main types of connected TVs: smart TVs and TVs with external streaming devices. Smart TVs come with built-in internet connectivity and pre-installed apps, allowing users to access streaming services such as Netflix and YouTube directly, without the need for any additional devices. In contrast, TVs with external streaming devices are standard televisions that connect to the internet through external devices like Roku, Amazon Fire Stick, or Apple TV, which provide access to streaming services and applications. Shifting television landscape The number of households with internet access has increased significantly over the years and is expected to continue rising. Correspondingly, the number of households with connected TVs in India has also increased. This increase in connected TV households coincides with a decline in traditional pay TV subscriptions. In 2023, cable television subscriptions dropped to ** million, and direct-to-home services also saw a slight decrease. This shift can be attributed to viewers transitioning to free TV options, digital streaming platforms, and connected TVs. Additionally, smart TVs were the most commonly used devices for consuming television content in India as of 2023.

The penetration rate of mobile phones in India was about **** percent in financial year 2022. This was estimated to significantly increase to over ** percent in financial year 2026 in the country.

In 2025, the number of annual online shoppers in India was estimated to be approximately *** million. This was a significant increase compared to the previous year. The number of shoppers is likely to increase to around *** by 2030.

In the second quarter of 2025, mobile devices (excluding tablets) accounted for 62.54 percent of global website traffic. Since consistently maintaining a share of around 50 percent beginning in 2017, mobile usage surpassed this threshold in 2020 and has demonstrated steady growth in its dominance of global web access. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

The number of smartphone users in India was estimated to reach over *********** in 2023. It was estimated that by 2040, the number of smartphone users in India will reach **** billion. Smartphone users in IndiaThe number of smartphone users worldwide is projected to amount to nearly *** billion by 2027. It is expected that, by 2022, more than two thirds of the total global population will use a smartphone. Due to China’s rapid growth, the country has become a distant leader in the smartphone market, leaving the U.S., which previously held the top position, far behind. Smartphone users in China already accounted for ** percent of the country’s population in 2022. By 2028, more than ** percent of the population in China is projected to use a smartphone. For 2022, the number of smartphone users in China amounted to nearly **** billion. India, the second most populous country in the world, passed the United States in the number of smartphone users in 2017. Around *** million people in the U.S. use a smartphone by 2017, compared to *** million in India. Despite this increase in volume, the U.S. still has a higher smartphone penetration rate than India. The smartphone penetration rate in India reached close to ** percent by 2023, a penetration rate that the U.S. already reached in 2019. Samsung was the leading smartphone vendor in India in 2022, followed by Xiaomi and Vivo.