The global number of internet users in was forecast to continuously increase between 2024 and 2029 by in total 1.3 billion users (+23.66 percent). After the fifteenth consecutive increasing year, the number of users is estimated to reach 7 billion users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of internet users in countries like the Americas and Asia.

When asked about "Attitudes towards the internet", most Japanese respondents pick "I'm concerned that my data is being misused on the internet" as an answer. 35 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.

When asked about "Attitudes towards the internet", most Mexican respondents pick "It is important to me to have mobile internet access in any place" as an answer. 56 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.

When asked about "Attitudes towards the internet", most Chinese respondents pick "It is important to me to have mobile internet access in any place" as an answer. 48 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.

When asked about "Attitudes towards the internet", most Australian respondents pick "It is important to me to have mobile internet access in any place" as an answer. 54 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.

As of February 2025, 5.56 billion individuals worldwide were internet users, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 20254. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide – over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

Introduction

Digital Nomad Statistics: Remote working and traveling: who doesn’t love this combo? The COVID-19 pandemic just brought one good thing: the remote work culture! Before this, only top-level managers were allowed to work from home. However, since then, there has been a significant increase in the number of nomads, digital nomads, who live and work in the countries they travel to. These digital nomads earn their livelihood by working remotely and traveling simultaneously.

What do you need to become a digital nomad? It’s just some finance, a laptop, a working internet connection, and a passion for travel, that’s all! Let’s see if these Digital Nomad Statistics make you want to turn your life into a digital nomad!

Abstract

The objective of the survey is to prepare and publish statistical information on the availability of computers in households, Internet access at home; frequency and purposes of Internet usage; use of e-commerce, e-government services; computer literacy; ICT safety, obstacles to ICT and Internet usage. Moreover, respondents’ demographic and social characteristics, enabling the analysis of survey results by respondents’ sex, age, educational attainment, employment status, are surveyed.

Analysis unit

Households Individual

Universe

Survey population – all residents of Lithuania aged 16–74. Statistical unit – individual aged 16–74. Individuals residing in institutional households (care homes, imprisonment institutions, monasteries, convents, seminaries, etc.) are not surveyed.

Kind of data

Sample survey data [ssd]

Sampling procedure

Sample size:

Households: 7 000 Individuals: 7 000

Sampling and statistical methodology:

Data of the Population Register are used. The State Enterprise Centre of Registers is the manager of the Population Register. Data of the Population Register in on-line mode are submitted to Statistics Lithuania.

The Population Register database includes data on the residents of the Republic of Lithuania: the citizens of Lithuania, the citizens of foreign countries or persons without citizenship, declaring the place of residence in Lithuania or registering any changes of the civil state in a registry office.

The Population Register is updated regularly. All persons are obliged to declare their place of residence, i.e. to submit data on the address of the place of residence to an institution responsible for the declaration of the place of residence.

However, not all movements of the population within the country are reflected: not all persons report about changing the address to a responsible institution or the declared place of residence is not the main place of residence. Consequently, if the person included in the sample does not live at the address specified, the person actually living at that address whose birthday is the closest to the date of the interview is asked to answer the survey questionnaire.

A one-stage sampling was used, with stratification by type of residence (urban/rural) and by size (for urban area). A simple random sample of individuals aged 16- 74 from every stratum was drawn using the Population Register. Households whose members are selected are surveyed. One individual in the household was interviewed.

Mode of data collection

Other [oth]

Research instrument

Questionnaire accessible online at: https://apklausos.stat.gov.lt/en/statistines-anketos

Response rate

72.8% (IND)

As of February 2025, India was the country with the largest offline population worldwide. The South Asian country had over 651 million people without internet connection. China ranked second, with around 311.9 million people not connected to the internet. Despite these large shares of the disconnected population in these countries, China and India ranked first and second, respectively, as countries with the highest number of internet users worldwide. Internet access in Africa In 2023, Africa lagged behind other global regions regarding internet penetration rate, as only 37 percent of the continent’s population accessed the web. In contrast, around 91 percent of Europe’s population were internet users. This is heavily influenced by the infrastructure development in the region. However, some improvements are forecasted, as by 2028, the internet penetration rate in Africa will be at an estimated 48.15 percent. Global internet access challenges: disruptions and restrictions Government internet shutdowns around the world are another challenge for internet access. Between 2015 and the first half of 2023, 172 local internet connection disruptions occurred due to protests globally. Moreover, according to a 2023report on internet freedom, almost four out of ten global internet users were deprived of essential freedoms on online platforms. In 2023, 76 new restrictions on internet usage were implemented worldwide. Asia led in imposing these restrictions, accounting for approximately 55 cases across various countries in the region.

As of February 2025, China ranked first among the countries with the most internet users worldwide. The world's most populated country had 1.11 billion internet users, more than triple the third-ranked United States, with just around 322 million internet users. Overall, all BRIC markets had over two billion internet users, accounting for four of the ten countries with more than 100 million internet users. Worldwide internet usage As of October 2024, there were more than five billion internet users worldwide. There are, however, stark differences in user distribution according to region. Eastern Asia is home to 1.34 billion internet users, while African and Middle Eastern regions had lower user figures. Moreover, the urban areas showed a higher percentage of internet access than rural areas. Internet use in China China ranks first in the list of countries with the most internet users. Due to its ongoing and fast-paced economic development and a cultural inclination towards technology, more than a billion of the estimated 1.4 billion population in China are online. As of the third quarter of 2023, around 87 percent of Chinese internet users stated using WeChat, the most popular social network in the country. On average, Chinese internet users spent five hours and 33 minutes online daily.

While men constituted more than half of the active internet users in India, female users accounted for 46 percent in 2023. Over the years, the gender gap among Indian internet users appears to have been closing. In 2023, the overall number of internet users in the country amounted to over 800 million, with most of them residing in rural India.

According to an annual survey, the share of people in Japan who use the internet stood at 85.6 percent in 2024. The internet penetration rate slightly decreased compared to the previous year. Spread of the internet in JapanCommercial internet services became available in Japan in the early 1990s and were adopted by an increasing number of people in the years that followed. The use of modems was made possible by the Telecommunications Business Act, which came into effect in 1985 and liberalized the telecommunications business. Nippon Telegraph and Telephone Public Corporation (NTT), which had a monopoly on the telecommunications system until then, was privatized during that year. Compared to other parts of Asia, regulation of internet service providers (ISPs) in Japan was less strict, which made it easy for entrepreneurs to establish related startups. However, high-speed digital leased lines were comparatively expensive. A further hurdle that had to be overcome was the complexity of the Japanese writing system. As these problems became solved, the internet gained greater acceptance in Japan, so that by the early 2000s it was used by a majority of people in the country. Survey figures indicate, however, that there remain differences based on age group, household income, and the regions people live in. Internet usage todaySurvey data also show that the most common reasons for using the internet in Japan are social networking services, communicating with other people via e-mail, and the looking up of information. Among social networks, X and Instagram enjoy a particularly high popularity, while LINE reigns supreme among messaging apps. The main devices used to access the internet are smartphones and PCs. Leading internet service providers include Asahi Net, Biglobe, Nifty Corporation, NTT Plala, and So-net, while the three major mobile carriers in Japan are NTT Docomo, au by KDDI, and SoftBank. E-commerce giant Rakuten joined the competition by launching its own mobile carrier service in 2020.

As of the third quarter of 2024, around ** percent of global users accessed the internet via mobile phones, while **** percent reported doing so via smartphones. By comparison, internet access via laptop or desktop computer was reported by almost **** percent of respondents. Additionally, smart wrists were common among ** percent of the respondents. Online video consumption In 2023, texting and watching online videos were among the most popular activities for smartphone users worldwide. By the first quarter of 2024, ** percent of internet users globally were watching online videos monthly. TikTok is a prime example of this trend, as it became the platform where U.S. adults spent more daily time than on any other social media app as of June 2023. Gaming and live-streaming Video game streaming has become a leading trend in watched video content, accounting for ** percent of online reach by the fourth quarter of 2024. This growth is driven mostly by the shift from single player to multiplayer gaming. For example, the multiplayer game Grand Theft Auto V was the most-watched game, with over *** million monthly watch hours across live-streaming platforms in June 2024. On Twitch alone, gamers watched over *** billion hours of live-streamed content in the first quarter of 2024.

According to a survey on online activities of children in the Philippines, more than half of respondents had problem with slow connection on the area where they live. Other than poor signal, 22 percent of respondents stated that paying for internet or data was too expensive for them.

In 2023, the live streaming e-commerce market in China reached nearly **** trillion yuan, showing a remarkable increase from *** billion yuan in 2019 and forecast to surge to **** trillion yuan by 2026. Live commerce in China  In 2022, the largest Chinese online marketplace Taobao was estimated to have a *********** yuan revenue from its live-streaming commerce business. While most of the western internet users still associated live streaming with gaming and entertainment, it had become a vastly used shopping channel among Chinese online shoppers. The number of live streaming watchers in China hit *** million in June 2023, and shopping-related content listed as the most popular type among live streaming watchers. Live streaming commerce was not only a rivalry between online retail giants. The short-video sharing unicorns, Douyin (known as Tik Tok globally) and Kuaishou, were also popular in the market. Bridging entertainment and online shopping, live streaming has the huge potential to change the status quo and become the new norm for e-commerce in China.

In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.

How popular is Instagram?

Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.

India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.

Gen Z and Instagram

As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.

Most followed accounts on Instagram

As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.

The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.

According to a survey, Facebook was the most popular social media platform for live streaming shopping, used for this activity by nearly ** percent of global internet users. Instagram ranked second, with ** percent of respondents, followed by TikTok, with almost ** percent.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

As of 2020, four billion people worldwide were connected to the mobile internet. However, there is still quite a large usage gap, with *** billion people worldwide who live within mobile broadband but are not connected.

According to a survey conducted in March 2024, 12 percent of U.S. adults aged 18 to 34 reported that they watched live stream videos several times a day. However, 17 percent of U.S. adults aged 35 to 54 reported that they never watched live stream videos. Only 13 percent of U.S. adults 55 and older watched live stream videos several times a day.

Going live: meet the streamers In May 2024, American YouTuber and gamer KaiCenat was the leading Twitch streamer worldwide – with 19.5 million hours watched in the previous 30 days. As in the case of their audiences, most live streamers topping the ranking were men as of February 2022: less than one in 10 of the leading streamers on Twitch, YouTube, and Facebook gaming was a woman. Rivers_gg was the leading female streamer on Twitch, with 8.88 million hours between January and May 2023, while Texas-based Amouranth ranked fourth with 6.44 million hours watched by global users in the first months of 2023. The streamer made news when she decided to join Kick exclusively, becoming the platform’s leading female streamer in July 2023 with around 500 thousand hours watched during the month.

Kick positioning Kick is a live streaming platform launched at the end of 2022 to compete with market leader YouTube Gaming and Amazon-backed Twitch. In the first quarter of 2023, Kick slid into the ranking of the most popular global live streaming platforms, with over 58 million hours watched by global users. While the number remains less significant when compared to the eight billion hours watched generated by YouTube, as well as the five billion hours watched cranked up by Twitch, Kick has been aggressively marketing itself as a creators’ hub in order to attract more creative talents. In mid-August 2023, the company announced the opening of their first Creator Incentive program, designed to boost emerging streamers’ popularity and increase the platform’s visibility.