Internet sales in Great Britain by store type, month and year.

Internet sales have played an increasingly significant role in retailing. In 2025, e-commerce accounted for over ***percent of retail sales worldwide. Forecasts indicate that by 2030, the online segment will make up ***percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************ U.S. dollars, a figure expected to approach * trillion U.S. dollars by 2030. Digital development boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the globe. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditional commercial fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The order share of online shopping via smartphones and tablets now outperforms traditional e-commerce via desktop computers. As such, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2023, South Korea was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. Malaysia, UAE, and Turkey completed the top of the ranking.

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q2 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

In the first quarter 2025, the share of e-commerce in total U.S. retail sales stood at **** percent, up from the previous quarter. From January to March 2025, retail e-commerce sales in the United States hit over *** billion U.S. dollars, the highest quarterly revenue in history. How e-commerce measures up in total U.S. retail In 2024, the reported total value of retail e-commerce sales in the United States amounted to over ****trillion U.S. dollars—impressive, but the figure pales compared to the total annual retail trade value of ******trillion U.S. dollars. Rising e-commerce segments Online shopping is popular among all age groups, though digital purchases are most common among Millennial internet users. In 2022, around ** percent of Millennials purchased items via the internet. Mobile commerce is also growing in popularity, as consumers increasingly rely on their smartphones and mobile apps for shopping activities. In the fourth quarter of 2022, m-commerce spending made up ** percent of the overall online spending in the United States.

This table presents information about developments in retail turnover (SIC 2008 code 47). The data is broken down in two ways. The first breakdown refers to the sales channel: shops that predominantly sell goods online and those that predominantly sell goods through other sales channels (physical shops, markets, etc.). The second breakdown refers to the main economic activity: shops that predominantly sell food and drugstore items, consumer electronics, clothes and fashion items or other non-food. Developments are presented as percentage changes compared to a previous year and by means of indices. In this table, the base year is updated to 2015, in previous publications the base year was 2013. The survey used to measure turnover change for online sales covers retail trade companies with 10 or more employees; these represent 65-70 percent of total online sales. Small businesses are not covered.

Data available from January 2014.

Status of the figures Figures of 2025 are provisional, the preceding periods are definite. The figures of a calendar year will become definite no later than five months after the end of that calendar year. Until then, the figures in this table will be 'provisional' and can still be adjusted as a result of delayed response.

Changes as of September 1, 2025: Figures of July 2025 have been added. Figures of preceding periods in 2025 may have been adjusted.

When will new figures be published? As a rule, monthly statistics are published six to eight weeks after the end of the reporting month. Quarterly statistics are published on the last working day of the second month after the quarter. Once definite figures have been published, Statistics Netherlands will only revise the results if significant adjustments and/or corrections are necessary.

View quarterly updates and historical trends for US E-Commerce Sales as Percent of Retail Sales. from United States. Source: Census Bureau. Track economic…

Descriptions and categories of the Internet Sales Index and their percentage of all retailing for Great Britain.

In March 2025, the share of total retail sales of textile products, clothes, and shoes made online in Great Britain amounted to ** percent. A peak was reached in February 2021, when online sales reached about ** percent of total retail sales of textile products, clothes, and shoes in Great Britain.

China Online Retail Sales: YoY: Year to Date: Goods data was reported at 5.700 % in Mar 2025. This records an increase from the previous number of 5.000 % for Feb 2025. China Online Retail Sales: YoY: Year to Date: Goods data is updated monthly, averaging 19.900 % from Jun 2014 (Median) to Mar 2025, with 115 observations. The data reached an all-time high of 49.900 % in Sep 2014 and a record low of 3.000 % in Feb 2020. China Online Retail Sales: YoY: Year to Date: Goods data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HA: Online Retail Sales.

Since 2010, retail internet sales have shown a positive trend in Great Britain. However, 2022 represented an exception, as online retail sales declined by 9.8 percent that year. In 2024, internet sales increased again by 8.7 percent.

This dataset provides a comprehensive overview of online sales transactions across different product categories. Each row represents a single transaction with detailed information such as the order ID, date, category, product name, quantity sold, unit price, total price, region, and payment method.

Columns:

• Order ID: Unique identifier for each sales order.
• Date:Date of the sales transaction.
• Category:Broad category of the product sold (e.g., Electronics, Home Appliances, Clothing, Books, Beauty Products, Sports).
• Product Name:Specific name or model of the product sold.
• Quantity:Number of units of the product sold in the transaction.
• Unit Price:Price of one unit of the product.
• Total Price: Total revenue generated from the sales transaction (Quantity * Unit Price).
• Region:Geographic region where the transaction occurred (e.g., North America, Europe, Asia).
• Payment Method: Method used for payment (e.g., Credit Card, PayPal, Debit Card).

Insights:

• 1. Analyze sales trends over time to identify seasonal patterns or growth opportunities.
• 2. Explore the popularity of different product categories across regions.
• 3. Investigate the impact of payment methods on sales volume or revenue.
• 4. Identify top-selling products within each category to optimize inventory and marketing strategies.
• 5. Evaluate the performance of specific products or categories in different regions to tailor marketing campaigns accordingly.

In March 2025, the value of internet sales as a percentage of total retail sales in Great Britain amounted to 26.3 percent. This was a slight increase compared with the previous month, when online retail sales accounted for 25.9 percent of total retail sales.

Retail Sales: via Internet: % of Retail Trade Turnover: CF: Kursk Region data was reported at 4.900 % in 2024. This records an increase from the previous number of 4.110 % for 2023. Retail Sales: via Internet: % of Retail Trade Turnover: CF: Kursk Region data is updated yearly, averaging 0.800 % from Dec 2014 (Median) to 2024, with 11 observations. The data reached an all-time high of 4.900 % in 2024 and a record low of 0.100 % in 2016. Retail Sales: via Internet: % of Retail Trade Turnover: CF: Kursk Region data remains active status in CEIC and is reported by Federal State Statistics Service. The data is categorized under Russia Premium Database’s Wholesale, Retail and Catering Sector – Table RU.RJB032: Retail Sales: via Internet as % of Total Retail Trade Turnover.

Snapshot img

The online retail market share in the US is expected to increase to USD 460.13 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 11.64%.

The report extensively covers online retail market in the US segmentation by the following:

Product - Apparel, footwear, and accessories, consumer electronics and electricals, food and grocery, home furniture and furnishing, and others
Device - Smartphones and tablets and PCs

The US online retail market report offers information on several market vendors, including Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp., eBay Inc., Kroger Co., Target Corp., The Home Depot Inc., Walmart Inc., and Wayfair Inc. among others.

This online retail market in the US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches.

What will the Online Retail Market Size in the US be During the Forecast Period?

Download the Free Report Sample to Unlock the Online Retail Market Size in the US for the Forecast Period and Other Important Statistics

Online Retail Market in the US: Key Drivers, Trends, and Challenges

The growing seasonal and holiday sales is notably driving the online retail market growth in the US, although factors such as transportation and logistics may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online retail industry in the US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key US Online Retail Market Driver

The growing seasonal and holiday sales is one of the key drivers supporting the US online retail market growth. For instance, from November 1 to December 24, e-commerce sales in the US increased by 11% in 2021, when compared to a massive 47.2% growth in the holiday season of 2020. E-commerce sales made up 20.9 % of total retail sales in the holiday season of 2021, slightly higher than 20.6 percent in 2020. Thanksgiving, Black Friday, and Cyber Monday are the days that see a high amount of online shopping. Apparel, footwear and accessories, consumer electronics, computer hardware, and toys are the largest gaining product categories during the holiday season. Consumers in the US spent $204.5 billion online in November and December 2021, up 8.6% over the same period in 2020. Such exciting sales and offers are driving the market growth.

Key US Online Retail Market Trend

Omni-channel retailing is one of the key US online retail market trends fueling the market growth. It is rapidly becoming the norm for many retailers in the US. It offers consumers the option to shop online and pick up the merchandise from the store nearest to their location on the same day. Retailers are observing a high web influence on their in-store sales. For instance, Best Buy is integrating its offline and online stores to boost revenues. As a part of its omnichannel strategy, the retailer is utilizing physical stores as distribution centers for online purchases. According to Best Buy, 40% of its online shoppers prefer picking up their purchases from physical stores. Best Buy also challenges online and discount retailers with its match-to-price strategy, claiming to offer gadgets at or below the price offered by competitors. Such strategies are expected to boost market growth during the forecast period.

Key US Online Retail Market Challenge

Transportation and logistics are some of the factors hindering the US online retail market growth. Product procurement or sourcing, shipment of ordered items, and delivery to customers are the three major processes where the intervention of transportation and logistics come into the picture. All these processes require a high investment of both time and money, which challenges the efficiency and effectiveness of retailers and their costing strategies. The higher cost incurred from transportation and logistics reduces the margin of retailers, and most of the time, retailers are unable to break even. Between rising fuel prices, driver shortages, as well as a governmental and societal push for increased digitization and sustainability, transport and logistics will continue to be under a lot of pressure. Such factors will negatively impact the market growth during the forecast period.

This online retail market in the US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Online Retail Market Vendors in the US?

The report analyzes the market’s competitive landscape and offers information on sever

This table provides information about the turnover development of internet sales by the retail sector (SBI 2008 section 47). The data can be divided into different groups of stores: the stores that mainly trade online and those that mainly trade via other sales channels (physical store, market, etc.). The development is shown using indices and as a percentage change compared to the same period in the previous year. The measured turnover development from internet sales relates to medium-sized and large-sized retail companies (companies with 10 or more employees). These companies represent approximately 65-70 percent of online retail sales. Small businesses are not included in the survey. The base year (2013) differs from other CBS publications, because the data is only requested from 2013 onwards. This should be taken into account when comparing with data from other tables. The turnover development statistics from internet sales are in an experimental phase. It is possible that the methodology will be revised in the meantime. This should be taken into account when using these figures. Data available from January 2014 to January 2018. Status of the figures: The figures for 2018 are provisional, those for the other periods are final. Changes as of June 13, 2018: None, the table has been discontinued. When will new numbers come out? Not applicable anymore. This table will be discontinued on 13 June 2018 as a result of the five-year base shift and will be replaced by a new table. For more information about the base shift, see section 3.

Online shopping has become a way of life. Once considered a novelty, much like the internet itself, the online shopping phenomenon has surpassed business and consumer expectations. It has evolved and expanded rapidly, with escalating internet and broadband uptake and changing consumer attitudes helping online shopping become a mainstream retail avenue. Greater investment in online platforms to advance website navigation, enhance security and improve delivery is fuelling a shift in consumer buying habits towards online shopping. The pandemic brought retail trading in Australia to a standstill, with lockdown periods and restrictions leading to a surge in online shopping sales. As consumers jumped online at breakneck speed, the online market was flooded with new entrants and businesses ramped up their digital sales capabilities to keep up with demand. Despite the hype and surge in sales, challenging trading conditions in the post-pandemic environment have eroded some of the earlier gains. Strong inflation and rising interest rates have combined to create a cost-of-living crisis, with consumers reassessing their online spending habits in the face of tightening purse strings. Nonetheless, revenue is anticipated to have grown at an annualised 7.4% over the five years through 2024-25 and is expected to total $58.0 billion in the current year, when revenue is set to climb by an estimated 5.2%. Going forwards, online shopping revenue is forecast to climb at an annualised 6.5% through the end of 2029-30 to total a projected $79.4 billion, aided by continued consumer demand. Greater digital connectivity will allow consumers to shop anywhere and anytime, with advances in augmented reality opening new doors for online retailers. Strong revenue prospects will entice more bricks-and-mortar retailers to launch online stores to complement their physical store network, while many online retailers will open shopfronts and flagship stores, blurring the lines between the two. Escalating competition, particularly from international low-cost retailers like Temu and Shein, will limit growth in profitability.

This dataset contains a list of sales and movement data by item and department appended monthly. Update Frequency : Monthly

Retail Sales: via Internet: % of Retail Trade Turnover: VR: Samara Region data was reported at 6.630 % in 2024. This records an increase from the previous number of 5.130 % for 2023. Retail Sales: via Internet: % of Retail Trade Turnover: VR: Samara Region data is updated yearly, averaging 1.200 % from Dec 2014 (Median) to 2024, with 11 observations. The data reached an all-time high of 6.630 % in 2024 and a record low of 0.700 % in 2014. Retail Sales: via Internet: % of Retail Trade Turnover: VR: Samara Region data remains active status in CEIC and is reported by Federal State Statistics Service. The data is categorized under Russia Premium Database’s Wholesale, Retail and Catering Sector – Table RU.RJB032: Retail Sales: via Internet as % of Total Retail Trade Turnover.

Retail Sales: via Internet: % of Retail Trade Turnover: Central Federal District (CF) data was reported at 12.940 % in 2024. This records an increase from the previous number of 10.220 % for 2023. Retail Sales: via Internet: % of Retail Trade Turnover: Central Federal District (CF) data is updated yearly, averaging 3.200 % from Dec 2014 (Median) to 2024, with 11 observations. The data reached an all-time high of 12.940 % in 2024 and a record low of 0.800 % in 2014. Retail Sales: via Internet: % of Retail Trade Turnover: Central Federal District (CF) data remains active status in CEIC and is reported by Federal State Statistics Service. The data is categorized under Russia Premium Database’s Wholesale, Retail and Catering Sector – Table RU.RJB032: Retail Sales: via Internet as % of Total Retail Trade Turnover.