In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

Internet sales in Great Britain by store type, month and year.

Internet sales have played an increasingly significant role in retailing. In 2024, e-commerce accounted for over ** percent of retail sales worldwide. Forecasts indicate that by 2029, the online segment will make up close to over ** percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************** U.S. dollars, a figure expected to exceed **** trillion U.S. dollars by 2028. Digital development in Latin America boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the region. So much so that Brazil and Argentina appear to lead the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditioe-comernal fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The average order value of online shopping via smartphones and tablets still lags traditional e-commerce via desktop computers. However, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2021, Malaysia was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. South Korea, Taiwan, and the Philippines completed the top of the ranking.

A comprehensive dataset providing key insights into the eCommerce industry, including global retail online sales projections, number of eCommerce stores, digital buyer statistics, revenue growth in the United States, sector-wise revenue details with a focus on consumer electronics, average conversion rates, and mobile commerce sales forecasts.

In the first quarter 2025, the share of e-commerce in total U.S. retail sales stood at **** percent, up from the previous quarter. From January to March 2025, retail e-commerce sales in the United States hit over *** billion U.S. dollars, the highest quarterly revenue in history. How e-commerce measures up in total U.S. retail In 2024, the reported total value of retail e-commerce sales in the United States amounted to over ****trillion U.S. dollars—impressive, but the figure pales compared to the total annual retail trade value of ******trillion U.S. dollars. Rising e-commerce segments Online shopping is popular among all age groups, though digital purchases are most common among Millennial internet users. In 2022, around ** percent of Millennials purchased items via the internet. Mobile commerce is also growing in popularity, as consumers increasingly rely on their smartphones and mobile apps for shopping activities. In the fourth quarter of 2022, m-commerce spending made up ** percent of the overall online spending in the United States.

According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

Exploring Online Sales Data with Power BI !!

Another productive day diving into online sales dataset! Here’s a roundup of the insights I uncovered today:

Revenue by Category: Analyzed revenue distribution across different product categories to identify high-performing sectors.

Revenue by Sub-Category: Drilled down into sub-categories for a more granular view of revenue streams.

Revenue by Payment Mode: Examined revenue patterns based on payment methods to understand customer preferences.

Revenue by State: Mapped out revenue by state to pinpoint geographical strengths and opportunities.

Profit by Category: Evaluated profitability across product categories to assess which categories yield the highest profit margins.

Profit by Sub-Category: Explored profit levels at a sub-category level to identify the most profitable segments.

Profit by Payment Mode: Analyzed profit distribution across different payment methods.

Top 5 States by Revenue and Profit: Highlighted the top 5 states driving the most revenue and profit, offering insights into regional performance.

Sales Map by State: Visualized sales data on a map to provide a geographical perspective on sales distribution.

Total Quantity, Revenue, and Profit: Aggregated data to give an overview of total quantities sold, overall revenue, and total profit.

Filter by Category: Added a filter functionality to focus on specific categories and refine data analysis.

Percentage of online sales obtained from customers located in specific regions by the North American Industry Classification System (NAICS) and size of enterprise.

In 2023, e-commerce comprised over 15.6 percent of total retail sales in the United States. Forecasts suggest that this proportion will continue to rise steadily in the coming years, reaching approximately 20.6 percent by 2027. Fashion fever The digital revolution has significantly changed how retail is done, impacting a wide range of product categories. Out of all e-commerce product categories, apparel and accessories are the most purchased online in the United States. As of February 2023, roughly 18 percent of all fashion retail sales took place online. Furniture and home furnishing, as well as computer and consumer electronics, ranked second, with over 15 percent of each product category purchased via the internet. The product categories that are least purchased online are office equipment and supplies (1.4 percent) and books, music, and video (5.1 percent). Shopping hotspots Amazon dominates the e-commerce industry in the United States, though other competitors still have significant market share. In December 2023, amazon.com was the most-visited e-commerce and shopping site in the United States. That month, around 45 percent of all visits to e-commerce sites were made to Amazon. Other popular shopping sites include ebay.com, walmart.com, etsy.com, and target.com. The staggering proportion of online retail sales in the country attributed to Amazon is quite remarkable. In 2023, Amazon's website accounted for almost half of all online computer and consumer electronics sales. Similarly, nearly one-third of online fashion purchases in the country were made on Amazon.

China Internet: Sales Revenue: Year to Date: Data Center data was reported at 10,700.000 RMB mn in Sep 2018. This records an increase from the previous number of 8,880.000 RMB mn for Aug 2018. China Internet: Sales Revenue: Year to Date: Data Center data is updated monthly, averaging 6,250.000 RMB mn from Jun 2017 (Median) to Sep 2018, with 15 observations. The data reached an all-time high of 11,900.000 RMB mn in Dec 2017 and a record low of 1,760.000 RMB mn in Feb 2018. China Internet: Sales Revenue: Year to Date: Data Center data remains active status in CEIC and is reported by Ministry of Industry and Information Technology. The data is categorized under China Premium Database’s Information and Communication Sector – Table CN.ICE: Internet: Internet Business.

Apparel and accessories was the e-commerce category with the highest share in total retail sales in the United States as of February 2023. **** percent of all retail sales in the fashion segment were generated online. The category with the second-highest percentage of retail sales in the U.S. was furniture, at **** percent. At the other end of the spectrum, office equipment and supplies had the lowest share of retail sales, below *** percent. The continuous rise of e-commerce Online shopping is on the rise in the United States. The share of all retail sales in the U.S. stemming from online shopping has increased from *** percent in the first quarter of 2010 to a record-breaking **** percent in the third quarter of 2023. Consequently, the sales of retail e-commerce have surged from ** million U.S. dollars in the first quarter of 2010 to more than *** billion U.S. dollars in the third quarter of 2023. This boom is forecast to continue over the next few years, with the estimated revenue from online sales, including digital services, reaching **** trillion U.S. dollars by 2027. The king of e-commerce In the United States, the number of online shoppers continues to grow. In 2023, there were more than a quarter of a million online shoppers, and the number is forecast to reach over *** million by 2028. The most popular online shopping destination in the U.S., Amazon, sees a surge of shoppers during certain shopping occasions, which feature appealing bargains that encourage extravagant spending. In 2023, the biggest increase in sales occurred on Black Friday, with an increase of nearly ** percent. Amazon's deal event for Prime members, Prime Day, saw ** percent more sales. As for Cyber Monday, sales went up by ** percent.

China Others: Jingdong Online Sales: Market Share data was reported at 11.700 % in Mar 2025. This records a decrease from the previous number of 11.790 % for Feb 2025. China Others: Jingdong Online Sales: Market Share data is updated monthly, averaging 12.230 % from Jan 2019 (Median) to Mar 2025, with 75 observations. The data reached an all-time high of 15.518 % in Mar 2021 and a record low of 9.420 % in Jan 2023. China Others: Jingdong Online Sales: Market Share data remains active status in CEIC and is reported by CEIC Data. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTC: Jingdong Online Sales: By Category.

This table presents information about developments in retail turnover (SIC 2008 code 47). The data is broken down in two ways. The first breakdown refers to the sales channel: shops that predominantly sell goods online and those that predominantly sell goods through other sales channels (physical shops, markets, etc.). The second breakdown refers to the main economic activity: shops that predominantly sell food and drugstore items, consumer electronics, clothes and fashion items or other non-food. Developments are presented as percentage changes compared to a previous year and by means of indices. In this table, the base year is updated to 2015, in previous publications the base year was 2013. The survey used to measure turnover change for online sales covers retail trade companies with 10 or more employees; these represent 65-70 percent of total online sales. Small businesses are not covered.

Data available from January 2014.

Status of the figures Figures of 2025 are provisional, the preceding periods are definite. The figures of a calendar year will become definite no later than five months after the end of that calendar year. Until then, the figures in this table will be 'provisional' and can still be adjusted as a result of delayed response.

Changes as of June 2, 2025: Figures of April 2025 have been added. Figures of preceding periods in 2025 may have been adjusted.

When will new figures be published? As a rule, monthly statistics are published six to eight weeks after the end of the reporting month. Quarterly statistics are published on the last working day of the second month after the quarter. Once definite figures have been published, Statistics Netherlands will only revise the results if significant adjustments and/or corrections are necessary.

China Internet: Sales Revenue: Year to Date: Information Service data was reported at 618,800.000 RMB mn in Sep 2018. This records an increase from the previous number of 539,500.000 RMB mn for Aug 2018. China Internet: Sales Revenue: Year to Date: Information Service data is updated monthly, averaging 414,700.000 RMB mn from Jun 2017 (Median) to Sep 2018, with 15 observations. The data reached an all-time high of 646,900.000 RMB mn in Dec 2017 and a record low of 125,100.000 RMB mn in Feb 2018. China Internet: Sales Revenue: Year to Date: Information Service data remains active status in CEIC and is reported by Ministry of Industry and Information Technology. The data is categorized under China Premium Database’s Information and Communication Sector – Table CN.ICE: Internet: Internet Business.

The revenue in the e-commerce market in the United States was forecast to continuously increase between 2025 and 2029 by in total 498.2 billion U.S. dollars (+37.16 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 1.8 trillion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and number of users. The Statista Market Insights cover a broad range of additional markets.

China Internet: Sales Revenue: Year to Date: Information Service: Online Game data was reported at 74,300.000 RMB mn in May 2018. This records an increase from the previous number of 58,700.000 RMB mn for Apr 2018. China Internet: Sales Revenue: Year to Date: Information Service: Online Game data is updated monthly, averaging 81,500.000 RMB mn from Jun 2017 (Median) to May 2018, with 11 observations. The data reached an all-time high of 150,200.000 RMB mn in Dec 2017 and a record low of 47,400.000 RMB mn in Feb 2018. China Internet: Sales Revenue: Year to Date: Information Service: Online Game data remains active status in CEIC and is reported by Ministry of Industry and Information Technology. The data is categorized under China Premium Database’s Information and Communication Sector – Table CN.ICE: Internet: Internet Business.

In Qatar, the estimated sales amount across various store categories provides key insights into the market's dynamics. Beauty & Fitness, as a prominent category, generates significant sales, totaling $19.19M, which is 6.20% of the region's total sales in this sector. Consumer Electronics follows with robust sales figures, achieving $12.52M in sales and comprising 4.05% of the region's total. Computers contributes a considerable amount to the regional market, with sales of $12.41M, accounting for 4.01% of the total sales in Qatar. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

China Tmall Online Sales: Number of Store data was reported at 323.013 Unit th in Aug 2020. This records an increase from the previous number of 316.519 Unit th for Jul 2020. China Tmall Online Sales: Number of Store data is updated monthly, averaging 279.212 Unit th from Jun 2019 (Median) to Aug 2020, with 15 observations. The data reached an all-time high of 323.013 Unit th in Aug 2020 and a record low of 238.574 Unit th in Jun 2019. China Tmall Online Sales: Number of Store data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Qatar. Custom Cart shows a significant lead, with total sales amounting to $253.17M, which constitutes 81.84% of the region's total sales on platforms. WooCommerce reports sales of $36.25M, accounting for 11.72% of the total platform sales in Qatar. Shopify also holds a notable share, with its sales reaching $19.49M, representing 6.30% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Qatar, highlighting which platforms are driving the most sales.

In United Arab Emirates, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $48.81B, which is 48.14% of the region's total sales in this sector. Beauty & Fitness follows with robust sales figures, achieving $2.18B in sales and comprising 2.15% of the region's total. Computers contributes a considerable amount to the regional market, with sales of $79.31M, accounting for 0.08% of the total sales in United Arab Emirates. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.