Canadian Internet use survey, Internet use, Internet shopping by type of Internet shopper for Canada and selected regions from 2005 to 2009. (Terminated)

When asked about "Attitudes towards online shopping", most Canadian respondents pick ******************************************************************************* as an answer. ** percent did so in our online survey in 2025. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.

A 2023 survey found that item costs and savings were the most important factor which online shoppers in Canada considered when making a purchase from an online store instead of a traditional store. In second place was the shipping costs with ** percent of respondents considering this aspect important.

According to a March 2022 survey, the computer remains the device most used by Canadians for online shopping. In the 12 months prior to the study, ** percent reported using a computer to make an internet purchase, while ** percent stated using a mobile phone to do so.

In Canada, the distribution of stores across different platforms presents a dynamic picture of the market. Shopify, as a leading platform, hosts 163.33K stores, accounting for 45.67% of the total store count in the region. This is closely followed by WooCommerce, which supports 75.97K stores, representing 21.24% of the region's total. Wix makes a significant contribution with 31.46K stores, or 8.80% of the total. The chart underscores the diversity and preferences of store owners in Canada regarding their choice of platform.

This chart offers an insightful look at the store count by category in Canada. Leading the way is Apparel, with 43.39K stores, which is 15.77% of the total stores in the region. Next is Home & Garden, contributing 37.12K stores, or 13.50% of the region's total. Beauty & Fitness also has a notable presence, with 26.09K stores, making up 9.48% of the store count in Canada. This breakdown provides a clear picture of the diverse retail landscape in Canada, showcasing the variety and scale of stores across different categories.

The E-Commerce and Online Auctions industry in Canada comprises retailers that primarily sell their products online. Accelerated by the rising number of internet and mobile connections, industry revenue is expected to post strong gains, increasing at an expected CAGR of 9.9% to $82.1 billion over the past five years, including an expected increase of 6.7% in 2024 alone. The exceptional rate of growth in this industry is aided in part by increasing internet traffic volume like the number of fixed broadband and mobile connections. Additionally, COVID-19 created a unique opportunity for the industry to benefit from consumers not being able to visit certain stores. Consequently, revenue skyrocketed in 2020 as consumers were forced to shop for certain goods online. Despite strong revenue growth, the average industry profit margin has only increased slightly as a result of new entrants and increased price-based competition. As internet traffic increases and online shopping becomes more popular, retailers are expanding the products they carry to include common household goods. Hard-to-find niche products or products that are no longer being produced have also found a place in online markets because retailers do not have to contend with limited shelf space. As product ranges have grown, so has the number of industry operators. While the industry has attracted many new entrants, Amazon.com.ca Inc. (Amazon Canada) has gained a dominant market share. In 2013, the company launched its popular Amazon Prime service in Canada, boosting revenue, and has expanded in subsequent years to dominate the industry. Amazon Canada's revenue is anticipated to outpace the broader industry, and this rapid growth is indicative of its dominance in the industry. This has also forced other e-commerce companies to improve their shipping times, which has made e-commerce shopping even more convenient for shoppers. Over the next five years, revenue growth will slow compared to the previous period but will continue to remain strong because of a growing economy and a continuation of increased online shopping from consumers. Industry revenue is expected to increase at a CAGR of 5.1% to $36.1 billion over the five years to 2029. Ultimately, the industry will continue growing, and because of low barriers to entry, the number of online retailers will rise, furthering price-based competition.

A 2023 survey found that traditional in-store shopping was preferred by the majority of Canadians when it came to retail purchases. Online stores were preferred by about ** percent of shoppers.

Canada E-Commerce Market size was valued to be USD 38.56 Billion in the year 2024 and it is expected to reach USD 81.5 Billion in 2032, at a CAGR of 9.7% from 2025 to 2032.Canada E-Commerce Market DriversHigh Internet and Smartphone Penetration: Canada boasts high rates of internet and smartphone penetration, providing widespread access to online platforms and enabling convenient online shopping.Growth of Mobile Commerce: The increasing use of smartphones and tablets is driving the growth of mobile commerce, enabling consumers to shop online anytime, anywhere.Improved Logistics and Delivery Infrastructure: The development of efficient logistics and delivery networks, including same-day and next-day delivery options, has enhanced the e-commerce experience for Canadian consumers.Government Support: Government initiatives to support digital commerce, such as improving digital infrastructure and promoting e-commerce adoption, are also contributing to market growth.

This chart provides a detailed overview of the number of Canada online retailers by Monthly Sales. Most Canada stores' Monthly Sales are Less than $100.00, there are 144.58K stores, which is 97.82% of total. In second place, 2.19K stores' Monthly Sales are $10.00M to $100.00M, which is 1.48% of total. Meanwhile, 585 stores' Monthly Sales are $100.00K to $1.00M, which is 0.40% of total. This breakdown reveals insights into Canada stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

The number of users in the e-commerce market in Canada was forecast to continuously increase between 2025 and 2029 by in total *** million users (+***** percent). After the ninth consecutive increasing year, the number of users is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of users of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the revenue and revenue growth.The Statista Market Insights cover a broad range of additional markets.

This chart provides a detailed overview of the number of Canada online retailers by Monthly Visitors. Most Canada stores' Monthly Visitors are Less than 100, there are 104.86K stores, which is 56.50% of total. In second place, 50.13K stores' Monthly Visitors are 100 to 1K, which is 27.01% of total. Meanwhile, 24.37K stores' Monthly Visitors are 1K to 10K, which is 13.13% of total. This breakdown reveals insights into Canada stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

The pie chart showcases the distribution of app/software spending by store category in Canada, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $46.41M units representing 22.64% of the overall spending. Following closely behind is Home & Garden with a spend of $24.95M units, comprising 12.18% of the total. Beauty & Fitness also contributes significantly with a spend of $22.15M units, accounting for 10.81% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

The Canada E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

This chart provides a detailed overview of the number of Canada online retailers by Number of Employee. Most Canada stores' Number of Employee are Less than 10, there are 40.52K stores, which is 87.52% of total. In second place, 1.52K stores' Number of Employee are 20 to 50, which is 3.28% of total. Meanwhile, 1.52K stores' Number of Employee are 10 to 20, which is 3.27% of total. This breakdown reveals insights into Canada stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Canadian Internet use survey, Internet use, Internet shopping by type of Internet shopper for Canada and selected regions from 2005 to 2009. (Terminated)

This chart illustrates the estimated sales amounts generated by stores on various platforms within Canada. Custom Cart shows a significant lead, with total sales amounting to $968.62B, which constitutes 75.94% of the region's total sales on platforms. SAP Commerce Cloud reports sales of $139.57B, accounting for 10.94% of the total platform sales in Canada. Sitecore Commerce also holds a notable share, with its sales reaching $103.37B, representing 8.10% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Canada, highlighting which platforms are driving the most sales.

Retail Trade, e-commerce sales, Canada, by industries based on North American Industry Classification System (NAICS), monthly.

We asked Canadian consumers about "Most popular online shops" and found that ******** takes the top spot, while ************ is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 2,728 consumers in Canada. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.

In Canada, the estimated sales amount across various store categories provides key insights into the market's dynamics. Home & Garden, as a prominent category, generates significant sales, totaling $962.58B, which is 75.47% of the region's total sales in this sector. Business & Industrial follows with robust sales figures, achieving $141.90B in sales and comprising 11.13% of the region's total. Apparel contributes a considerable amount to the regional market, with sales of $126.73B, accounting for 9.94% of the total sales in Canada. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.