As of August 2024, the Google Chrome browser accounted for over 65 percent of the global market for internet browsers. Apple’s Safari browser was the second most popular internet browser around the world, accounting for about 18.6 percent of market share. Apart from these two, no other browser controlled more than five percent of the overall market share. Internet use With billions of people around the world having some form of access to the technology, around half of the world’s population can be classified as internet users. In countries like Japan, the United Kingdom, and Germany, a big majority of citizens access the internet on a daily basis, whether it be for work or personal entertainment. In the United States, the average adult spends hours per day online, once again showing the large importance of internet in peoples’ daily lives. Web browsers Web browsers serve as the platform through which users from across the globe access the contents of the internet. With the help of a web browser, users can access a huge variety of content including entertainment sites, social media, and online shopping retailers. In recent years, social media sites such as Facebook have become some of the most popular sites, with users determined to keep up-to-date with the digital presence of their friends, families, and favorite celebrities.

As of March 2025, Google Chrome accounted for around 53 percent of overall internet browser market share in the United States. Seemingly the only competitor that could challenge Google Chrome’s position at the top of the U.S. market is Apple’s Safari browser, which accounted for an additional 32 percent of the market share at that time. No other web browsers reached even ten percent market share. Web browsers Web browsers serve as the vehicle through which users gain access to the World Wide Web. They allow users from around the world to access a huge variety of content including everything from entertainment sites, to social media, to online shopping. In recent years, social media sites such as Facebook have become some of the most frequently visited sites in the world, as users seek to keep up to date with the digital presence of their friends, families, and favorite celebrities. Types of browser Web browsers, and internet access in general, were initially only available to desktop computers, but as technology has advanced, browsers are becoming standard features of smartphones, TVs, and other consumer electronic devices. Today, Chrome for Android and Safari for iPhone rank among the most widely user web browsers in the world alongside their desktop counterparts.

As of October 2024, Google Chrome had the largest market share in the United States, with over 54 percent, followed by Apple's Safari, with 31 percent. Furthermore, Microsoft's Edge browser had a United States market share of 7 percent. The new Microsoft Edge was based on Chromium and was released in January 2020. Web browsers Web browsers serve as the application software through which users from across the globe access the contents of the World Wide Web. Browsers are available on a range of devices: desktop PCs, laptops, tablets, smartphones, and consoles. Given the popularity of smartphones, mobile devices have become the primary way to access the internet, overtaking PCs. Google Chrome has been the most popular web browser worldwide in the past decade, holding almost two-thirds of the market in 2023. Safari followed, occupying around 19 percent of the market. Safari turns 20 years old Safari is a web browser developed by Apple and first launched in January 2003. With regular updates, Safari is integrated into iOS, macOS, and iPadOS, the operating systems of iPhones, Macs, and iPads. Thanks to the popularity of Apple devices worldwide, Safari is used as a web browser at different rations in the United States and in many European countries. For instance, Safari held over 29 percent of the UK internet browser market in August 2022 but only 11 percent of the German web browser market in November 2022.

Around 65.5 percent of web traffic in Saudi Arabia in December 2023 was through Chrome. Roughly 25.7 percent of web traffic was through Safari.

As of December 2024, the browser which recorded the highest web traffic in Romania was Google Chrome, followed by Safari. Samsung Internet surpassed Firefox, ranking third, accounting for approximately 3.4 percent of the internet traffic in the country.

The web browser Chrome accounted for more than 55 percent of the web traffic in Japan in December 2024, which made it the leading browser in this regard. Chrome was followed by Safari, Edge, and Firefox.

Internet users across India accessed web pages largely on Google Chrome in December 2023. Opera ranked second during that time period, far behind with about four percent. Microsoft Edge, on the other hand, had a share of 1.1 percent.

As of December 2024, Google's Chrome web browser had the largest share of web traffic in the United Arab Emirates, at around 81 percent. In comparison, Safari web browser had around 14.3 percent, a four percent drop from the previous year.

Chrome accounted for nearly 55 percent of the web traffic in Kenya as of January 2024, representing the most popular browser in the country. Opera was the second-leading web browser, with around 40 percent of the total traffic. Overall, most of the web traffic in Kenya occurred via mobile devices.

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

In March 2025, the Google Chrome browser was the leader in the mobile internet browser market, with a share of 66.75 percent. As the runner-up, Apple’s Safari had a market share of around 23 percent. Other contenders in the field include Samsung Internet and Opera. Browser market Around half of the world’s population uses the internet regularly, and web browsers serve as the channel through which users from across the globe access the internet each day. As in the mobile browser market, Chrome is also the dominant figure in the overall web browser market. In December 2024, Chrome for Android and Chrome occupied the top two spots in the global web browser market. Chrome’s dominance is the most prominent in the desktop browser market: in 2024, Google’s popular browser accounted for nearly 67 percent of the market, miles ahead of its competitors. Google Chrome Released in 2008 by Google, Chrome has become one of the tech giant's most successful products over the years, together with their search engine Google Search, mobile operating system Android, e-mail service Gmail, etc. The success of Chrome has led to the expansion of the brand name into the company's other products such as Chrome OS, Chromecast, and Chromebook.

Chrome has become the most used web browser in China. As of January 2025, the browser accounted for almost 46.14 percent of the total web traffic in the Chinese market, streaking ahead of the pack including Safari and Edge.

As of 2024, Chrome had the largest share of web traffic in the United Arab Emirates with approximately 75 percent. Safari had the second highest share of web traffic with 14.3 percent. All other browsers had less than three percent of web traffic each.

In December 2024, Microsoft's Edge browser had a market share of 13.34 percent in the United States. Edge was first publicly released in July 2015, with the consumer release of Windows 10. However, Chrome held a majority of the market share, with almost 66 percent in the same month. What are web browsers? A web browser is a software application for visualizing websites, documents and data. The most popular current browsers are Google Chrome, Apple’s Safari, Microsoft Edge, and Firefox. Historically one of the large players in the segment, Internet Explorer has unfortunately lost its tight grip on the web browser market.As shown by the graph at hand, Google Chrome has been the most popular browser in the United States since December 2013. In other countries, Google Chrome has also taken up a dominating role. In the European browser market, Chrome and Safari have established strong market positions with 61 and 11.4 percent, respectively. On a worldwide scale, Chrome provided a share of around 64 percent in the global web browser market as of December 2021.

As of December 2024, Google Chrome accounted for around 66 percent of the global desktop internet browser market share. Around half of the world’s population uses the internet on a regular basis, and web browsers serve as the channel through which users from across the globe access the internet each day.  What are people using their web browsers for?   With the help of a web browser, users can access a huge variety of content including entertainment sites, social media, and online shopping retailers. In recent years, social media sites such as Facebook have become some of the most frequently visited sites in the world, with users determined to keep up to date with the digital presence of their friends, families, and favorite celebrities. Privacy concerns   Web browsers provide users with an integral digital service, but recent data leaks have alerted users to the pitfalls of putting too much personal data online. A great number of people are becoming aware of and concerned about their online privacy, meaning that web browser developers must prove themselves capable of protecting information if they hope to receive the continued loyalty of their users.

In 2025, Google Chrome was the most used browser in Puerto Rico, concentrating around 47 percent of the internet traffic. Second place was held by Apple's Safari, with a market share of 38 percent. Moreover, Microsoft Edge ranked third with 7 percent of the market share.

Chrome accounted for nearly 66 percent of the web traffic in Ghana as of December 2023, representing the most popular browser in the country. Opera was the second-leading web browser, with 14.5 percent of the total traffic. Overall, most of the web traffic in Ghana occurred via mobile devices.

As of December 2024, Google’s Chrome accounted for 65.82 percent of the global web browser market share. Firefox and Internet Explorer have experienced massively reduced market share in recent years as Chrome’s influence has expanded, and new competitors have entered the market. How are web browsers changing? In the UK, smartphones have overtaken traditional desktop computers as the most popular way to access the internet. Tech giants such as Samsung and Apple have used their smartphone hardware as a platform to encourage the use of their mobile web browsers. Each iPhone comes pre-loaded with Apple’s Safari set as its default internet browser, and consumers have become increasingly comfortable with the platform without having to seek it out themselves specifically. Google’s role in the web Throughout the years, Google has become increasingly vertically integrated at many levels of the tech industry. Already controlling the world’s most used search engine, the company also owns the world’s most popular web browser (Google Chrome), the world’s most popular email service (Gmail), the world’s most popular GPS mapping service (Google Maps), and has recently branched out into hardware itself, with its line of smartphones and wearable devices.

In 2024, Google Chrome concentrated over 86 percent of the web traffic in Colombia. It was followed by Apple's Safari with 14.24 percent of market share. In contrast, Ecosia and Yandex browser were the least popular choices of browser in Colombia.

Chrome accounted for nearly 83 percent of the web traffic in Angola as of January 2024, representing the most popular browser in the country. Safari was the second-leading web browser, with roughly 10 percent of the total traffic. Overall, around 67 percent of the web traffic in Angola were generated via mobile devices.