As of January 2024, mobile phones accounted for 87 percent of web page views in Nigeria. Vietnam ranked second, with mobile devices generating approximately 86.5 percent of web traffic. Belgium, Portugal, and Canada, saw less than 43 percent of their national internet traffic coming from mobile devices. Additionally, Japan ranked last for mobile internet traffic as of the beginning of 2024 - 37.6 percent of the total internet traffic in the country came from smartphones and internet connected mobile devices.

Context

This dataset includes some of the basic information of the websites we daily use. While scrapping this info, I learned quite a lot in R programming, system speed, memory usage etc. and developed my niche in Web Scrapping. It took about 4-5 hrs for scrapping this data through my system (4GB RAM) and nearly about 4-5 days working out my idea through this project.

Content

The dataset contains Top 50 ranked sites from each 191 countries along with their traffic (global) rank. Here, country_rank represent the traffic rank of that site within the country, and traffic_rank represent the global traffic rank of that site.

Since most of the columns meaning can be derived from their name itself, its pretty much straight forward to understand this dataset. However, there are some instances of confusion which I would like to explain in here:

1) most of the numeric values are in character format, hence, contain spaces which you might need to clean on.

2) There are multiple instances of same website. for.e.g. Yahoo. com is present in 179 rows within this dataset. This is due to their different country rank in each country.

3)The information provided in this dataset is for the top 50 websites in 191 countries as on 25th May 2017 and is subjected to change in future time due to the dynamic structure of ranking.

4) The dataset inactual contains 9540 rows instead of 9550(50*191 rows). This was due to the unavailability of information for 10 websites.

PS: in case if there are anymore queries, comment on this, I'll add an answer to that in above list.

Acknowledgements

I wouldn't have done this without the help of others. I've scrapped this information from publicly available (open to all) websites namely: 1) http://data.danetsoft.com/ 2) http://www.alexa.com/topsites , of which i'm highly grateful. I truly appreciate and thanks the owner of these sites for providing us with the information that I included today in this dataset.

Inspiration

I feel that there this a lot of scope for exploring & visualization this dataset to find out the trends in the attributes of these websites across countries. Also, one could try predicting the traffic(global) rank being a dependent factor on the other attributes of the website. In any case, this dataset will help you find out the popular sites in your area.

In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.

In November 2024, Google.com held the top spot in India's website rankings, averaging over 9.11 billion monthly visits. YouTube ranked second, with a traffic of 5.01 billion visits, while social platforms Instagram.com and Facebook.com followed with 765 million and 649 million monthly visits each. Internet penetration In the past decade, India has witnessed a remarkable transformation in its digital landscape. This substantial expansion has resulted in extensive digital connectivity, with more than half of India's 1.4 billion citizens now enjoying internet access. India ranked 52nd on the Digital Quality of Life Index in 2023, which revealed electronic infrastructure as one of the country’s strengths. YouTube in India As of 2025, India had the world’s largest YouTube user base, figuring over 491 million users. The video platform caters to the nation’s tech-savvy denizens as an educational resource and a source of entertainment. Moreover, YouTube has evolved into a dynamic space for digital marketing, especially harnessing the consumer base segment aged below 32.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

From September to November 2023, search platform Google.com was the top ranking website in Canada, with average monthly traffic of almost four billion visits. YouTube ranked second with almost three billion visits. Social network Facebook.com ranked third, with total monthly traffic of 470 million visits.

Understanding: UrbanScape Apparel SEO Performance Final Dataset

Company: BrightWave Digital Department: Digital Marketing & SEO Team Industry: E-commerce (fashion and lifestyle products) Brand: UrbanScape Apparel

Story

BrightWave Digital is a fast-growing digital marketing agency that handles full-spectrum SEO, SEM, and content marketing for various clients. The SEO team is tasked with pushing UrbanScape Apparel, a sustainable fashion brand, to the top of the search rankings. The brand sells eco-friendly clothing and accessories aimed at environmentally conscious consumers in North America.

UrbanScape Apparel has recently expanded its product lines and introduced new collections, such as “Urban Outdoors” for hiking gear and “EcoActive” for athleisure. With increased competition in the eco-fashion market, BrightWave Digital’s SEO team must optimize UrbanScape’s site performance, monitor SEO metrics closely, and demonstrate measurable improvements in organic traffic and conversions.

Objectives

Improve rankings for high-intent keywords like "eco-friendly clothing" and "sustainable outdoor gear." Boost organic traffic from both mobile and desktop devices. Increase visibility through backlinks from high domain authority (DA) sites. Optimize Core Web Vitals to ensure the site ranks higher in Google’s search results. The dashboard data includes traffic, keyword rankings, click-through rates (CTR), and other performance metrics to track how well the SEO efforts are contributing to the brand’s growth.

Column Description

1. Date Definition: The specific day for which the data is collected. Importance: Allows tracking of daily trends and pinpointing specific dates of spikes or drops in performance.

2. Month Definition: The month corresponding to the data being analyzed. Importance: Helps in understanding monthly trends and seasonal patterns in traffic and user behavior.

3. Year Definition: The year in which the data was recorded. Importance: Essential for long-term trend analysis and year-over-year performance comparisons.

4. Quarter Definition: The fiscal quarter (Q1, Q2, Q3, Q4) for the given data. Importance: Useful for quarterly business reviews and strategy adjustments based on performance.

5. Time Of Day Definition: The specific time range (e.g., morning, afternoon, evening) when the traffic or engagement was recorded. Importance: Helps in understanding peak traffic times and optimizing content publishing schedules.

6. Primary Keywords Definition: The main keywords targeted for SEO, typically with high search volume and relevance to the brand. Importance: Crucial for understanding the focus of the SEO strategy and the effectiveness of ranking for these terms.

7. Secondary Keywords Definition: Additional keywords that complement primary keywords, often with lower competition and specific niches. Importance: Provides insights into secondary areas of focus that can still drive significant traffic and conversions.

8. Long-Tail Keywords Definition: More specific keyword phrases usually consisting of three or more words, targeting niche search queries. Importance: Important for attracting highly targeted traffic and often associated with higher conversion rates.

9. Location Definition: Geographic region from where the traffic is coming. Importance: Helps in understanding regional performance and tailoring content or promotions to specific markets.

10. Social Media Source Definition: The social media platform (e.g., Instagram, Pinterest) from which traffic is referred to the site. Importance: Measures the impact of social media channels on website traffic and engagement.

11. Media Type Definition: The format of the media content (e.g., image, video, article) driving traffic. Importance: Analyzes which media types resonate best with the audience and contribute to higher engagement.

12. Device Type Definition: The type of device used by visitors (e.g., mobile, desktop, tablet) to access the website. Importance: Essential for optimizing user experience across different devices and identifying potential issues.

13. Organic Traffic Definition: The number of visitors coming to the site through unpaid search results. Importance: Shows how well the site is performing in attracting users through SEO efforts without relying on paid advertising.

14. Keywords Ranking Definition: The position of targeted keywords in search engine results pages (SERPs). Importance: Indicates the effectiveness of SEO strategies in improving keyword visibility and competitiveness.

15. Clicks Definition: The number of times users click on the site’s links from search results. Importance: Reflects user interest and relevance of the search snippets or ads shown to users.

16. Impressions Definition: The number of times a site appears in search results for a specific keyword. Importance: High impressions with low clicks may indicate the need to improve titles or meta descriptions.

17. CTR (%) Definition: Click-through rate, calculated as the percentage of clicks out of total impressions. Importance: A key metric to measure how effectively a site’s listings attract clicks from search results.

18. Average Position Definition: The average rank of a site’s pages in search engine results for targeted keywords. Importance: Helps in assessing overall keyword performance and the effectiveness of SEO efforts.

19. Backlinks Definition: The number of inbound links from other websites pointing to the site. Importance: An important factor in SEO that contributes to domain authority and search rankings.

20. Domain Authority Definition: A score (typically out of 100) that predicts how well a site will rank in search results. Importance: Higher domain authority can lead to better ranking potential and improved SEO performance.

21. Bounce Rate (%) Definition: The percentage of visitors who leave the site after viewing only one page. Importance: Indicates the effectiveness of landing pages and user engagement. High bounce rates may signal issues with page content or usability.

22. Pages per Session Definition: The average number of pages a visitor views during a single session on the site. Importance: Higher values suggest better user engagement and content relevance.

23. Organic vs Paid Traffic Split (%) Definition: The proportion of visitors coming from organic search versus paid ads. Importance: Provides insights into the reliance on paid search and the effectiveness of organic SEO strategies.

24. Organic Traffic Growth Rate (%) Definition: The percentage increase or decrease in organic traffic over a specified period. Importance: A key metric to measure the success of SEO efforts in driving more organic visitors.

25. Conversion Rate (%) Definition: The percentage of site visitors who complete a desired action (e.g., purchase, sign-up). Importance: Indicates the effectiveness of the site in converting visitors into customers or leads.

26. Goal Completions Definition: The total number of times predefined goals (e.g., form submissions, purchases) are completed on the site. Importance: Measures the achievement of business objectives and site performance in driving desired actions.

27. Average Session Duration (sec) Definition: The average amount of time a user spends on the site in a single session. Importance: Indicates how engaging the site content is and whether it meets user expectations.

28. New vs Returning Visitors (%) Definition: The ratio of first-time visitors to returning visitors. Importance: Helps in understanding audience loyalty and the effectiveness of retention strategies.

29. Exit Rate (%) Definition: The percentage of users who leave the site from a particular page. Importance: Highlights which pages may be causing users to leave the site, signaling a need for improvement.

30. Top Landing Pages Definition: The pages on the site that receive the most traffic as entry points. Importance: Identifies high-performing pages and potential areas for optimization.

31. Keyword Difficulty Definition: A score indicating how hard it is to rank for a specific keyword based on competition and search volume. Importance: Helps prioritize keyword targeting and SEO efforts based on competitiveness.

32. CPC for Paid Keywords ($) Definition: The average cost-per-click for the site’s paid keywords. Importance: Helps in budgeting for paid campaigns and understanding the financial impact of targeting high-value keywords.

33. Indexed Pages Definition: The number of pages from the site indexed by search engines. Importance: A larger number of indexed pages can increase the site’s visibility and the potential for ranking for multiple keywords.

34. Mobile vs Desktop Traffic Split (%) Definition: The proportion of traffic coming from mobile devices versus desktop devices. Importance: Essential for optimizing user experience and site performance across different devices.

35. Organic Revenue ($) Definition: The revenue generated from organic search traffic. Importance: Directly correlates SEO performance to business outcomes and financial success.

36. Page Load Time (sec) Definition: The average time it takes for a page to fully load. Importance: A critical factor in user experience and SEO, as slower load times can lead to higher bounce rates and lower rankings.

37. Core Web Vitals - LCP (sec) Definition: Largest Contentful Paint, measures loading performance and time taken for the largest content element to be visible. Importance: A key metric for evaluating page speed and user experience.

38. Core Web Vitals - FID (ms) Definition: First Input Delay, measures the time it takes for a page to become interactive. Importance: Important for assessing interactivity and responsiveness, impacting user experience.

39. Core Web Vitals - CLS

AS Rank is CAIDA's ranking of Autonomous Systems (AS) (which approximately map to Internet Service Providers) and organizations (Orgs) (which are a collection of one or more ASes). This ranking is derived from topological data collected by CAIDA's Archipelago Measurement Infrastructure and Border Gateway Protocol (BGP) routing data collected by the Route Views Project and RIPE NCC.
ASes and Orgs are ranked by their customer cone size, which is the number of their direct and indirect customers.
Note: We do not have data to rank ASes (ISPs) by traffic, revenue, users, or any other non-topological metric..

This dataset is composed of the URLs of the top 1 million websites. The domains are ranked using the Alexa traffic ranking which is determined using a combination of the browsing behavior of users on the website, the number of unique visitors, and the number of pageviews. In more detail, unique visitors are the number of unique users who visit a website on a given day, and pageviews are the total number of user URL requests for the website. However, multiple requests for the same website on the same day are counted as a single pageview. The website with the highest combination of unique visitors and pageviews is ranked the highest

As of August 2024, the majority of countries from Latin America had most of their web traffic originating from mobile devices. Haiti ranked first regarding mobile traffic, with 85.17 percent, followed by Jamaica and Cuba. Regarding desktop computers, Brazil had the highest share of its web traffic coming from desktop devices, followed by Peru, Uruguay, and Ecuador. Additionally, the archipelago of Saint Vincent and the Grenadines, and Antigua and Barbuda had the highest share of online traffic coming from tablets, with 7.95 percent and 6.97 percent, respectively. Unequal access to the internet... Unfortunately, these developments usually do not come equally to all Latin American countries: according to 2024 estimates, around one in four Ecuadorians had no access to mobile internet that year. The country's penetration rate might reach just over 80 percent by 2028, whereas there were approximately 12 million mobile internet users in 2022. Meanwhile, the Dominican Republic had the highest share of web traffic coming from desktop devices but also one of the lowest from mobile devices, showing little development in its access to mobile opportunities. ...but a steady growth and boost to related sectors Despite its inequality, the increasing mobile connectivity in Latin America keeps transforming the region’s digital landscape. Growing connectivity has improved access to social networks, and consequently gathered more investment in social media advertising. Additionally, the number of online shopping customers increased throughout the region. Countries like Colombia and Per particularly observed improvements in their e-commerce economies, which are even more significant when comparing them to these markets’ still comparatively low online reach.

Dataset

This dataset was created by DNS_dataset

Contents

From April 2022 to January 2024, the website for mobile language learning app Duolingo saw an average of approximately 89 million visits, ranking as the most popular education site worldwide. Coursera, which offers classes and certifications on various subjects, saw 60 million visits from global users in the examined period. Khan Academy, a U.S.-based non-profit platform for students and teachers, ranked third with 36.59 million visits recorded on average between April 2022 and the beginning of 2024.

From September to November 2023, YouTube.com was the most popular website in Spain by time per visit, with an average session length of approximately 32 minutes and 16 seconds. AnimeFLV.net ranked second, with an average of 32 minutes and six seconds per visit. Despite being the leading website by total visits and unique visitors in the country, Google.com ranked third in engagement time, with 21 minutes and 13 seconds per session.

Online food delivery website Tazz (tazz.ro) registered approximately one million visits in February 2025, ranking it the highest for internet traffic compared to other restaurant industry websites in Romania. The other food delivery website Glovo (glovoapp.com) ranked second with 724 thousand visits.

Keyword Rank Tracking Software Market Outlook

The global keyword rank tracking software market size is anticipated to grow significantly, from USD 1.2 billion in 2023 to an estimated USD 2.8 billion by 2032, reflecting a robust CAGR of 9.8% over the forecast period. This growth is largely driven by the increasing adoption of digital marketing strategies across various industries, as businesses strive to enhance their online visibility and track their search engine rankings effectively.

One of the primary growth factors for the keyword rank tracking software market is the exponential increase in global internet penetration and the proliferation of digital content. As more consumers turn to online platforms for information, shopping, and entertainment, businesses are increasingly focusing on optimizing their online presence. This has led to a surge in demand for tools that can efficiently monitor and enhance keyword rankings on search engines. Additionally, the rise of mobile internet users and the subsequent emphasis on mobile-friendly SEO practices further bolster the need for advanced rank tracking solutions.

Another significant driver is the growing competitive landscape in the digital arena. Companies are continuously vying for top positions in search engine results pages (SERPs) to capture a larger share of organic traffic and improve their conversion rates. This competitive pressure necessitates the use of sophisticated keyword rank tracking software that can provide actionable insights, real-time updates, and comprehensive data analytics. The ability to track competitors' keyword performance and adapt SEO strategies accordingly is becoming indispensable for businesses looking to maintain and enhance their digital marketing efforts.

Furthermore, the advent of artificial intelligence (AI) and machine learning (ML) technologies is revolutionizing the keyword rank tracking software market. These advanced technologies enable more accurate predictions, automated reporting, and personalized recommendations, making the software more efficient and user-friendly. AI-powered tools can analyze vast amounts of data quickly and provide insights that help businesses refine their SEO strategies, thereby driving the adoption of keyword rank tracking software across various sectors.

The increasing demand for sophisticated tools in digital marketing has led to the development of Natural Search Software, which plays a crucial role in optimizing organic search results. This software helps businesses analyze search engine algorithms and user behavior to improve their visibility in search results. By leveraging Natural Search Software, companies can gain insights into keyword performance, competitor strategies, and user engagement metrics. This enables them to refine their SEO tactics and achieve higher rankings, ultimately driving more organic traffic to their websites. As the digital landscape continues to evolve, the importance of natural search optimization is becoming more pronounced, making this software an essential component of any comprehensive digital marketing strategy.

From a regional perspective, North America holds a substantial share of the keyword rank tracking software market, driven by the presence of numerous digital marketing agencies and tech-savvy enterprises. The region is characterized by its advanced technological infrastructure and high digital marketing expenditure, which further propels market growth. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, owing to the rapid digital transformation, increasing number of internet users, and the burgeoning e-commerce sector in countries like China and India.

Component Analysis

The keyword rank tracking software market is segmented by component into software and services. The software segment dominates the market, attributed to the rising demand for advanced, user-friendly tools that offer comprehensive keyword tracking capabilities. These software solutions are designed to provide real-time updates, detailed analytics, and customizable reporting features that cater to the diverse needs of digital marketers. The ongoing advancements in AI and ML technologies are further enhancing the functionality and efficiency of these software tools, making them indispensable for businesses aiming to improve

As of December 2024, the browser which recorded the highest web traffic in Romania was Google Chrome, followed by Safari. Samsung Internet surpassed Firefox, ranking third, accounting for approximately 3.4 percent of the internet traffic in the country.

With over six million visitors per month, Apple Store website was the most visited e-commerce platform for consumer electronics in Italy. In the online traffic ranking as of March 2024, Mediaworld ranked second with four million monthly unique visitors, while UniEuro reached about 3.0 million unique online users per month.

E-Commerce SEO Service Market Outlook

As of 2023, the global market size for E-commerce SEO services stands at approximately USD 5.2 billion and is projected to reach USD 11.4 billion by 2032, exhibiting a robust CAGR of 9.1% during the forecast period. The market's growth is primarily driven by the increasing shift of businesses towards online platforms, demanding more sophisticated and tailored SEO strategies to enhance visibility and drive organic traffic.

The exponential growth in online retail, coupled with increasing internet penetration, is fueling the demand for effective SEO services. Businesses are recognizing the critical importance of a strong online presence to attract and retain customers, leading to a surge in the adoption of SEO services. Furthermore, the rise in mobile internet usage has necessitated the need for mobile-optimized SEO strategies, adding another layer of complexity and demand to the industry. The advent of AI and machine learning in SEO also provides businesses with more nuanced and effective strategies, contributing to market growth.

In addition to technological advancements, consumer behavior changes are driving the need for advanced SEO services. Today's consumers are more informed and discerning, often researching and comparing products online before making a purchase. This trend has led businesses to invest in high-quality content and SEO practices to ensure they are visible in search engine results. The increasing competition in the e-commerce space further accentuates the need for effective SEO strategies to stand out in a crowded market.

Moreover, the COVID-19 pandemic has significantly accelerated the adoption of e-commerce, as physical stores faced restrictions and consumers shifted to online shopping. This surge in e-commerce has underscored the importance of robust SEO strategies, further propelling market growth. As businesses continue to adapt to the post-pandemic landscape, the reliance on SEO services to maintain and grow their online presence is expected to remain strong.

E-Commerce has become an integral part of the global economy, transforming the way businesses operate and consumers shop. The convenience and accessibility of online shopping have led to a significant increase in e-commerce activities, with businesses of all sizes leveraging digital platforms to reach a broader audience. This shift towards e-commerce has not only changed consumer behavior but also necessitated the adoption of advanced technologies and strategies to remain competitive. As a result, businesses are increasingly focusing on enhancing their e-commerce capabilities, investing in user-friendly websites, secure payment gateways, and efficient logistics solutions to provide a seamless shopping experience.

Regionally, North America and Europe are currently the largest markets for e-commerce SEO services, driven by high internet penetration rates and a mature e-commerce infrastructure. However, emerging economies in the Asia Pacific and Latin America are anticipated to witness the highest growth rates, supported by rapid digitalization and growing e-commerce activities. Governments in these regions are also promoting digital initiatives, contributing to the market's expansion.

Service Type Analysis

On-Page SEO constitutes a vital segment of the E-commerce SEO service market. This involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Key areas of focus include content quality, keyword optimization, and meta descriptions. Given the direct influence on a website's performance in search engine results, On-Page SEO is critical for businesses aiming to improve their visibility and user experience. As search engines become more sophisticated, the demand for advanced On-Page SEO services, including AI-driven content optimization and voice search optimization, is expected to grow.

Off-Page SEO, on the other hand, focuses on activities outside the website to improve its ranking. This primarily involves building high-quality backlinks, which signal to search engines that a website is trustworthy and authoritative. Off-Page SEO is crucial for enhancing a website's domain authority, and businesses are increasingly investing in these services to boost their search engine rankings. Strategies such as influencer outreach, social media marketing, and guest blogging are commonly employed in Off-Page SEO, and their importance is expecte

In 2021, Chewy was the direct-to-consumer (D2C) brand with most online traffic, hitting 607 million visits worldwide. Opensea ranked second with 362 million online visits, followed by Fitbit at 312 million visits.

As of January 2024, the majority of web traffic in major African markets was via mobile. Sudan was ranked first, with almost 92 percent of web traffic being generated via mobile during the most recently measured month. Chad was ranked second with 91.84 percent mobile traffic share. On the other hand, in only one African country was mobile web traffic lower than 50 percent of the share, namely The Republic of Congo.