Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

As of January 2024, mobile phones accounted for ** percent of web page views in Nigeria. Vietnam ranked second, with mobile devices generating approximately **** percent of web traffic. Belgium, Portugal, and Canada, saw less than ** percent of their national internet traffic coming from mobile devices. Additionally, Japan ranked last for mobile internet traffic as of the beginning of 2024, **** percent of the total internet traffic in the country came from smartphones and internet connected mobile devices.

Daily utilization metrics for data.lacity.org and geohub.lacity.org. Updated monthly

Explore our detailed website traffic dataset featuring key metrics like page views, session duration, bounce rate, traffic source, and conversion rates.

The global website visitor tracking software market is experiencing robust growth, driven by the increasing need for businesses to understand online customer behavior and optimize their digital strategies. The market, estimated at $5 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $15 billion by 2033. This expansion is fueled by several key factors, including the rising adoption of digital marketing strategies, the growing importance of data-driven decision-making, and the increasing sophistication of website visitor tracking tools. Cloud-based solutions dominate the market due to their scalability, accessibility, and cost-effectiveness, particularly appealing to Small and Medium-sized Enterprises (SMEs). However, large enterprises continue to invest significantly in on-premise solutions for enhanced data security and control. The market is highly competitive, with numerous established players and emerging startups offering a range of features and functionalities. Technological advancements, such as AI-powered analytics and enhanced integration with other marketing tools, are shaping the future of the market. The market's geographical distribution reflects the global digital landscape. North America, with its mature digital economy and high adoption rates, holds a significant market share. However, regions like Asia-Pacific are showing rapid growth, driven by increasing internet penetration and digitalization across various industries. Despite the overall positive outlook, challenges such as data privacy regulations and the increasing complexity of website tracking technology are influencing market dynamics. The ongoing competition among vendors necessitates continuous innovation and the development of more user-friendly and insightful tools. The future growth of the website visitor tracking software market is promising, fueled by the continuing importance of data-driven decision-making within marketing and business strategies. A key factor will be the ongoing adaptation to evolving privacy regulations and user expectations.

As of the last quarter of 2023, ***** percent of web traffic in the United States originated from mobile devices, down from ***** percent in the fourth quarter of 2022. In comparison, over half of web traffic worldwide was generated via mobile in the last examined period.

In January 2025 mobile devices excluding tablets accounted for over ** percent of web page views worldwide. Meanwhile, over ** percent of webpage views in Africa were generated via mobile. In contrast, just over half of web traffic in North America still took place via desktop connections with mobile only accounting for **** percent of total web traffic. While regional infrastructure remains an important factor in broadband vs. mobile coverage, most of the world has had their eyes on the recent 5G rollout across the globe, spearheaded by tech-leaders China and the United States. The number of mobile 5G subscriptions worldwide is forecast to reach more than ***** billion by 2028. Social media: room for growth in Africa and southern Asia Overall, more than ** percent of the world’s mobile internet subscribers are also active on social media. A fast-growing market, with newcomers such as TikTok taking the world by storm, marketers have been cashing in on social media’s reach. Overall, social media penetration is highest in Europe and America while in Africa and southern Asia, there is still room for growth. As of 2021, Facebook and Google-owned YouTube are the most popular social media platforms worldwide. Facebook and Instagram are most effective With nearly ***** billion users, it is no wonder that Facebook remains the social media avenue of choice for the majority of marketers across the world. Instagram, meanwhile, was the second most popular outlet. Both platforms are low-cost and support short-form content, known for its universal consumer appeal and answering to the most important benefits of using these kind of platforms for business and advertising purposes.

According to a report published by DataReportal, as of December 2024, mobile phones had the highest share of web traffic at ***** percent in Thailand. By comparison, the share of web traffic on laptops and desktop computers was around ** percent.

The global website traffic analysis tool market is experiencing robust growth, driven by the increasing reliance on digital marketing and the need for businesses of all sizes to understand their online audience. The market, estimated at $15 billion in 2025, is projected to grow at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $45 billion by 2033. This expansion is fueled by several key factors. The rising adoption of cloud-based solutions provides scalability and cost-effectiveness for businesses, particularly SMEs seeking affordable analytics. Moreover, the evolution of sophisticated analytics features, including advanced user behavior tracking and predictive analytics, enhances the value proposition for both SMEs and large enterprises. The market is segmented by application (SMEs and large enterprises) and by type (cloud-based and web-based), with cloud-based solutions dominating due to their accessibility and flexibility. Competitive pressures among numerous vendors, including established players like Google Analytics, Semrush, and Ahrefs, as well as emerging niche players, drive innovation and affordability, benefiting users. Geographic distribution shows strong growth across North America and Europe, with Asia-Pacific emerging as a high-growth region. However, factors such as data privacy concerns and the increasing complexity of website analytics can act as potential restraints. Despite these challenges, the continued expansion of e-commerce and digital marketing strategies across various industries will solidify the demand for robust website traffic analysis tools. The market is expected to witness further consolidation through mergers and acquisitions, with leading players investing heavily in research and development to enhance their offerings. The increasing need for real-time data analysis and integration with other marketing automation platforms will further shape market evolution. The emergence of AI-powered analytics, providing predictive insights and automated reporting, is transforming the industry and will continue to drive market expansion in the coming years. This makes this market an attractive landscape for investors and technology providers looking for strong future growth.

When asked about "Attitudes towards the internet", most Japanese respondents pick "I'm concerned that my data is being misused on the internet" as an answer. 35 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.

The census count of vehicles on city streets is normally reported in the form of Average Daily Traffic (ADT) counts. These counts provide a good estimate for the actual number of vehicles on an average weekday at select street segments. Specific block segments are selected for a count because they are deemed as representative of a larger segment on the same roadway. ADT counts are used by transportation engineers, economists, real estate agents, planners, and others professionals for planning and operational analysis. The frequency for each count varies depending on City staff’s needs for analysis in any given area. This report covers the counts taken in our City during the past 12 years approximately.

Domain Name Service Market Outlook

The global Domain Name Service (DNS) market size was valued at approximately USD 1.2 billion in 2023, and is projected to reach around USD 2.5 billion by 2032, exhibiting a CAGR of 8.3% during the forecast period. This remarkable growth can be attributed to the increasing need for efficient traffic management, enhanced network security, and the growing number of internet users globally. As businesses increasingly operate in the digital domain, the demand for reliable and scalable DNS solutions has never been higher. The surge in e-commerce, cloud computing, and online services further propels the requirement for advanced DNS solutions to ensure optimal performance and user experience.

One of the primary growth factors driving the DNS market is the exponential increase in internet traffic and the number of web-based applications. The proliferation of IoT devices and the expansion of cloud services have led to a substantial rise in the number of domain names being registered. This surge necessitates more sophisticated DNS management solutions that can handle large volumes of queries and ensure low-latency responses. Furthermore, the growing concerns around cybersecurity and the rising incidences of DDoS attacks have underscored the importance of DNS security, prompting organizations to invest in robust managed DNS services to safeguard their digital assets.

Another significant factor contributing to market growth is the growing trend of digital transformation across various industries. Companies across sectors such as healthcare, BFSI, retail, and IT are increasingly adopting digital strategies to enhance their operations and customer engagement. This digital shift requires reliable and efficient DNS solutions to manage the increased web traffic and ensure uninterrupted online services. The adoption of cloud-based DNS services is particularly prominent, driven by the benefits of scalability, flexibility, and cost-effectiveness that cloud solutions offer. Moreover, the increasing adoption of multi-cloud environments further boosts the demand for comprehensive DNS management solutions.

Technological advancements and innovations in DNS solutions also play a crucial role in driving market growth. The development of advanced DNS features such as DNSSEC (Domain Name System Security Extensions) to prevent data breaches and the integration of AI and machine learning for predictive analytics and automated traffic management are gaining traction. Additionally, the implementation of IPv6 and the continuous expansion of the internet infrastructure are expected to create new opportunities for DNS service providers. These technological strides not only enhance the functionality and security of DNS solutions but also cater to the evolving needs of modern enterprises.

Regionally, North America holds a significant share of the DNS market, driven by the presence of major DNS service providers and the high adoption rate of advanced technologies. The region's well-established IT infrastructure and the increasing focus on cybersecurity further propel the demand for DNS solutions. Meanwhile, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. Rapid digitalization, the growing internet user base, and the expansion of e-commerce in countries like China and India are key factors contributing to this growth. Europe also presents substantial opportunities, with increasing investments in IT infrastructure and the rising adoption of cloud services.

Type Analysis

The Domain Name Service market can be segmented based on type into Managed DNS and Unmanaged DNS. Managed DNS services are gaining substantial traction due to their ability to provide enhanced control, security, and performance. These services are particularly beneficial for businesses with complex and large-scale DNS requirements, offering features such as traffic load balancing, failover support, and advanced security protocols. The growing need to mitigate cyber threats and ensure uninterrupted online services is driving organizations to opt for managed DNS solutions, which are often provided by third-party vendors with expertise in DNS management.

Unmanaged DNS services, on the other hand, are typically used by smaller enterprises or individual users who require basic DNS functionalities without the need for advanced features. These services offer a cost-effective solution for managing domain n

A report of website traffic broken down by country of origin

In today's digital landscape, the Website Traffic Analysis Tool market has emerged as an essential component for businesses aiming to enhance their online presence and optimize their digital strategies. These tools empower organizations to monitor their website performance, analyze visitor behavior, and derive actio

Unlock the Power of Behavioural Data with GDPR-Compliant Clickstream Insights.

Swash clickstream data offers a comprehensive and GDPR-compliant dataset sourced from users worldwide, encompassing both desktop and mobile browsing behaviour. Here's an in-depth look at what sets us apart and how our data can benefit your organisation.

User-Centric Approach: Unlike traditional data collection methods, we take a user-centric approach by rewarding users for the data they willingly provide. This unique methodology ensures transparent data collection practices, encourages user participation, and establishes trust between data providers and consumers.

Wide Coverage and Varied Categories: Our clickstream data covers diverse categories, including search, shopping, and URL visits. Whether you are interested in understanding user preferences in e-commerce, analysing search behaviour across different industries, or tracking website visits, our data provides a rich and multi-dimensional view of user activities.

GDPR Compliance and Privacy: We prioritise data privacy and strictly adhere to GDPR guidelines. Our data collection methods are fully compliant, ensuring the protection of user identities and personal information. You can confidently leverage our clickstream data without compromising privacy or facing regulatory challenges.

Market Intelligence and Consumer Behaviuor: Gain deep insights into market intelligence and consumer behaviour using our clickstream data. Understand trends, preferences, and user behaviour patterns by analysing the comprehensive user-level, time-stamped raw or processed data feed. Uncover valuable information about user journeys, search funnels, and paths to purchase to enhance your marketing strategies and drive business growth.

High-Frequency Updates and Consistency: We provide high-frequency updates and consistent user participation, offering both historical data and ongoing daily delivery. This ensures you have access to up-to-date insights and a continuous data feed for comprehensive analysis. Our reliable and consistent data empowers you to make accurate and timely decisions.

Custom Reporting and Analysis: We understand that every organisation has unique requirements. That's why we offer customisable reporting options, allowing you to tailor the analysis and reporting of clickstream data to your specific needs. Whether you need detailed metrics, visualisations, or in-depth analytics, we provide the flexibility to meet your reporting requirements.

Data Quality and Credibility: We take data quality seriously. Our data sourcing practices are designed to ensure responsible and reliable data collection. We implement rigorous data cleaning, validation, and verification processes, guaranteeing the accuracy and reliability of our clickstream data. You can confidently rely on our data to drive your decision-making processes.

Mobile Data Traffic Market Outlook

The global mobile data traffic market size was estimated at approximately USD 68 billion in 2023 and is projected to surge to about USD 320 billion by 2032, exhibiting a remarkable compound annual growth rate (CAGR) of 18.5% over the forecast period. This growth is driven by the increasing penetration of smartphones, advancements in network technologies, and the rising consumption of data-intensive applications and services.

One of the primary growth factors for the mobile data traffic market is the rapid expansion of the smartphone user base globally. As smartphones become more affordable and accessible, especially in emerging markets, the number of mobile internet users is skyrocketing. This trend is further amplified by the increasing availability of high-speed mobile networks, which make data-heavy applications such as video streaming and online gaming more feasible and attractive to users. The proliferation of affordable data plans is also encouraging users to consume more mobile data, thereby bolstering market growth.

Another significant driver of growth is the continuous evolution of network technologies. The transition from 3G to 4G, and now to 5G, has significantly enhanced data transmission speeds and network capabilities. 5G technology, in particular, promises ultra-low latency, higher capacity, and faster download and upload speeds, which are expected to revolutionize various sectors such as healthcare, automotive, and smart cities. The deployment and adoption of 5G networks are anticipated to boost mobile data traffic volumes exponentially, as it facilitates the seamless use of high-bandwidth applications, including augmented reality (AR), virtual reality (VR), and Internet of Things (IoT) devices.

The increase in video content consumption is also a major factor driving the market. Video traffic accounts for a substantial portion of mobile data usage, driven by platforms like YouTube, Netflix, and social media sites that prioritize video content. The trend of live streaming and video-on-demand services is creating a massive surge in data traffic, with users increasingly accessing high-definition (HD) and even 4K content. Moreover, the COVID-19 pandemic has accelerated the adoption of digital entertainment and online education, further increasing the demand for mobile data.

Regionally, the growth of mobile data traffic is witnessing variations with Asia Pacific leading the charge. The region's high population density, coupled with increasing urbanization and smartphone penetration, makes it a significant contributor to global data traffic. Countries like China and India are at the forefront, driven by government initiatives to promote digitalization and the rollout of advanced mobile networks. North America and Europe are also substantial markets due to their well-established network infrastructure and early adoption of new technologies. However, the growth rates in these regions are relatively moderate compared to the exponential growth seen in Asia Pacific and Latin America.

Traffic Type Analysis

The mobile data traffic market can be segmented by traffic type into video, audio, data, and others. Video traffic is the most dominant segment, accounting for the largest share of mobile data usage worldwide. The proliferation of video streaming services, alongside user-generated video content on social media platforms, significantly contributes to this dominance. As more users switch to high-definition and 4K streaming, the demand for data-intensive video content continues to rise. Additionally, the growing popularity of live streaming and video calls, particularly in the context of remote work and online education, further propels this segment's growth.

Audio traffic also plays a significant role in the mobile data traffic market. The increasing usage of music streaming services such as Spotify, Apple Music, and various podcast platforms are driving the growth of this segment. The trend of consuming audio content on the go, facilitated by improved network speeds and unlimited data plans, is contributing to a steady rise in mobile data traffic from audio services. Furthermore, the adoption of smart speakers and voice assistant technologies is expected to continue bolstering this segment.

Data traffic, encompassing all forms of non-visual and non-audio data, is another crucial segment. This includes browsing, app usage, emails, and other types of data transmission over mobile networks. With the increasing reliance on mobile applications for a wide array of activities—ra

When asked about "Attitudes towards the internet", most Mexican respondents pick "It is important to me to have mobile internet access in any place" as an answer. 56 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.

This traffic-count data is provided by the City of Pittsburgh's Department of Mobility & Infrastructure (DOMI). Counters were deployed as part of traffic studies, including intersection studies, and studies covering where or whether to install speed humps. In some cases, data may have been collected by the Southwestern Pennsylvania Commission (SPC) or BikePGH.

Data is currently available for only the most-recent count at each location.

Traffic count data is important to the process for deciding where to install speed humps. According to DOMI, they may only be legally installed on streets where traffic counts fall below a minimum threshhold. Residents can request an evaluation of their street as part of DOMI's Neighborhood Traffic Calming Program. The City has also shared data on the impact of the Neighborhood Traffic Calming Program in reducing speeds.

Different studies may collect different data. Speed hump studies capture counts and speeds. SPC and BikePGH conduct counts of cyclists. Intersection studies included in this dataset may not include traffic counts, but reports of individual studies may be requested from the City. Despite the lack of count data, intersection studies are included to facilitate data requests.

Data captured by different types of counting devices are included in this data. StatTrak counters are in use by the City, and capture data on counts and speeds. More information about these devices may be found on the company's website. Data includes traffic counts and average speeds, and may also include separate counts of bicycles.

Tubes are deployed by both SPC and BikePGH and used to count cyclists. SPC may also deploy video counters to collect data.

NOTE: The data in this dataset has not updated since 2021 because of a broken data feed. We're working to fix it.

Datos brings to market anonymized, at scale, consolidated privacy-secured datasets with a granularity rarely found in the market. Get access to the desktop and mobile browsing behavior for millions of users across the globe, packaged into clean, easy-to-understand data products and reports.

The Datos Domain Traffic Feed reports on panelist visitation to domains, benchmarking the popularity of internet properties worldwide by country. Additionally, we offer the ability to track the availability of domains with respect to whether traffic is being sent to sites which are currently unregistered. Customers can elect to focus on specific domains, countries, or domain registration status.

Now available with Datos Low-Latency Feed This add-on ensures delivery of approximately 99% of all devices before markets open in New York (the lowest latency product on the market). Our clickstream data is made up of an array of upstream sources. The DLLF makes the daily output of these sources available as they arrive and are processed, rather than a once-daily batch.

The size of the Internet Filtering Software Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 14.00% during the forecast period.Internet filtering software is also known as content filtering software. It is a computer software that blocks some sites, content, or internet applications. The major operation of this software takes place by examining internet traffic, then blocking those contents meeting the predefined criteria, such as explicit content, harmful websites, or inappropriate online activities.Most organizations, schools and individuals use the internet filtering software to deny access to harmful or unwanted content. For example, schools and libraries utilize it to prevent minors to gain access to explicit material or violence material. In a like manner, business might utilize it to ensure the employee does not gain access to some sites that have nothing in common with work to enhance safety and productivity.Some can also employ internet filtering software to restrict their online activities. For example, parents may use it to trace how children surf the net, and block them access to any material considered inappropriate to their age group. On the other hand, a person may use it for self-control purposes, cutting down distraction and improving attention by blocking certain websites and social media sites during their working or studying hours. Key drivers for this market are: , Strict Government Regulations and the Need for Compliance; Growing BYOD Trend; Growing Online Malware and the Increasing Refinement Levels of Web Attacks. Potential restraints include: , Absence of Technical Capabilities and Skills in Handling Complex and Changing Environments. Notable trends are: BFSI to Drive the Market Growth.