Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

As of the last quarter of 2023, 31.57 percent of web traffic in the United States originated from mobile devices, down from 49.51 percent in the fourth quarter of 2022. In comparison, over half of web traffic worldwide was generated via mobile in the last examined period.

Web traffic statistics for the several City-Parish websites, brla.gov, city.brla.gov, Red Stick Ready, GIS, Open Data etc. Information provided by Google Analytics.

Hong Kong internet users mainly access the internet via mobile phones, laptops and desktops. About 48 percent of the web traffic came from mobile phones. Google owned the most visited websites in the city.

Top 25 Daily Page Views for the main website of Los Angeles

As of January 2024, mobile phones accounted for 87 percent of web page views in Nigeria. Vietnam ranked second, with mobile devices generating approximately 86.5 percent of web traffic. Belgium, Portugal, and Canada, saw less than 43 percent of their national internet traffic coming from mobile devices. Additionally, Japan ranked last for mobile internet traffic as of the beginning of 2024 - 37.6 percent of the total internet traffic in the country came from smartphones and internet connected mobile devices.

Introduction

Internet Traffic from Mobile Devices Statistics: More than half of our time online is spent on mobile phones, and wireless Internet has changed the way we use technology. This shift has influenced both devices and apps while also helping digital growth in developing countries. By mid-2024, about 96% of people worldwide were using mobile devices to go online.

The fast increase in mobile internet usage has given businesses and advertisers a better way to promote their brands and reach more people. With mobile traffic growing quickly, just making a website work on mobile is not enough anymore. Competition is stronger, so marketing and content must be designed specifically for mobile users to stay ahead. We shall shed more light on Internet Traffic from Mobile Devices Statistics through this article.

In February 2025, laptop and desktop devices generated around 54 percent of the web traffic from web browsers in the Netherlands. Traffic generated by mobile phones accounted for almost 44 percent of the total, while tablets only made up 1.99 percent.

According to a report published by DataReportal, as of December 2023, mobile phones had the highest share of web traffic at 60.53 percent in Thailand. By way of comparison, the share of web traffic on laptops and desktops was around 36.56 percent.

In 2023, the majority of website traffic was still generated by humans but bot traffic is constantly increasing. Fraudulent traffic through bad bot actors accounted for 57.2 percent of web traffic in the gaming industry, a stark contrast to the mere 16.5 percent of bad bot traffic in the marketing segment. On the other hand, entertainment, food and groceries, and financial services were also categories with notable percentages of good bot traffic.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In January 2024, it was found that approximately 40.5 percent of web traffic in Canada was generated through mobile phones, up from a 38 percent registered as the mobile traffic share in 2022. Laptops and desktops still account for the majority of web traffic in Canada.

As of July 2024, most of the web traffic in Kenya occurred via mobile devices, which had around a 70 percent share of the total traffic. Accessing the internet through laptops and desktop computers corresponded to approximately 29 percent, while tablets had a share of only 0.8 percent.

This statistic shows the total business internet data traffic in the United States from 2016 to 2023. In 2017, total business internet traffic volume amounted to 56.7 billion gigabytes in the United States.

The statistic shows estimated internet data traffic per month in the United States from 2018 to 2023. In 2018, total internet data traffic was estimated to amount to 33.45 million exabytes per month.

As of 2019, direct traffic accounts for the largest percentage of website traffic worldwide, with a share of 55 percent. Additionally, search traffic accounts for 29 percent of worldwide website traffic.

As of December 2024, the share of web traffic attributable to mobile phones in the United Arab Emirates was at 79.55 percent. This was a 5.6 percent increase over the previous year. The vast majority of mobile users in the UAE use Android.

In 2023, most of the global website traffic was still generated by humans but bot traffic is constantly growing. Fraudulent traffic through bad bot actors accounted for 32 percent of global web traffic in the most recently measured period, representing an increase of 1.8 percent from the previous year. Sophistication of Bad Bots on the rise The complexity of malicious bot activity has dramatically increased in recent years. Advanced bad bots have doubled in prevalence over the past two years, indicating a surge in the sophistication of cyber threats. Simultaneously, simple bad bots saw a 6 percent increase compared to the previous year, suggesting a shift in the landscape of automated threats. Meanwhile, areas like entertainment, and law & government face the highest amount of advanced bad bots, with more than 78 percent of their bot traffic affected by evasive applications. Good and bad bots across industries The impact of bot traffic varies across different sectors. Bad bots accounted for over 57.2 percent of the gaming segment's web traffic. Meanwhile, almost half of the online traffic for telecom and ISPs was moved by malicious applications. However, not all bot traffic is considered bad. Some of these applications help index websites for search engines or monitor website performance, assisting users throughout their online search. Therefore, areas like entertainment, food and groceries, and financial services experienced notable levels of good bot traffic, demonstrating the diverse applications of benign automated systems across different sectors.

In 2024, around 54.82 percent of the web traffic in Brazil was generated via mobile device, while the web traffic via desktops increased to 44.35. Meanwhile, Google was the dominant search engine in the South American country, accounting for more than 97 percent of the market share.

In December 2023, 79.19 percent of web traffic in Saudi Arabia was through mobile phones. This corresponded to a growth of 3.4 percent compared to the year before. Around 19.67 percent of the web traffic in the Kingdom was through laptop and desktop computers.