This statistic shows the total business internet data traffic in the United States from 2016 to 2023. In 2017, total business internet traffic volume amounted to 56.7 billion gigabytes in the United States.

The statistic shows the share of business internet traffic by Wi-Fi in the United States from 2016 to 2023. In 2017, Wi-Fi data accounted for 36.47 percent of business internet traffic. By 2021, Wi-Fi's share of business internet traffic is projected to reach around 47 percent.

According to data collected in the first half of 2021, five leading tech firms accounted for more than half of global data traffic. Google accounted for around a fifth of global data traffic, with its share including traffic driven by its subsidiary video platform YouTube. Google is followed by Facebook with a share of around 15 percent, while Netflix accounts for around 9 percent of traffic.

In January 2025 mobile devices excluding tablets accounted for over ** percent of web page views worldwide. Meanwhile, over ** percent of webpage views in Africa were generated via mobile. In contrast, just over half of web traffic in North America still took place via desktop connections with mobile only accounting for **** percent of total web traffic. While regional infrastructure remains an important factor in broadband vs. mobile coverage, most of the world has had their eyes on the recent 5G rollout across the globe, spearheaded by tech-leaders China and the United States. The number of mobile 5G subscriptions worldwide is forecast to reach more than ***** billion by 2028. Social media: room for growth in Africa and southern Asia Overall, more than ** percent of the world’s mobile internet subscribers are also active on social media. A fast-growing market, with newcomers such as TikTok taking the world by storm, marketers have been cashing in on social media’s reach. Overall, social media penetration is highest in Europe and America while in Africa and southern Asia, there is still room for growth. As of 2021, Facebook and Google-owned YouTube are the most popular social media platforms worldwide. Facebook and Instagram are most effective With nearly ***** billion users, it is no wonder that Facebook remains the social media avenue of choice for the majority of marketers across the world. Instagram, meanwhile, was the second most popular outlet. Both platforms are low-cost and support short-form content, known for its universal consumer appeal and answering to the most important benefits of using these kind of platforms for business and advertising purposes.

Internet traffic volume measures global IP traffic, or the amount of data being sent and received over the internet globally each month. Data and forecasts are sourced from Cisco Systems Inc.

Colombia Internet Traffic: Local: Comunicación Celular SA data was reported at 1,230,902.000 GB in 27 Sep 2020. This records an increase from the previous number of 1,147,195.000 GB for 26 Sep 2020. Colombia Internet Traffic: Local: Comunicación Celular SA data is updated daily, averaging 1,013,807.000 GB from Mar 2020 (Median) to 27 Sep 2020, with 182 observations. The data reached an all-time high of 1,308,796.000 GB in 25 Jul 2020 and a record low of 687,526.000 GB in 19 May 2020. Colombia Internet Traffic: Local: Comunicación Celular SA data remains active status in CEIC and is reported by Communications Regulation Commission. The data is categorized under Global Database’s Colombia – Table CO.TB004: Internet Traffic: by Provider.

Internet Traffic: Direct Peering: DIRECTV data was reported at 13,126.920 GB in 27 Sep 2020. This records an increase from the previous number of 12,384.790 GB for 26 Sep 2020. Internet Traffic: Direct Peering: DIRECTV data is updated daily, averaging 13,620.800 GB from Mar 2020 (Median) to 27 Sep 2020, with 182 observations. The data reached an all-time high of 16,336.520 GB in 26 Aug 2020 and a record low of 10,782.190 GB in 19 Sep 2020. Internet Traffic: Direct Peering: DIRECTV data remains active status in CEIC and is reported by Communications Regulation Commission. The data is categorized under Global Database’s Colombia – Table CO.TB004: Internet Traffic: by Provider.

Unlock the Potential of Your Web Traffic with Advanced Data Resolution

In the digital age, understanding and leveraging web traffic data is crucial for businesses aiming to thrive online. Our pioneering solution transforms anonymous website visits into valuable B2B and B2C contact data, offering unprecedented insights into your digital audience. By integrating our unique tag into your website, you unlock the capability to convert 25-50% of your anonymous traffic into actionable contact rows, directly deposited into an S3 bucket for your convenience. This process, known as "Web Traffic Data Resolution," is at the forefront of digital marketing and sales strategies, providing a competitive edge in understanding and engaging with your online visitors.

Comprehensive Web Traffic Data Resolution Our product stands out by offering a robust solution for "Web Traffic Data Resolution," a process that demystifies the identities behind your website traffic. By deploying a simple tag on your site, our technology goes to work, analyzing visitor behavior and leveraging proprietary data matching techniques to reveal the individuals and businesses behind the clicks. This innovative approach not only enhances your data collection but does so with respect for privacy and compliance standards, ensuring that your business gains insights ethically and responsibly.

Deep Dive into Web Traffic Data At the core of our solution is the sophisticated analysis of "Web Traffic Data." Our system meticulously collects and processes every interaction on your site, from page views to time spent on each section. This data, once anonymous and perhaps seen as abstract numbers, is transformed into a detailed ledger of potential leads and customer insights. By understanding who visits your site, their interests, and their contact information, your business is equipped to tailor marketing efforts, personalize customer experiences, and streamline sales processes like never before.

Benefits of Our Web Traffic Data Resolution Service Enhanced Lead Generation: By converting anonymous visitors into identifiable contact data, our service significantly expands your pool of potential leads. This direct enhancement of your lead generation efforts can dramatically increase conversion rates and ROI on marketing campaigns.

Targeted Marketing Campaigns: Armed with detailed B2B and B2C contact data, your marketing team can create highly targeted and personalized campaigns. This precision in marketing not only improves engagement rates but also ensures that your messaging resonates with the intended audience.

Improved Customer Insights: Gaining a deeper understanding of your web traffic enables your business to refine customer personas and tailor offerings to meet market demands. These insights are invaluable for product development, customer service improvement, and strategic planning.

Competitive Advantage: In a digital landscape where understanding your audience can make or break your business, our Web Traffic Data Resolution service provides a significant competitive edge. By accessing detailed contact data that others in your industry may overlook, you position your business as a leader in customer engagement and data-driven strategies.

Seamless Integration and Accessibility: Our solution is designed for ease of use, requiring only the placement of a tag on your website to start gathering data. The contact rows generated are easily accessible in an S3 bucket, ensuring that you can integrate this data with your existing CRM systems and marketing tools without hassle.

How It Works: A Closer Look at the Process Our Web Traffic Data Resolution process is streamlined and user-friendly, designed to integrate seamlessly with your existing website infrastructure:

Tag Deployment: Implement our unique tag on your website with simple instructions. This tag is lightweight and does not impact your site's loading speed or user experience.

Data Collection and Analysis: As visitors navigate your site, our system collects web traffic data in real-time, analyzing behavior patterns, engagement metrics, and more.

Resolution and Transformation: Using advanced data matching algorithms, we resolve the collected web traffic data into identifiable B2B and B2C contact information.

Data Delivery: The resolved contact data is then securely transferred to an S3 bucket, where it is organized and ready for your access. This process occurs daily, ensuring you have the most up-to-date information at your fingertips.

Integration and Action: With the resolved data now in your possession, your business can take immediate action. From refining marketing strategies to enhancing customer experiences, the possibilities are endless.

Security and Privacy: Our Commitment Understanding the sensitivity of web traffic data and contact information, our solution is built with security and privacy at its core. We adhere to strict data protection regulat...

Click Web Traffic Combined with Transaction Data: A New Dimension of Shopper Insights

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. Click enhances the unparalleled accuracy of CE Transact by allowing investors to delve deeper and browse further into global online web traffic for CE Transact companies and more. Leverage the unique fusion of web traffic and transaction datasets to understand the addressable market and understand spending behavior on consumer and B2B websites. See the impact of changes in marketing spend, search engine algorithms, and social media awareness on visits to a merchant’s website, and discover the extent to which product mix and pricing drive or hinder visits and dwell time. Plus, Click uncovers a more global view of traffic trends in geographies not covered by Transact. Doubleclick into better forecasting, with Click.

Consumer Edge’s Click is available in machine-readable file delivery and enables: • Comprehensive Global Coverage: Insights across 620+ brands and 59 countries, including key markets in the US, Europe, Asia, and Latin America. • Integrated Data Ecosystem: Click seamlessly maps web traffic data to CE entities and stock tickers, enabling a unified view across various business intelligence tools. • Near Real-Time Insights: Daily data delivery with a 5-day lag ensures timely, actionable insights for agile decision-making. • Enhanced Forecasting Capabilities: Combining web traffic indicators with transaction data helps identify patterns and predict revenue performance.

Use Case: Analyze Year Over Year Growth Rate by Region

Problem A public investor wants to understand how a company’s year-over-year growth differs by region.

Solution The firm leveraged Consumer Edge Click data to: • Gain visibility into key metrics like views, bounce rate, visits, and addressable spend • Analyze year-over-year growth rates for a time period • Breakout data by geographic region to see growth trends

Metrics Include: • Spend • Items • Volume • Transactions • Price Per Volume

Inquire about a Click subscription to perform more complex, near real-time analyses on public tickers and private brands as well as for industries beyond CPG like: • Monitor web traffic as a leading indicator of stock performance and consumer demand • Analyze customer interest and sentiment at the brand and sub-brand levels

Consumer Edge offers a variety of datasets covering the US, Europe (UK, Austria, France, Germany, Italy, Spain), and across the globe, with subscription options serving a wide range of business needs.

Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer

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Global network traffic analytics Industry Overview

Technavio’s analysts have identified the increasing use of network traffic analytics solutions to be one of major factors driving market growth. With the rapidly changing IT infrastructure, security hackers can steal valuable information through various modes. With the increasing dependence on web applications and websites for day-to-day activities and financial transactions, the instances of theft have increased globally. Also, the emergence of social networking websites has aided the malicious attackers to extract valuable information from vulnerable users. The increasing consumer dependence on web applications and websites for day-to-day activities and financial transactions are further increasing the risks of theft. This encourages the organizations to adopt network traffic analytics solutions.

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See the complete table of contents and list of exhibits, as well as selected illustrations and example pages from this report.

Companies covered

The network traffic analytics market is fairly concentrated due to the presence of few established companies offering innovative and differentiated software and services. By offering a complete analysis of the competitiveness of the players in the network monitoring tools market offering varied software and services, this network traffic analytics industry analysis report will aid clients identify new growth opportunities and design new growth strategies.

The report offers a complete analysis of a number of companies including:

Allot
Cisco Systems
IBM
Juniper Networks
Microsoft
Symantec

Network traffic analytics market growth based on geographic regions

Americas
APAC
EMEA

With a complete study of the growth opportunities for the companies across regions such as the Americas, APAC, and EMEA, our industry research analysts have estimated that countries in the Americas will contribute significantly to the growth of the network monitoring tools market throughout the predicted period.

Network traffic analytics market growth based on end-user

Telecom
BFSI
Healthcare
Media and entertainment

According to our market research experts, the telecom end-user industry will be the major end-user of the network monitoring tools market throughout the forecast period. Factors such as increasing use of network traffic analytics solutions and increasing use of mobile devices at workplaces will contribute to the growth of the market shares of the telecom industry in the network traffic analytics market.

Key highlights of the global network traffic analytics market for the forecast years 2018-2022:

CAGR of the market during the forecast period 2018-2022
Detailed information on factors that will accelerate the growth of the network traffic analytics market during the next five years
Precise estimation of the global network traffic analytics market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
Growth of the network traffic analytics industry across various geographies such as the Americas, APAC, and EMEA
A thorough analysis of the market’s competitive landscape and detailed information on several vendors
Comprehensive information about factors that will challenge the growth of network traffic analytics companies

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This market research report analyzes the market outlook and provides a list of key trends, drivers, and challenges that are anticipated to impact the global network traffic analytics market and its stakeholders over the forecast years.

The global network traffic analytics market analysts at Technavio have also considered how the performance of other related markets in the vertical will impact the size of this market till 2022. Some of the markets most likely to influence the growth of the network traffic analytics market over the coming years are the Global Network as a Service Market and the Global Data Analytics Outsourcing Market.

Technavio’s collection of market research reports offer insights into the growth of markets across various industries. Additionally, we also provide customized reports based on the specific requirement of our clients.

Colombia Internet Traffic: International: ETB SA ESP data was reported at 72,264.000 GB in 27 Sep 2020. This records an increase from the previous number of 68,084.000 GB for 26 Sep 2020. Colombia Internet Traffic: International: ETB SA ESP data is updated daily, averaging 67,677.500 GB from Mar 2020 (Median) to 27 Sep 2020, with 182 observations. The data reached an all-time high of 85,061.000 GB in 24 Sep 2020 and a record low of 56,590.000 GB in 21 Jun 2020. Colombia Internet Traffic: International: ETB SA ESP data remains active status in CEIC and is reported by Communications Regulation Commission. The data is categorized under Global Database’s Colombia – Table CO.TB004: Internet Traffic: by Provider.

Internet Traffic: DIRECTV data was reported at 1,357,380.860 GB in 27 Sep 2020. This records an increase from the previous number of 1,331,476.960 GB for 26 Sep 2020. Internet Traffic: DIRECTV data is updated daily, averaging 1,418,471.955 GB from Mar 2020 (Median) to 27 Sep 2020, with 182 observations. The data reached an all-time high of 1,555,359.130 GB in 26 Jul 2020 and a record low of 1,173,975.030 GB in 19 Sep 2020. Internet Traffic: DIRECTV data remains active status in CEIC and is reported by Communications Regulation Commission. The data is categorized under Global Database’s Colombia – Table CO.TB004: Internet Traffic: by Provider.

The global number of internet users in was forecast to continuously increase between 2024 and 2029 by in total 1.3 billion users (+23.66 percent). After the fifteenth consecutive increasing year, the number of users is estimated to reach 7 billion users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of internet users in countries like the Americas and Asia.

Our Web Data dataset includes such data points as company name, location, headcount, industry, and size, among others. It offers extensive fresh and historical data, including even companies that operate in stealth mode.

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In the fourth quarter of 2021, mobile broadband subscriptions to América Móvil (Telcel) services generated traffic of 1.26 thousand petabytes. It was followed by AT&T, with a traffic of approximately 245.7 petabytes.

Colombia Internet Traffic: Edatel S.A data was reported at 1,305,396.000 GB in 27 Sep 2020. This records an increase from the previous number of 1,279,692.000 GB for 26 Sep 2020. Colombia Internet Traffic: Edatel S.A data is updated daily, averaging 1,265,598.000 GB from Mar 2020 (Median) to 27 Sep 2020, with 182 observations. The data reached an all-time high of 1,417,932.000 GB in 16 Aug 2020 and a record low of 859,140.000 GB in 22 Apr 2020. Colombia Internet Traffic: Edatel S.A data remains active status in CEIC and is reported by Communications Regulation Commission. The data is categorized under Global Database’s Colombia – Table CO.TB004: Internet Traffic: by Provider.

Campus DNS network traffic consisting of more than 4000 active users (in peak load hours) for 10 random days in the month of April-May, 2016 is available in hourly PCAP files in the dataset. (At present only traffic for Day0(Full) and Day1(partial) could be uploaded due to 10GB data limit)

Colombia Internet Traffic: Emcali data was reported at 1,143,406.000 GB in 27 Sep 2020. This records an increase from the previous number of 1,098,760.000 GB for 26 Sep 2020. Colombia Internet Traffic: Emcali data is updated daily, averaging 1,168,048.500 GB from Mar 2020 (Median) to 27 Sep 2020, with 182 observations. The data reached an all-time high of 1,317,352.000 GB in 10 Apr 2020 and a record low of 936,062.000 GB in 30 Apr 2020. Colombia Internet Traffic: Emcali data remains active status in CEIC and is reported by Communications Regulation Commission. The data is categorized under Global Database’s Colombia – Table CO.TB004: Internet Traffic: by Provider.

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When Amazon was launched in July 16, 1995 as a website that only sold books, founder Jeff Bezos had a vision for the company's explosive growth and e-commerce domination. In December 2019, we note that around 6.5 percent of visits to Amazon came from paid traffic in France, that is to say, visits made through paid advertising. With a strong discrepancy to it's competitors, the next best performing company was Microsoft.