In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.
In November 2024, Google.com held the top spot in India's website rankings, averaging over **** billion monthly visits. YouTube ranked second, with traffic of **** billion visits, while social platforms Instagram.com and Facebook.com followed with *** million and *** million monthly visits each. Internet penetration In the past decade, India has witnessed a remarkable transformation in its digital landscape. This substantial expansion has resulted in extensive digital connectivity, with more than **** of India's *** billion citizens now enjoying internet access. India ranked **** on the Digital Quality of Life Index in 2023, which revealed electronic infrastructure as one of the country’s strengths. YouTube in India As of 2025, India had the world’s largest YouTube user base, figuring over *** million users. The video platform caters to the nation’s tech-savvy denizens as an educational resource and a source of entertainment. Moreover, YouTube has evolved into a dynamic space for digital marketing, especially harnessing the consumer base segment aged below 32 years.
In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.
As of January 2024, mobile phones accounted for ** percent of web page views in Nigeria. Vietnam ranked second, with mobile devices generating approximately **** percent of web traffic. Belgium, Portugal, and Canada, saw less than ** percent of their national internet traffic coming from mobile devices. Additionally, Japan ranked last for mobile internet traffic as of the beginning of 2024, **** percent of the total internet traffic in the country came from smartphones and internet connected mobile devices.
In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.
In November 2024, WhatsApp.com was the most popular website in Brazil by time per visit, with an average session length of approximately ** minutes. YouTube.com ranked second, with an average of ** minutes and ** seconds per visit.
From September to November 2023, Google.com was the leading website in Italy, with more than 3.36 billion total monthly visits. The search engine was also popular in its Italian top-level domain, with Google.it reaching 232 million views. YouTube.com ranked second, with approximately 1.17 billion visits from users in Italy, while adult website Pornhub ranked fourth. Several online newspapers, Repubblica.it, Corriere.it, Gazzetta.it were also among the most visited websites during the month. Mediaset.it, which is the online streaming platform of one of the country's major television broadcasters, collected more than 126 million visits.
From April 2022 to January 2024, the ************************************************* saw an average of approximately ** million visits, ranking as the most popular education site worldwide. ********, which offers classes and certifications on various subjects, saw ** million visits from global users in the examined period. ********************************************** for students and teachers, ranked third with ***** million visits recorded on average between April 2022 and the beginning of 2024.
In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.
In March 2024, Google.com was the leading website in France. The search platform accounted for over 15.86 percent of desktop web traffic in France, ahead of second-ranked video website YouTube.com with 9.02 percent.
From September to November 2023, the most visited website in Denmark was Google.com, with total monthly traffic exceeding 469 million visits. YouTube.com ranked second with a total monthly of 376 million visits. Additionally, Ekstrabladet.dk came in third with 120 million total visits during the measured period, followed by TV2.dk.
In November 2024, WhatsApp.com was the most popular website in Argentina by time per visit, with an average session length of approximately ** minutes and ** seconds. YouTube.com ranked second, with an average of ** minutes and ** seconds per visit.
Online retail websites have made strong traffic gains due to the global coronavirus pandemic as large parts of the population are staying at home and ordering items online which they usually would purchase in-store. Amazon.com had a monthly traffic of almost 3.2 billion visitors in 2022, followed by eBay.com with nearly 590 million visits on each month.
In November 2024, WhatsApp.com was the most popular website in Mexico by time per visit, with an average session length of approximately ** minutes and ** seconds. The social video platform YouTube.com came in second, with ** minutes and ** seconds per visit, followed by AnimeFLV.net, with ** minutes and ** seconds.
In 2019, the Chinese marketplace Alibaba was the leading worldwide B2B e-commerce in terms of online traffic. The Alexa tool assessing the online traffic of websites put it on the top of the ranking, with a score of ***. The Russian Rosfirm and the U.S. platform Vinsuite followed in the ranking with a score of ***** and *****, respectively.
Among the ** most popular websites in Russia, Google.com had the highest average monthly traffic, at over five billion visits in November 2024. It was followed by the Russian search engine Yandex.ru, with around *** billion visits in the same period.
This statistic shows a ranking of online traffic sources towards the website of HelloFresh from 2017 to 2019. The numbers provided here concern desktop visits from the Netherlands. Direct traffic is deemed to be the most important source for web traffic, as ** percent of visits towards the site came in this way. Organic search results were less important: these made up ** percent of total desktop traffic.
This statistic ranks leading internet brands by average Buzz score in the United Kingdom from January to December 2019. WhatsApp ranked highest with a score of 7.1, followed by eBay and YouTube.
In November 2024, WhatsApp.com was the most engaging website worldwide, with users spending approximately 31 minutes and 17 seconds per visit on the website. YouTube.com was second in user engagement, with an average visit duration of 22 minutes and 24 minutes and 15 seconds. X.com, which ranks as the tenth most visited website worldwide, reported an average session length of 15 minutes and 26 seconds.
In 2024, the single country with the highest share of online traffic to gymshark.com was the United States (34.5 percent). The United Kingdom followed, ranking second with about 16.5 percent of gymshark.com web traffic coming from the country, followed by Canada with 9.05 percent.
In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.