The global number of internet users in was forecast to continuously increase between 2024 and 2029 by in total 1.3 billion users (+23.66 percent). After the fifteenth consecutive increasing year, the number of users is estimated to reach 7 billion users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of internet users in countries like the Americas and Asia.

When asked about "Attitudes towards the internet", most Japanese respondents pick "I'm concerned that my data is being misused on the internet" as an answer. 35 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.

When asked about "Attitudes towards the internet", most Chinese respondents pick "It is important to me to have mobile internet access in any place" as an answer. 48 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.

When asked about "Attitudes towards the internet", most Mexican respondents pick "It is important to me to have mobile internet access in any place" as an answer. 56 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.

In January 2025 mobile devices excluding tablets accounted for over ** percent of web page views worldwide. Meanwhile, over ** percent of webpage views in Africa were generated via mobile. In contrast, just over half of web traffic in North America still took place via desktop connections with mobile only accounting for **** percent of total web traffic. While regional infrastructure remains an important factor in broadband vs. mobile coverage, most of the world has had their eyes on the recent 5G rollout across the globe, spearheaded by tech-leaders China and the United States. The number of mobile 5G subscriptions worldwide is forecast to reach more than ***** billion by 2028. Social media: room for growth in Africa and southern Asia Overall, more than ** percent of the world’s mobile internet subscribers are also active on social media. A fast-growing market, with newcomers such as TikTok taking the world by storm, marketers have been cashing in on social media’s reach. Overall, social media penetration is highest in Europe and America while in Africa and southern Asia, there is still room for growth. As of 2021, Facebook and Google-owned YouTube are the most popular social media platforms worldwide. Facebook and Instagram are most effective With nearly ***** billion users, it is no wonder that Facebook remains the social media avenue of choice for the majority of marketers across the world. Instagram, meanwhile, was the second most popular outlet. Both platforms are low-cost and support short-form content, known for its universal consumer appeal and answering to the most important benefits of using these kind of platforms for business and advertising purposes.

Internet traffic volume measures global IP traffic, or the amount of data being sent and received over the internet globally each month. Data and forecasts are sourced from Cisco Systems Inc.

As of January 2024, mobile phones accounted for ** percent of web page views in Nigeria. Vietnam ranked second, with mobile devices generating approximately **** percent of web traffic. Belgium, Portugal, and Canada, saw less than ** percent of their national internet traffic coming from mobile devices. Additionally, Japan ranked last for mobile internet traffic as of the beginning of 2024, **** percent of the total internet traffic in the country came from smartphones and internet connected mobile devices.

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

Colombia Internet Traffic: Local: Comunicación Celular SA data was reported at 1,230,902.000 GB in 27 Sep 2020. This records an increase from the previous number of 1,147,195.000 GB for 26 Sep 2020. Colombia Internet Traffic: Local: Comunicación Celular SA data is updated daily, averaging 1,013,807.000 GB from Mar 2020 (Median) to 27 Sep 2020, with 182 observations. The data reached an all-time high of 1,308,796.000 GB in 25 Jul 2020 and a record low of 687,526.000 GB in 19 May 2020. Colombia Internet Traffic: Local: Comunicación Celular SA data remains active status in CEIC and is reported by Communications Regulation Commission. The data is categorized under Global Database’s Colombia – Table CO.TB004: Internet Traffic: by Provider.

Internet Traffic: DIRECTV data was reported at 1,357,380.860 GB in 27 Sep 2020. This records an increase from the previous number of 1,331,476.960 GB for 26 Sep 2020. Internet Traffic: DIRECTV data is updated daily, averaging 1,418,471.955 GB from Mar 2020 (Median) to 27 Sep 2020, with 182 observations. The data reached an all-time high of 1,555,359.130 GB in 26 Jul 2020 and a record low of 1,173,975.030 GB in 19 Sep 2020. Internet Traffic: DIRECTV data remains active status in CEIC and is reported by Communications Regulation Commission. The data is categorized under Global Database’s Colombia – Table CO.TB004: Internet Traffic: by Provider.

Colombia Internet Traffic: International: HVTV data was reported at 0.000 GB in 27 Sep 2020. This stayed constant from the previous number of 0.000 GB for 26 Sep 2020. Colombia Internet Traffic: International: HVTV data is updated daily, averaging 0.000 GB from Mar 2020 (Median) to 27 Sep 2020, with 180 observations. The data reached an all-time high of 0.000 GB in 27 Sep 2020 and a record low of 0.000 GB in 27 Sep 2020. Colombia Internet Traffic: International: HVTV data remains active status in CEIC and is reported by Communications Regulation Commission. The data is categorized under Global Database’s Colombia – Table CO.TB004: Internet Traffic: by Provider.

Colombia Internet Traffic: Emcali data was reported at 1,143,406.000 GB in 27 Sep 2020. This records an increase from the previous number of 1,098,760.000 GB for 26 Sep 2020. Colombia Internet Traffic: Emcali data is updated daily, averaging 1,168,048.500 GB from Mar 2020 (Median) to 27 Sep 2020, with 182 observations. The data reached an all-time high of 1,317,352.000 GB in 10 Apr 2020 and a record low of 936,062.000 GB in 30 Apr 2020. Colombia Internet Traffic: Emcali data remains active status in CEIC and is reported by Communications Regulation Commission. The data is categorized under Global Database’s Colombia – Table CO.TB004: Internet Traffic: by Provider.

Colombia Internet Traffic: International: Emcali data was reported at 10,799.000 GB in 27 Sep 2020. This records an increase from the previous number of 9,248.000 GB for 26 Sep 2020. Colombia Internet Traffic: International: Emcali data is updated daily, averaging 11,603.500 GB from Mar 2020 (Median) to 27 Sep 2020, with 182 observations. The data reached an all-time high of 17,564.000 GB in 22 Apr 2020 and a record low of 8,871.000 GB in 19 Sep 2020. Colombia Internet Traffic: International: Emcali data remains active status in CEIC and is reported by Communications Regulation Commission. The data is categorized under Global Database’s Colombia – Table CO.TB004: Internet Traffic: by Provider.

Colombia Internet Traffic: International: ETB SA ESP data was reported at 72,264.000 GB in 27 Sep 2020. This records an increase from the previous number of 68,084.000 GB for 26 Sep 2020. Colombia Internet Traffic: International: ETB SA ESP data is updated daily, averaging 67,677.500 GB from Mar 2020 (Median) to 27 Sep 2020, with 182 observations. The data reached an all-time high of 85,061.000 GB in 24 Sep 2020 and a record low of 56,590.000 GB in 21 Jun 2020. Colombia Internet Traffic: International: ETB SA ESP data remains active status in CEIC and is reported by Communications Regulation Commission. The data is categorized under Global Database’s Colombia – Table CO.TB004: Internet Traffic: by Provider.

In the first half of 2021, video accounted for over **** of global traffic. Social occupied the next largest share at **** percent, while web browsing accounted for around a *****. Audio accounted for only **** percent of traffic worldwide.

Colombia Internet Traffic: Edatel S.A data was reported at 1,305,396.000 GB in 27 Sep 2020. This records an increase from the previous number of 1,279,692.000 GB for 26 Sep 2020. Colombia Internet Traffic: Edatel S.A data is updated daily, averaging 1,265,598.000 GB from Mar 2020 (Median) to 27 Sep 2020, with 182 observations. The data reached an all-time high of 1,417,932.000 GB in 16 Aug 2020 and a record low of 859,140.000 GB in 22 Apr 2020. Colombia Internet Traffic: Edatel S.A data remains active status in CEIC and is reported by Communications Regulation Commission. The data is categorized under Global Database’s Colombia – Table CO.TB004: Internet Traffic: by Provider.

Click Web Traffic Combined with Transaction Data: A New Dimension of Shopper Insights

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. Click enhances the unparalleled accuracy of CE Transact by allowing investors to delve deeper and browse further into global online web traffic for CE Transact companies and more. Leverage the unique fusion of web traffic and transaction datasets to understand the addressable market and understand spending behavior on consumer and B2B websites. See the impact of changes in marketing spend, search engine algorithms, and social media awareness on visits to a merchant’s website, and discover the extent to which product mix and pricing drive or hinder visits and dwell time. Plus, Click uncovers a more global view of traffic trends in geographies not covered by Transact. Doubleclick into better forecasting, with Click.

Consumer Edge’s Click is available in machine-readable file delivery and enables: • Comprehensive Global Coverage: Insights across 620+ brands and 59 countries, including key markets in the US, Europe, Asia, and Latin America. • Integrated Data Ecosystem: Click seamlessly maps web traffic data to CE entities and stock tickers, enabling a unified view across various business intelligence tools. • Near Real-Time Insights: Daily data delivery with a 5-day lag ensures timely, actionable insights for agile decision-making. • Enhanced Forecasting Capabilities: Combining web traffic indicators with transaction data helps identify patterns and predict revenue performance.

Use Case: Analyze Year Over Year Growth Rate by Region

Problem A public investor wants to understand how a company’s year-over-year growth differs by region.

Solution The firm leveraged Consumer Edge Click data to: • Gain visibility into key metrics like views, bounce rate, visits, and addressable spend • Analyze year-over-year growth rates for a time period • Breakout data by geographic region to see growth trends

Metrics Include: • Spend • Items • Volume • Transactions • Price Per Volume

Inquire about a Click subscription to perform more complex, near real-time analyses on public tickers and private brands as well as for industries beyond CPG like: • Monitor web traffic as a leading indicator of stock performance and consumer demand • Analyze customer interest and sentiment at the brand and sub-brand levels

Consumer Edge offers a variety of datasets covering the US, Europe (UK, Austria, France, Germany, Italy, Spain), and across the globe, with subscription options serving a wide range of business needs.

Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer

Introduction

Internet Traffic from Mobile Devices Statistics: More than half of our time online is spent on mobile phones, and wireless Internet has changed the way we use technology. This shift has influenced both devices and apps while also helping digital growth in developing countries. By mid-2024, about 96% of people worldwide were using mobile devices to go online.

The fast increase in mobile internet usage has given businesses and advertisers a better way to promote their brands and reach more people. With mobile traffic growing quickly, just making a website work on mobile is not enough anymore. Competition is stronger, so marketing and content must be designed specifically for mobile users to stay ahead. We shall shed more light on Internet Traffic from Mobile Devices Statistics through this article.

Mobile Data Traffic Market Outlook

The global mobile data traffic market size was estimated at approximately USD 68 billion in 2023 and is projected to surge to about USD 320 billion by 2032, exhibiting a remarkable compound annual growth rate (CAGR) of 18.5% over the forecast period. This growth is driven by the increasing penetration of smartphones, advancements in network technologies, and the rising consumption of data-intensive applications and services.

One of the primary growth factors for the mobile data traffic market is the rapid expansion of the smartphone user base globally. As smartphones become more affordable and accessible, especially in emerging markets, the number of mobile internet users is skyrocketing. This trend is further amplified by the increasing availability of high-speed mobile networks, which make data-heavy applications such as video streaming and online gaming more feasible and attractive to users. The proliferation of affordable data plans is also encouraging users to consume more mobile data, thereby bolstering market growth.

Another significant driver of growth is the continuous evolution of network technologies. The transition from 3G to 4G, and now to 5G, has significantly enhanced data transmission speeds and network capabilities. 5G technology, in particular, promises ultra-low latency, higher capacity, and faster download and upload speeds, which are expected to revolutionize various sectors such as healthcare, automotive, and smart cities. The deployment and adoption of 5G networks are anticipated to boost mobile data traffic volumes exponentially, as it facilitates the seamless use of high-bandwidth applications, including augmented reality (AR), virtual reality (VR), and Internet of Things (IoT) devices.

The increase in video content consumption is also a major factor driving the market. Video traffic accounts for a substantial portion of mobile data usage, driven by platforms like YouTube, Netflix, and social media sites that prioritize video content. The trend of live streaming and video-on-demand services is creating a massive surge in data traffic, with users increasingly accessing high-definition (HD) and even 4K content. Moreover, the COVID-19 pandemic has accelerated the adoption of digital entertainment and online education, further increasing the demand for mobile data.

Regionally, the growth of mobile data traffic is witnessing variations with Asia Pacific leading the charge. The region's high population density, coupled with increasing urbanization and smartphone penetration, makes it a significant contributor to global data traffic. Countries like China and India are at the forefront, driven by government initiatives to promote digitalization and the rollout of advanced mobile networks. North America and Europe are also substantial markets due to their well-established network infrastructure and early adoption of new technologies. However, the growth rates in these regions are relatively moderate compared to the exponential growth seen in Asia Pacific and Latin America.

Traffic Type Analysis

The mobile data traffic market can be segmented by traffic type into video, audio, data, and others. Video traffic is the most dominant segment, accounting for the largest share of mobile data usage worldwide. The proliferation of video streaming services, alongside user-generated video content on social media platforms, significantly contributes to this dominance. As more users switch to high-definition and 4K streaming, the demand for data-intensive video content continues to rise. Additionally, the growing popularity of live streaming and video calls, particularly in the context of remote work and online education, further propels this segment's growth.

Audio traffic also plays a significant role in the mobile data traffic market. The increasing usage of music streaming services such as Spotify, Apple Music, and various podcast platforms are driving the growth of this segment. The trend of consuming audio content on the go, facilitated by improved network speeds and unlimited data plans, is contributing to a steady rise in mobile data traffic from audio services. Furthermore, the adoption of smart speakers and voice assistant technologies is expected to continue bolstering this segment.

Data traffic, encompassing all forms of non-visual and non-audio data, is another crucial segment. This includes browsing, app usage, emails, and other types of data transmission over mobile networks. With the increasing reliance on mobile applications for a wide array of activities—ra

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Global network traffic analytics Industry Overview

Technavio’s analysts have identified the increasing use of network traffic analytics solutions to be one of major factors driving market growth. With the rapidly changing IT infrastructure, security hackers can steal valuable information through various modes. With the increasing dependence on web applications and websites for day-to-day activities and financial transactions, the instances of theft have increased globally. Also, the emergence of social networking websites has aided the malicious attackers to extract valuable information from vulnerable users. The increasing consumer dependence on web applications and websites for day-to-day activities and financial transactions are further increasing the risks of theft. This encourages the organizations to adopt network traffic analytics solutions.

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Companies covered

The network traffic analytics market is fairly concentrated due to the presence of few established companies offering innovative and differentiated software and services. By offering a complete analysis of the competitiveness of the players in the network monitoring tools market offering varied software and services, this network traffic analytics industry analysis report will aid clients identify new growth opportunities and design new growth strategies.

The report offers a complete analysis of a number of companies including:

Allot
Cisco Systems
IBM
Juniper Networks
Microsoft
Symantec

Network traffic analytics market growth based on geographic regions

Americas
APAC
EMEA

With a complete study of the growth opportunities for the companies across regions such as the Americas, APAC, and EMEA, our industry research analysts have estimated that countries in the Americas will contribute significantly to the growth of the network monitoring tools market throughout the predicted period.

Network traffic analytics market growth based on end-user

Telecom
BFSI
Healthcare
Media and entertainment

According to our market research experts, the telecom end-user industry will be the major end-user of the network monitoring tools market throughout the forecast period. Factors such as increasing use of network traffic analytics solutions and increasing use of mobile devices at workplaces will contribute to the growth of the market shares of the telecom industry in the network traffic analytics market.

Key highlights of the global network traffic analytics market for the forecast years 2018-2022:

CAGR of the market during the forecast period 2018-2022
Detailed information on factors that will accelerate the growth of the network traffic analytics market during the next five years
Precise estimation of the global network traffic analytics market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
Growth of the network traffic analytics industry across various geographies such as the Americas, APAC, and EMEA
A thorough analysis of the market’s competitive landscape and detailed information on several vendors
Comprehensive information about factors that will challenge the growth of network traffic analytics companies

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This market research report analyzes the market outlook and provides a list of key trends, drivers, and challenges that are anticipated to impact the global network traffic analytics market and its stakeholders over the forecast years.

The global network traffic analytics market analysts at Technavio have also considered how the performance of other related markets in the vertical will impact the size of this market till 2022. Some of the markets most likely to influence the growth of the network traffic analytics market over the coming years are the Global Network as a Service Market and the Global Data Analytics Outsourcing Market.

Technavio’s collection of market research reports offer insights into the growth of markets across various industries. Additionally, we also provide customized reports based on the specific requirement of our clients.