As of June 2024, 99 percent of adults in the United States between 18 and 49 years were internet users, making it the age group with the highest level of internet penetration in the country. A further share of 97 percent of adults using the internet were between 18 and 29 years old. Mobile internet usage Mobile internet usage continues to surge in the United States, with 96.2 percent of internet users accessing the web via phones as of the third quarter of 2023. In April 2024, YouTube's mobile app led with a 74 percent audience reach, while TikTok topped weekly engagement among social apps. Mobile apps and privacy Mobile apps became an essential part of mobile users, this high usage raised new concerns about data privacy. By June 2023, three in four internet users supported data localization to protect their information. Additionally, As of September 2024, 13.5 percent of paid iOS apps stated that they collected user data, with 88 percent of this data used to enhance app functionality.

As of September 2023, it was found that 42 percent of adults in the United States aged between 18 and 29 years used X (formerly Twitter). This age group was the microblogging service’s biggest audience in the United States, followed by a 27 percent usage reach among 30 to 49-year-olds. X users in the United StatesAs of the first quarter of 2019, Twitter had 68 million monthly active users in the United States. In the fourth quarter of 2020, the number of monetizable daily active Twitter users in the country amounted to 37 million. As of January 2021, 61.6 percent of U.S. Twitter audiences were male and 38.4 percent were female. According to a February 2019 survey of social media users in the United States, Twitter was the most popular social network for news consumption. X usage in the United StatesTwitter is popular among users looking to catch up and chime in on current and trending topics and live-tweet about events and media. Live-tweeting television series or sporting events is a popular user activity and in 2018, the most popular television series based on average number of Twitter interactions per episode was ABC’s ‘The Bachelor’. In terms of global sporting events, it does not get much bigger than the Olympic Games. During the Winter Olympics in PyeongChang 2018, Twitter accounted for 50 percent of stakeholder posts during the Winter.

As of February 2024, over a third of online users worldwide were aged between 25 and 34 years. Website visitors in this age bracket constituted the biggest group of online users worldwide. Also, 19 percent of global online users were aged 18 to 24 years. The global digital population aged 65 or older represented approximately 4.2 percent of all internet users worldwide. Social media usage and Meta Social media is a major driver of internet use, with a global penetration rate of 62.2 percent. On average, internet users spend 143 minutes per day on social media, highlighting its significant impact on daily online activities. The usage of social media is mostly dominated by Meta platforms, which own four of the largest social media platforms. Facebook leads the ranking with over three billion active users, followed by Instagram and WhatsApp. Instagram's global popularity Meta’s social video platform, Instagram, had long been one of the most engaging social media platforms worldwide, and it was projected to reach 1.44 billion monthly active users. Instagram was particularly favored by users aged 18 to 34, thanks to its ability to offer a variety of interactive content, from images and carousels. This diverse range of content types was a key factor in its popularity among its young user base.

Internet use in the UK annual estimates by age, sex, disability, ethnic group, economic activity and geographical location, including confidence intervals.

As of March 2025, the share of time spent using the internet on smartphone devices among users in the United Kingdom (UK) was approximately 96 percent. Internet usage via smartphone was the highest amongst UK users aged between the ages 25 and 54 years, 98 percent. Furthermore, tablet devices had the largest engagement among users aged between 65 and over, while the share of time spent accessing the internet via PC or laptop devices was highest among UK users aged 75 and over.

Canadian Internet use survey, internet use, by frequency of use, age group and sex for Canada from 2010 and 2012.

Dataset from Info-communications Media Development Authority. For more information, visit https://data.gov.sg/datasets/d_5bdc3fbb49cfdf6d4ea7d826cc88bc84/view

As of 2024, the percentage of internet users aged 15-24 in Europe was the highest among worldwide regions, 98 percent. The member countries of the Commonwealth of Independent States (CIS) ranked second, with 97 percent of the age group using the internet. The Americas showed the third-highest internet penetration rate worldwide, 95 percent. Young people in Africa were the least connected, with only 53 percent being connected to the internet. Overall, 79 percent of the global population between 15 and 24 years stated using the internet as of 2024.

Canadian Internet use survey, Internet use, by internet users and non users, age group and Internet privacy concern, for Canada from 2005 to 2009. (Terminated)

Daily internet penetration in Russia was the highest at ** percent among the audience aged 25 to 44 years in the first quarter of 2025. To compare, ** percent of Russians aged 65 years and older used the internet on a daily basis.

Information Technology Usage and Penetration - Table 720-90003 : Persons aged 10 and over who had used the Internet by sex and age group

School-age digital connectivity data set – Percentage of children in a school attendance age (approximately 3-17 years old depending on the country) that have internet connection at home

Percentage of Canadians' personal use of the Internet, during the past three months.

As of October 2025, 6.04 billion individuals worldwide were internet users, which amounted to 73.2 percent of the global population. Of this total, 5.66 billion, or 68.7 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 2025. In the Netherlands, Norway, and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide—over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a 10-percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most considerable usage penetration, 98 percent. In comparison, the worldwide average for the age group of 15 to 24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

Percentage of Internet users accessing the Internet by location of access, excluding use through a mobile data plan, during the past three months.

As of May 2023, around 27 percent of internet users in Mexico were from Generation Z. Generation X users corresponded to around a fourth of the country's online audiences, while Millennials represented 22 percent. Meanwhile, men represented a slight majority of internet users in the country.

As of 2024, 99 percent of the Americans between 30-49 and 18-29 years, used the internet at least occasionally. The United States have made large gains in online adoption over the last decade.

As of 2024, 99 percent of young people aged 15-24 living in high-income countries used the internet. Meanwhile, the percentage of internet users among the rest of the population of the countries in the same category was 93 percent. Upper-middle-income economies ranked second by the share of young people using the internet, 97 percent. In markets with low income, the percentage of 15-24 year-olds using the internet was the lowest, 43 percent.

According to a survey conducted in Japan in August 2024, more than ** percent of respondents aged 30 to 49 years old used the internet. Among respondents aged 80 years and older, the internet penetration rate stood at **** percent.

According to a 2023 survey of internet users in the United States, 91 percent of users between 30 and 49 years regularly use a smartphone to go online. Young adults between 18 and 29 years ranked second with 89 percent. Laptops were the second most used device named by the respondents, enabling more than half of the respondents between 30 and 49 years to connect to the internet.