As of 2023, India had 1.24 billion internet users, more than any other country in the world. China ranked second, with 1.13 billion Indians accessing the internet via any device. The United States followed with approximately 319 million online users.
The global number of internet users in was forecast to continuously increase between 2024 and 2029 by in total 1.3 billion users (+23.66 percent). After the fifteenth consecutive increasing year, the number of users is estimated to reach 7 billion users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of internet users in countries like the Americas and Asia.
As of January 2024, Morocco had an internet penetration of approximately 91 percent, making it the country with the highest internet penetration in Africa. Libya ranked second, with around 88 percent, followed by Seychelles with roughly 87 percent. On the other hand, South Sudan, Burundi, and The Central African Republic had the lowest prevalence of internet among their population.
Varying but growing levels of internet adoption
Although internet usage varies significantly across African countries, the overall number of internet users on the continent jumped to around 646 million from close to 181 million in 2014. Of those, almost a third lived in Nigeria and Egypt only, two of the three most populous countries on the continent. Furthermore, internet users are expected to surge, reaching over 1.1 billion users by 2029.
Mobile devices dominate web traffic
Most internet adoptions on the continent occurred recently. This is among the reasons mobile phones increasingly play a significant role in connecting African populations. As of early January 2024, around 74 percent of the web traffic in Africa was via mobile phones, over 14 percentage points higher than the world average. Furthermore, almost all African countries have a higher web usage on mobile devices compared to other devices, with rates as high as 92 percent in Sudan. This is partly due to mobile connections being cheaper and not requiring the infrastructure needed for traditional desktop PCs with fixed-line internet connections.
As of February 2025, there were 5.56 billion internet users worldwide, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 2024. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of April 2024. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Asia was home to the largest number of online users worldwide – over 2.93 billion at the latest count. Europe ranked second, with around 750 million internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2023, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in the Arab States and Africa, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller gender gap. As of 2023, global internet usage was higher among individuals between 15 and 24 years across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.
When asked about "Attitudes towards the internet", most Mexican respondents pick "It is important to me to have mobile internet access in any place at any time" as an answer. 55 percent did so in our online survey in 2024. Looking to gain valuable insights about users of internet providers worldwide? Check out our
When asked about "Attitudes towards the internet", most Chinese respondents pick "It is important to me to have mobile internet access in any place at any time" as an answer. 49 percent did so in our online survey in 2024. Looking to gain valuable insights about users of internet providers worldwide? Check out our
As of January 2024, Nigeria had more than 103 million internet users - the highest number reported all over Africa. Meanwhile, Egypt ranked second with over 82 million users. The majority of web traffic in leading digital markets in Africa originated from mobile devices - in Nigeria, one of the countries with the largest number of internet users worldwide, 86.2 percent of web traffic was generated via smartphones and roughly 13.3 percent via PC devices. This is due in part to the fact that mobile connections are much cheaper and do not require the infrastructure that is needed for traditional desktop PCs with fixed-line internet connections.
Anticipating remarkable growth: Africa's internet user surge and projected milestones The projected trend for Africa indicates a consistent rise in internet users from 2024 to 2029. It will have a collective addition of 337.3 million users (equivalent to a growth of 51.79 percent). Following fifteen successive years of growth, the user count is anticipated to reach a record high of 1.1 billion by 2029. Furthermore, the online penetration rate on the continent was 43 percent – which was below the global average, measured at around 68 percent.
Unveiling internet trends The region has witnessed a steady increase in internet users over the years. In January 2024, Southern Africa stood out as the African region with the most substantial internet penetration rate, reaching approximately 73.1 percent. The proportion of individuals accessing the internet in this part of Africa and Northern Africa surpassed the global average (66.2 percent). Moreover, Morocco boasted an impressive internet penetration of about 91 percent, securing its position as Africa's foremost country. Libya held the second position with a penetration rate of approximately 88 percent, followed closely by Seychelles at around 86.7 percent.
When asked about "Attitudes towards the internet", most Japanese respondents pick "I could no longer imagine my everyday life without the internet" as an answer. 56 percent did so in our online survey in 2024. Looking to gain valuable insights about users of internet providers worldwide? Check out our
As of January 2024, the Dominican Republic had the largest number of internet users in the Caribbean, with more than 10.14 million citizens online. Even though the Bahamas ranked seventh with 390.8 thousand users, it was the Caribbean sovereign state with the highest percentage of people online. Meanwhile, Montserrat was the territory with the smallest online population in the region, since only 2.4 thousand of its inhabitants accessed the internet.
Across Asia, Malaysia had the highest internet adoption rate at around 97.7 percent, followed by South Korea. Worldwide, more than 65 percent of the population is using the internet. Compared to the rest of the world, internet penetration in Asia was still lower than the global average in the past few years. Southeast Asia is leading the way Southeast Asia had the highest internet penetration rates. In China, the internet penetration amounted to only around 78 percent. Nevertheless, in terms of head count, the country has the most internet users in the region with about 991 million. Among the ASEAN states, Indonesia and the Philippines had the biggest internet populations. Countries lagging behind South Asian countries such as Afghanistan and Pakistan had low internet penetration rates, mainly due to high internet fees for fixed broadband and mobile networks in these countries. The low literacy rates were also a contributing factor.
As of February 2025, Northern Europe ranked first by the internet penetration rate, with over 97.9 percent of its population using the internet. Western Europe followed, with 95.1 percent. Overall, the global average internet penetration rate was roughly 67.9 percent. Global internet use The ongoing development of telecommunication networks and infrastructure has directly impacted internet penetration on a global scale. Thanks to advancing mobile technology and the continuous modernization of previously less-developed regions, the number of internet users worldwide has been on the rise in recent years, reaching 5.45 billion as of July 2024. In the world-wide-web, Google's Chrome still holds the largest market share for internet browsers, roughly 65.2 percent of the total market as of August 2024, followed by Apple's Safari at nearly 19 percent. Majority of global internet users are in Asia Asia has the most extensive internet user base – more than an estimated 2.9 billion internet users in this region alone – with East Asia accounting for most of this share. Despite this region's large volume of internet users, Asia is far from being a leader regarding online penetration. Eastern Asia, for instance, had an online penetration rate of 75.3 percent as of April 2023.
This statistic shows data on the internet usage in selected countries in Europe in 2018. In the period of consideration, Luxembourg had the highest share of online users at 99 percent, followed by Denmark and Norway at both 98 percent.
A geographic analysis of the audience found that China accounted for 34.4 percent of internet users in Asia as of July 2022, followed by India with 28.4 percent. China's internet penetration reached 69.8 percent in that year.
As of 2024, internet penetration in Europe was the highest among the world regions, growing from nearly 60 percent in 2009 to 91 percent in the latest measured year. Internet use in Africa was the lowest worldwide, at 38 percent. As of the same year, the total global internet reach translated to an estimated 4.9 billion internet users worldwide. Europe digital dominance Europe remains the most connected region globally, with steady growth in internet usage. Between 2023 and 2024, the number of internet users rose by 3 percent, and projected to reach 800 million by 2029. As of October 2024, Northern Europe was the first region worldwide by internet penetration, accounting for 97.5 percent penetration rate, while four of the six countries with the highest internet penetration rate worldwide are European, which highlights the region's dominance. Africa’s digital growth Internet use in Africa continues to grow, with mobile devices accounting for most of the web traffic across major African markets. Between 2023 and 2024, the number of internet users on the continent increased by nearly 13 percent, while the number of mobile internet users increased by 26 percent, reaching 331 million. As of January 2024, Morocco was leading with an impressive internet penetration rate of around 91 percent, while countries like Nigeria, Egypt, and South Africa had the highest number of internet users in the continent.
As of 2024, the share of individuals accessing the internet in the least developed countries (LDCs) of the world was 35 percent. In the examined year, the internet usage rate in landlocked developing countries (LLDC) was 39 percent. As per Small Island Developing States (SIDS), 65 percent of the population was reported to connect to the web.
In 2024, about 69 percent of internet users in Thailand made an online purchase each week. In contrast, the share of internet users who made weekly purchases in Japan was around 44 percent in 2024.
Switzerland is leading the ranking by population share with mobile internet access , recording 95.06 percent. Following closely behind is Ukraine with 95.06 percent, while Moldova is trailing the ranking with 46.83 percent, resulting in a difference of 48.23 percentage points to the ranking leader, Switzerland. The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).
As of February 2025, India was the country with the largest offline population worldwide. The South Asian country had over 651 million people without internet connection. China ranked second, with around 311.9 million people not connected to the internet. Despite these large shares of the disconnected population in these countries, China and India ranked first and second, respectively, as countries with the highest number of internet users worldwide. Internet access in Africa In 2023, Africa lagged behind other global regions regarding internet penetration rate, as only 37 percent of the continent’s population accessed the web. In contrast, around 91 percent of Europe’s population were internet users. This is heavily influenced by the infrastructure development in the region. However, some improvements are forecasted, as by 2028, the internet penetration rate in Africa will be at an estimated 48.15 percent. Global internet access challenges: disruptions and restrictions Government internet shutdowns around the world are another challenge for internet access. Between 2015 and the first half of 2023, 172 local internet connection disruptions occurred due to protests globally. Moreover, according to a 2023report on internet freedom, almost four out of ten global internet users were deprived of essential freedoms on online platforms. In 2023, 76 new restrictions on internet usage were implemented worldwide. Asia led in imposing these restrictions, accounting for approximately 55 cases across various countries in the region.
China is leading the ranking by number of households with internet access , recording 448.01 million households. Following closely behind is India with 158.94 million households, while Lesotho is trailing the ranking with 0.02 million households, resulting in a difference of 447.99 million households to the ranking leader, China. Depicted is the number of housholds with internet access in the country or region at hand.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).
When asked about "Attitudes towards the internet", most Australian respondents pick "It is important to me to have mobile internet access in any place at any time" as an answer. 53 percent did so in our online survey in 2024. Looking to gain valuable insights about users of internet providers worldwide? Check out our
As of 2023, India had 1.24 billion internet users, more than any other country in the world. China ranked second, with 1.13 billion Indians accessing the internet via any device. The United States followed with approximately 319 million online users.