This statistic presents the average daily time spent online by global internet users from 2011 to 2021. According to Zenith Optimedia, the average daily minutes of internet consumption per capita amounted to 170 minutes in 2018. The majority of these daily online minutes were generated via mobile.
This statistic presents the average daily time spent online by internet users in North America from 2011 to 2022. According to Zenith Optimedia, in 2018, the average daily minutes of North American internet consumption per capita amounted to 237 minutes. The majority of these daily online minutes were generated via mobile.
This statistic shows the average daily usage of mobile internet worldwide. According to Zenith Optimedia, daily mobile internet usage per capita amounted to 122 minutes per day in 2018, up from 63 minutes in 2014. The average daily minutes of mobile internet consumption per capita is projected to increase to 155 minutes in 2021.
The global number of internet users in was forecast to continuously increase between 2024 and 2029 by in total 1.3 billion users (+23.66 percent). After the fifteenth consecutive increasing year, the number of users is estimated to reach 7 billion users and therefore a new peak in 2029. Notably, the number of internet users of was continuously increasing over the past years.Depicted is the estimated number of individuals in the country or region at hand, that use the internet. As the datasource clarifies, connection quality and usage frequency are distinct aspects, not taken into account here.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of internet users in countries like the Americas and Asia.
This statistic presents the average daily time spent online by internet users in North America from 2011 to 2022, sorted by device. According to Zenith Optimedia, in 2018 the average daily minutes of North American desktop internet consumption per capita amounted to 53 minutes. However, daily mobile internet consumption was already 183 minutes per capita and is set to increase to 249 minutes in 2021.
This statistic presents the average daily time spent online by internet users worldwide from 2011 to 2021, sorted by device. According to Zenith Optimedia, in 2018, the average daily minutes of desktop internet consumption per capita amounted to 39 minutes and is projected to slowly decline until 2020. However, daily mobile internet consumption is set to increase to 155 minutes in 2021.
When asked about "Attitudes towards the internet", most Japanese respondents pick "I'm concerned that my data is being misused on the internet" as an answer. 35 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.
In 2022, generation Y internet users who aged less than 19 years old spent around an average of 8 hours and 55 minutes using the internet per day in Thailand. This was followed by generation Z and generation X users.
The population share with mobile internet access in North America was forecast to increase between 2024 and 2029 by in total 2.9 percentage points. This overall increase does not happen continuously, notably not in 2028 and 2029. The mobile internet penetration is estimated to amount to 84.21 percent in 2029. Notably, the population share with mobile internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the population share with mobile internet access in countries like Caribbean and Europe.
How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.
When asked about "Attitudes towards the internet", most Mexican respondents pick "It is important to me to have mobile internet access in any place" as an answer. 56 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.
This statistic shows the results of a survey on the mobile internet usage time per day in Germany from 2014 to 2016. In 2015, roughly 60 percent of respondents stated to use the internet on their smartphone for up to one hour every day.
In 2022, Thai internet users spent around 7 hours and 4 minutes using the internet per day. The most popular online activities among Thais were e-Health, communication, and entertainment.
When asked about "Attitudes towards the internet", most Chinese respondents pick "It is important to me to have mobile internet access in any place" as an answer. 48 percent did so in our online survey in 2025. Looking to gain valuable insights about users of internet providers worldwide? Check out our reports on consumers who use internet providers. These reports give readers a thorough picture of these customers, including their identities, preferences, opinions, and methods of communication.
The above statistic gives information on the average duration of daily internet usage worldwide as of the first quarter of 2019, sorted by age group and device. During the survey period, it was found that the average duration of daily mobile internet usage among internet users aged 25 to 34 years amounted to 3 hours and 45 minutes.
In 2023, global users spent around *** hours daily accessing the internet via mobile, as well as **** hours on average using the internet via laptop or PC devices. Between 2015 and 2023, the number of hours spent accessing the internet via PC among digital users worldwide ********* when compared to the time spent doing so on mobiles and smartphones.
This statistic shows a comparison of the average daily mobile data usage per user in the United States, the United Kingdom, Japan, India, and Brazil in 2015. In 2015, Brazilian users consumed an average of 4.75 megabytes of mobile data per day.
As of March 2025, the share of time spent using the internet on smartphone devices among users in the United Kingdom (UK) was approximately 96 percent. Internet usage via smartphone was the highest amongst UK users aged between the ages 25 and 54 years, 98 percent. Furthermore, tablet devices had the largest engagement among users aged between 65 and over, while the share of time spent accessing the internet via PC or laptop devices was highest among UK users aged 75 and over.
In 2022, the average data used per smartphone per month worldwide amounted to 15 gigabytes (GB). The source forecasts that this will increase almost four times reaching 46 GB per smartphone per month globally in 2028.
In 2020, Thai internet users who were students spent around an average of 12 hours and 43 minutes using the internet per day. This was followed by those who were freelancers who spent around 11 hours and 28 minutes using the internet daily.
This statistic presents the average daily time spent online by global internet users from 2011 to 2021. According to Zenith Optimedia, the average daily minutes of internet consumption per capita amounted to 170 minutes in 2018. The majority of these daily online minutes were generated via mobile.