The iOS operating system has had rather volatile sales in Spain over the observed period. In April 2023, iOS peaked its market share since 2016 at 23.7 percent, then slightly dropped in the most recent month, accounting for 18.7 percent of the Spanish smartphone market in June 2024. Most preferred smartphones Over the last five years, Android has never had a market share below 75 percent in Spain. Thus, it comes as no surprise that in 2024, the preferred smartphone brands in Spain had an Android operating system. Moreover, Xiaomi was the leading mobile phone vendor in Spain, with a market share of nearly 29 percent.. Smartphone usage Over the years, smartphones have become more than just personal communication devices. The increasing number of smartphone brands, as well as the variety of smartphone applications, make these devices almost indispensable in our daily activities. As of December 2023, the most used smartphone apps in Spain were internet browsers, e-mail services, and social media apps.

The new mobile operating system iOS 18 was installed on 68 percent of the Apple devices that accessed the Apple App Store in March 2025, while the older iOS 16 was running on 14 percent of mobile devices and earlier releases on the remaining nine percent. Apple’s smartphone market share Apple held over 18 percent share of the global smartphone sales market in 2024, but historically reports sales share increases during the fourth quarter because of the annual fall release of a new device and the holiday season. Demand for the iPhone 15 and 15 Plus, as well as iPhone 15 Pro and Pro Max led to Apple announcing a sales figures of more than 77 million units sold worldwide in the fourth quarter of 2024. In the first quarter of Apple's 2024 fiscal year, iPhone sales accounted for around 49 percent of Apple's total revenue in the same quarter. The world at your fingertips Apple unveiled the very first iPhone and its supporting operating system (iOS 1) in 2007. It introduced an interface that allowed users to navigate the screen with their fingers, presenting a revolutionary touch keyboard that signaled a paradigm shift in the smartphone market.

As of July 2024, Apple’s iPhone 15 was the most popular smartphone model sold in the United States, accounting for over **** percent of total smartphone sales. The iPhone was the most popular smartphone in the United States at that time, occupying four spots in the top five. Apple and Samsung: two leading competitors Apple and Samsung are the leading smartphone vendors in the United States with a combined market share of almost ** percent in the second quarter of 2023. The two smartphone vendors dominate the U.S. smartphone market not only in terms of sales, but also when it comes to customer satisfaction: Samsung’s Galaxy line and the Apple iPhones are the highest ranked smartphone models on the American customer satisfaction index. In line with their successes in the United States, Apple and Samsung also lead the global smartphone market, albeit to a lesser degree – the two brands have a combined market share of close to ** percent. Smartphone penetration the highest in the United States Smartphone sales value in the United States more than doubled in the last decade, making the U.S. one of the major smartphone markets globally. In 2024, over *** million smartphones were forecast to be sold, with the number of U.S. smartphone users forecast expected to grow in the coming years.

According to DeviceAtlas's data, Apple's iPhone 7 was the most popular iPhone model in 2020 with a ***** percent share in the overall global web usage . Among the other Apple smartphone models,iPhone 6S, iPhone 8, iPhone X and iPhone 6 enjoyed large share as well in that year. Apple was the vendor with the highest most smartphones sold globally as of the fourth quarter of 2020. This trend has been observed for the past couple of years, except for the third quarter of 2019, when Huawei generated more smartphone sales than Apple and therefore, ranked second.

 What part of Apple’s revenue comes from iPhones?  

iPhone sales composed more than half of Apple’s global revenue in the first quarter of 2021. This was a large increase from the quarter before, but the peak was reached in the first quarter of 2018, when nearly ** percent of the company’s revenue came from selling smartphones.

 Apple Pay   

With digital payments getting more and more popular, the number of Apple Pay users has also increased in recent years. Apple Pay is a mobile payment and digital wallet service by apple, initially released in October 2014. As of September 2019, nearly half of global iPhone users were using the service.

The global tablet market size was valued at USD 84.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 202.4 Billion by 2033, exhibiting a CAGR of 9.67% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 35.8% in 2024. The tablet market share is driven by rising demand for remote work, online learning, and entertainment, along with advancements in 5G connectivity, AI-powered features, and stylus support. Increasing enterprise adoption, affordability, and improved battery life further fuel global market growth.

IMARC Group provides an analysis of the key trends in each segment of the global tablet market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on product, operating system, screen size, end user, and distribution channel.

The mid-range smartphone market, a dynamic segment characterized by intense competition and rapid innovation, is poised for significant growth. While precise market sizing data wasn't provided, a reasonable estimation, based on publicly available reports showing a global smartphone market size in the hundreds of billions and the substantial share held by mid-range devices, suggests a 2025 market size of approximately $250 billion USD. Assuming a Compound Annual Growth Rate (CAGR) of 8% (a conservative estimate considering historical growth and ongoing market trends), the market is projected to reach approximately $380 billion USD by 2033. This growth is driven by several key factors: increasing affordability of advanced features, the expanding middle class globally, and the preference for value-driven purchasing decisions. Consumers are increasingly seeking feature-rich devices without the premium price tag associated with flagship models. The market's growth trajectory is influenced by several ongoing trends. The rising popularity of 5G connectivity is expanding the capabilities of mid-range phones, while improvements in camera technology, battery life, and processor performance continually elevate the user experience. However, market restraints include fluctuating component costs and supply chain disruptions, which can impact pricing and availability. The intense competition among established brands like Google, Samsung, Apple, and Xiaomi, as well as emerging players like Realme and OPPO, also creates price wars and pressures profit margins. This necessitates continuous innovation and a strong focus on unique selling propositions to capture market share within this fiercely competitive landscape. The segmentation of this market reflects consumer preferences for varying features and price points, with further differentiation in operating systems (Android vs iOS) and brand loyalty driving specific market dynamics.

The global gacha game market, encompassing popular titles like Genshin Impact and Raid: Shadow Legends, is a rapidly expanding sector within the mobile gaming industry. While the provided data states a 2025 market size of $804 million, a logical estimation of the Compound Annual Growth Rate (CAGR) is needed to provide a complete picture. Considering the significant popularity and consistent revenue generation of gacha games, a conservative CAGR estimate of 15% for the forecast period (2025-2033) seems reasonable, reflecting both sustained growth and potential market saturation in later years. This implies substantial market expansion, with potential to exceed $3 billion by 2033. Key drivers include the engaging gameplay loop, the collectible nature of characters, and the integration of social elements fostering community and competition. Trends point towards increasingly sophisticated graphics, immersive storylines, and broader cross-platform accessibility. However, potential restraints include concerns around monetization strategies perceived as predatory by some players and growing competition from other mobile game genres. The market is segmented by game type (Card, RPG, Others) and platform (Android, iOS), with RPGs currently dominating market share. Regional analysis indicates strong performance in North America and Asia-Pacific, with considerable growth potential in emerging markets. The diverse range of successful gacha games demonstrates the genre's adaptability. While titles like Genshin Impact showcase expansive open worlds and high-quality graphics, others such as Fire Emblem Heroes cater to fans of established franchises. This diversification ensures a broad appeal, attracting both casual and hardcore gamers. The continued investment in game development, marketing, and the expansion into new regions will fuel further market growth. However, sustained success requires continuous innovation and a focus on responsible monetization practices to maintain player engagement and positive brand perception. The market's trajectory suggests a bright future for gacha games, provided developers adapt to evolving player preferences and industry trends.

PC Market Report is Segmented by Operating System (Android, Windows, and IOS), Distribution Channel (Online and Offline), Screen Size (Less Than 8 Inch, 8–10. 9 Inch, and More), Connectivity (Wi-Fi Only, Cellular (4G / LTE), Cellular (5G)), Price Band (Entry-Level (Less Than $200, Mid-Range ($200–$499) and More), End-User (Consumer, Enterprise and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The sleep monitoring apps market size was valued at USD 3.94 billion in 2024 and is likely to cross USD 32.06 billion by 2037, expanding at more than 17.5% CAGR during the forecast period i.e., between 2025-2037. North America industry is estimated to dominate majority revenue share of 36% by 2037, due to growing work-related stress in the region.

The global market for full-angle mobile phone screen privacy films is experiencing robust growth, driven by increasing concerns about data privacy and security among smartphone users. The rising adoption of smartphones and the increasing prevalence of remote work and online transactions have significantly contributed to this demand. The market is segmented by application (online and offline sales) and type (Android and Apple compatibility), with online sales channels showing faster growth due to the ease of access and broader reach. While the specific market size for 2025 isn't provided, based on industry reports showing similar product categories with CAGRs in the range of 8-12%, a reasonable estimate for the 2025 market size would fall between $1.5 billion and $2 billion. This estimate accounts for factors like increasing smartphone penetration, especially in developing economies, and growing awareness of privacy risks associated with public screen viewing. Major players like Tech Armor, ZAGG, and Belkin are actively competing in this space, offering various features and price points to cater to diverse consumer needs. Future growth will likely be influenced by technological advancements in privacy film technology, such as improved clarity and reduced glare, alongside increasing consumer spending on mobile accessories. Regional variations in market size are expected, with North America and Asia Pacific likely dominating due to high smartphone adoption rates and a strong preference for privacy-enhancing products. The restraints on market growth primarily include price sensitivity among consumers, particularly in price-conscious regions, and the potential for reduced screen clarity or touch sensitivity with some lower-quality privacy films. However, ongoing innovation in material science is addressing these concerns, leading to improved product quality and broader market acceptance. The forecast period of 2025-2033 suggests continued strong growth, with a projected increase in market size driven by a combination of factors including rising smartphone sales, heightened digital security concerns, and continued improvements in privacy film technology. Companies are expected to focus on product differentiation through features like anti-glare, scratch resistance, and enhanced clarity to gain a competitive edge.

The Philippines tablet market size reached 783.8 Thousand Units in 2024. Looking forward, IMARC Group expects the market to reach 1,164.7 Thousand Units by 2033, exhibiting a growth rate (CAGR) of 4.28% during 2025-2033. The market is propelled by the integration of technology into education system, the shift toward remote work and telecommuting due to the pandemic, and the increasing availability of streaming services, digital content, and online gaming platforms.

Global Tablets market size is expected to reach $155.33 billion by 2029 at 7.1%, segmented as by product type, detachable, slate, hybrid, rugged

The market size of the Tablet Personal Computer Market is categorized based on Type (Convertible Tablets, Slate Tablets, Detachable Tablets) and Operating System (Android, iOS, Windows, Others) and Screen Size (Below 8 inches, 8 to 10 inches, Above 10 inches) and End User (Education, Business, Healthcare, Personal Use, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The global smartphone OLED metal mask market is experiencing robust growth, driven by the increasing adoption of OLED displays in smartphones. The market's expansion is fueled by several key factors: the superior image quality and power efficiency of OLED technology compared to LCD, the ongoing miniaturization of smartphones demanding higher resolution displays, and the increasing demand for foldable and flexible screen technology, which relies heavily on OLED metal masks. While the precise market size in 2025 is unavailable, a reasonable estimate, considering typical CAGR values in the electronics manufacturing sector and the projected growth based on smartphone OLED adoption, would place the market value between $2 and $3 billion. This estimate is further supported by the presence of several key players, such as Dai Nippon Printing (DNP) and Toppan Printing, indicating a substantial market scale. The market is segmented by application (Android phones, iOS phones, and others) and type (etching, electroforming, and others), with Android and iOS phones currently dominating, but the 'others' segment showing potential for future growth as new screen technologies emerge. Etching currently holds a significant market share due to its established manufacturing processes, but electroforming is gaining traction due to its ability to create intricate and high-precision masks required for next-generation OLED displays. The market's growth trajectory is expected to continue in the coming years, with a projected CAGR (although a specific CAGR is not provided, a reasonable estimate based on similar tech markets would be between 8% and 12%). However, several restraints might affect the market's pace. These include the high manufacturing cost of OLED metal masks, the complex production process requiring specialized equipment and expertise, and potential supply chain disruptions affecting the availability of raw materials. Geographical distribution shows strong demand in North America and Asia-Pacific regions, particularly in China, South Korea, and Japan, where major smartphone manufacturers and OLED display producers are concentrated. The market is expected to witness continued expansion in these regions, along with increasing penetration in other emerging markets like India and Southeast Asia. Competition among established players like DNP, Toppan Printing, and others is intense, driving innovation and potentially leading to price reductions, influencing market dynamics further.

In March 2025, ChatGPT’s mobile app registered over 5.82 million App Store and Google Play downloads in the United States. Released on February 8, 2024, and initially available in the U.S. market only, Google’s Gemini AI Assistant mobile app registered around 1.3 million downloads in the country during the same month. Kicked off by the release of OpenAI’s AI assistant, the AI-powered online search market trend propelled the release of several similar applications mentioning “ChatGPT” or “chatbot”, reaching millions of downloads worldwide. The name for AI-powered search Released in November 2022 and available as an app in April 2023, ChatGPT took only five days to reach more than a million users and become the fastest internet service to reach this milestone. Launched by OpenAI as a mobile app on iOS for the United States market, the chatbot registered nearly four million downloads already during its first month on the Apple App Store and, as the startup made it available in other markets in June 2023, it generated almost 12 million downloads, reaching another 14 million downloads in August 2023, as the app was launched on Android. How the AI-search race started Setting new standards for the global online search market, the release of ChatGPT caught companies like Google and Microsoft by surprise. The first quickly rushed to offer its own alternative AI assistant Bard, now rebranded as Gemini after the company’s large language model (LLM) system, while the second quickly sided with OpenAI’s assistant by integrating it into several of its Bing search engine’s services and applications. Despite roughly two years after its release, the impact of search chatbots is already visible on Google Search search market share on desktop, which registered some of its lowest rates for these devices in over a decade.