In the third quarter of 2025, Apple iOS was one of the main mobile operating systems in Italy. In that quarter, iOS 18.6 was the most popular version of the operating system, occupying over ** percent of the mobile OS market in the country.  Apple and Samsung at the top of the Italian smartphone market As one of the main segments of the consumer electronics industry in Italy, the smartphone market was forecast to generate a revenue of just under ten billion U.S. dollars in 2026. Apple and Samsung are the leaders of the Italian smartphone market, controlling almost ** and ** percent of the market in 2023, respectively. Meanwhile, other vendors have been acquiring larger shares of the industry, including Huawei and Oppo, catering to the needs of an ever-growing number of smartphone users.

Android is the leading mobile OS What makes our smartphones so fast, advanced, and powerful? Their operating systems, namely, the software on which the devices rely that allow users to perform all sorts of actions, including navigating the web and listening to music. Over the decades, Google’s Android and Apple’s iOS have established themselves as the leading mobile operating systems worldwide. Android being an open-source platform, many smartphone vendors have adopted it as their operating system, whereas iOS only works on Apple iPhones. As a result, Android holds a much larger share of the global mobile OS market, over ** percent, leaving iOS far behind.

As of October 2025, the Apple iOS 18 operating system version had a share of around **** percent among all mobile Apple devices in the United States, with the iOS 17 version occupying just under **** percent of the Apple mobile market. Overall, this graph indicates that most iPhone users in the United States usually update their firmware version within one or two months of the release of a major iOS version.

As of October 2025, the Apple iOS ** represented the majority of Apple devices globally, holding a combined *****percent of all Apple mobile devices globally. Apple's iOS ** trailed in second place with around **** percent of Apple mobile devices worldwide. Overall, the statistic indicates that the significant changes in iOS version market shares usually take place around the Apple Event each September when the company unveils its latest iPhone.

Android was the unquestioned leader of the mobile operating system (mobile OS) market in 2018, with ** percent of all devices sold running the Android system. Mobile OS ecosystem Smartphone operating systems, often referred to as smartphone OS, are operating systems that operate smartphones, PDAs, tablets and other mobile devices. An operating system allows these devices to run applications and programs, therefore, bringing advanced functions to mobile devices that were previously restricted to desktop computers. The now-discontinued OS Symbian was the first popular smartphone operating system in the world. With the launch of Ericsson‘s R380 in 2000, Symbian became the first modern mobile OS on a smartphone. By 2009, Symbian accounted for nearly half of the global smartphone operating systems market, while RIM/Blackberry, also a pioneer in this market, held around ** percent of the share. Despite the early start, both Symbian and RIM have been almost driven out of the market as new operating systems were released. Apple introduced its first iPhone model to the consumer market in 2007, revolutionizing the market. Prior to the launch of Apple’s iPhone in 2007, smartphones were a rather niche product and had not yet attained mass appeal. As of 2020, Apple's iPhone held the third largest smartphone market share. Since 2011, Apple’s iOS market share has varied between ** and ** percent.

In July 2024, the Apple iOS 17 operating system version had a share of nearly 65 percent among all Apple tablet devices in the United States, with the iOS 15 version occupying just over 11 percent of the Apple tablet market in the United States.

Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than **** of the market in 2024. Apple's share of the U.S. market has remained stable since 2018, when it accounted for around ** percent. This is reflected in all markets, with Apple's global share remaining stable year-on-year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around ** percent of the market as of **********. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for **** of the **** most-sold handsets in the United Kingdom as of ************, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. In Africa, iOS accounted for around ** percent of the mobile OS market in *************, while Android dominated with an ** percent share.

In October 2025, the market share of Apple in Taiwan amounted to more than **** percent. Apple was the dominating smartphone brand in the region, leading its closest competitor Samsung by around ** percentage points.

As of May 2025, Apple accounted for around ** percent of the smartphone market in Hong Kong. This is a considerable decrease compared to the same period last year. Apple in the smartphone market in Hong Kong Apple has been the smartphone market leader in Hong Kong for years, maintaining a market share of well over ** percent. Whenever new iPhone models were launched, there was almost always a boost in sales. For example, iPhone XR’s launch was the reason for Apple’s peak market share at ** percent in November 2018. This is particularly interesting in comparison to the neighboring Chinese market, which was led by multiple Chinese smartphone manufacturers like Huawei, Oppo and Vivo. Back in 2014, Apple held a market share of roughly the same as Xiaomi, and higher than any other Chinese counterparts. Demographics of smartphone users Hong Kong’s smartphone penetration rate was among one of the highest in the world at ** percent in 2023. Generally, almost everyone aged 15 to 44 years old in Hong Kong has a smartphone, with the smartphone ownership for women slightly higher than males. Around **** percent of people in Hong Kong who owned smartphone sometimes owned two or more smartphones.

The statistic shows the market share of the Android operating system of smartphone sales worldwide from 2011 to 2018. In the fourth quarter of 2018, Android's market share was **** percent. Android OS - additional information In 2003, when the smartphone market was still in its early development stages, Android. Inc. was founded in Palo Alto, California, with the initial intention of creating an operating system for digital cameras. Two years later, the company was acquired by Google, confirming rumors of the tech giant’s plans to enter the mobile phone market. The first Android operating system was introduced in 2007, with the goal to compete with the then-leading smartphone operating system Symbian. Android accomplished this goal by 2011, when it became the leader of the global smartphone OS market, with about ** percent of the share, while Symbian fell to third place and was pushed out of the market by 2013. As Symbian faded out of the market, Apple became Android’s main competitor on the mobile operating system market. However, Android has been the main player in the market since 2012, and is forecast to maintain this leadership in the coming years. In the first quarter of 2016, about ** percent of smartphones sold to end users used Android as its operating system. Android is expected to maintain its smartphone market share of about ** percent up to 2020, while Apple’s iOS is projected to account for ** percent. One of the main reasons for Android’s popularity is its strong collaboration with smartphone manufacturers, such as Sony, Samsung and HTC, while the iOS is limited to operating on Apple devices. Upon its success in the smartphone market, Android has expanded its operating system to tablets. Android had a slow start in this market, mainly due to the lack of quality applications for Android tablets. However, Android managed to overcome this issue and establish itself as the leading tablet operating system in 2012. Android is now the most used operating system for tablets worldwide, with a ** percent share of the global market in 2015.

The revenue of the apple market in Bosnia and Herzegovina amounted to $X in 2018, coming down by -X% against the previous year. Over the period under review, the total market indicated mild growth from 2007 to 2018: its value decreased at an average annual rate of -X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, apple consumption decreased by -X% against 2015 indices. The most prominent rate of growth was recorded in 2015 when the market value increased by X% against the previous year. In that year, the apple market attained its peak level of $X. From 2016 to 2018, the growth of the apple market failed to regain its momentum.

The revenue of the apple market in Asia amounted to $62.1B in 2018, picking up by 20% against the previous year. This...

The revenue of the apple market in Lebanon amounted to $X in 2018, declining by -X% against the previous year. Overall, apple consumption, however, continues to indicate a drastic curtailment. The pace of growth appeared the most rapid in 2013 when the market value increased by X% against the previous year. Apple consumption peaked at $X in 2007; however, from 2008 to 2018, consumption stood at a somewhat lower figure.

The statistic shows the share of the population in the United States that uses a smartphone in the United States from 2018 to 2025. In 2025, ***** percent of the population in the United States is forecast to use a smartphone. Smartphone user penetration - additional information A smartphone can be defined as a mobile device that uses an identifiable operating system and has a more advanced technological capability than a basic mobile phone. The number of U.S mobile users who have a smartphone is set to more than triple between 2011 and 2017 to almost ** percent of all mobile users. This means that the number of overall smartphone users is forecast to top *********** by 2017. The smartphone penetration rate of mobile users is similarly high in the United Kingdom, with over ** percent expected to own a smart device by 2017. However the smartphone market is set to grow at a slower rate in China with just under half of mobile users forecast to own a smartphone in 2017. The percentage is even lower in India where ** percent of mobile phone users are predicted to use a smartphone by 2017. Android phones and iPhones remain the most popular choice for smartphones with the two respective Operating Systems holding ** percent of the market sales in the U.S. in 2013. This trend looks set to continue with two new competing smartphones on the market, the Samsung Galaxy Note 4 (Android) and the iPhone 6 (iOS), both unveiled in 2014.

This statistic shows the market share held by the leading smartphone operating systems in Mexico from 2013 to 2018, by month. In December 2018, the Android operating system had a market share of **** percent in Mexico.

Smartphone OS market share in Mexico - additional information

The Android Operating System has seen its market share steadily rise in Mexico throughout, with the company finishing 2016 controlling over ** percent of the market. These figures are consistent with recent worldwide trends in which Android has asserted its dominance in the market. The Google-backed company is predicted to hold almost ** percent share of the global smartphone market by 2016, in stark contrast to the *** percent share it had in 2009.

Despite the fact that Blackberry has struggled in the global markets in recent years, it has persisted in the Mexican market with less than one percent of the market since the beginning of 2016. In contrast, Apple’s iOS has achieved limited success in Mexico in comparison to its popularity in the rest of the world. At the end of 2016, the Apple operating system held *** percent of the market share in Mexico, which is significantly lower than the **** percent market share it enjoyed globally.

The mobile phone industry in general has grown in Mexico since 2009. An estimated 70 percent of the population, are forecast to use a mobile phone by 2017, this is the equivalent of around 86 million people. Of these mobile users in Mexico, **** percent are predicted to own a smartphone by 2017, in comparison to just **** percent of all mobile users in 2013. This means that **** million people are expected to be smartphone users in Mexico by 2017.

The revenue of the apple market in Armenia amounted to $X in 2018, growing by X% against the previous year. In general, apple consumption continues to indicate measured growth. The most prominent rate of growth was recorded in 2017 with an increase of X% y-o-y. Over the period under review, the apple market reached its maximum level at $X in 2014; however, from 2015 to 2018, consumption stood at a somewhat lower figure.

The revenue of the apple market in Reunion amounted to $X in 2018, reducing by -X% against the previous year. Overall, apple consumption continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2010 with an increase of X% against the previous year. Reunion apple consumption peaked at $X in 2013; however, from 2014 to 2018, consumption remained at a lower figure.

The revenue of the apple market in Albania amounted to $X in 2018, declining by -X% against the previous year. Over the period under review, the total market indicated a strong expansion from 2007 to 2018: its value increased at an average annual rate of +X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2014 when the market value increased by X% against the previous year. In that year, the apple market reached its peak level of $X. From 2015 to 2018, the growth of the apple market remained at a lower figure.

The revenue of the apple market in Syrian Arab Republic amounted to $X in 2018, surging by X% against the previous year. Over the period under review, apple consumption continues to indicate strong growth. The most prominent rate of growth was recorded in 2014 with an increase of X% against the previous year. In that year, the apple market attained its peak level of $X. From 2015 to 2018, the growth of the apple market remained at a lower figure.

As of the fourth quarter of 2024, Vivo accounted for the second-highest market share of smartphone shipments in China at 17.2 percent. In the same observed period, Honor, a divested brand from Huawei since November 2020, gained significant market shares, while Huawei itself, leading player in this market by the end of 2020, has returned to the top five list after a two-year absence. Huawei made a comeback after the launch of the Mate 60 Pro, which took the industry by surprise. Development of the Chinese smartphone market Having contributed massively to the Chinese economy in the last decade, the smartphone industry has been a rather successful industry in China for a long time. This success has even started to spread overseas, mainly from the leading vendors Huawei, OPPO and Xiaomi. Since 2011, the number of smartphone shipments in China has steadily increased, reaching over 460 million units in 2016 at the highest ever shipment. However, the figure dropped slightly since 2017, and continue to below 400 million units from 2018. Despite this decline, more smartphones were sold in China than in any other country in the world. Smartphones in China China is a country where the smartphone is the key to every-day life. In 2014, there were 482.7 million smartphone users in China. By 2022, this figure reached over one billion and was subsequently expected to exceed 1.2 billion users by 2027. In terms of operating systems, Google’s Android holds around 77 percent of the market share, whereas Apple’s iOS accounts for about 22 percent of the smartphone operating system market in China. Despite the relatively easier access to cheap smartphones in the market, Chinese consumers still considered the practicalities, namely the internal memory and processor, as the most importantly factor when buying a phone, even much more than the price level and photo qualities.

The statistic shows the market share of Apple smartphones in the Middle East and Africa from 2011 to 2018, based on shipments. In 2018, Apple's market share in the Middle East and Africa amounted to **** percent, indicating no change in market share compared to 2017.