Android was the unquestioned leader of the mobile operating system (mobile OS) market in 2018, with 88 percent of all devices sold running the Android system.

Mobile OS ecosystem

Smartphone operating systems, often referred to as smartphone OS, are operating systems that operate smartphones, PDAs, tablets and other mobile devices. An operating system allows these devices to run applications and programs, therefore, bringing advanced functions to mobile devices that were previously restricted to desktop computers.

The now-discontinued OS Symbian was the first popular smartphone operating system in the world. With the launch of Ericsson‘s R380 in 2000, Symbian became the first modern mobile OS on a smartphone. By 2009, Symbian accounted for nearly half of the global smartphone operating systems market, while RIM/Blackberry, also a pioneer in this market, held around 20 percent of the share. Despite the early start, both Symbian and RIM have been almost driven out of the market as new operating systems were released. Apple introduced its first iPhone model to the consumer market in 2007, revolutionizing the market. Prior to the launch of Apple’s iPhone in 2007, smartphones were a rather niche product and had not yet attained mass appeal.

As of 2020, Apple's iPhone held the third largest smartphone market share. Since 2011, Apple’s iOS market share has varied between 14 and 21 percent.

In the second quarter of 2024, Apple iOS was one of the main mobile operating systems in Italy. In that quarter, iOS 17.4 was the most popular version of the operating system, occupying over 42 percent of the mobile OS market in the country.  Apple and Samsung at the top of the Italian smartphone market As one of the main segments of the consumer electronics industry in Italy, the smartphone market was forecast to generate a revenue of just under ten billion U.S. dollars in 2024. Apple and Samsung are the leaders of the Italian smartphone market, controlling almost 32 and 30 percent of the market in 2023, respectively. Meanwhile, other vendors have been acquiring larger shares of the industry, including Huawei and Oppo, catering to the needs of an ever-growing number of smartphone users.

Android is the leading mobile OS What makes our smartphones so fast, advanced, and powerful? Their operating systems, namely, the software on which the devices rely that allow users to perform all sorts of actions, including navigating the web and listening to music. Over the decades, Google’s Android and Apple’s iOS have established themselves as the leading mobile operating systems worldwide. Android being an open-source platform, many smartphone vendors have adopted it as their operating system, whereas iOS only works on Apple iPhones. As a result, Android holds a much larger share of the global mobile OS market, over 70 percent, leaving iOS far behind.

As of March 2025, the Apple iOS 18 represented the majority of Apple devices globally, holding a combined 68.7 percent of all Apple mobile devices globally. Apple's iOS 17 trailed in the second place with around 12.92 percent of Apple mobile devices worldwide. Overall, the statistic indicates that the significant changes in iOS version market shares usually take place around the Apple Event each September when the company unveils its latest iPhone.

As of December 2024, the latest version of Apple's iOS, version 18, was installed on 42.2 percent of iPads worldwide, while almost 21 percent were running the older iOS 17.

The statistic shows the market share of the Android operating system of smartphone sales worldwide from 2011 to 2018. In the fourth quarter of 2018, Android's market share was 84.2 percent.

Android OS - additional information

In 2003, when the smartphone market was still in its early development stages, Android. Inc. was founded in Palo Alto, California, with the initial intention of creating an operating system for digital cameras. Two years later, the company was acquired by Google, confirming rumors of the tech giant’s plans to enter the mobile phone market. The first Android operating system was introduced in 2007, with the goal to compete with the then-leading smartphone operating system Symbian. Android accomplished this goal by 2011, when it became the leader of the global smartphone OS market, with about 47 percent of the share, while Symbian fell to third place and was pushed out of the market by 2013.

As Symbian faded out of the market, Apple became Android’s main competitor on the mobile operating system market. However, Android has been the main player in the market since 2012, and is forecast to maintain this leadership in the coming years. In the first quarter of 2016, about 84 percent of smartphones sold to end users used Android as its operating system. Android is expected to maintain its smartphone market share of about 85 percent up to 2020, while Apple’s iOS is projected to account for 15 percent. One of the main reasons for Android’s popularity is its strong collaboration with smartphone manufacturers, such as Sony, Samsung and HTC, while the iOS is limited to operating on Apple devices.

Upon its success in the smartphone market, Android has expanded its operating system to tablets. Android had a slow start in this market, mainly due to the lack of quality applications for Android tablets. However, Android managed to overcome this issue and establish itself as the leading tablet operating system in 2012. Android is now the most used operating system for tablets worldwide, with a 67 percent share of the global market in 2015.

As of September 2024, the Apple iOS 17 operating system version had a share of nearly 80 percent among all mobile Apple devices in the United States, with the iOS 16 version occupying only nine percent of the Apple mobile market. Overall, this graph indicates that most iPhone users in the United States usually update their firmware version within one or two months of the release of a major iOS version.

This statistic shows the iPhone X iOS market share in selected countries worldwide as of January 2018. At that point in time, Singapore showed the highest adoption rate for the latest iPhone model with nearly eight percent, followed by the United Arab Emirates with a market share of around 7.8 percent.

Between 2018 and 2024, Android has been the leading mobile operating system in Italy, followed by Apple. In the fourth quarter of 2024, iPadOS 17.6 was the most popular iPadOS version in the country, occupying over 23 percent of the market.

Since overtaking iOS in 2013 to become Europe’s most popular mobile operating system, Android has managed to increase its share of the market in each of the following years. As of 2023, Android was the operating system for about 65 percent of European mobile phones. OS market share reflects diversity of android devices The Android operating system has a distinct advantage in terms of gaining market share, purely based on the number of manufacturers creating devices that run on Android. iOS, on the other hand, is only used by Apple devices. Looking at the market share held by individual devices gives a clearer impression of the state of play between the major manufacturers. In the second quarter of 2018, the combined European market share of Apple devices stood at 32 percent, while the Android's market share was 67 percent. Market shares in the United Kingdom   The market share iOS holds in the United Kingdom is higher than at the European level, sitting at 54.45 percent. Apple devices were the two most popular devices sold in the United Kingdom during April 2021, with the iPhone 12 Pro and the iPhone 12 Pro Max making up a combined 26 percent of smartphones sold during that month.

The global market size of iOS POS Terminal is $XX million in 2018 with XX CAGR from 2014 to 2018, and it is expected to reach $XX million by the end of 2024 with a CAGR of XX% from 2019 to 2024.
Global iOS POS Terminal Market Report 2019 - Market Size, Share, Price, Trend and Forecast is a professional and in-depth study on the current state of the global iOS POS Terminal industry. The key insights of the report:
1.The report provides key statistics on the market status of the iOS POS Terminal manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.
2.The report provides a basic overview of the industry including its definition, applications and manufacturing technology.
3.The report presents the company profile, product specifications, capacity, production value, and 2013-2018 market shares for key vendors.
4.The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.
5.The report estimates 2019-2024 market development trends of iOS POS Terminal industry.
6.Analysis of upstream raw materials, downstream demand, and current market dynamics is also carried out
7.The report makes some important proposals for a new project of iOS POS Terminal Industry before evaluating its feasibility.
There are 4 key segments covered in this report: competitor segment, product type segment, end use/application segment and geography segment.
For competitor segment, the report includes global key players of iOS POS Terminal as well as some small players. At least 11 companies are included:
* VeriFone
* Clover Network
* AccuPOS
* Posandro
* PAX Technology
* Emobilepos
For complete companies list, please ask for sample pages.
The information for each competitor includes:
* Company Profile
* Main Business Information
* SWOT Analysis
* Sales, Revenue, Price and Gross Margin
* Market Share

For product type segment, this report listed main product type of iOS POS Terminal market
* Product Type I
* Product Type II
* Product Type III

For end use/application segment, this report focuses on the status and outlook for key applications. End users sre also listed.
* Retail
* Restaurant
* Hospitality Industry
* Other

For geography segment, regional supply, application-wise and type-wise demand, major players, price is presented from 2013 to 2023. This report covers following regions:
* North America
* South America
* Asia & Pacific
* Europe
* MEA (Middle East and Africa)
The key countries in each region are taken into consideration as well, such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.

Reasons to Purchase this Report:
* Analyzing the outlook of the market with the recent trends and SWOT analysis
* Market dynamics scenario, along with growth opportunities of the market in the years to come
* Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
* Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
* Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
* Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
* Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
* 1-year analyst support, along with the data support in excel format.
We also can offer customized report to fulfill special requirements of our clients. Regional and Countries report can be provided as well.

The global market size of IOS Mobile Game Handle is $XX million in 2018 with XX CAGR from 2014 to 2018, and it is expected to reach $XX million by the end of 2024 with a CAGR of XX% from 2019 to 2024.
Global IOS Mobile Game Handle Market Report 2019 - Market Size, Share, Price, Trend and Forecast is a professional and in-depth study on the current state of the global IOS Mobile Game Handle industry. The key insights of the report:
1.The report provides key statistics on the market status of the IOS Mobile Game Handle manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.
2.The report provides a basic overview of the industry including its definition, applications and manufacturing technology.
3.The report presents the company profile, product specifications, capacity, production value, and 2013-2018 market shares for key vendors.
4.The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.
5.The report estimates 2019-2024 market development trends of IOS Mobile Game Handle industry.
6.Analysis of upstream raw materials, downstream demand, and current market dynamics is also carried out
7.The report makes some important proposals for a new project of IOS Mobile Game Handle Industry before evaluating its feasibility.
There are 4 key segments covered in this report: competitor segment, product type segment, end use/application segment and geography segment.
For competitor segment, the report includes global key players of IOS Mobile Game Handle as well as some small players. At least 9 companies are included:
* Mad Catz
* Sony
* MOGA
* 8Bitdo
* Wamo
* Steelseries
For complete companies list, please ask for sample pages.
The information for each competitor includes:
* Company Profile
* Main Business Information
* SWOT Analysis
* Sales, Revenue, Price and Gross Margin
* Market Share

For product type segment, this report listed main product type of IOS Mobile Game Handle market
* Bluetooth
* USB
For end use/application segment, this report focuses on the status and outlook for key applications. End users sre also listed.
* Children
* Adults

For geography segment, regional supply, application-wise and type-wise demand, major players, price is presented from 2013 to 2023. This report covers following regions:
* North America
* South America
* Asia & Pacific
* Europe
* MEA (Middle East and Africa)
The key countries in each region are taken into consideration as well, such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.

Reasons to Purchase this Report:
* Analyzing the outlook of the market with the recent trends and SWOT analysis
* Market dynamics scenario, along with growth opportunities of the market in the years to come
* Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
* Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
* Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
* Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
* Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
* 1-year analyst support, along with the data support in excel format.
We also can offer customized report to fulfill special requirements of our clients. Regional and Countries report can be provided as well.

The revenue of the apple market in Grenada amounted to $X in 2018, going up by X% against the previous year. The market value increased at an average annual rate of +X% over the period from 2007 to 2018; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2014 with an increase of X% year-to-year. In that year, the apple market attained its peak level of $X. From 2015 to 2018, the growth of the apple market remained at a somewhat lower figure.

The revenue of the apple market in Turkmenistan amounted to $X in 2018, jumping by X% against the previous year. Overall, the total market indicated strong growth from 2007 to 2018: its value increased at an average annual rate of +X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, apple consumption increased by +X% against 2014 indices. The most prominent rate of growth was recorded in 2012 when the market value increased by X% year-to-year. Turkmenistan apple consumption peaked in 2018 and is expected to retain its growth in the immediate term.

This statistics breaks down the market share of iOS mobile operating systems in United Arab Emirates as of September 2018. During the surveyed month of September 2018, almost 13 percent of smartphones in the UAE used an iOS operating system.

The revenue of the apple market in Tajikistan amounted to $X in 2018, jumping by X% against the previous year. Over the period under review, apple consumption continues to indicate buoyant growth. The pace of growth was the most pronounced in 2008 when the market value increased by X% year-to-year. Tajikistan apple consumption peaked at $X in 2014; however, from 2015 to 2018, consumption failed to regain its momentum.

The revenue of the apple market in Albania amounted to $X in 2018, declining by -X% against the previous year. Over the period under review, the total market indicated a strong expansion from 2007 to 2018: its value increased at an average annual rate of +X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2014 when the market value increased by X% against the previous year. In that year, the apple market reached its peak level of $X. From 2015 to 2018, the growth of the apple market remained at a lower figure.

The revenue of the apple market in Lebanon amounted to $X in 2018, declining by -X% against the previous year. Overall, apple consumption, however, continues to indicate a drastic curtailment. The pace of growth appeared the most rapid in 2013 when the market value increased by X% against the previous year. Apple consumption peaked at $X in 2007; however, from 2008 to 2018, consumption stood at a somewhat lower figure.

Between 2018 and 2024, Apple has released various versions of their Mac operating system. In the second quarter of 2024, macOS Catalina was the most popular version in Italy, occupying almost 85 percent of the Italian desktop PC OS market.

The revenue of the apple market in Cyprus amounted to $X in 2018, picking up by X% against the previous year. In general, apple consumption, however, continues to indicate a perceptible downturn. The pace of growth was the most pronounced in 2018 with an increase of X% year-to-year. Over the period under review, the apple market attained its peak figure level at $X in 2014; however, from 2015 to 2018, consumption remained at a lower figure.

The revenue of the apple market in Asia amounted to $62.1B in 2018, picking up by 20% against the previous year. This...