As of September 2024, the Apple iOS 17 operating system version had a share of nearly 80 percent among all mobile Apple devices in the United States, with the iOS 16 version occupying only nine percent of the Apple mobile market. Overall, this graph indicates that most iPhone users in the United States usually update their firmware version within one or two months of the release of a major iOS version.

As of March 2025, the Apple iOS 18 represented the majority of Apple devices globally, holding a combined 68.7 percent of all Apple mobile devices globally. Apple's iOS 17 trailed in the second place with around 12.92 percent of Apple mobile devices worldwide. Overall, the statistic indicates that the significant changes in iOS version market shares usually take place around the Apple Event each September when the company unveils its latest iPhone.

As of December 2024, the latest version of Apple's iOS, version 18, was installed on 42.2 percent of iPads worldwide, while almost 21 percent were running the older iOS 17.

In July 2024, the Apple iOS 17 operating system version had a share of nearly 65 percent among all Apple tablet devices in the United States, with the iOS 15 version occupying just over 11 percent of the Apple tablet market in the United States.

In 2024, Apple's iOS 17.5 was the most used among mobile Apple devices in the United Kingdom, running on around 16.7 percent of mobile Apple devices in the UK. iOS 18, released in September 2024, had a share of 3.48 percent for the year.

Apple’s iOS mobile operating system held around 23.2 percent of the global smartphone market share in the fourth quarter of 2024, an increase from the previous quarter but a marginal decrease from the same quarter in the previous year. This is consistent with Apple's distribution pattern in recent years, claiming a strong share of the market during the fourth quarter of the year and shipping devices at a slower rate throughout the remainder of the year.

As of the fourth quarter of 2024, version 18 of iOS was installed on around 20 percent of Apple tablets in Europe, up from almost 17 percent in the third quarter of 2024.

In 2024, the Apple operating system version of iOS 17.5 had the largest market share with 13.62 percent amongst all tablet Apple devices in the United Kingdom. The iOS 17.6 version followed, occupying just over eleven percent of the Apple operating system tablet market in the UK in that year.

Apple Statistics: Don’t you get confused with the yearly new launches of Apple products? And don’t know which model to buy? Don’t worry this is not a newsletter to clear your confusion, but these are Apple Statistics Go guide on insights collected focusing on the United States of America. Some of the segments written in these Statistics are way more interesting which might make you buy an iPhone. Tell us your favorite Apple product! Editor’s Choice Apple Statistics further state that 36.5% of the wearables market is captured by Apple. As of 2022, Apple has the primary 8 types of products while it comes to 100 if subcategorized by various versions of products. iPhone generated the highest percentage of total revenue compared to other Apple devices resulting in 57.8%. Considering other types of devices, 34% of the devices are owned by males while 66% of the devices are owned by females. The regional disaggregation of net sales state that, the American region generated the highest number of sales in 2022 resulting in $169,658 million. As of 2022, Apple TV+ ranked among the top 10 leading video-on-demand brands in the United States of America by having total users of (76%). As of November 2022, in the United States of America, the most expensive refurbished model of Apple phones was iPhone 12 Pro (512 GB) costing more than $800. iOS has captured 25% of the mobile operating system market around the globe. Apple is the number 1 brand in the United States of America in the headphones category. Apple Statistics by top app store categories of 2022 in Q3 in the United States of America are Games (12.68%), Business (10.35%), and Education (9.79%).

As of September 2024, iOS 17.5 was the most popular Apple iOS version among iPhone users in Brazil, accounting for just over 20 percent of the market. By contrast, the market share of iOS 16.3 dropped drastically from nearly 17 percent in the previous year to just over two percent.

Parking Meter Apps Market size was valued at USD 62.2 Million in 2024 and is projected to reach USD 234.2 Million by 2031, growing at a CAGR of 18.7% during the forecasted period 2024 to 2031.

The parking meter apps market is driven by the increasing adoption of smartphones and mobile applications, which provide users with the convenience of finding, reserving, and paying for parking spaces through their devices. Urbanization and the rise in vehicle ownership have led to heightened demand for efficient parking management solutions to reduce traffic congestion and improve urban mobility. The integration of advanced technologies such as GPS, real-time data analytics, and mobile payment systems enhances the functionality and user experience of parking meter apps. Additionally, the growing focus on smart city initiatives and sustainable urban development is propelling the adoption of digital parking solutions. Supportive government policies and investments in smart infrastructure further bolster market growth.

In the second quarter of 2024, Apple iOS was one of the main mobile operating systems in Italy. In that quarter, iOS 17.4 was the most popular version of the operating system, occupying over 42 percent of the mobile OS market in the country.  Apple and Samsung at the top of the Italian smartphone market As one of the main segments of the consumer electronics industry in Italy, the smartphone market was forecast to generate a revenue of just under ten billion U.S. dollars in 2024. Apple and Samsung are the leaders of the Italian smartphone market, controlling almost 32 and 30 percent of the market in 2023, respectively. Meanwhile, other vendors have been acquiring larger shares of the industry, including Huawei and Oppo, catering to the needs of an ever-growing number of smartphone users.

Android is the leading mobile OS What makes our smartphones so fast, advanced, and powerful? Their operating systems, namely, the software on which the devices rely that allow users to perform all sorts of actions, including navigating the web and listening to music. Over the decades, Google’s Android and Apple’s iOS have established themselves as the leading mobile operating systems worldwide. Android being an open-source platform, many smartphone vendors have adopted it as their operating system, whereas iOS only works on Apple iPhones. As a result, Android holds a much larger share of the global mobile OS market, over 70 percent, leaving iOS far behind.

In March 2024, smartphones running on iOS 17.3 accounted for over 56 percent of all web traffic generated by iOS smartphones in Mexico, making the version the most popular in the country. It was followed by iOS 17.4, which accounted for a market share of 9.11 percent.

[227+ Pages Report] The global Sports Software market size is expected to grow from USD 5,829.50 million in 2021 to USD 12,930.88 million by 2028, at a CAGR of 14.20% from 2022-2028

The global live TV streaming software market is experiencing robust growth, driven by the increasing demand for on-demand entertainment and cord-cutting trends. The market size in 2025 is estimated at $15 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This expansion is fueled by several key factors, including the proliferation of affordable and high-speed internet access, the rising popularity of smart TVs and mobile devices, and the continuous development of innovative features within streaming platforms. Consumers are increasingly drawn to the flexibility and affordability offered by subscription-based streaming services compared to traditional cable television packages. Furthermore, the market is segmented by application (personal and enterprise) and operating system (Android and iOS), with the personal segment currently dominating due to widespread consumer adoption. The competitive landscape is highly fragmented, with a mix of established players like Hulu and YouTube TV alongside newer entrants continually vying for market share through strategic partnerships, content acquisition, and technological advancements. The continued growth trajectory is expected to be influenced by factors such as the integration of advanced technologies like artificial intelligence (AI) for personalized content recommendations, the expansion of 5G networks enabling higher quality streaming, and the emergence of new interactive features. However, challenges remain, including competition from free and ad-supported services, concerns about data privacy and security, and the need for continuous content updates to retain user engagement. Geographic expansion, especially in emerging markets with growing internet penetration, presents significant opportunities for market expansion. The North American and European regions currently hold significant market share, but substantial growth is anticipated in Asia-Pacific regions like India and Southeast Asia. This market presents both opportunities and challenges for companies to establish and expand their market share by adapting to the dynamic technological advances and evolving consumer preferences.

In the first quarter of 2024, smartphones running on Apple's operating system iOS 17.2 accounted for more than 25.3 percent of all web traffic generated by iOS mobile phones in South America, making it the most popular version of the Apple iOS in the sub region.

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Smartphone Market Size 2025-2029

The smartphone market size is forecast to increase by USD 99.8 million, at a CAGR of 4.1% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One major factor is the increasing adoption of artificial intelligence (AI) in smartphones, enhancing user experience through features like voice recognition and facial recognition. Sensor fusion technology is another trend, enabling devices to collect and analyze data from various sensors for improved functionality and accuracy. However, ongoing trade wars are posing challenges to market growth, with tariffs and import taxes affecting smartphone sales, particularly in key markets. These trends and challenges are shaping the future of the smartphone industry.

What will be the Size of the Smartphone Market During the Forecast Period?

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The market continues to evolve, driven by advancements in telecom infrastructure and the proliferation of affordable handsets. Mobile phone users increasingly seek devices capable of leveraging 5G network technologies, with chipmakers responding by producing 5G chips for integration into mobile handsets. Android and Windows Phone operating systems dominate the market, while third-party originators challenge the status quo. Improved hardware and software capabilities enable advanced digital functions such as web browsing, music, video, gaming, and camera capability. The integration of artificial intelligence enhances user experience. Governmental assistance and the transition from feature phones to smartphones further fuel market growth. Overall, the market remains dynamic, with a focus on affordable, high-performance devices that cater to the diverse needs of consumers.

How is this Smartphone Industry segmented and which is the largest segment?

The smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Android
  IOS
  Others


Price Range

  Between USD 150-USD 800
  Greater than USD 800
  Less than USD150


Screen Size

  Greater than 6 inches
  Between 5-6 inches
  Less than 5 inches


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Technology Insights

The android segment is estimated to witness significant growth during the forecast period.

The Android operating system, provided by Alphabet Inc. (Google), is a globally popular choice for smartphones. With over 2.5 million apps available In the Google Play Store, users have access to a vast selection of applications catering to their diverse needs. Notable features of the Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers essential web services such as Google Search, Google Maps, and YouTube free of charge. The Android OS's extensive feature set has contributed to its increasing popularity among consumers worldwide.

In addition, high-speed data connectivity and integration with Internet of Things (IoT) applications further enhance its appeal. Application developers create software for various lifestyle, social media, mobile utility, and other categories, ensuring a rich and diverse app ecosystem. The Android OS is written primarily in Java and C++, with support for in-app purchases and in-app course subscriptions.

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The android segment was valued at USD 203.60 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC has experienced substantial growth, with China, Japan, India, South Korea, and Indonesia being the primary contributors to revenue generation. The expansion of urban populations and the subsequent increase in disposable income have fueled the demand for smartphones In the region. Key drivers of this market growth include the advancement of telecom infrastructure and the emergence of affordable smartphone options. Major global smartphone manufacturers have established manufacturing facilities in China, Taiwan, South Korea, Japan, and India to cater to the increasing demand.

Additionally, digital information consumption, human-computer interaction advancements, and t

The global streaming movies app market is experiencing robust growth, driven by increasing internet penetration, the affordability of smartphones, and a rising preference for on-demand entertainment. The market size in 2025 is estimated at $85 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This significant expansion is fueled by several key trends, including the proliferation of original content from streaming platforms, the rise of subscription-based models offering diverse content libraries, and increasing integration with smart TVs and other connected devices. The market segmentation reveals a strong preference for Android and iOS systems, with a near-even split between personal and family application usage. Competition is fierce, with established players like Netflix, Amazon Prime Video, and Disney+ vying for market share alongside emerging platforms and niche providers. While the market faces constraints such as data caps, internet accessibility issues in certain regions, and increasing competition leading to price wars, the overall outlook remains positive due to the ongoing shift towards digital entertainment consumption and the continuous innovation within the streaming landscape. The market’s regional distribution shows significant concentration in North America and Europe, driven by higher disposable incomes and advanced digital infrastructure. However, rapid growth is projected in Asia-Pacific regions like India and China due to increasing smartphone penetration and a burgeoning young population with high entertainment consumption habits. To maintain competitiveness, companies are investing heavily in personalized recommendations, improved user interfaces, and the expansion of their content libraries to cater to diverse regional preferences and tastes. Furthermore, the integration of advanced technologies such as Artificial Intelligence (AI) for content recommendation and Virtual Reality (VR) for immersive viewing experiences are anticipated to further fuel market expansion in the coming years. The continued evolution of streaming technologies, including 4K and 8K resolution streaming, promises a significant impact on the market's future growth trajectory.

The size and share of the market is categorized based on Type (IOS System, Android System) and Application (Personal, Enterprise) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Between February 2016 and October 2024, the market share of Apple’s mobile operating system iOS has fluctuated. This is part of a larger trend: iOS’ market share has been in decline since 2012, when it peaked at 45 percent before Android took over. Apple’s main competitor In terms of the number of devices, Android was the undisputed market leader: its market share grew steadily in Italy, reaching almost 75 percent in 2019. However, Apple ruled in terms of app sales: its revenues from global app sales were almost twice as large as those of Android. On the Apple App Store, around 58.6 thousand apps cost less than a U.S. dollar. Android’s predominance Android’s predominance in the country was closely tied to the prevalence of Samsung and Huawei smartphones in Italy. Since Google decided to terminate Huawei’s Android license in May 2019, Huawei announced the launch of its operating system, Harmony. The open-source version of Android, however, will still be available for Huawei smartphone users. Being unlikely that the new operating system will take off outside of China, Android seems well-positioned to continue to lead the Italian market.