Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about 71.88 percent. Android's closest rival, Apple's iOS, had a market share of approximately 27.65 percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, 66 percent of iOS users had iOS 17 installed, while in the same month only 13 percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from 139 million units in 2008 to 1.39 billion units in 2023. In 2020, smartphone sales decreased to 1.38 billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

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Global Cloud Mobile Backend as a Service (BaaS) Market size was $3.0 Billion in 2022 and is slated to hit $7.3 Billion by the end of 2030 with a CAGR of nearly 24.1%.

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

In the fourth quarter of 2024, Samsung shipped around 52 million smartphones, a decrease from the both the previous quarter and the same quarter of the previous year. Samsung’s sales consistently place the smartphone giant among the top three smartphone vendors in the world, alongside Xiaomi and Apple. Samsung smartphone sales – how many phones does Samsung sell? Global smartphone sales reached over 1.2 billion units during 2024. While the global smartphone market is led by Samsung and Apple, Xiaomi has gained ground following the decline of Huawei. Together, these three companies hold more than 50 percent of the global smartphone market share.

The number of smartphone users in Ireland was forecast to continuously increase between 2024 and 2029 by in total 0.3 million users (+6.15 percent). After the seventh consecutive increasing year, the smartphone user base is estimated to reach 5.22 million users and therefore a new peak in 2029. Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more information concerning Serbia and Sweden.

The number of smartphone users in the Philippines was forecast to increase between 2024 and 2029 by in total 5.6 million users (+7.29 percent). This overall increase does not happen continuously, notably not in 2026, 2027, 2028 and 2029. The smartphone user base is estimated to amount to 82.33 million users in 2029. Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Thailand and Indonesia.

The smartphone penetration in the Philippines was forecast to continuously decrease between 2024 and 2029 by in total 6.4 percentage points. According to this forecast, in 2029, the penetration will have decreased for the fourth consecutive year to 65.75 percent. The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like Laos and Malaysia.

The number of mobile broadband connections in the Philippines was forecast to continuously increase between 2024 and 2029 by in total 18.3 million connections (+20.46 percent). After the ninth consecutive increasing year, the number of connections is estimated to reach 107.69 million connections and therefore a new peak in 2029. Mobile broadband connections include cellular connections with a download speed of at least 256 kbit/s (without satellite or fixed-wireless connections). Cellular Internet-of-Things (IoT) or machine-to-machine (M2M) connections are excluded. The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of mobile broadband connections in countries like Vietnam and Laos.