This graph shows global sales figures for Apple's iPad from the third quarter of 2010 to the company's most recent financial quarter. In the forth quarter of FY2018 around **** million iPads were sold worldwide. Apple iPad sales - additional information The iPad was unveiled in January 2010 by then-CEO Steve Jobs and became available to the public three months later. Since 2010, Apple has released *** versions of the iPad to the consumer market. In contrast to earlier tablet PCs, the iPad was marketed as a consumer device that would fill the gap between smartphones and laptop computers. The iPad is closely related to Apple’s iPhone and iPod Touch, as it uses the same operating system and multi-touch user interface. Over *** million iPads have been sold since 2010. Following the release of the iPad Air model in November 2013, iPad sales peaked at over ** million units over the last months of 2013, over triple the amount of sales than at the end of 2012. These record figures on iPad sales generated revenue of over ** billion U.S. dollars for Apple in the first quarter of 2014, the highest amount for a quarter ever. In the first quarter of Apple's 2017 fiscal year iPad revenue accounted for around * percent of the company's total revenue. At the beginning of 2012, the iPad was the leader of the tablet market as Apple’s iPad accounted for almost ** percent of total global tablet shipments. The company has seen its share decrease over the years due to increasing competition from Samsung and Lenovo and in the fourth quarter of 2016 held only **** percent of the market share. Despite the decline, Apple still remains a market leader, considering both main competitors still have less than ** percent of the share each.

The statistic shows a comparison of Apple iPhone, iPad and iPod sales from the first quarter of 2006 to the company's latest financial quarter. In Apple's forth financial quarter of 2018 approximately 47 million iPhones were sold worldwide. Apple product sales - additional information Since the introduction of the iPhone in June 2007, sales of the iPod have dramatically decreased from over 10 million units per quarter on average to less than 3 million units in the fourth quarter of 2014, after which Apple stopped reporting sales figures for the iPod as its own category. In contrast, sales of the iPhone have increased rapidly, with over 211 million units sold worldwide in 2016 and over 77 million units sold in the first quarter of 2018 alone. Apple’s operating system, iOS had a global market share of 12.5 percent in the third quarter of 2017, making it the second most popular operating system in the world behind only the Android OS. Apple released its first iPad in April 2010, with the two most recent models, the iPad Air 2 and the iPad Mini, announced in October 2014. There have been seven versions of the iPad to date. At the beginning of 2012, the iPad was the dominant force in the global tablet market with a market share of 58.1 percent. This share decreased to 25.8 percent in the third quarter of 2017 as Apple faced competition from Google and Samsung. The iPad nevertheless remains a major product for Apple with unit sales of 13 million in the first quarter of 2018, generating revenue of over 5.9 billion U.S. dollars.

The statistic shows the sales share of the Apple iPad by model in the United States in the quarter ending June 2017 and June 2018. In the quarter ending June 2018, the sales of the basic *** iPad, which was introduced in March 2017 and recently updated, accounted for ** percent of the overall iPad sales.

Context

Apple's transformation from "Apple Computer, Inc." to the world's first trillion-dollar company was driven by a masterful expansion of its product portfolio. While the iPhone was the star, its success was bolstered and complemented by the steady performance of the Mac, the creation of the tablet market with the iPad, and the explosive growth of the Wearables category with the Apple Watch and AirPods.

This synthetic dataset was created to provide a single, unified view of this incredible journey. It allows analysts, students, and enthusiasts to explore the entire Apple hardware ecosystem side-by-side on an annual basis. Since Apple stopped reporting official unit sales in 2018, this dataset uses a combination of historical reported data and realistic, revenue-based estimations to provide a continuous timeline from 2007 to a projection for 2025.

Content

The dataset consists of a single CSV file, apple_full_product_portfolio_2007_2025.csv. The columns are structured to provide a complete overview of Apple's performance:

Identifier Columns:

Year: The calendar year.

Average_Stock_Price_USD_Annual: The approximate average AAPL stock price for the year, adjusted for splits.

Model Release Columns:

iPhone_Model_Released: The flagship iPhone model(s) launched that year.

MacBook_Model_Released: The year's most significant MacBook releases (e.g., MacBook Air, Pro, key chip updates like M1).

iPad_Model_Released: The year's most significant iPad releases (e.g., iPad, Pro, Air, Mini).

Watch_Model_Released: The year's most significant Apple Watch releases (e.g., Series number, SE, Ultra).

Product Performance Metrics (pattern repeats for each product):

[Product]_Units_Sold_Millions: Estimated units sold for the product line.

[Product]_ASP_USD: Estimated Average Selling Price for the product line.

[Product]_Revenue_Billions: Estimated revenue in billions for the product line. (Products include: iPhone, MacBook, iPad, Watch, AirPods)

Consolidated Financials:

Services_Revenue_Billions: Revenue from services like the App Store, iCloud, Apple Music, etc.

Other_Products_Revenue_Billions: Revenue from all other minor products.

Total_Revenue_Billions: The comprehensive total annual revenue for Apple Inc.

Methodology

This dataset is a carefully constructed synthetic chronicle.

Data before 2018 is based on Apple's official (but now discontinued) unit sale reports and financial statements.

Data from 2018 onwards is estimated based on Apple's public quarterly financial reports, using reported category revenues to inform unit sales and ASP calculations.

Projections for 2024-2025 are conservative forecasts based on recent market trends.

Inspiration (Potential Project Ideas) This rich, multi-product dataset opens the door for deep strategic analysis:

The Rise of an Ecosystem: Create a stacked area chart of all revenue columns to visualize how Apple's revenue mix has evolved from being iPhone-centric to a balanced portfolio with massive growth in Wearables and Services.

Impact of Generational Leaps: Did the introduction of the M1 chip for MacBooks in 2020 have a more significant impact on sales and ASP than the Touch Bar in 2016? Pinpoint key model releases and measure their financial impact.

Cannibalization or Halo Effect?: Explore the relationship between product lines. Did the explosive growth of the iPad in its early years affect MacBook sales? Does a strong iPhone year correlate with a strong Apple Watch year?

Predictive Modeling: With over 18 years of comprehensive data, can you build a model that uses the performance of individual product lines to predict Apple's total revenue or future stock price?

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

iPhone sales in the United States amounted to ** million units in the first quarter of 2018, a strong first quarter performance for Apple's signature smartphone. Apple in the United States Apple has a high presence in the United States more than anywhere else in the world. In 2018, **** percent of U.S. smartphone users used an iPhone. As of March 2019, iPhone’s installed base in the United States reached *** million. Apple’s tablet product iPad is also popular: as of February 2018, the ownership rate of iPad stood at ** percent for U.S. consumers aged between 30 and 44. According to a new Statista survey, when asked about how they feel about Apple on a gut level, ** percent U.S. consumers reported positive feelings. Although international sales have overtaken U.S. sales to become Apple’s major revenue stream, the home ground remains immensely significant for the company.

The iPhone is Apple’s most popular product, selling ***** million units in the fourth quarter of 2018. Apple’s other signature products, the iPad and the Mac computer, sold **** and *** million respectively in the same quarter. iPhone Apple’s iPhone, being first introduced to the market in 2007, was a revolutionary device that changed the landscape of the mobile phone industry. Now 12 years after its initial release, about *** billion iPhones have been sold worldwide, making it one of the most used smartphones in the world. Revenues generated from iPhone sales consistently make up around ** percent of Apple’s overall revenue in recent years and in the first quarter of 2019 alone, revenues generated by iPhone sales amounted to ** billion U.S. dollars. iPhone’s great success contributes to Apple’s booming revenue and helped to make the company one of the world’s most valuable brands.

After releasing the iPad in 2010, the number of Apple's tablet unit sales generally increased. After reaching an all-time high in 2013, iPad sales fluctuated. In 2023, Apple sold around **** million iPads.

The number of Apple iPhone unit sales dramatically increased between 2007 and 2024. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around **** million smartphones. By 2024, this number reached over ***** million units. The newest models and iPhone’s lasting popularity Apple has ventured into its 17th smartphone generation with its Phone ** lineup, which, released in September 2025, includes the **, ** Plus, ** Pro and Pro Max. Powered by the A19 bionic chip and running on iOS **, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of ***** U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over ** million smartphones, while Apple recorded shipments of roughly ** million units. Success of Apple’s other products Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around ** percent of the market share as of the latest quarter.

The Americas are Apple’s largest regional market, bringing in net sales of **** billion U.S. dollars in the fourth quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still accounts for around ** percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which are Apple’s own chain of retail stores that showcase and sell Apple’s various products, including the iPhone, iPad, Apple Watch, and others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: the share of iPhone sales consistently amounts to more than ** percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the 18th generation, the new iPhone 16 Pro and 16 Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

Apple’s iPhone sales accounted for around *****percent of the company’s overall revenue in the fourth quarter of fiscal year 2025, the largest share of all Apple products. Over the years, services as well as wearables, home, and accessories have made a growing contribution to Apple’s net sales. Apple’s revenue growth amid the pandemic In the first quarter of financial year 2025, Apple’s global revenue reached around *** billion U.S. dollars. The Americas are Apple’s largest regional market and contributed to around ** percent of the firm’s sales in that quarter. Who are Apple’s competitors? Having a broad family of products, Apple competes with different companies in different markets. Samsung is Apple’s largest adversary in the global smartphone market, where the company had a share of almost ** percent in the second quarter of 2024. Similarly, Apple has a solid position in the PC market without a leading advantage. The situation is reversed in the tablet market and the smartwatch market, where Apple has remained the leader since the early days, staying ahead of Samsung, Huawei, Amazon, etc.

Based on global shipments, Apple was the leading media tablet vendor between 2011 and 2025. As of the first quarter of 2025, the Apple iPad's share of the global tablet market was **** percent.

Apple reported a net income of 112 billion U.S. dollars in its 2025 fiscal year, up from the highest net income to date in 2022. Apple’s global revenue amounted to 416 billion U.S. dollars in that same year. Founded in 1976 in California by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has over the years developed into one of the most valuable brands worldwide. The fiscal year end of the company is September 30th. Apple’s products The product that contributed most to Apple’s success is the iPhone, which brought in 52 billion U.S. dollars sales revenue in the first quarter of 2019 alone. Revenues generated from iPhone sales consistently make up around 50 percent of Apple’s overall revenue in recent years. Other major Apple products include consumer electronic devices such as the Mac computers, iPad, Apple Watch and the smart speaker HomePod. Apple’s service products, such as the iTunes Store and iCloud, are becoming a greater part of the company’s business and provides new sources of revenue stream.

In the first quarter of 2023, Lenovo shipped 22.4 percent of all personal computers worldwide, whilst HP Inc. occupied 21.1 percent of the PC market. Dell ranked third among vendors in terms of PC shipments, accounting for 16.7 percent of the market.