After releasing the iPad in 2010, the number of Apple's tablet unit sales generally increased. After reaching an all-time high in 2013, iPad sales fluctuated. In 2023, Apple sold around 49.5 million iPads.

In the first quarter of Apple's financial year 2025, iPad sales generated about 11.75 billion U.S. dollars in revenue, up from 7.02 billion U.S. dollars registered in the same quarter of 2024. Apple’s iPad revenue – additional information Introduced to the consumer market in 2010, the iPad is Apple’s tablet computer. This particular device was a pioneer in the tablet market, and aims to fill a gap between smartphones and laptop computers by offering another mobile device option for consumers. The iPad uses the same operating system and multi-touch user interface as the iPhone and the iPod Touch. In the second quarter of 2024, Apple shipped around 12 million tablets worldwide, and has released multiple versions of the device. Apple’s iPad performance In FY 2023, iPad sales generated about 28 billion U.S. dollars in revenues. In the third quarter of 2013 (2Q ’13 calendar year), iPad revenue accounted for about a quarter of Apple’s total global revenue, the highest share to date. In the latest quarter, iPad sales accounted for nearly seven percent of Apple’s total global revenue. Competition With the success of the iPad over the years, Apple has established itself as the leading vendor in the tablet market. The company’s market share has been steadily decreasing over the years though, going from around 60 percent in 2011 to over 30 percent in 2024. Samsung is Apple’s main competitor in the market, while Chinese brands Lenovo and Huawei, and Amazon also have significant market shares. As competitors strengthen their presence in the market, Apple’s tablet operating system, iOS, has lost the position of leading tablet operating system in late 2012 to then regain it in 2022. As of the fourth quarter of 2023, Apple iOS was the leading tablet operating system with almost 55 percent of the share against around 45 percent of Android.

The statistic shows the sales share of the Apple iPad by model in the United States in the quarter ending June 2017 and June 2018. In the quarter ending June 2018, the sales of the basic 9.7 iPad, which was introduced in March 2017 and recently updated, accounted for 31 percent of the overall iPad sales.

Apple’s shipments of iPads fluctuated over the years, peaking in the fourth quarter of 2013 at 26 million devices. During the third quarter of 2024, Apple shipped over 12.5 million tablets worldwide, up from the previous quarter. Apple’s products Although the iPhone has been the main contributor to Apple’s revenue, the iPad accounted for over seven percent of the revenue in the fourth quarter of Apple's 2024 fiscal year. The share of the revenue from iPhones was almost 49 percent, followed by services with over 26 percent, and wearables, home and accessories, with almost ten percent. Smartphone era Apple is the second world leader in the smartphone market. Samsung replaced Apple as the world's leading smartphone vendor with almost 19 percent of the market share in the market for smartphones in the second quarter of 2024.

This graph shows global sales figures for Apple's iPad from the third quarter of 2010 to the company's most recent financial quarter. In the forth quarter of FY2018 around 9.67 million iPads were sold worldwide.

Apple iPad sales - additional information

The iPad was unveiled in January 2010 by then-CEO Steve Jobs and became available to the public three months later. Since 2010, Apple has released six versions of the iPad to the consumer market. In contrast to earlier tablet PCs, the iPad was marketed as a consumer device that would fill the gap between smartphones and laptop computers. The iPad is closely related to Apple’s iPhone and iPod Touch, as it uses the same operating system and multi-touch user interface.

Over 350 million iPads have been sold since 2010. Following the release of the iPad Air model in November 2013, iPad sales peaked at over 26 million units over the last months of 2013, over triple the amount of sales than at the end of 2012. These record figures on iPad sales generated revenue of over 11 billion U.S. dollars for Apple in the first quarter of 2014, the highest amount for a quarter ever. In the first quarter of Apple's 2017 fiscal year iPad revenue accounted for around 7 percent of the company's total revenue.

At the beginning of 2012, the iPad was the leader of the tablet market as Apple’s iPad accounted for almost 60 percent of total global tablet shipments. The company has seen its share decrease over the years due to increasing competition from Samsung and Lenovo and in the fourth quarter of 2016 held only 24.7 percent of the market share. Despite the decline, Apple still remains a market leader, considering both main competitors still have less than 20 percent of the share each.

Apple's iPad revenue fluctuates based on release of a new model as a percentage of the company’s total global revenue in each respective quarter from fiscal year 2010 to 2025. In the first quarter of Apple's 2025 fiscal year, iPad revenue accounted for over six percent of the company's total revenue.

The statistic depicts the number of iPad users in the United States from 2013 to 2020. The number of U.S. iPad users is forecast to reach 80.9 million in 2018. In its 2015 financial year Apple's iPad sales amounted to almost 55 million units worldwide.

The statistic shows the share of Apple's iPad of the global tablet market from 2013 to 2020. For 2016 the iPad's share of the tablet market worldwide is forecast to be at 22.4 percent.

The statistic shows the projected unit production volume of the Apple iPad by model worldwide from the first quarter of 2013 to the fourth quarter of 2015. In the first quarter of 2015, iPad Air/New Air production volume stood at 7.5 million units.

This statistic illustrates the share of iPad owners in the United Kingdom. As of September 2024, 51 percent of 18 - 19 year old consumers do so in the UK. This is according to exclusive results from the Consumer Insights Global survey.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

Apple’s iPad had a share of almost 32 percent in the global tablet market in the third quarter of 2024. As the first mass-market tablet, the iPad has dominated the global tablet market since its release in 2010, although its market leader position has seen growing challenges in recent years, with competitors such as Samsung, Huawei and Amazon getting their shares of the pie. Tablet A tablet, short for tablet computer, is a mobile computing device with a relatively large touchscreen. It is a popular consumer electronic device now, with more than one hundred million of tablets selling worldwide each year and a revenue of almost 54 billion U.S. dollars expected for 2024. Like traditional PCs, tablets also use different operating systems to run different applications and functions. Apple iPadOS is the most popular tablet operating system as of the third quarter of 2024, followed by Android and the Windows system.

The statistic shows iPad models as share of the overall installed base of iPads worldwide in February 2016. In February 2016, the iPad Air accounted for 18 percent of all iPads in use worldwide.

The statistic shows the iPad ownership rate in the United States as of February 2018, sorted by age group. According to the survey, 32 percent respondents between the age of 30 and 44 in the United States owned an Apple iPad.

The statistic shows the forecast unit shipments of Apple iPads by model worldwide in the fourth quarter of 2014 and the first quarter of 2015. In the first quarter of 2015, iPad Air shipments were projected to amount to 1.83 million units.

In February 2025, Roblox was the top-grossing gaming app for iPad in the United States. The creative gaming platform title generated more than 11.02 million U.S. dollars in revenues from iPad users. Candy Crush Saga was the second-most-grossing gaming app title, with approximately 5.71 million U.S. dollars in revenue during that month.

In September 2022, Roblox was the top-grossing iPad app in the Apple App Store in the United States. The gaming platform generated almost 31 million U.S. dollars in revenues from iOS users through iPad. Candy Crush Saga was the second-most popular app with roughly 17.5 million U.S. dollars in revenues from U.S. iPad users.

Between 2012 and 2023, Apple's tablet market share in Brazil decreased. In 2023, Apple occupied around 27 percent of the Brazilian tablet market, around 6.5 percent up compared to 2022, when the tech giant accounted for roughly 23.5 percent of it.

In September 2022, Stumble Guys was the most-downloaded app for iPad in the Apple App Store in the United States. The app generated over 897 thousand downloads from iPad users. Disney+ was the second-most popular app with approximately 865 thousand downloads from U.S. users during the examined period.

In September 2024, Max, the streaming service from HBO, was the leading iPad app in the Apple App Store in Norway. The streaming app generated over around 10,000 downloads. The second-ranked Block Blast! for iPad had round 6,700 downloads. ChatGPT followed generating around 4,500 downloads in the measured period among iPad users in Norway.

In September 2022, Stumble Guys was the most downloaded app on iPads in Italy, with more than 54.4 thousand downloads. Amazon Prime followed, with almost 27 thousand downloads, while Disney+ ranked third with 24 thousand downloads on iPads of users based in the country.