Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

Imagine standing in a crowded coffee shop, phone in hand. Look around, you’ll see a divided world: some clutch sleek iPhones, others tap away on Android devices. In 2025, the great "iPhone vs Android" debate is stronger than ever. Both ecosystems boast loyal fan bases, innovative features, and impressive market...

Introduction

iPhone Vs Android Statistics: The iPhone-Android rivalry has been one of the leading forces shaping the smartphone industry for over a decade. By 2024, this competition will continue influencing user preferences, market dynamics, and technological advancements.

By 2024, the rivalry between iPhone and Android continued to shape the smartphone industry through clear numerical contrasts. Android commanded roughly 70.9 percent of the global mobile OS market, while iOS held about 28 percent. In the United States, iPhone usage remained strong with approximately 57.7 percent market share, leaving Android at around 42.1 percent.

Worldwide, there were nearly 4 billion active Android users compared to roughly 1.5 billion iOS users. Apple shipped around 226 million iPhones in 2024, a 1 percent decline from the previous year, within a total smartphone shipment volume of approximately 1.22 billion units. In 2024, Android devices represented about 76 percent of smartphone shipments in Q1, with iOS at 19 percent.

This paper provides detailed iPhone vs Android statistics across various parameters such as market share, users, revenue, etc.

The truth of 2025 is that iPhones and Android smartphones dominate the market. With each trying to take over the market and retain more customers, a battle is going on. But have you wondered how different Android and iPhone users are? Well, if you have, you will get some insights...

Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than **** of the market in 2024. Apple's share of the U.S. market has remained stable since 2018, when it accounted for around ** percent. This is reflected in all markets, with Apple's global share remaining stable year-on-year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around ** percent of the market as of **********. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for **** of the **** most-sold handsets in the United Kingdom as of ************, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. In Africa, iOS accounted for around ** percent of the mobile OS market in *************, while Android dominated with an ** percent share.

According to a global survey of smartphone users, ** percent of Android users reported they were likely to switch to Apple's mobile operating system iOS for better functionalities. By comparison, ** percent of iOS users reported being likely to switch to Android for the same reason. Data protection was also an important factor for Android users to consider switching to the competition, while only ** percent of iOS users indicated better data protection as a factor likely to draw them to Android.

Google's Android and Apple's iOS are the major competitors in the mobile operating system market in North America. In November 2024, Android accounted for about ** percent of the mobile OS market, while iOS accounted for around ** percent. Just *** percent of North American users were running a system other than Android or iOS

Among smartphone owners worldwide, Android appears to have a broader appeal, with ** percent of male and ** percent of female consumers opting for Android devices around the globe. Meanwhile, more female respondents own an iPhone (** percent) as compared to their male counterparts (** percent). Check out exclusive results from Statista Consumer Insights to have in-depth information about a wide range of topics.

Android Key StatisticsAndroid OverviewAndroid Version Market ShareAndroid Vendor Market ShareAndroid vs iOS Market ShareAndroid UsersAndroid ShipmentsAndroid is the most popular operating system in...

This statistic represents the result of a survey on the share of individuals with iOS and Android operating systems in Sweden in 2017, by age group. According to data published by Deloitte, ** percent of Swedish smartphone owners aged 18 to 24 used an Android phone, while ** percent used an iOS phone.

Android has consistently achieved a much higher market share than iOS in Germany, with around ** percent in June 2024, compared to around **** percent for iOS. Individually, figures have fluctuated during the observed time period for both OS. Android and iOS market leaders in Europe Android and iOS are the ******* mobile OS among European users, though other systems are used as well, such as Blackberry or Windows Phone. Recent figures confirm that a third of smartphone users are very unlikely to change brands once they have found their winner. Typically, a consumer will put in some time and effort researching smartphones before buying one, and once purchased, if satisfied, they will stick with their choice, keeping tabs on the next model. There are various reasons for ********* current domination of the mobile OS market, the more obvious ones being pricing, app selection, as well as variety and accessibility. On the phone The number of smartphone users in Germany has grown explosively during the last ten years. Back in 2009, *** million users were recorded. Fast forward to 2021 and there were **** million. Currently, ** percent of German households own a smartphone, making it the most owned electronic device in the country. In fact, household smartphone ownership eclipses TVs and laptops, as well as headphones.

According to a survey conducted in the United States in 2022, almost half of the male respondents, ** percent, were using an Android smartphone, while the usage of the iOS operating system was lower, ** percent. By comparison, usage of smartphones with Android operative system among women was ** percent, while ** percent of U.S. female users had an iOS device.

This statistic represents the result of a survey on the share of individuals with iOS and Android operating systems in Norway in 2017. According to data published by Deloitte, ** percent of Norwegian smartphone owners used an Android phone, while ** percent used an iOS phone.

E Sports Mobile Phone Market Outlook

In 2023, the global eSports mobile phone market size was valued at approximately USD 3.5 billion, and it is projected to reach around USD 15.2 billion by 2032, growing at a compound annual growth rate (CAGR) of 17.4% during the forecast period. The market is driven by advancements in mobile technology and increasing investments in eSports infrastructure.

The growth of the eSports mobile phone market is significantly influenced by the increasing popularity of mobile gaming across the globe. With mobile games now rivaling PC and console games in terms of graphics and gameplay quality, the demand for high-performance mobile devices tailored specifically for gaming has surged. Additionally, the growing trend of mobile eSports tournaments, which attract millions of viewers and participants, has bolstered the need for specialized gaming phones that can handle intensive gaming sessions without compromising performance.

Another crucial growth factor is the proliferation of high-speed internet and 5G technology. The roll-out of 5G networks has revolutionized mobile gaming by providing faster data speeds and lower latency, which are critical for an optimal gaming experience. This technological advancement has not only enhanced gamer satisfaction but also expanded the potential user base, including those who previously faced connectivity issues. Manufacturers are now focusing on incorporating 5G capabilities into their gaming phones to cater to this growing demand.

Furthermore, the increasing involvement of major tech companies and brands in the mobile gaming ecosystem has provided a significant boost to the eSports mobile phone market. Companies such as Apple, Samsung, and Xiaomi are either releasing gaming-centric phones or optimizing their existing models for better gaming performance. Moreover, sponsorship and partnerships with gaming leagues and influencers have increased brand visibility and credibility, further encouraging consumers to invest in high-quality gaming phones.

Regionally, the Asia Pacific dominates the eSports mobile phone market, accounting for the largest share. The region’s dominance is attributed to the high number of mobile gamers, particularly in countries like China, India, and South Korea. These countries have a robust gaming culture and a rapidly growing number of mobile internet users. North America and Europe also hold substantial market shares, driven by the high disposable incomes and advanced technological infrastructure in these regions. The Middle East & Africa and Latin America are emerging markets, showing promising growth potential due to increasing smartphone penetration and improving internet connectivity.

Operating System Analysis

The operating system segment of the eSports mobile phone market is primarily divided into Android, iOS, and others. Android holds a significant share of the market, driven by its open-source nature and widespread adoption across various brands. The diverse range of Android devices available at different price points makes them accessible to a broad audience, thereby boosting their popularity among mobile gamers. Manufacturers like Samsung, OnePlus, and Xiaomi are at the forefront, continually innovating to offer better gaming experiences on their Android devices.

iOS, on the other hand, is synonymous with Apple’s iPhone range, which is known for its premium quality and seamless performance. Despite having a smaller market share compared to Android, iOS enjoys a loyal and affluent user base that often prioritizes gaming performance and device quality. Apple’s consistent updates and optimization for gaming apps make iPhones a preferred choice for many serious mobile gamers. The integration of powerful processors and high-quality displays further enhances the gaming experience on iOS devices.

The 'Others' category, although relatively small, includes alternative operating systems like HarmonyOS by Huawei and emerging platforms from smaller manufacturers. These OS options are gradually gaining traction, especially in regions where specific brand loyalties exist or where alternatives to Android and iOS are being explored due to geopolitical reasons or unique user preferences. Growth in this segment is expected as these alternative OS platforms continue to evolve and cater to niche markets.

Market dynamics within the operating system segment are also influenced by software optimization and the availability of exclusive gaming features. For instance, both Android and iOS have

Android tops the list of the most popular smartphone operating systems in France. After being purchased by Google, Android was originally conceived for smartphones and tablets before broadening its activities to connected objects (TV sets, smartwatches) and computers. From 2016 to June 2024 Android held over ** percent of the total market share, except during a brief drop between November 2023 and January 2024. Apple’s iOS market share peaked in December 2023 with **** percent of the total share. Apple, beyond the second place While Android generally holds around ** percent market share, Apple’s iOS generally arrives at second place. Apple managed to carve out a significant place for itself by offering high-end and high-prices products with a strong and unique design. As of 2024, two iterations of the iPhone ** model were among the best-selling smartphone models in France. A market that holds the line The number of French smartphone users has gone through the roof in a short amount of time, so much so that the 50 million users mark should be reached by 2024. In a decade, smartphone penetration boomed from ** percent to ** percent, which makes them the most-used type of mobile phone, way ahead of regular mobile phones.

Mobile Market size was valued at USD 530 Billion in 2024 and is projected to reach USD 945.24 Billion by 2031, growing at a CAGR of 7.5% from 2024 to 2031.

Global Mobile Market Drivers

Rising Influence of 5G Technology Integration in Mobile Communications: The rollout of 5G networks continues to revolutionize mobile capabilities and user experiences. According to the FCC's March 2024 report, 5G coverage reached 85% of the U.S. population, marking significant infrastructure progress. The technology enables faster data speeds and lower latency for advanced applications.

Growing Impact of AI & ML Integration in Smartphones: AI capabilities are becoming central to smartphone functionality and user experience. The U.S. Bureau of Labor Statistics reported in January 2024 that AI-related mobile jobs increased by 65%. On-device AI processing is transforming photography, battery management, and personalization. For instance, in March 2024, Google launched its enhanced AI-powered Pixel features including real-time translation in 95 languages.

Increasingly Significant Role of Mobile Gaming and Entertainment Services: Mobile gaming continues to dominate the digital entertainment landscape. The Entertainment Software Association reported in February 2024 that mobile games generated $98 billion in revenue. Cloud gaming and augmented reality are driving premium device demand. For instance, in January 2024, Apple unveiled its dedicated gaming processor promising console-quality graphics on iPhone.

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Smartphone Market Size 2025-2029

The smartphone market size is forecast to increase by USD 99.8 million, at a CAGR of 4.1% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One major factor is the increasing adoption of artificial intelligence (AI) in smartphones, enhancing user experience through features like voice recognition and facial recognition. Sensor fusion technology is another trend, enabling devices to collect and analyze data from various sensors for improved functionality and accuracy. However, ongoing trade wars are posing challenges to market growth, with tariffs and import taxes affecting smartphone sales, particularly in key markets. These trends and challenges are shaping the future of the smartphone industry.

What will be the Size of the Smartphone Market During the Forecast Period?

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The market continues to evolve, driven by advancements in telecom infrastructure and the proliferation of affordable handsets. Mobile phone users increasingly seek devices capable of leveraging 5G network technologies, with chipmakers responding by producing 5G chips for integration into mobile handsets. Android and Windows Phone operating systems dominate the market, while third-party originators challenge the status quo. Improved hardware and software capabilities enable advanced digital functions such as web browsing, music, video, gaming, and camera capability. The integration of artificial intelligence enhances user experience. Governmental assistance and the transition from feature phones to smartphones further fuel market growth. Overall, the market remains dynamic, with a focus on affordable, high-performance devices that cater to the diverse needs of consumers.

How is this Smartphone Industry segmented and which is the largest segment?

The smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Android
  IOS
  Others


Price Range

  Between USD 150-USD 800
  Greater than USD 800
  Less than USD150


Screen Size

  Greater than 6 inches
  Between 5-6 inches
  Less than 5 inches


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Technology Insights

The android segment is estimated to witness significant growth during the forecast period.

The Android operating system, provided by Alphabet Inc. (Google), is a globally popular choice for smartphones. With over 2.5 million apps available In the Google Play Store, users have access to a vast selection of applications catering to their diverse needs. Notable features of the Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers essential web services such as Google Search, Google Maps, and YouTube free of charge. The Android OS's extensive feature set has contributed to its increasing popularity among consumers worldwide.

In addition, high-speed data connectivity and integration with Internet of Things (IoT) applications further enhance its appeal. Application developers create software for various lifestyle, social media, mobile utility, and other categories, ensuring a rich and diverse app ecosystem. The Android OS is written primarily in Java and C++, with support for in-app purchases and in-app course subscriptions.

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The android segment was valued at USD 203.60 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC has experienced substantial growth, with China, Japan, India, South Korea, and Indonesia being the primary contributors to revenue generation. The expansion of urban populations and the subsequent increase in disposable income have fueled the demand for smartphones In the region. Key drivers of this market growth include the advancement of telecom infrastructure and the emergence of affordable smartphone options. Major global smartphone manufacturers have established manufacturing facilities in China, Taiwan, South Korea, Japan, and India to cater to the increasing demand.

Additionally, digital information consumption, human-computer interaction advancements, and the integrat

Mobile Phone Operating System Market Outlook

The global mobile phone operating system market size was valued at approximately USD 50 billion in 2023 and is poised to reach a staggering USD 95 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.4% during the forecast period. The market's impressive growth can be attributed to the rapid technological advancements, increasing smartphone penetration, and the ever-evolving consumer preferences for more sophisticated and user-friendly interfaces.

One of the primary growth drivers for the mobile phone operating system market is the consistent innovation and development in smartphone technology. Manufacturers are continuously introducing new features and functionalities in their operating systems to enhance user experience, thereby fueling market growth. Additionally, the integration of Artificial Intelligence (AI) and Machine Learning (ML) in mobile OS platforms has opened new avenues for personalized and efficient user interactions, further driving the adoption of advanced operating systems.

Another significant factor contributing to the market's expansion is the growing demand for high-speed internet connectivity and the subsequent rise in mobile internet users. With the advent of 5G technology, the demand for advanced mobile operating systems that can leverage faster connectivity and support more complex applications is expected to surge. This proliferation of high-speed networks is anticipated to accelerate the adoption of smartphones and tablets equipped with the latest operating systems, thereby boosting market growth.

The increasing emphasis on security and privacy in the digital age is also propelling the growth of the mobile phone operating system market. Consumers and enterprises alike are becoming more conscious of data security, leading to a higher demand for operating systems that offer robust security features. Companies are investing heavily in R&D to develop operating systems with enhanced security protocols to protect user data from cyber threats, which is expected to drive market growth further.

Linux Operating System has been a significant player in the realm of mobile phone operating systems, especially for users who prioritize open-source platforms and customization. Despite its smaller market share compared to giants like Android and iOS, Linux-based systems offer unique advantages in terms of flexibility and security. Many developers and tech enthusiasts prefer Linux for its robust architecture and the ability to modify the system to suit specific needs. This adaptability makes Linux an attractive option for niche markets and specialized applications, particularly in environments where security and privacy are paramount. As the mobile phone operating system market continues to evolve, Linux-based platforms are likely to maintain their relevance by catering to a dedicated user base that values these distinctive features.

Regionally, the Asia Pacific market is expected to exhibit the highest growth during the forecast period, driven by the large base of smartphone users in countries like China and India. The region's rapid economic development, increasing disposable incomes, and widespread internet penetration are key factors contributing to the market's expansion. Moreover, the region is home to several leading smartphone manufacturers, creating a favorable ecosystem for the growth of mobile operating systems.

Type Analysis

The mobile phone operating system market can be segmented by type into Android, iOS, Windows, and others. Android currently dominates the market, holding the largest market share due to its open-source nature and wide adoption across various smartphone manufacturers. The flexibility and customization options offered by Android make it a preferred choice for both consumers and manufacturers. Additionally, the frequent updates and large app ecosystem contribute to its popularity. The Android OS is expected to maintain its dominance throughout the forecast period due to continuous innovations and enhancements.

iOS, developed by Apple Inc., holds a significant share of the market, primarily driven by the popularity of Apple's iPhone and iPad devices. Known for its seamless integration with Apple's hardware and ecosystem, iOS offers a smooth and user-friendly experience. The high level of security and privacy features provided by iOS also attracts a large user base,

This dataset encompasses mobile smartphone application (app) usage, collected from over 150,000 triple-opt-in first-party US Daily Active Users (DAU). Use it for measurement, attribution or surveying to understand the why. iOS and Android operating system coverage.

Tie app usage to web and location events using anonymized PanelistID for omnichannel consumer journey understanding.

This statistic represents the result of a survey on the share of individuals with iOS and Android operating systems in Norway in 2017, by age group. According to data published by Deloitte, ** percent of Norwegian smartphone owners aged 18 to 24 used an Android phone, while ** percent used an iOS phone.