North America registered the highest mobile data consumption per connection in 2023, with the average connection consuming ** gigabytes per month. This figure is set to triple by 2030, driven by the adoption of data intensive activities such as 4K streaming.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

App Download Key StatisticsApp and Game DownloadsiOS App and Game DownloadsGoogle Play App and Game DownloadsGame DownloadsiOS Game DownloadsGoogle Play Game DownloadsApp DownloadsiOS App...

As of the third quarter of 2024, approximately 93.9 percent of internet users in the United States went online via any kind of mobile phone, while 93.9 percent reported doing so via smartphones. By comparison, laptop or desktop internet access was reported by around 72.7 percent of respondents. Additionally, 64.3 percent of U.S. internet users reported going online with their laptop or desktop device, while around 27 percent reported doing so with a work laptop. Smartphone usage in the United States During the past years, the number of smartphone users in the United States has increased. According to recent data, 85 percent of the adults in the country own a smartphone. This has led to high competition between the biggest manufacturers in the field. Apple is the leading manufacturer in the U.S., with a market share of 53 percent, followed by Samsung and Motorola/Lenovo. Meanwhile, there is more competition when it comes to operating systems. Apple iOS, which is used on all devices created by Apple, and Google Android, which is used for Samsung devices, have the biggest user share. Usage of other devices in the U.S. Smart home devices have become popular in recent years. It is projected that in 2025 the penetration rate for Smart Home segments like control and connectivity, as well as security, will grow up to 50 and 35 percent respectively. For users in the United States, the most common device for watching shows or movies was a TV set. According to the research, more than 30 percent of the respondents spent more than 20 hours weekly in front of a TV. In comparison, the majority of those who watched shows or movies on a computer, tablet, or smartphone spent less than an hour weekly on such activity.

Keeping track of your health is, for many people, a continuous task. Monitoring what you eat, how often you exercise and how much water you drink can be time-consuming, fortunately there are tens of...

Introduction

iPhone Users Statistics: Apple’s iPhone has become a cornerstone of the global smartphone market, renowned for its premium design, strong brand loyalty, and deep integration within the Apple ecosystem. Since its 2007 debut, the iPhone has cultivated a vast and diverse user base worldwide. This report explores key iPhone user statistics, including demographics, geographic distribution, market share, usage patterns, and purchasing behaviour.

By analyzing current trends and historical data, the report offers valuable insights into consumer preferences and mobile technology adoption, serving as a strategic resource for businesses, developers, and industry stakeholders seeking to navigate the evolving digital landscape.

The dataset shared is used in our work on LD Connect: A Linked Data Portal for IOS Press Scientometrics. To use this dataset, please refer to our publicly-accessible Github repository for further information: https://github.com/stko-lab/LD-Connect .

In September 2022, BeReal was the most-downloaded app for iPhone in the Apple App Store in the United States. It generated over ************* downloads from iOS users. TikTok was the second-most popular app, with approximately *********** downloads U.S. iPhone users during the examined period.

In 2024, the United States was the leading app market, with the Apple App Store and the Google App Store generating approximately 31 billion U.S. dollars of in-app revenues. China was the second-largest app market, as in-app revenues in the region generated approximately 17.34 billion U.S. dollars. Japan ranked third, as the region generated around 11.25 billion U.S. dollars in app revenues for the examined period.

The pendulum swung in 2022 with app downloads stagnating, after two years of solid growth under the pandemic. In 2023, some categories saw growth while others continued to stagnate, as users shifted...

In May 2025, iOS had a mobile internet usage market share of roughly 36.9 percent. Android had the highest share, with around 62 percent. According to the source, the figures were based on "pocket-sized" devices only.

In December 2024, Google Chrome was the most popular mobile internet browser in the United States, with a market share of over ** percent. Apple’s Safari came as a close second, with around ***** percent of market share. U.S. browser market Considering Apple iPhone’s high user rate in the United States, it is no wonder that Safari, the browser pre-installed on every iPhone, is also widely used. When it comes to the overall browser market, however, Safari’s leading status gets lost: Chrome is the number one internet browser in the United States with a market share of about ** percent, while Safari trails as a second with around ** percent share. Safari lags even further behind in the desktop browser market, with only around ** percent share. This correlates to Apple’s standing in the PC market: ranked as number four in the market as of the third quarter of 2021, Apple’s Mac computers enjoy a relatively niche yet loyal user group. With a nearly ** percent share, Chrome is the dominating figure in the U.S. desktop browser market.

According to DeviceAtlas's data, Apple's iPhone 7 was the most popular iPhone model in 2020 with a ***** percent share in the overall global web usage . Among the other Apple smartphone models,iPhone 6S, iPhone 8, iPhone X and iPhone 6 enjoyed large share as well in that year. Apple was the vendor with the highest most smartphones sold globally as of the fourth quarter of 2020. This trend has been observed for the past couple of years, except for the third quarter of 2019, when Huawei generated more smartphone sales than Apple and therefore, ranked second.

 What part of Apple’s revenue comes from iPhones?  

iPhone sales composed more than half of Apple’s global revenue in the first quarter of 2021. This was a large increase from the quarter before, but the peak was reached in the first quarter of 2018, when nearly ** percent of the company’s revenue came from selling smartphones.

 Apple Pay   

With digital payments getting more and more popular, the number of Apple Pay users has also increased in recent years. Apple Pay is a mobile payment and digital wallet service by apple, initially released in October 2014. As of September 2019, nearly half of global iPhone users were using the service.

In August 2024, over half a million unique devices used the Chinese AI tool Aishenqi. Artificial intelligence tools include a broad range of artificial intelligence services. China's leading AI tools include code writing support, as well as a digital language study companion.

According to a study of iOS users in the United States, 91 percent of the responding audiences were active users of the YouTube app in January 2023. Instagram and Facebook also registered high levels of engagement, with 80 percent and 72 percent of U.S. users active on the platforms, respectively. TikTok, which amassed almost 10 average weekly hours per user, recorded an active audience reach of 68 percent among participants in the examined period.

During the first quarter of 2024, YouTube shorts recorded the highest engagement rate across all short video platforms and in-app features analyzed. Content hosted on YouTube in form of shorts had an engagement rate of 5.91 percent, while TikTok reported an engagement rate of approximately 5.75 percent. Facebook Reels had an engagement rate of around two percent, making the platform rank last for short-format user engagement.

The iPhone 14 lineup was released in September 2022. As of March 2025, the iPhone 14 recorded the highest adoption rate among the models, amounting to over six percent. The iPhone 14 Pro Max followed, with an adoption rate of 5.77 percent.

In 2024, the Calorie Counter app had the largest number of collected data points possibly linked to the user identity. Out of the total 22 collected data types, 20 were linked to the users' identity, while seven data points could potentially be used to track users. Calorie counting app Eato did not display any of the collected data types that could potentially be used to track users. The iOS mobile app for the Weight Watchers Program collected seven different data points that were not linked to users.

The iPhone 13 lineup came out in September 2021. Since then, the adoption rate of the iPhone 13 models varied. As of March 2025, the iPhone 13 recorded an adoption rate of 10.18 percent, followed by the iPhone 13 Pro Max, with 4.73 percent.

As of May 2024, 44 percent of the total revenues generated by the global app market came from subscriptions. Other monetization methods such as paid downloads and in-app purchases represented the most popular types of revenue streams for global app publishers. Overall, 56 percent of total app revenues came from other monetization methods.