This statistic shows the global market share held by Apple with respect to sales of mobile phones to end users from the first quarter of 2009 to the latest quarter. In the fourth quarter of 2012, Apple had a global market share of *** percent of the mobile phone market. This peak coincided with the release of the iPhone 5. During the same period, the iPhone was also Apple's most successful product, with a 46 percent share of total revenues.

In December 2018, the iPhone * accounted for nearly ** percent of all iPhone sales worldwide. Newer models such as the iPhone XS and XS Max, which were released in September of 2018, make up a smaller share of sales, retaining **** and **** percent of the iPhone market share respectively.

Apple iPhone

Apple released the first iPhone in June of 2007, and the product has become a staple of their line of electronics ever since. Twenty-one different models have been released over the product’s life span, with at least one new iPhone hitting the market in every year since 2007. Apple routinely reports annual iPhone sales figures of more than *** million units, and the company’s iPhone segment accounts for more than ** percent of total revenue.

The iPhone’s place in the smartphone market

Once accounting for nearly a quarter of global smartphone market share, the iPhone has since faced increased competition from the South Korean electronics giant Samsung, as well as Chinese smartphone manufacturers like Huawei, Xiaomi, Vivo, and Oppo. The global average price for smartphones is forecast to grow in the near future, reaching a projected *** U.S. dollars in 2021. With some newer models having a price tag of over ***** dollars, the iPhone is clearly positioned as a luxury product.

Samsung held a ** percent share of the global smartphone market in the first quarter of 2024. Apple followed closely behind, with an overall share of ** percent. The changing face of the smartphone market The make-up of the smartphone market has changed significantly since 2009. Nokia used to lead the industry with almost ** percent of the smartphone market share in 2007, and before the arrival of the iPhone, it was hard for consumers to imagine Nokia becoming a market outsider. Huawei's rise and fall have had a significant impact on the face of the market. Huawei consistently challenged Apple and Samsung for position at the top of the market, even leading it in the second quarter of 2020. Huawei has not appeared in the top five since the second quarter of 2021, largely as a result of trade restrictions. RIM’s Blackberry devices stand as an example of the effect large-display touchscreen devices had on the market. Blackberry devices sold on a number of strengths, including a well-designed physical QWERTY keyboard and secure enterprise integration. The Blackberry lost its unique value as touchscreen devices improved, leading to a significant decline in revenue. RIM eventually ceased development of the Blackberry in 2016.

As of May 2025, Apple held around **** percent of the mobile phone market in Indonesia, marking a decrease compared to the previous year. Although it trails behind Android competitors such as Oppo, Samsung, Xiaomi, and Vivo, Apple's market share in the country has steadily grown since 2015. Apple in the Indonesian smartphone market Apple’s smartphone market share in Indonesia is among the lowest in the Asia-Pacific region. Android is the most widely used mobile operating system in Indonesia, holding nearly *** times the market share of iOS. Apple’s strong brand image is commonly associated with premium products, appealing primarily to a limited segment of consumers in Indonesia. With the average wage among Indonesian employees standing at approximately three million Indonesian rupiah, many consumers prefer more affordable options for smartphones. Smartphone usage in Indonesia Mobile internet penetration has surged among the Indonesian population over the past years. Users spend an average of over six hours per day on their mobile devices for work, study, entertainment, and other activities. Consumer spending on mobile apps has increased by millions of dollars each year, reflecting promising market growth. As smartphone usage, internet adoption, and innovation from leading brands continue to increase, the smartphone market in Indonesia is projected to grow steadily in the coming years.

In 2022, Apple held a market share of approximately **** percent in Singapore. Previously the leading mobile vendor in 2015, Samsung’s market share has decreased to approximately ** percent. Mobile vendors in SingaporeAs of 2023, there were over ************ smartphone users in the country, with a mobile population penetration rate of ***** percent. Singaporeans were found to use their mobile phones mainly for online banking and entertainment purposes. Current developmentsDue to the COVID-19 pandemic, the mobile market in Singapore was expected to shrink in the next years. However, entry level and mid-range smartphone models experienced an almost *** percent boost in searches during this period – especially the iPhone SE and Oppo 3. Huawei, one of the leading mobile vendors in the country, is also catching up to Apple with its latest release, Huawei P30 Pro.

The statistic shows the market share of smartphones in use in Asia, by device, from the second quarter of 2015 to the ************** of 2017. The basic Apple iPhone 6 model had a market share of **** percent in the second quarter of 2017.

In this graph you can see the global market share held by mobile phone vendors from the first quarter of 2008 to the latest financial quarter. In the first quarter of 2009, Nokia had a worldwide market share of 36.2 percent. By the third quarter of 2013, their share was down to just 13.8 percent. Mobile phone market - additional information Motorola Inc. presented the first prototype of a handheld mobile in 1973, although the company would not release their first commercially available model, the DynaTAC 8000X, for another eleven years. And even then, it came at an exorbitant price, making the technology only available for the very affluent. Three decades later, the mobile phone market has changed dramatically, in terms of accessibility and penetration, as well as technology and leading manufacturers. In 2015, there were an unprecedented 7.5 billion mobile connections worldwide, a number expected to sharply increase by 2020. Furthermore, the wide availability and decreasing price of new technologies have made smartphones more ubiquitous than ever: some 46 percent of worldwide mobile phone users own a smartphone.

As of the third quarter of 2015, the leading mobile phone manufacturer is the South Korean multinational company Samsung, with a 21.4 percent share of the mobile phone market, representing more than 100 million units sold worldwide. The second most successful mobile phone vendor is Apple Inc., which launched its first iPhone in 2007. That year, the American company sold 1.4 million units, but a sharp increase in popularity led to sales of over 230 million iPhones in the company’s 2015 fiscal year. Nokia has seen a strong decrease in market share in the past few years, after dethroning Motorola in the late 1990s and having dominated the market for a decade. As of 2016, its position is furthermore threatened by the growing popularity of other brands and manufacturers, such as Chinese giant Huawei .

The statistic shows the market share of smartphones in use in Europe, by device, from the second quarter of 2015 to the second quarter of 2018. The Apple iPhone X model had a market share of *** percent in the second quarter of 2018.

The statistic shows the market share of smartphones in use in North America, by device, from the second quarter of 2015 to the fourth quarter of 2018. The Apple iPhone 6S model had a market share of 8.66 percent in the fourth quarter of 2017.

In the first quarter of 2024, Samsung and Apple were leaders of the European smartphone market. Xiaomi grew from **** percent in the first quarter of 2019 to ** percent in the first quarter of 2024. Smartphones make up the primary component of the European mobile phone market, with the smartphone penetration rate in Europe being forecast to reach almost ** percent in 2024. Leading manufacturers maintain their share. While the total share of the European market held by Samsung and Apple has fluctuated during this time, they still accounted for more than ** percent of the total market in the first quarter of 2024. The two tech giants alone were responsible for around ** percent of global smartphone shipments in the first quarter of 2024. Rather than the larger manufacturers, it has been the smaller manufacturers such as LG, ZTE and Lenovo that have seen their share of shipments decline. Since the third quarter of 2020, Huawei’s share has dropped significantly as well. Huawei stalls Huawei’s previous growth was observed in the increase of total number of handsets shipped to **** million units in the second quarter of 2020. However, in the fourth quarter of 2020, Huawei’s total number of shipments dropped significantly to **** million, and their European smartphone market share dropped to *** percent in the third quarter of 2021.

The statistic shows the market share of smartphones in use in South America, by device, from the second quarter of 2015 to the second quarter of 2018. The Samsung Galaxy J5 model had a market share of **** percent in the second quarter of 2018.

This statistic shows the market share of the most popular smartphone brands in Germany from June 2011 to July 2015. In July 2015, roughly 43 percent of smartphone owners used a Samsung phone, making it the brand with the highest market share in this ranking. In the same month, Apple's iPhone had a market share of 20.8 percent. Samsung has consistently proven to be the leading smartphone brand among consumers in Germany in various rankings and surveys, with the iPhone equally consistently being its main competitor, but still remaining far behind, as figures confirm. Based on consumer usage, Samsung was also ranked the most popular smartphone brand in Germany, with 33.8 percent of consumers stating they preferred this brand. Samsung has also become the leader among mobile phone and smartphone vendors worldwide, cementing this position in 2012, when the South Korean company shipped more than 214 million smartphones all over the world.

Apple claimed a **** percent share of the market in the second quarter of 2024, an increase from the previous quarter. Apple's long time competitor, Samsung, ranked first with a market share of **** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVD-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the ****** spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

The statistic shows the share of mobile phone sales worldwide to end users by vendor from 1997 to 2014. In 2014, Samsung held a market share of **** percent of mobile phone sales worldwide. Mobile phone market share - additional information With a market share of about ** percent, Samsung is the leading mobile phone vendor worldwide. Samsung has held the top position since 2012 when the South Korean company passed Nokia, Samsung’s closest competitor at the time. Nokia has seen its mobile phone market share fall from nearly ** percent in 2008 to almost ** percent in 2014, dropping to third place in terms of market share in the beginning of 2015. The second largest mobile phone vendor in the world is Apple, with a share of around ** percent. Samsung is especially known for some of its consumer products such as mobile devices and home entertainment systems. In the third quarter of 2015, the South Korean company sold over *** million mobile phones. Samsung also leads the smartphone market; the company accounts for **** percent of all smartphone shipments worldwide, with *** million units in 2016 alone. The success in the mobile market is reflected in the company’s global revenue. Apple has taken over the position of second largest mobile phone vendor in the world due to Nokia's decline, and the increasing popularity of smartphones. The company shipped just over *** million smartphones in 2016. The iPhone is Apple's main product, and generates more than ** percent of the company's revenue.

Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than **** of the market in 2024. Apple's share of the U.S. market has remained stable since 2018, when it accounted for around ** percent. This is reflected in all markets, with Apple's global share remaining stable year-on-year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around ** percent of the market as of **********. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for **** of the **** most-sold handsets in the United Kingdom as of ************, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. In Africa, iOS accounted for around ** percent of the mobile OS market in *************, while Android dominated with an ** percent share.

Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

As of 2023, for the first time ever, Apple ranked as the market leader in the global smartphone market with a 20.1 percent share of all shipments. The tech giant retained the top title in 2024, with a share of nearly 19 percent of the global smartphone market. Samsung ranked second, holding 18 percent of the market share. Global smartphone market shareSamsung has seen its popularity steadily increase since it held just a 4.3 percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market, has fluctuated in recent times, dropping to under 20 percent in the most recent year. Apple became smartphone market leader based on shipments in 2023. Apple’s smartphone sales are relatively cyclical and peak in the fourth quarter each year. In the fourth quarter of 2024, 23 percent of all smartphones new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple with sales of the device amounting to over 200 billion U.S. dollars in their 2024 financial year.

In 2023, Android held a share of ***** percent of the mobile operating system market in India. This was followed by Apple's iOS, a distant second, with **** percent market share. Android went from just above ** percent in 2012 to more than ** percent within four years. Mobile operating systems in India Android gained its dominant position in the mobile operating system market in India since 2015 when it first reached more than ** percent of the market share. The Indian OS market has seen a rapid transformation since the beginning of 2012 when Symbian held over ** percent of the market. In the following few years, the operating system, which was used in most Nokia smartphones, has seen its market share fall to nothing. Android’s dominance in the Indian smartphone industry is echoed in the global market where the operating system held over ** percent of the smartphone market at the end of 2023. In the United States, however, more than half of the smartphone users had an iPhone as of March 2024. Android’s closest rival in the global operating system market is Apple’s iOS, which held over ** percent of the market share of smartphone shipments as of the fourth quarter of 2023. However, as yet, Apple has not broken into the Indian market, although its market share has grown steadily since the start of 2012, it still remained just below *****percent.

In December 2024, Google Chrome was the most popular mobile internet browser in the United States, with a market share of over ** percent. Apple’s Safari came as a close second, with around ***** percent of market share. U.S. browser market Considering Apple iPhone’s high user rate in the United States, it is no wonder that Safari, the browser pre-installed on every iPhone, is also widely used. When it comes to the overall browser market, however, Safari’s leading status gets lost: Chrome is the number one internet browser in the United States with a market share of about ** percent, while Safari trails as a second with around ** percent share. Safari lags even further behind in the desktop browser market, with only around ** percent share. This correlates to Apple’s standing in the PC market: ranked as number four in the market as of the third quarter of 2021, Apple’s Mac computers enjoy a relatively niche yet loyal user group. With a nearly ** percent share, Chrome is the dominating figure in the U.S. desktop browser market.

The statistic depicts the unit shipments of iPhones to China from 2013 to 2016. In 2016, around 45 million iPhones in total were shipped to China, down from 58 million units of shipments in the previous year.

Smartphone shipments in China – additional information

Since 2011, the number of smartphone shipments in China has steadily increased, reaching over 100 million units in the first quarter of 2014 alone. For all of 2014, over 390 million smartphones were shipped in China. This figure is forecast to drop to about 370 million units in 2015. Regardless of this small decline, more smartphones were sold in China than in any other country in the world. In 2015, China was responsible for almost 30 percent of the smartphone shipments worldwide. The country is forecast to maintain its leadership, as China is projected to account for about a quarter of the worldwide smartphone shipments in 2019.

Almost 60 percent of the Chinese mobile phone users are expected to use a smartphone by 2018. In 2014, there were 482.7 million smartphone users in China. By 2019, this figure is expected to almost reach the 690 million mark. Samsung and Apple are forecast to sell the most smartphones in China, with 65 million units and 36 million units respectively in 2015. In terms of operating systems, Google’s Android holds more than 70 percent of the market share, whereas Apple’s iOS accounts for about 25 percent of the smartphone operating system market in China.